RD
Ryan D.
Mid-Market (51-1000 emp.)
"User-Friendly, Exceptional Support, and Time-Saving"
5/5
What do you like best about Meltwater?

I mainly use Meltwater to send out media pitches and track all my earned media. We also utilize the social media monitoring platform to gauge our social listening. It is so useful in formulating my media outreach lists for all 50+ media markets, and it is such a time saver. I really love the platform because it is so user-friendly, which saves me time and makes training new hires easier. I really appreciate the customer service and have monthly calls with my customer success manager who is very helpful in helping me understand the platform to ensure I'm getting the most out of our contract. The initial setup was very easy, and the whole process was seamless. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

There really isn't anything that I can think of off the top of my head. Review collected by and hosted on G2.com.

David C.
DC
David C.
Publicity Manager
Public Relations and Communications
"Meltwater: Your PR Strategy's Best Companion"
5/5
What do you like best about Meltwater?

I find Meltwater really helpful, especially with the updated databases that provide great information for media relations and media pitching. Knowing who is writing where and what their beats are is extremely useful. I appreciate how I can write a pitch email and use the AI assistant to find the most appropriate journalists to send it to, and it curates a specified list based on my pitch. The media monitoring is faster than Google Alerts, which is also great. Meltwater's robust AI capabilities in their Mira Studio allow me to create wonderful media reports and track industry presence for clients. I also like the ability to search across social media platforms in real time to see what people are saying about clients and initiatives. The social intelligence and Klear, their influencer database and messaging platform, are also very valuable features. Additionally, Meltwater is a scalable and customizable platform that fits budgetary constraints. The support team is always there to help and guide on the services that best fit my needs. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Currently, there isn't anything I dislike about Meltwater. Review collected by and hosted on G2.com.

James T.
JT
James T.
Executive Director, Marketing & Communications
Mid-Market (51-1000 emp.)
"Media Monitoring and more..."
4/5
What do you like best about Meltwater?

They've also incorporated AI summary features with some AI-based "smart" features that have enhanced usability and the user experience. Additional subscriptions are available to expand coverage to include podcasts and other channels. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

The platform's lack of intuition could still be improved. It's getting easier to use, but it's still not super intuitive or "easy" to use. Review collected by and hosted on G2.com.

ML
Maddie L.
Mid-Market (51-1000 emp.)
"Streamlined Social Listening, Great Onboarding"
4/5
What do you like best about Meltwater?

I really like the social listening capabilities of Meltwater, which is why we switched to it from our previous product. The platform is easy to navigate and set up for social listening, making it easy to save search queries and build out reports. I also find the ease of use quite helpful. Our representative team is great, very responsive, and fantastic with the onboarding process, which makes everything smoother. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I wish we can have a better way to share the credentials to login as a full team. Currently we only have two team logins. More affordable to include more team member accounts. Review collected by and hosted on G2.com.

Justin O.
JO
Justin O.
Marketing, Public Relations and Social Media Manager
Enterprise (> 1000 emp.)
"Effortless PR Management with Meltwater"
4.5/5
What do you like best about Meltwater?

I really find Meltwater very easy to use and it does exactly what I expect it to without any hidden issues. It took our manual processes and made them easier, especially with its news distribution feature that allows sharing with all contacts from one creation. The newsletter feature is great for sharing mentions with executive levels in a really easy way. Starting from nothing, Meltwater proved to be something amazing that instantly improved workflows and processes. Their setup was very easy, and the team was super helpful to get it working just right for me. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

More social mentions from other platforms would be nice, but since this isn't my main social listening tool, it's not a big issue. Review collected by and hosted on G2.com.

Ari B.
AB
Ari B.
Associate Social Marketing Manager
Marketing and Advertising
Mid-Market (51-1000 emp.)
"AI-Driven Social Listening Made Easy"
4.5/5
What do you like best about Meltwater?

I like the ease of use with Meltwater, especially with the AI tools they've rolled out. Query generation is much faster, and the ability to get from question to insight is considerably shorter. The AI query builder helps by making it easier to get to a usable query without needing in-depth knowledge of boolean or extensive research for relevant terms. Also, I've found the Meltwater team to be excellent in their trainings and onboardings. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Noise filtration, especially for terms or brands that can be used widely as verbs. Review collected by and hosted on G2.com.

EB
Erica B.
Associate Director of Communications
Enterprise (> 1000 emp.)
"This is the media monitoring service you're looking for"
5/5
What do you like best about Meltwater?

Meltwater offers an intuitive, user-friendly platform backed by exceptional customer service. Whenever I reach out with a question, their support team responds quickly with knowledgeable solutions. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

No real complaints! Regular updates mean adjusting to small changes occasionally, but navigating the platform is always smooth. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"User-Friendly Sentiment Analysis Tool with Minor Data Consistency Issues"
4/5
What do you like best about Meltwater?

I like Meltwater because it allows me to look across brands at sentiment analysis. It's very user-friendly, and I can easily look up articles. The tool really helps me understand my client's brand and identify areas of strength and weakness in the media and social media landscape. The setup was very easy, super user-friendly, and didn't take long. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I think sometimes I'm a little curious if the numbers are all quite right. It feels like different functionalities give different numbers, and the numbers aren't always as clean as I would like. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
"Great platform for media monitoring"
3.5/5
What do you like best about Meltwater?

Meltwater allows us to keep an eye on our media wins and competitor activity, and see what our reach is beyond just our social channels. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Difficult sign-up process for influencers, with a lot of hoops to jump through, all which can be too much for an influencer. I think Meltwater is better suited for media monitoring than influencer management. Review collected by and hosted on G2.com.

Filipe Z.
FZ
Filipe Z.
Director - Insights and Analysis
Small-Business (50 or fewer emp.)
"Flexible and Innovative, Needs Better Dashboarding"
5/5
What do you like best about Meltwater?

I use Meltwater for news and social media monitoring, and I love how flexible it is, allowing me to create as many search queries as needed, whether searching for information about clients as big as global listed companies or as small as startups. Another thing I really like is the pace of innovation. Meltwater innovates at a breakneck speed and truly cares about how its customers use the tool, always looking to improve it. The AI capabilities are also increasingly useful in getting relevant answers quickly. Meltwater allows me to scan the whole news landscape and effectively see all open social media networks, which is particularly useful. I appreciate their support in helping us get going with training and implementing searches. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

The dashboarding tools are somewhat frustrating compared to competitors. They are very rigid. I know they're working to improve them, and they have improved, but they are still too rigid. I wish the charting and dashboarding options were more like a business intelligence tool instead of being constrained by set combinations of metrics and dimensions. This primarily affects power users like myself. Additionally, access to platforms like TikTok, Facebook, and Instagram is limited, but that's common across the field, not Meltwater's fault. Review collected by and hosted on G2.com.