I like that Meltwater makes it super easy to build reports on our own and share them with clients for influencer marketing, social listening, and social media reporting. Klear, part of Meltwater, makes it super easy to communicate with influencers and keep all campaigns organized. Also, Meltwater helps us schedule social media and pull reporting data, as well as create social listening reports for our clients, which aids them in making important business decisions related to marketing and brand positioning. Review collected by and hosted on G2.com.

Meltwater Engage serves its purpose, but I do think it could be improved in terms of capabilities. Currently, it gets the job done, but I would love to see AI more integrated in its workflow. Setup was easy, but it did take some learning figuring out how the platform works and integrating it into our daily workflows. Review collected by and hosted on G2.com.

I find the custom tags in Meltwater very helpful, especially for tagging articles. The search settings also help me a lot, making this platform the only one we rely on for tagging articles effectively. I really like the media backlog feature as well. The analyze graphs available are a feature I particularly appreciate, as I often look for data to compare our clippings year over year. It's also useful to analyze our clippings month to month and see the share of voice against competitors and our own brands. Review collected by and hosted on G2.com.

Some of the UI/UX could be better. I am always using workarounds to select all articles or download all articles. When selecting all through Monitor, you can't tag all without scrolling through the entire set of numbers. It's really frustrating if I want to tag 100+ articles all at once. Review collected by and hosted on G2.com.

I really appreciate the media relations feature of Meltwater, which I use most often. It helps me identify outlets or journalists already relevant and synchronize outreach. I can find the right person, craft media pitches, and send everything from one place. The ease of setup has been great, and the Meltwater team is hands-on and willing to guide us through the platform. They ensure we understand everything, and the community support is very helpful. It's a great open forum to ask questions or find solutions, especially if someone else has encountered the same issues. Review collected by and hosted on G2.com.

I think at times when I know we have had an interview or a story that has run-in a publication, sometimes we have not been able to locate the article when I do a search for it. This has happened a few times, and I'm trying to understand why that happens. It’s important to capture all media, including stories in smaller markets, to ensure coverage is picked up no matter the market size. Review collected by and hosted on G2.com.

I use Meltwater for social monitoring and reporting, which gives me deep insights into how our brand is performing across social channels. I find it valuable that I can easily track topics of interest and transform that data into automated digest emails and reports to share with company leadership. I really like the Boolean search feature because it allows me to easily refine my searches, pulling data from exactly where I want for the specific time period and keywords I care about. Additionally, I use the Slack integration to get real-time social alerts, which is a great addition. Review collected by and hosted on G2.com.

The UI feels a little dated in Meltwater, but that's a minor issue considering how much value it provides otherwise. Review collected by and hosted on G2.com.

I use Meltwater daily at my PR agency to track coverage, create reports, gather insights, and do audits for my clients. Meltwater is our go-to for reporting and makes it easier for our team to collect data and insights all in one platform. I love the visual reports and charts because they allow us to provide color to our reports and presentations. My favorite aspects include Mira, the AI features which help in developing effective booleans, the visual reports and charts, the AI insights, as well as the organization and tagging abilities like saving searches and filters. These features allow me to provide strong insights and data to my clients. The organization is also very helpful to keep everything in its proper place, especially considering the changing client set and one-off projects and cross-team collaboration. The initial setup of Meltwater was very easy, and the user interface is great. Review collected by and hosted on G2.com.

Being able to sort through and find the most impactful coverage can be a challenge especially for brands with a high output of media. The AI insights can be helpful but I wish they could be more detailed and reference specific articles/sources. Review collected by and hosted on G2.com.

I've been using PR management tools since the 2000s. Meltwater has become my trusted resource for all things media. Meltwater has evolved and grown to become a sophisticated media management and intelligence platform. After overcoming some too-simplified UI hiccups a few years ago, the experience is generally easy to manage, configure and maximize. Breadth and access to reporters across beats I don't usually work with has been helpful. It's also been invaluable for reporting. The addition of AI capabilities has been helpful so far although I am still looking forward to using Klear and Mira more. Review collected by and hosted on G2.com.

Some KPIs we report on require us to calibrate data we get from Meltwater. For example, Substack influencers are presented as having the reach of the whole platform vs their subscriber base. In B2B sectors where substackers are prominent, this can quickly distort numbers. LinkedIn's lockout of 3rd parties is a challenge the industry is dealing with as a whole.

Otherwise, not much else to comment on. Review collected by and hosted on G2.com.

All of the tools and the monthly one on one personalized support from my Rep. It also feels great to be able to give insights and data to leadership in real time. I feel more prepared in my role, ready to better support the brand and able to personalize content to our current followers as well as attract new followers and stay on top of trends. It's also easy to use, in my first year in my role I went from learning the platform to it being the sharpest and most universally used tool in my tool box, building entire campaigns around the platform. Review collected by and hosted on G2.com.

I haven't found a downside yet, when I do find things that I wish the platform had or a gap I tell our rep and she's always great about taking our feedback to heart and sharing it back to the team at Meltwater. I do wish you had the option to tag content posted through platforms organically, after the fact, I would also love to be able to execute stories and see "best times" for stories on Meltwater as well as Pinterest feedback. There are still some features, like social commerce that are only possible through the respective platforms social apps or sites. Review collected by and hosted on G2.com.

I use Meltwater for social listening, social media and community management, influencer management, brand health reporting, and sentiment monitoring. It's been great to have one centralized platform to manage all these areas, which really streamlines the management tasks for me. The searches and settings across various aspects of Meltwater help me work more efficiently, especially in social media where it reduces the manual labor related to sentiment tracking, tagging, and reporting with the help of the Mira AI agent. I find everything super easy to manage as it all works together to provide the necessary insights. I value the Explore function and the social media management tools the most. The initial setup was very easy, thanks to the product support team and onboarding team, who made everything seamless. Review collected by and hosted on G2.com.

Some of the settings could be easier to apply across the platform like sentiment monitoring, brand filters, etc. which would further remove the need to manually apply this everytime. Review collected by and hosted on G2.com.

It's a tool that can pretty much do everything. In the past, I've had to have 3 or 4 different tools to do what Meltwater can do all at once. Mira is an incredible asset and team mate. Being able to turn explore searches into dashboards and different visualizations is very easy. Review collected by and hosted on G2.com.

I do sometimes struggle how to easily get data off Meltwater and into email or word formats. A lot of the formatting or hyperlinks/citations often look very wonky. I often find that I can describe the MW data, but I struggle to easily get it in an email without having to massage the whole format. Also, it would be good to have predictions of where the news cycle is headed. I've had other tools that do that. Review collected by and hosted on G2.com.

I use Meltwater for media monitoring and our influencer program, and it really saves time by compiling data and reports all in one place. It allows us to stay on top of our brand sentiment, voice, and benchmarking against competitors. I find the ease of use fantastic and the availability for support from the team is great. I also love the Meltwater Summit; my team always looks forward to attending it to gain insights on the latest updates and trends to improve our communications and our use of Meltwater tools and other AI tools. Review collected by and hosted on G2.com.

I work on internal comms, and there are currently no known features that could help me in that realm of my work. Content support for internal comms, making sure data is completely internal and not shared to web. Review collected by and hosted on G2.com.