Meltwater Reviews & Product Details

Meltwater's daily digests and robust reporting dashboards make it easy to see exactly what I need! Each morning I start my day reading through the daily digest to see if there are any customer support fires to put out. When you have nearly 400 shop locations, Meltwater makes it easy to tap in and address concerns and praise. Review collected by and hosted on G2.com.

Meltwater is an expensive tool, but when budgeted for, it has driven results for our immediate team and owners. There is an abundance of features which is helpful, but can make it difficult to know where to begin looking and clicking for an answer. Review collected by and hosted on G2.com.

I love how Meltwater Radarly provides a comprehensive overview of social media trends. It enables me to track current and past conversations about our product offering in real-time, which is crucial for understanding player sentiment and preferences. Sentiment analysis and real-time alerts keep me in the loop even when I don't have time for a deep dive Review collected by and hosted on G2.com.

Although the interface is user-friendly, there is still a learning curve to fully utilize all the advanced features. It can take some time to get accustomed to the various tools and functionalities available. But it is worth the investment. Review collected by and hosted on G2.com.

Meltwater has been supporting us for several years on two main points: alerting and influencer marketing. The configuration of searches is facilitated with teams that are attentive and very proactive, allowing us to regularly update terms and track daily outcomes thanks to reports, and even live on the hottest topics with Slack integration! Regarding influence, the tool is very fast and allows us to scrutinize each account before collaborations to ensure the right choice is made, before seeing statistics rise in real-time to best follow the strategy! Finally, the courses offered by Meltwater also allow for improvement on certain points and to validate acquired skills with a certification! Review collected by and hosted on G2.com.

I don't see any major drawbacks to using Meltwater except for the presentation of the data. There is so much data collected that the dashboards can sometimes be complex and it can be difficult to find the key information. Nevertheless, the user interface of the tool remains good and it's better to be in this position and have too much information than not enough! In any case, this doesn't prevent us from using the tool daily! Review collected by and hosted on G2.com.

I like how easy it is to use. We use Engage daily for our work and have been able to keep better track of our communications content and key metrics. The Meltwater team is also supportive and has quickly helped solve any challenge we've had and trained us on anything we'd like to learn about their platforms. Review collected by and hosted on G2.com.

I often struggle with using the Engage app. It is inconvenient to have to type in my login information every time I try to use it. It's a small step but I don't have to do this with most other apps. Additionally, the app sometimes doesn't load the posts that I've drafted in the online version. I would love to use the app more, but it's not as easy to edit and reschedule posts. Review collected by and hosted on G2.com.

Meltwater provides us with invaluable data and insights. With the Explore function, we can monitor online conversations about our organization and related areas, while also comparing those discussions to competitor activity and analyzing trends over different time periods. My favorite feature, however, is the "best time to post" recommendations within the Engage function. By analyzing our audience’s activity and peak online times, Meltwater suggests optimal posting times, significantly boosting our engagement across all social media platforms. Review collected by and hosted on G2.com.

There’s nothing I dislike about Meltwater. However, I do wish platforms like LinkedIn, Instagram, and Facebook had less restrictive privacy regulations, as accessing more data would be incredibly useful for our research and insights - but that's a social platform issue, not a Meltwater issue. Review collected by and hosted on G2.com.

I've been using Meltwater for our social media management and social listening, and it has completely transformed the way we approach digital marketing. The platform's user-friendly interface allows me to effortlessly schedule and publish content across multiple channels, while also providing real-time insights into how our brand is performing. I especially love the social listening features, which let me track brand mentions, monitor competitor activity, and understand audience sentiment, all in one place. The ability to quickly assess trends and adjust our strategy has made a huge difference in our approach.

What stands out the most is the exceptional customer service. Anytime I have a question or run into an issue, the Meltwater team is quick to respond and always offers thoughtful, helpful solutions. Their support has helped me maximize the platform’s potential and stay ahead of the curve with our social media strategy. Meltwater has truly simplified and enhanced our social media management, and I can't imagine working without it! Review collected by and hosted on G2.com.

One aspect of Meltwater that I find a bit frustrating is the "Every Mention" tag. Whenever I post something on social media and mention my company, I receive an alert about my own post. While I understand the value of tracking mentions, it would be much more useful to only receive alerts about mentions made by others, rather than my own content. The current setup can make it difficult to differentiate between organic mentions from customers, followers, or the media, and my own posts. It would be great if Meltwater could offer a way to filter out alerts for self-mentions, allowing me to focus on external engagement and relevant conversations around my brand. Review collected by and hosted on G2.com.

I can relax because i know i got everrything in one place. Also I can read impact of things in social media Review collected by and hosted on G2.com.

Many times information is lost or I see things that are not very interesting because everything is automatic or AI. At least in my field, which is politics, there are things that I would like to see in a different way.

Also, since the platform is so big and has so many things, it is difficult to take advantage of everything, even if I have staff that teaches me or tries to help me use the tools.

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In my opinion, Meltwater has the most comprehensive tracking software available to public relations representatives. When compared over the years to its peers, it could consistently gather more data than its competitors, leading to more comprehensive reports.

Customer support is fantastic. We have established bi-weekly office hours and over the years our reps have been quickly available when any issues arise. They are a true partner. Review collected by and hosted on G2.com.

It's reporter database is ok, improving over the years tremendously, but I too often find generic emails for press contacts or a lack of current updates. From demoing competitors, I think there are other programs that do this better. In addition, sending and tracking emails through the system is not a great option, given the lack of customization you are able to provide (only fill in the blanks, not customized sentences or notes). Where it matters most, it excels. Most press contacts can be found through a little digging and other sources.

While it can be comprehensive, I don't find the ease of use/understanding to always be easy. It can take quite a bit of manual effort to ensure accuracy and convert the data to reports. Review collected by and hosted on G2.com.

I have tried many other platforms and Meltwater has been the most efficient and user friendly. Other platforms have fallen short in my opinion pertaining to the level of integration you can use it for your campaings. I also use it almost every day, therefore it is klearly (haha) something that is integrated into the core of our management. Review collected by and hosted on G2.com.

They recently reduced the size of files that you can send to creators which is not helpful for us since we send our breifing separately through a pdf. Otherwise typically if something is not working the best, you can request it as a new feature and this is something that I find nice! Review collected by and hosted on G2.com.

The feature/product we use most is Meltwater Engage. It has been paramount in our social media content calendar, scheduling, and monitoring inquiries. Review collected by and hosted on G2.com.

We do experience glitches with Meltwater a little more frequently than I would like, but that being said, their chat/customer support team is incredible. So, any time there is a slight issue, you do have access to timely customer support to fix it. Review collected by and hosted on G2.com.