WS

William S.

Media Director

Mid-Market (51-1000 emp.)

10/29/2025

"Intuitive Interface, But Custom Setups Slow B2B Campaigns"

5/5

What do you like best about Innovid?

The interface is very intuitive and complete. Easy to start and change campaign settings. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Everything is a custom setup. Our shop does a lot of B2B advertising and every publisher has to be setup before use. Review collected by and hosted on G2.com.

UP

Verified User in Pharmaceuticals

Mid-Market (51-1000 emp.)

10/21/2025

"Effortless to Use and Add New Assets"

4/5

What do you like best about Innovid?

ease of use, easy to load in new assets, customer support is quick Review collected by and hosted on G2.com.

What do you dislike about Innovid?

user interface can be clunky, limited bulk functionality Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Innovid helps solve the challenge of managing and deploying video and display creatives across multiple platforms efficiently. It centralizes creative asset hosting, tracking, and tag generation, ensuring all ad formats (including interactive and dynamic units) are properly rendered and measurable across environments. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/13/2025

"Platform is user-friendly"

5/5

What do you like best about Innovid?

Platform is very user-friendly, once you understand how it works Review collected by and hosted on G2.com.

What do you dislike about Innovid?

I wish there was an easier way to deal with third party tracking Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/8/2025

"Innvoid review"

4/5

What do you like best about Innovid?

Innovid is extremely user-friendly, and its interface operates smoothly. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

The import and export process can be frustrating at times, and I believe there could be a more efficient method for making edits to campaigns and placements. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

10/7/2025

"Easy platform to use with a great help and support page"

4.5/5

What do you like best about Innovid?

I like how easy it is to integrate with other platforms Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Small nuances that are hard to find help with Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

10/24/2024

"Intuitive Tool to Consolidate Data"

5/5

What do you like best about Innovid?

Flashtalking has relieved so many hindrances for us on the Paid Social side of the business, from things as simple as duplicating ads to a consolidated report that saves us so much time. The product team is fast to work and are highly communicative about platform capabilities. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

There are still some interface developments, but overall it's a great tool to have. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

There are some channels where we see issues working directly in the platform (for example, duplicating ads on Pinterest), but Flashtalking relieves numerous issues that saves us so much time in the end. There are some interface improvements that could make Flashtalking more intuitive, but the product teams that we work with are quick to respond and are more than happy to help us learn how to use certain aspects of the product that alleviate a lot of stress and time wasted for us. Another example includes reporting - Flashtalking helps us consolidate multiple channels to download and pivot versus going into each platform, downloading them separately, then combining. Flashtalking is also very helpful when it comes to budget pacing for us as well. Review collected by and hosted on G2.com.

EC

Emmanuel C.

Marketing Director

Enterprise (> 1000 emp.)

7/18/2024

"Create targeted ads in record time"

4.5/5

What do you like best about Innovid?

Flashtalking has many features, but the one I would say is the best. It is the AI that it integrates, and that has allowed me to generate creatives for all types of advertising campaigns on display or social networks. I often use this function when we have clients within the automotive industry. And it helped me generate publications that contextualize the situation I want to address. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

At the time of writing this I have nothing bad to comment, flashtalking is a platform that offers very useful solutions for marketing professionals like me. The technical questions I have had have been well attended to by their customer support. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Generating accurate graphics that draw attention and empathize with the potential consumer's situation is costly. Flashtalking has allowed me to cut costs in graphic design without losing the quality of my images thanks to its AI and thus be able to automate my advertising campaigns on social networks. A real cost and time saver. Review collected by and hosted on G2.com.

AA

Verified User in Automotive

Mid-Market (51-1000 emp.)

2/8/2024

"Saving hours of time during campaign setup when matched with Scope"

5/5

What do you like best about Innovid?

It reduces time spent on communications between the creative team and the paid social practitioners. Additionally, the margin of error in building ads is reduced to close to zero as paid social practitioners can import and setup the ads automatically as they are in their final version approved by the client, with low manual intervention required. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Loading times can be sometimes a bit longer than expected. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Recurrent issues during campaign setup are miscommunications during assets delivery, second guessing if a creative is approved by the client and spending time on manual uploads.

With everything captured in platform and imported from Flashtalking with a couple of clicks the setup is more straightforward, faster and with close to zero errors. Review collected by and hosted on G2.com.

AF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

5/9/2023

"Campaign Management and Ad Trafficking"

5/5

What do you like best about Innovid?

Well organised and easy to access all aspects of the media content from creative manager to campaign manager. Simple to learn and understand and with fast and quick changes to keep up with dynamic campaigns.

Great customer support with any tech issues. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

The reporting section can be quite faulty. Sometimes reports don't load properly and the interface can be quite slow. Changing settings on the data grids can sometimes be faulty also. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/19/2024

"Manage social media campaigns better"

4.5/5

What do you like best about Innovid?

In order to understand the interactions people have with our ads on the Internet, I use Flashtalking. It reduces the workload by making use of its powerful algorithm to identify the customer. With the knowledge gained, I can better optimize my social media advertising campaigns. The best thing is that it takes little time to adapt to the platform because the implementation is very fast. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

It is not a 100% automatic tool, you need to be aware of the ads it generates to make sure you protect your brand and your identity as a company. What I would suggest is integrating an asset blocker, but this obviously increases the cost. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Campaigns are optimized through the use of insights obtained by the platform. The identification of the home and the linking between devices that it generates has achieved good results in our advertising campaigns. The creatives quickly adapt to the preferences of users of the different social networks, reducing our cost per click/view. Review collected by and hosted on G2.com.