--- title: Innovid Reviews meta_title: 'Innovid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 375 reviews by the users' company size, role or industry to find out how Innovid works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 375 scale: '5' date_modified: '2026-08-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Innovid Reviews **Vendor:** Mediaocean **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.1/5.0 **Total Reviews:** 375 ## About Innovid Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. ## Innovid Pros & Cons **What users like:** - Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns. (14 reviews) - Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation. (9 reviews) - Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms. (8 reviews) - Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens. (7 reviews) - Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns. (7 reviews) - Easy Integrations (6 reviews) - Easy Setup (6 reviews) - Users appreciate the **efficiency** of Innovid, facilitating engaging video ads across diverse platforms with seamless integration. (6 reviews) - Features (6 reviews) - Simple (6 reviews) **What users dislike:** - Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities. (6 reviews) - Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently. (5 reviews) - Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests. (5 reviews) - Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve. (5 reviews) - Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges. (4 reviews) - Complexity (4 reviews) - Export Issues (4 reviews) - Inefficient Processes (4 reviews) - Integration Issues (4 reviews) - Limited Features (4 reviews) ## Innovid Reviews ### 1. Very Capable Tool, Needs to Improve some timing workflows and onboarding or UI updates cadence **Rating:** 3.5/5.0 stars **Reviewed by:** JP U. | Paid Media Buying Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Innovid?** In a world where TV is already difficult enough to track, Innovid helps bridge the gap between agency and client metrics. Overall, I really like the pivot flexibility and customization. I also have learned to like the UI of the platform, it is very easy to use and simple once you get a hang of it. **What do you dislike about Innovid?** Having to reach out to someone or submit a ticket, wait for a response and sometimes after waiting for that response, realizing you did not file the ticket under the correct description or issue based on what is available from the drop down selection menu. This limits the speed and ease in performing certain tasks could be automated with the proper backend infrastructure in place. I would've liked a second call with our customer success manager (once we started using the software heavily) to answer any questions or provide a second walkthrough. We did an original walkthrough, but between the walkthrough and the first use case of the software, time had passed where it was like learning how to crawl or walk from square 0. This added a lot of hurdles and based on the number of tickets filed on my end, a clear indication that basic things explained on the initial call had been forgotten. Basically it posed a high learning curve with many mistakes. There were also certain things that weren't explained, for example when uploading spot logs, the Data Groups can be named! Had we known this, we would've requested all portals to have datasets named per vendor to help keep track of things on our end, instead of uploading all vendor post logs in one consolidated file as seen in our first portals, and having to reupload the whole entire larger file again and again if metrics changed after being finalized from the vendor's side or if there was an error on our side and the system would then take much longer to process the same file with minor edits versus a smaller file with less line items. We also understand there were changes and updates being actively implemented, but it would've been nice for example to receive a video or an email with however much frequency to explain: the new X interface has changed and this is now where you will find this or that, etc.. And also understand that there are certain cadences to different accounts and the way data is handled or presented, so this is just one case for one of our clients which was the account I mainly managed. Lastly, I hate that we have to ask / submit a ticket, to enable certain views like spot count or audience (individual) impressions versus standard HH impressions. When column mapping Linear TV logs during the upload process, there should be more flexibility and customizability there; this step of asking Innovid, delayed certain deliverables to clients and impacted the whole basis on using this data analysis software in the first place. We found ourselves having to submit tickets for things like the aforementioned, that we thought would remain in place and consistent once changed in one portal/market/campaign. **What problems is Innovid solving and how is that benefiting you?** Response on TV Metrics and data analysis dashboards on TV Performance for understanding campaigns, budgets, and where CTV vs Linear TV stand ### 2. Innovid Self Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Innovid?** Innovid's Creative QA tool has been a massive help, especially for improving descrapencies for our creatives, which was a massive issue before transitioning to the platform. **What do you dislike about Innovid?** Ease of use, for the most part you need a lot of traffic process involves import/export which isn't necessarily the problem. Still, trafficking through the interface is more of a chore then it is compared to trafficking regularly in a platform like DCM. When hashing out future updates, I hope the team focuses on improving the interface itself and put some quality of life features (being able to bulk change IAS and DCM integrations without using the Media Export, putting multiple Placement IDs without needing to insert commas). **What problems is Innovid solving and how is that benefiting you?** Creative QA was a big problem as it was hard to QA the creatives in terms of making sure it was up to spec for all the networks we work with. Transitioning to Innovid were able to spot the discrepancies beforehand instead of after. ### 3. Effortless to Use and Add New Assets **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Innovid?** ease of use, easy to load in new assets, customer support is quick **What do you dislike about Innovid?** user interface can be clunky, limited bulk functionality **What problems is Innovid solving and how is that benefiting you?** Innovid helps solve the challenge of managing and deploying video and display creatives across multiple platforms efficiently. It centralizes creative asset hosting, tracking, and tag generation, ensuring all ad formats (including interactive and dynamic units) are properly rendered and measurable across environments. ## Innovid Discussions - [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](https://www.g2.com/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) - 1 comment, 1 upvote - [View Innovid pricing details and edition comparison](https://www.g2.com/products/mediaocean-innovid/reviews?filters%5Bsentiment_snippet%5D=1591449&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+23%3A54%3A11+-0500&secure%5Bsession_id%5D=1684058f-1c5e-4703-a7e1-42f3feec71b8&secure%5Btoken%5D=a90305a3057a08bca41c3c4a97ecd0fbf62fb92e41828479f7c1a4c863cac4d3&format=llm_user) ## Innovid Integrations - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) ## Innovid Features **Channel Functionality** - Display Functionality **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation - Customizable Templates - WYSIWYG Editor **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Campaign Management - Ad Networks** - Video Advertising - Ad Inventory Quality - Advanced Targeting Options - Mobile Ad Support - Diverse Ad Formats - AI-Driven Optimization - Real-Time Bidding (RTB) **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Reporting & Analytics - Ad Networks** - Performance Tracking - Fraud Detection & Prevention - Budget & Revenue Optimization Insights **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Demand Side Platform Integration - Campaign Scheduling - Task Scheduling - Third-Party Integrations **Agentic AI - Ad Networks** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Task Management - Generative AI - Role-Based Permissions - Activity Tracking - Collaboration Tools - Publishing/Sharing - Customizable Reports - Asset Library - AI Copilot - Customizable Branding - Advertising Management - API - Drag & Drop - Reporting & Statistics - Search/Filter - Resource Management - Secure Data Storage - Tagging - Single Sign On - Document Review - To-Do List - Time Tracking - Deadline Management - Project Management - File Sharing - Real-Time Notifications - Task Progress Tracking - Access Controls/Permissions - Content Management - Approval Process Control - Workflow Management - Client Management - @mentions - Activity Dashboard - Configurable Workflow - Status Tracking - Billing & Invoicing - Video Support - Version Control - Project Tracking - Commenting/Notes - Digital Asset Management **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Innovid Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews)