MediaMath by Infillion Reviews & Product Details

I like the transparency and control over spending that MediaMath by Infillion provides. Review collected by and hosted on G2.com.

I don't like that the UI seems outdated and not very intuitive. There are too many nested menus, making it very awkward to navigate. Also, the reporting dashboard should update faster. The initial setup wasn't very easy; it felt complex and time-consuming. Review collected by and hosted on G2.com.

I like that they a can integrate a cross channel approach to reach the same target audience demo with multiple touch points screen to screen which amplifies reach and frequency against most campaigns. Review collected by and hosted on G2.com.

In some compacities there has been a few ad campaigns that underperformed industry performance benchmarks. There is room for improvement and the need for more suggestions for campaign optimizations across programmatic campaigns. Review collected by and hosted on G2.com.

Competitive cost per click and CPMs across high quality publishers. Review collected by and hosted on G2.com.

Platform is still improving from a few glitches and limited inventory supply, but these seem to just be temporary obstacles. Review collected by and hosted on G2.com.

It gives you the possibility to work on campaigns related with categories which are not available in the other "big" DSPs and has a great customer support. Review collected by and hosted on G2.com.

I don't have something in mind for the moment. Review collected by and hosted on G2.com.

Its ease, practicality, and wide catalog of 3rd party data, as well as the ease of connecting with 1st party data and different data sources that allow campaigns to be enhanced. Review collected by and hosted on G2.com.

Online support, although optimal in terms of timing, sends the manual that one has already seen and does not provide, on some occasions, an instruction or guide that solves a problem. Review collected by and hosted on G2.com.

The support from their publishing team has helped us reach out to new publishers and create new PMP deals, as well as supported us in connecting with platforms such as Twitch or Spotify for instance. Review collected by and hosted on G2.com.

Their UI / UX. The platform's UI still looks very old (in 2022) and doesn't age well. Their reporting section isn't very intuitive and can also be frustrating to use, even after using it for a while. Review collected by and hosted on G2.com.

MediaMath has helped us to scale our programmatic campaigns with an easy-to-use interface and vast options of bidding strategies. We have used it to expand the reach on our campaigns with outstanding results with low CPAs and with premium inventory available on the platform at very competitive CPMs. Review collected by and hosted on G2.com.

The DSP is very easy to use, and their available ad exchanges, as well as data integrations options, are quite complete. Also, their team is very competent and knowledgeable about their product and the industry as a whole. Review collected by and hosted on G2.com.

The fees are lower than other DSPs like DV360 Review collected by and hosted on G2.com.

Very limited on targeting, not very adapted to the Moroccan Reach Review collected by and hosted on G2.com.

Provides easy access to a wide variety of buying pools. Allows advertisers to bring in their own offline/digital/partner audiences for retargeting, look-a-like modeling, or suppression. Review collected by and hosted on G2.com.

Can get a little expensive. Doesn't have access to certain PMPs Review collected by and hosted on G2.com.

Simple to navigate around the tool. The left hand bar makes it easy to filter through campaigns, audiences and reporting. Review collected by and hosted on G2.com.

Would be good to be able to group campaigns and strategies and see an overall campaign performance regardless of whether done via PMP or if set up as a separate campaign. This would help to make the campaign page cleaner and easier to locate and interpret results Review collected by and hosted on G2.com.