[ MediaMa... Reviews ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ MediaMa... Reviews ](https://www.g2.com/products/mediamath-by-infillion/reviews) # MediaMath by Infillion Features ##### ## Channel Functionality (1) Display Functionality Overall product functionality for display advertising. Show More ##### ## Video Functionality (1) Video Functionality Overall product functionality for video advertising. Show More ##### ## Mobile Functionality (1) Mobile Functionality Overall product functionality for mobile advertising. Show More ##### ## Campaign Management (15) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Retargeting Ads Ads that target individuals who have previously interacted with a brand or visited a specific website Show More ##### ## Targeting (5) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Show More ##### ## Mobile (3) Mobile Tracking Able to track consumers on their mobile devices where cookies do not apply. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Demand Side Platforms (5) Machine Learning Optimization DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI Estimate and Projections DSP pulls accurate estimates of available impressions and their cost. Cross-Device Capabilities Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Cross Channel Capabilities DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. Show More ##### ## Platform (34) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Budget Management Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Document Management Store, manage, and track all electronic documents in a centralized location File Management Create, save, and store files Workflow Management Create, design and manage workflows for repetitive tasks Email Management Manage, store and organize emails within the system or via third-party apps Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Calendar Management Track and manage schedules and meetings via an integrated calendar Task Management Create, manage and track all task activities and progression Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Deadline Management Specify or track the date/time a project, task, etc., is due for completion Client Management Manage contact details and communication with clients Project Management Plan and coordinate all the resources, costs and time needed to execute assignments Data Permissions Able to set data permissions for strategic partners. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Enterprise Scalability Provides features to allow scaling for large organizations. Internationalization Enables users to use the DMP in multiple languages. Advertising Management Manage advertising space and its sales within your network or publication Performance Management Organize and manage the accomplishments and development of employees or performance of applications or systems Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Storage Management Manage and store data in a database Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Show More ##### ## Data Integration (8) 1st-Party Data Integration Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. 2nd-Party Data Integration Allows user to combine first party data collected with additional first party data of strategic partners. 3rd-Party Data Integration Breadth of standard integrations to third-party data providers. Offline Data Integration Able to easily integrate data from offline sources. Mobile Data Integration Able to easily integrate mobile data within the DMP platform. Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Real-Time Data Receive data and information in real time Ad Network Integration connects advertisers to websites that want to host advertisements. Show More ##### ## Data Analysis & Optimization (5) Audience Segmentation Ease of segmenting user profiles into groups. Recommendations Analyzes data to find and recommend the highest value customer segmentations. Standard Dashboards Provides pre-built dashboards to aggregate and display data. Custom Reports Allows users to easily build customized reports and dashboards. Campaign Segmentation Group campaigns by project, client, or campaign for better management. Show More ##### ## Platform Interoperability (4) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Agentic AI - Display Advertising (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Task Planning Project Planning Organize and schedule projects Show More ##### ## Agentic AI - Mobile Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Video Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Demand Side Platform (DSP) (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Data Management Platform (DMP) (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Agentic AI - Cross-Channel Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (77) Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Customer Segmentation Process of dividing customers into groups based on common characteristics Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users For Advertising Agencies Used by Advertising Agencies Bidding Strategies Acquire advertising inventory or impressions that are used to place ads on various channels ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Migration Move from one database to another, or upgrade the version of database software being used Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Data Visualization Graphical representation of data Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Data Capture and Transfer Import, collect, and capture data from multiple sources Competitive Analysis Evaluating strengths and weaknesses of companies with the same target audience Generative AI Use AI to generate content in the form of text, images, videos, etc. Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Content Library Centralized repository to store content and assets Data Mapping Track the management and flow of data throughout the organization Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels API Application programming interface that allows for integration with other systems/databases SMS Marketing Send promotional campaigns or transactional messages via text messages Data Recovery Ability to restore deleted, hidden, or lost data from an email server/system Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Email Marketing Create and send email blasts/campaigns Data Profiling Examines, analyzes, and organizes data to create relevant summaries or graphs. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Real-Time Analytics Analyze and gain insights into data in real-time Click Tracking Track the amount of clicks on individual products to measure campaign results Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Real-Time Reporting Active reporting of data and metrics Data Transformation Translate EDI formats into data suitable for use with company applications. Multi-Campaign Manage multiple campaigns in one system A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Analytics Track and interpret campaign performance metrics Data Verification Process of checking different types of data for accuracy to avoid errors or inconsistencies Data Extraction Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Behavioral Analytics Track and analyse user behavior within a system or network Multiple Data Sources Allows users to manage data from a number of sources Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Predictive Analytics Predict future data based on historical data sets Campaign Analytics Track and interpret campaign performance metrics Generative AI Use AI to generate content in the form of text, images, videos, etc. Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Visualization Graphical representation of data Project Time Tracking Measure time to completion or hours worked for projects Real-Time Updates Receive system updates as soon as any changes are made Data Import/Export Import and export data to and from software applications Real-Time Data Receive data and information in real time Cross Channel Attribution Track user conversions from all digital sources Prioritization Arrange tasks based on the level of priority or urgency Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Customizable Branding Add customized logos and colors to align with company branding Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Access Controls/Permissions Define levels of authorization for access to specific files or systems Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Personalization Adjust communications based on previous interactions or personal preferences Real-Time Reporting Active reporting of data and metrics A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Reminders Timed notification for any upcoming task, deadline, appointment, or activity Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Activity Tracking Track and document all activities across devices, networks, and other systems Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Behavior Analytics Track and analyze user behavior within a system or network Task Progress Tracking Track the status and progress of tasks Commenting/Notes Leave comments and notes on documents for others to view Task Scheduling Track and manage the scheduling of tasks Projections Estimate or forecast of a future scenario based on the study of present trends Show More ## 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