AM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

4/17/2019

"the DSP, DMP, DMC full package "

4.5/5

What do you like best about MediaMath by Infillion?

MediaMath T1 is extremely useful for organising audiences for deep learnings and activation. We can build and analyse bespoke audiences and seamlessly activate them within the DSP to give a full funnel omnichannel approach. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

The user interface has long since been less than intuitive and it can often be frustrating for traders to set up a campaign. A specific example could be the click and drag function within contextual marketing tab, and the inability to activate the campaign if certain "Exclude" or "safe from" IAS segments are not activated. The wording within these are very difficult to see and a data callout is needed (be better if it wasn't) Review collected by and hosted on G2.com.

Recommendations to others considering MediaMath by Infillion:

Can be used in parallel to DV360/Tradedesk/.... etc for adding quality audience insights and targeting options if you have a large portfolio of campaigns running in other platforms. You may then move campaign activation into T1 as you see appropriate. Review collected by and hosted on G2.com.

What problems is MediaMath by Infillion solving and how is that benefiting you?

We are helping advertisers understand who their customers are and what steps they take along the way to a conversion. Partnering Audience segments with custom queries in the data mining console we can make more granular assumptions about how a customer interacts with a product or creative and pass these learnings on to our clients Review collected by and hosted on G2.com.

AP

Verified User in Public Relations and Communications

Enterprise (> 1000 emp.)

10/1/2019

"Experience with Mediamath T1"

2/5

What do you like best about MediaMath by Infillion?

The most interesting features on my opinion are those about insights and data, including qubole features Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Poor possibilities of targeting. According to the geo your campaign may not serve even if you put no restrictive tageting on it Review collected by and hosted on G2.com.

UL

Uri L.

Head of Supply

Marketing and Advertising

Mid-Market (51-1000 emp.)

7/6/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great UX"

4/5

What do you like best about MediaMath by Infillion?

Mediamath allows me to buy easily among different exchanges Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

The depth of the reports is not as good as the detail i get with other dsps. Review collected by and hosted on G2.com.

UR

Verified User in Retail

Mid-Market (51-1000 emp.)

4/3/2019

"Effective way of managing and executing audiences via the DMP / DSP"

3.5/5

What do you like best about MediaMath by Infillion?

The DMP on-boarding is relatively straightforward, and capturing U variables and extra data points is easy to configure in T1. The templated reports also allow you to easily roll insight packages out across different advertisers. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

The insight dashboard doesn't have as much customization as we would like, and mapping audiences to other DSP's except T1 has been tricky. Review collected by and hosted on G2.com.

Recommendations to others considering MediaMath by Infillion:

Ensure the users managing the DMP are upskilled in running custom queries and managing data onboarding Review collected by and hosted on G2.com.

What problems is MediaMath by Infillion solving and how is that benefiting you?

We have been able to offer very granular insight's on the back of campaigns or clients 1st party data after on-boarding these into the T1 DMP. Review collected by and hosted on G2.com.

IM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/17/2019

"Regular T1 user - mostly DMP side"

4/5

What do you like best about MediaMath by Infillion?

The platform is clear and easy to navigate around. There are lots of tips, knowledge and support available. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

On the DSP side making possible campaign problems more identifiable by notifying you. Sometimes would have to investigate a problem and its time consuming. Review collected by and hosted on G2.com.

UP

Verified User in Pharmaceuticals

Small-Business (50 or fewer emp.)

4/9/2019

"Strength in Numbers"

5/5

What do you like best about MediaMath by Infillion?

Enable clients to unlock the full potential of programmatic with talent and expertise. Educate, engage and empower the new generation of digital marketing professionals. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Difficult to navigate through, especially for those who are new to this program. Also has some premium features, so not everything is available. Review collected by and hosted on G2.com.

Recommendations to others considering MediaMath by Infillion:

Look at the other brands who are using this and articles that talk about this to determine if this is right for your company. Review collected by and hosted on G2.com.

What problems is MediaMath by Infillion solving and how is that benefiting you?

Engage your customers across all devices, Measure the impact of your marketing, Use your data better Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/5/2019

"Limited in its capabilites"

2.5/5

What do you like best about MediaMath by Infillion?

The ability to create bespoke segments and see the audience size instantly Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Reporting is difficult and not user friendly. Also the viewability is terrible. Review collected by and hosted on G2.com.

UI

Verified User in Internet

Mid-Market (51-1000 emp.)

4/17/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Omni channel DSP"

4.5/5

What do you like best about MediaMath by Infillion?

- Easy interface

- Transparency

- Custom integration Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

- High Tech fee

- Lack of curated supply (esp. India)

- Delayed competitive market features Review collected by and hosted on G2.com.

TT

Tammy T.

Sales Associate

Retail

Enterprise (> 1000 emp.)

10/5/2018

"MediaMath"

5/5

Describe the project or task MediaMath by Infillion helped with:

The product is very well made and it deeply helps our company crunch numbers for our sales accurately without any errors! It is an evolved product that bring great features to any business whether you are first starting out or an evolved big corporation. Review collected by and hosted on G2.com.

What do you like best about MediaMath by Infillion?

I like that we do not have to scramble to find our papers everywhere! This program makes every thing easy to find all in one program without putting our sales numbers on paper ever single time! We have been able to even save money on buying so much printer paper. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

There is not much I dislike about the program. As i said before it is a great way to put everything from sales numbers and the cost of what you are spending on your products you buy all into one program. Review collected by and hosted on G2.com.

Recommendations to others considering MediaMath by Infillion:

I would recommend this product for sure for anyone who owns a business or is thinking of owning one! It is an excellent product to use and I know anyone who buys it will be very satisfied with the results. Review collected by and hosted on G2.com.

LG

Luciano Gabriel G.

Programmatic Buying Trader - Affiperf

Enterprise (> 1000 emp.)

5/17/2018

"Mediamath experience in LATAM (Argentina)"

3/5

What do you like best about MediaMath by Infillion?

This DSP is one of the best platforms on the market at the moment.

It containts a lot of features that are really good to have a the moment of create a campaign, such as:

- Audiences in Brain

- Watermark Revenue

- Algorithm for Performance Campaigns

Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Usually this DSP has a lot of nice features for performance campaigns, although my personal experience using it in LATAM, or exactly, Argentina. It's not the best, and it does have a lot of problems trying to use all of their features. Such as trying to get more % of Viewability, more Conversion, or specially at the time of connecting with differents PMPs. Review collected by and hosted on G2.com.

Recommendations to others considering MediaMath by Infillion:

I do think is a really good platform when you can use most of their features and it does work. But in LATAM (where I'm trying to concentrate my review), is not really the best platform to use, specially when you are trying to compare against another DSP, such as DBM, for example... Review collected by and hosted on G2.com.

What problems is MediaMath by Infillion solving and how is that benefiting you?

I'm using Mediamath as a DSP, and the benefits I have realized about is that is cheaper than others competitive-market DSP, such as DBM. Review collected by and hosted on G2.com.