One of the things that Mediamath has done that I haven't seen from other DSPs is buying a social platform- Upcast.

This means that they can move their offeringinto the social space and you can manage both Social and Programmatic in one place. Review collected by and hosted on G2.com.

I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an Advertiser are difficult to achieve as they do not tend to be prioritised as a result of the above.

Our experience to date has been a lot of Client Service turnaround which is difficult when what you are trying to achieve is quite tailored and specific. You need a client services team that are up to speed on your account and can make the best recommendations to improve efficiencies,

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access to the platform is easy.

we can select invenotry and CPM easily

good targeting

Verticals OK Review collected by and hosted on G2.com.

not enough inventory

budget management tools complicated Review collected by and hosted on G2.com.

Transparency, reporting & performance. We are able to target a variety of different users, including multi-cultural. Review collected by and hosted on G2.com.

Lack of geo-fencing capabilities. System can be difficult to learn, unless you have a strong SEO/SEM background. Review collected by and hosted on G2.com.

I like that they are very responsive and supportive whenever we have any campaign set-ups and campaign performances. Review collected by and hosted on G2.com.

The UI can be further improved. And sometimes you cannot delete but need to be archived. Review collected by and hosted on G2.com.

Performance on awareness have been favorable. Review collected by and hosted on G2.com.

The platform usability. I feel the platform could be more user-friendly and intuitive. No pre-bid solutions integrated. Review collected by and hosted on G2.com.

Helpful and knowledgeable staff. Quick response times when you have a question. Lots of training resources. Review collected by and hosted on G2.com.

Training is a bit repetitive and overwhelming at times. Review collected by and hosted on G2.com.

Ability to reach multiple exchanges and inventory of audiences from hundreds of partners. Review collected by and hosted on G2.com.

Account managers change too quickly for self serve accounts. Review collected by and hosted on G2.com.

How well you can slice and dice the data. Review collected by and hosted on G2.com.

Not being able to see the live creative. Review collected by and hosted on G2.com.

The people. Easy to work with, knowledgeable about the industry. Review collected by and hosted on G2.com.

MediaMath struggles with setting itself a part form other DSPs Review collected by and hosted on G2.com.

Our ability to customize campaigns for our vendors. Review collected by and hosted on G2.com.

I haven't experienced anything that would warrant a negative call out. Review collected by and hosted on G2.com.