Media Composer Reviews & Product Details


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Lead Video Editor
Small-Business
(11-50 employees)
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"An aging editing suite on it's last legs"

What do you like best?

Avid has one of the most straightforward editing workflows in the industry. If you are using Sony MXF based cameras and exporting to MXF it can be one of the simplest options and the program puts the focus on making solid editing decisions.

There's no fluff to Avid. Or not much, at least. It tries to do one thing and do it well.

What do you dislike?

Unfortunately Avid has had a hard time keeping up with a changing industry. It's file handling is stuck back in the early 2000's. It's overly complicated and picky as far as what it will link to and import. There shouldn't even be the deliniation between importing and linking.

Relinking files can be a nightmare to the point of ruining a project should the wrong things get moved or renamed. It should not be that complicated. The Avid Media files folder is equally as unecessary and problematic. It files up just like the Adobe cache folder but unlike premiere if deleted with have catasrophic effects on your editing project.

On the subject of effects... the interface is clunky and what you can do with it is limited. The last straw for Avid was when I was editing a music video and spending 2 hours on an effect that I knew I could do in Premiere in under 5 minutes.

The mode switching is also overly complicated. I should be able to make a splice or do colour correction without having to switch 'modes' and have the UI change. It makes the editing experience very disjointed.

Product registration is also overly agressive and not user friendly. There's way too much codes and verifying. I should just be able to login once and get the software without being bothered again.

Recommendations to others considering the product:

Don't overcommit to avid. It used to be the industry standard but I don't know how much longer that will be true.

What problems are you solving with the product? What benefits have you realized?

Straightforward editing workflow for traditional broadcast or film applications.

What is Media Composer?

Media Composer offers accelerated high-res-to-HD workflows, real-time collaboration, and automated media management so you can focus on telling a great story and deliver projects quickly, with amazing production value.

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Media Composer Profile Details

Media Composer Profile Details

Vendor
Avid Technology
Description
Delivering the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched, and most loved media in the world.
Company Website
Year Founded
1987
Total Revenue (USD mm)
511
HQ Location
Burlington, MA
Ownership
NASDAQ: AVID
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
1,590
Twitter
@Avid
Twitter Followers
94,133
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Companies Using Media Composer

Discovery Communications
The University of Alabama at Birmingham (UAB)
Golf Channel
Technicolor
WGBH
AMC
Savannah College of Art and Design
Chapman University
Macquarie University
Bond University
Millersville University
Docshopproductions

Media Composer Reviews

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Assistant Editor
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Old as hell but still the most reliable"

What do you like best?

Avid is like what I imagine it's like to climb into an old dusty pickup truck to go do some farm work; it may not be pretty, but after all these years it still works great. It allows me to work quickly and efficiently, and I don't have to worry about where my media is going. While it has an insanely steep learning curve, the amount you can do with it is just astounding. You have the ability to organize your footage and manipulate your metadata to however suits you, and it plays nicely with AJA boxes for client playback.

What do you dislike?

Avid has been top dog for so long that it's been allowed to get away with some serious problems. The title tool is T-E-R-R-I-B-L-E, and just opening it makes my blood pressure spike. New Blue Titler needs to either replace it as the only title utility, or it needs a serious, ground up overhaul. Color correction likewise feels 15 years old, with no ability to do secondary corrections, power-windows, and very touchy controls. And while AudioSuite is an impressive toolset, the layering of effects is clumsy and needing to render in order to hear what you're doing is very cumbersome. And while fairly sturdy, it still crashes for seemingly no reason a frustrating amount.

Recommendations to others considering the product:

It takes time - a lot of time - to learn Avid. But once you know it, it's well worth the effort.

What problems are you solving with the product? What benefits have you realized?

Media Composer is, as far as I'm concerned, the only way to edit.

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Video Content Manager
Higher Education
Enterprise
(1001-5000 employees)
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"Avid Media Composer is for the serious editor"

What do you like best?

Avid is the longstanding giant in the industry, and for good reason. Its project management capabilities are unparalleled, allowing for easy moving/reloading of projects. Project sharing is also very easy and rock solid within the Avid shared storage environment. The software does not slow down upon lengthy use or with very large projects. Avid was created specifically for editors, not as an add-on to an existing product line.

What do you dislike?

Things such as the title tool and effects badly need modernization badly. Inability to nest timelines. Software bugs that pop up require lengthy workarounds.

What problems are you solving with the product? What benefits have you realized?

Avid is a tool for the storytelling editor. The learning curve is steep, but that in the end proves to be a benefit to increase editing speed and simplify project and media management. The ability to have different users work in the same project at the same time is critical for a small production operation.

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Producer
Enterprise
(10,001+ employees)
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"Old school but real deal"

What do you like best?

Extremely easy to collaborate with other stations on projects. Makes the process seamless between 2 users. Once understood, the processes are quick and instinctual. Any type of changes can be made quickly and efficiently and to your exact standards and liking.

What do you dislike?

It can be very difficult to understand some of the features. Error messages are sometimes impossible to decode. Can be extremely overwhelming for beginners but with the right guidance is doable.

Recommendations to others considering the product:

Although more seamless to integrate other software in different video editing programs, this is used by the pros for a good reason.

What problems are you solving with the product? What benefits have you realized?

So easy to collaborate with other people at the same time. Seamless exchange as long as work flow is done correctly and properly.

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UM
Mid-Market
(51-200 employees)
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"Avid, although old school, is the best non linear editing software."

What do you like best?

Being an Avid editor makes you a better editor. To work in Avid you need to be precise with what edits you want to make and where. I find that versus Premiere or formerly Final Cut 7, the dragging and dropping in the timeline can sometimes lead to happy accidents, but normally just makes editing clunkier.

What do you dislike?

Avid has very confusing error messages. Versus something like Premiere that tells you exactly what your problem is, Avid will raise an error such as "SYS -5000" and you just need to know from experience or web searches what this means and how to fix it. I also dislike some of the effects, and find them to be somewhat user unfriendly. The effects are also named strangely, and I find it weird that opacity is called "foreground," for example.

Recommendations to others considering the product:

Watch tutorials for the best way to 3 point edit, and how to use their effects. The effects are not intuitive and require training whether you are learning from someone else are watching tutorials on Youtube.

What problems are you solving with the product? What benefits have you realized?

Our entire business relies on Avid. We are commercial editors, so we craft stories out of sometimes 30+ hours of footage into either short 15 second commercials to sometimes longer form web videos of 5 minutes or more. Being knowledgeable in Avid is crucial to working in the film editing industry. Being an assistant, I work one on one with my editor constantly. The seamless project sharing/bin lock system is vital to our workflow and allows me to stay on top of what my editor is doing.

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AE
Enterprise
(1001-5000 employees)
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"The industry standard in long form television and feature editing"

What do you like best?

The best thing about Avid is the talent pool that's experienced and comfortable with it. Most post production workflows are built around it because it's become so ubiquitous in the business.

What do you dislike?

Many of the Avid tools are rudimentary at best. The VFX toolset, for example, is pretty weak compared to Adobe Premiere. It doesn't play well with others, particularly, so interfacing with non-Avid products for color or VFX can be difficult. They haven't really done much in the way of new features or upgrades.

Recommendations to others considering the product:

Take another look at Adobe Premiere. They've made great strides and are much more available to support and work with customers.

What problems are you solving with the product? What benefits have you realized?

For multi-editor projects, the shared storage works very well for a team. You can have multiple editors, assistants and VFX editors all working off the same shared project. You drastically lower the chances that somebody accesses the wrong version of a project.

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UB
Mid-Market
(501-1000 employees)
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"It has been good, but it takes a lot of practice"

What do you like best?

I like that you can organize all of the footage accordingly and that you have so much freedom while managing the audio in relation to video. I also like that it allows you to have many editors in one project. In addition, the myriad of options when it comes to editing is very helpful.

What do you dislike?

I dislike that the process is so systematic and not too intuitive when it comes to bins. It takes a couple of times to be able to get comfortable with the system, especially because there are so many options that it might be hard to get used to them and take advantage of them and use them properly.

Recommendations to others considering the product:

Get familiar with the program and you will have a lot of success with it in the future.

What problems are you solving with the product? What benefits have you realized?

We are a broadcast network so all of our news bits and promos are edited in Avid. The best benefit is its ability to have so many editors working in one project.

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Registrar Specialist I
Education Management
Enterprise
(10,001+ employees)
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"Best video editing software I've ever used"

What do you like best?

The entire interface is easy to get used to and is just as easily customized to your preference. I haven't worked with an editing software that works nearly as fast as AVID does. It's so well known in the industry as the standard software, and it shows when you use it.

What do you dislike?

I don't like the text tool that is embedded within the program. It's easier to create texts that you need outside of AVID and then import and add them in separately.

What problems are you solving with the product? What benefits have you realized?

We had interns that would edit videos for us on a weekly basis and this was a great platform for them to learn on. It was easily taught - in point, out point, "b" - and customized if they had experience with other softwares.

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UB
Mid-Market
(51-200 employees)
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"User-friendly, but limited in some creative capacities."

What do you like best?

I like the different and desperate bin layouts. This helps when I am editing different files for different stories (at the news station I work at). Most settings and layout are fairly user-friendly, especially once given an overview by a colleague.

What do you dislike?

Although user-friendly, sometimes Media Composer can be tricky in knowing where every option is. Sometimes it freezes up and needs to be shutdown.

Recommendations to others considering the product:

Highly recommend for a business or company

What problems are you solving with the product? What benefits have you realized?

I wouldn’t necessarily consider them “problems,” but it benefits ours company by being the main editing software we all (editors, photographers) use. There is a uniform look to stories.

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UE
Mid-Market
(201-500 employees)
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"Avid: Advanced Video Editing"

What do you like best?

There are so many advanced features that can help with editing your video to the exact second. Once you learn how to use the program, it is simple to use. There are also a lot of user guides available on the internet to help you in need.

What do you dislike?

There are so many features, which is a good thing. However, if you are new to video editing, I would not recommend starting with avid if you do not have the experience. You need to have a basic understanding before jumping right into this software.

Avid is is a little tricky since you need to import the correct video format. Otherwise it can be a pain trying to convert your footage before you even start editing.

Recommendations to others considering the product:

If you are well versed and skilled in video editing, definitely invest in Avid. It is a great program to teach beginners and it is great for intermediate users as well. It is a bit pricey, but more cheaper than other programs that are out there.

What problems are you solving with the product? What benefits have you realized?

Avid is beneficial to editing videos for promotional purposes. From quick videos to long projects, I highly recommend Avid. The effects provided help catch an audience's attention.

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AR
Small-Business
(2-10 employees)
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"Best software I've ever used, and has guided not only my career but my life!"

What do you like best?

There are many features of MediaComposer that I like best, but by far the difference is in the database management, the back-end. That is the real strength of this software over any of the competitors that have tried to overtake this software in terms of use and user-base.

What do you dislike?

The direction of the company always seems to be a discussion point across the web. "Where are they going?" I just want to see a bit more interaction with the Adobe suite of products, similar to how Adobe Premiere works.

Recommendations to others considering the product:

Consider your workflow and seriously consider the many reasons to use MC over any other software. It won't fail you.

What problems are you solving with the product? What benefits have you realized?

The simple fact that this software is a workhorse that never fails is the main reason for my love of this. The fail safe operation has been a direct benefit to the success of my business over the many years I've used it.

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U
Small-Business
(11-50 employees)
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"Best Editing Software. Period. "

What do you like best?

Media Composer has been around for a while, and for good reason. The interface is based on digitizing non-linear video editing, which allows you to do anything from a simple video for social media to create a full feature. Media Composer's biggest strength is the level of detail it allows you to reach in editing your videos. It does not only let you cut and place videos to create scenes - but totally morph, and color correct the image. On top of that, Media Composer has many many plug-ins to in case you need to work on any special features or effects. It is a suite.

What do you dislike?

Like many professional software, Media Composer's interface is not user-friendly at all. Using the software and unlocking its true potential requires many hours of training. Even simply splicing, organizing videos in bins and exporting would require some degree of training. If you're looking to create a simple photo montage to show your family at dinner, this is not the right software. However, if you want to create a professionally-looking video, Media Composer can help you achieve that.

Recommendations to others considering the product:

Media Composer has a lot of potentials to allow you to create any type of video with your footage: from science fiction films to branded videos and wedding videos. The potential is huge. However, it requires training since it is complicated to use. Video editors specialize in it for a reason. I would recommend experimenting with the software, watching training videos and learning how to steer this mighty ship before going on your first professional project.

What problems are you solving with the product? What benefits have you realized?

Video creation for social media, branded video creation

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Production / Branding / IT
Media Production
Small-Business
(11-50 employees)
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"Industry Standard for a Reason"

What do you like best?

Honestly, I've used it for so long now, it's the only thing I really know. It's familiar, and at least for me, fairly intuitive.

What do you dislike?

In the recent updates, a few menu options have moved, and I'm a creature of habit.

Recommendations to others considering the product:

Tutorials are your friend. The internet if a fantastic resource for learning, and there's always something to learn in Avid.

What problems are you solving with the product? What benefits have you realized?

Media Composer allows me (and my coworkers) to turn around professional video edits for multiple platforms quickly.

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UM
Enterprise
(10,001+ employees)
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"A very strong editing software that always deliver"

What do you like best?

I start using Avid back in 1997, I'm still pleased with the product in so many ways. Editing capabilities, stable platform and well known brand.

Now that you can own the software can be used like Adobe cloud is even better. Back in the days Avid was pretty expensive.

What do you dislike?

Avid, can be a very closed software to use, it's been hit by competition, like Media 100, FCP and Premiere. I feel that it should be a better way to translate projects from other editing systems like Adobe. I try to bring a Premiere project using EDL of AAF and I'm still having issues linking media.

Recommendations to others considering the product:

Try to get training just 101 mode, this system can be difficult if you only use Adobe Premiere.

What problems are you solving with the product? What benefits have you realized?

Adobe products can be very buggy, specially with the wrong type of servers. Avid is very stable when you use. I know that Avid Unity is the best choice, but when you need to reduce cost Avid get the job done.

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UM
Mid-Market
(51-200 employees)
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"Avid is the best three point editing software out there. "

What do you like best?

Avid is a very comprehensive editing software. The customizable keyboards have allowed become very speedy and precise with my edits.The ability to work in the same project as another editor is crucial. That is by far the best feature of Avid. Thank God for lock bins.

What do you dislike?

Avid seems like it has clunky coding. Errors pop up and they don't even begin to explain what the actual issues are. Luckily, using this product day in and day out allows you to "speak avid" be able to fix the issues. Also it can be very frustrating when working with mixed frame rates. I wish that one project could handle more than one frame rate without having to import into a native frame rate project first.

Recommendations to others considering the product:

Avid has a lot of complicated issues to figure out, but luckily there are a lot of forums online.

What problems are you solving with the product? What benefits have you realized?

We edit with Avid. This company woudn't be able to run without it as it is an editing company. Our workflows require us to be in the same editing project at the same time and Avid is the only software that allows that.

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Small-Business
(2-10 employees)
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"It gets the job done"

What do you like best?

There are so many features offered in this product. This allows for unique customization of the editing process. The many shortcuts make the product efficient to use.

What do you dislike?

This product constantly has errors which disrupts my work. It also isn't as easy to integrate with photoshop as the Adobe products.

Recommendations to others considering the product:

Use this product if you need an efficient way of editing videos. This product has so many features which makes any creative decision possible. The shortcuts make this product simple to use, even if its daunting at first.

What problems are you solving with the product? What benefits have you realized?

I use this for editing and exporting videos. A benefit is the efficient editing process.

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Video Editor
Media Production
Small-Business
(11-50 employees)
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"Reliable Editing tool"

What do you like best?

Avid Media Composer is one of the best NLE programs you could find. It may not be as intuitive as some of the competition but once you figure out how the trim mode works, UI etc it becomes a pleasure to work with. Avid has been around so long that the system itself is very reliable. The AMA workflow has increased a lot since Avid 5.5 and depending on your project you could do an edit at offline res without any transcoding un till you are ready to Online. Project consolidation and Exporting is also reliable and you will rarely experience and technical glitches due to Avid.

Tape capturing is still very reliable.

One of the best features about Media Composer is the project sharing. This is absolutely genius. It makes it super easy to assist an editor this way and also help out working on different parts of the same project. Of course you can't both work on the same sequence or even the same bin. But as long as you split things up accordingly and keep it organized there should be no problems

What do you dislike?

The AMA features could still be improved in terms of relinking back to the raw media. Most of the time it works. But even when following the correct protocol of setting the tape i.d. and disk label sometimes doesn't link back.

Bringing in a single MXF export from a grade can be a little tough. Especially when you have to place it in an Avid MedieFiles folder and use the MediaTool to bring it in. There has to be an easier way to do this...

Recommendations to others considering the product:

If you're looking for something stable in order to cut something like a film or a series then this would be ideal.

What problems are you solving with the product? What benefits have you realized?

Working on a long format project is nice due to the stability of Media Composer.

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UB
Mid-Market
(51-200 employees)
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"Everything you need, and maybe more than you need"

What do you like best?

Avid is designed for advanced editing, so it has tons of features other video editing software might not have. It's a little complicated to learn but offers you a lot of options once you get it,.

What do you dislike?

I almost feel it has too many features. For example, in Edius, audio and visual are locked together in any given clip, though you can separate them through an additional step. Avid does not automatically link a clip's audio/visual. But 99 percent of the time I want my audio/visual to match up, so I don't need this option to be automatic. It just takes more time for me to click the "link" button for every single clip.

Recommendations to others considering the product:

Avid's support team is great.

What problems are you solving with the product? What benefits have you realized?

My main output is video, and I create media for broadcast and internet with Media Composer.

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Freelance Editor / Motion Graphics Artist
Internet
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"I've used Media Composer for over 12 years. "

What do you like best?

media composer can handle any situation! While other platforms can get the job done, Composer gives you the tools and workflow to do it correctly the first time. If you are working on a long form edit there isn't other nle around that can handle the workload like composer.

The ability to share bins, projects, media is unlike any other software. The fact that I can be cutting a scene for a film and my assistant can be using the same media on the same server to transcode, preform small effects, fix audio and so on is amazing. With a program like Premiere it can't be done as easily or efficiently.

What do you dislike?

Keyframing effects is one of the only things I don't like about Media Composer. In my experience I would take all effects shots outside into another software then bring them back in to Avid.

Recommendations to others considering the product:

Take the plunge, you won't regret it. Once you get comfortable in the interface and workflow you will never want to use another editor again. I love this software so much that I bought my own system for my home studio!

What problems are you solving with the product? What benefits have you realized?

Media Composer is the industry leader for professional editors. When working in film, television or advertising post production Media Composer has been in every office I've entered.

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Radio Technical Producer
Financial Services
Enterprise
(10,001+ employees)
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"I use Media Composer for many different editing applications, both personal and professional."

What do you like best?

There is no more professional editing application than Avid Media Composer, period. There is a reason why most film and television is still cut on Avid. It is truly the gold standard for video editing.

What do you dislike?

It can be very difficult to use, and this is why many get frustrated with it. Though it is worth it to learn the software, the very steep learning curve can be a deterrent to those that have an interest in using it.

Recommendations to others considering the product:

You MUST get some prior training in order to make Media Composer worth your while. Otherwise, there will be a lot of frustration when trying to learn the software. It is difficult, but incredibly worth it once you have learned how to use it.

What problems are you solving with the product? What benefits have you realized?

The goal is to constantly improve production workflows and turnarounds, which is not always easy. Media Composer helps to make these types of things easier for me to do on a daily basis.

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Assistant Editor
Motion Pictures and Film
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"Avid - outdated or still relevant? "

What do you like best?

The ability for an editor and assistant to work dynamically within the same project using the bin lock feature has yet to be replicated in any other video editing software. Depending on the needs of a production I would highly recommend avid.

What do you dislike?

Avid's file reading system has the tendency to cause errors (media offline in particular) very easily. Editors and assistants need to know troubleshooting and stay organized -- if not, you're in for trouble.

What problems are you solving with the product? What benefits have you realized?

As mentioned above it is possible for assistants and editors to work in tandem on a project. The applications of this are boundless - the editor can be cutting while an assistant brings in project elements, etc. No need to save over the project file.

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UB
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"Great Editing Software for Professionals "

What do you like best?

I love that this program has keyboard shortcut control. It's use with large servers such as Isis and Unity make it a great program when dealing with large media, many file and many projects being shared by multiple editors. Because Avid creates duplicate MXF files for all of it's media, it allows easy relinking and it's impossible to lose any of the media since it's backed up within the program itself. It's keyboard commands allow the fastest editing out of every editing program. The color grading in Avid is also very good.

What do you dislike?

The biggest downfall to using Avid MC is the complexity in the UI. The UI hasn't changed since the 90's and many of the most important features are hidden within the program, so new users often become confused when learning it. Avid also isn't dynamically linked to industry standard animating and illustrating software like Adobe Premiere is.

Recommendations to others considering the product:

If you're on a tight budget, I'd suggest getting Adobe Cloud instead, as it's much cheaper. If you're a large company with lot of media and editors sharing projects, then I'd absolutely recommend getting Avid MC.

What problems are you solving with the product? What benefits have you realized?

This progam is best for editing large quantities of media for multiple editors that share projects.

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UH
Enterprise
(10,001+ employees)
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"Media Composer for Professionals"

What do you like best?

Media Composer is a very efficient NLE. The audio tools and audio effects work really well inside of it and the ability to nest audio effects is great. They also recently increased the amount of audio tracks available which means less audio mixdowns required. Media composer also has it's built in color correction tool which makes it very easy to do a quick color correction for rough cut reviews. The standard short keys mapped to avid are very straightforward and MC makes it very easy to remap those keys as well.

I have also had very efficient support from the Avid Team when i encounter an issue.

What do you dislike?

For someone who works a lot in after effects and Davinci Resolve, MC does not work the greatest when roundtripping. I've noticed with After effects I need to export clips and then send them to AE, otherwise MC crashes often. The same can be said about Resolve, I recently had issues trying to roundtrip 4k clips in a 1080p timeline. I ended up just having to export the whole timeline in order do my color grade and bring it back into Avid.

The only other thing is a lot of the new Sony Codecs do not work natively with MC, oftentimes i have had to either convert the files before bringing it into MC or I have had to download a plugin and AMA link them and then transcode.

Recommendations to others considering the product:

I would highly recommend MC for anyone in the video profession world. I would also argue that this program should only be one of many NLEs for a video professional. It's a very powerful tool, but for a freelancer picking up different projects, other companies may want you to edit in different programs. One cannot just be an "AVID MC editor", one must be proficient in many NLEs.

What problems are you solving with the product? What benefits have you realized?

Currently, this is the program mostly used at the shop I work in. Since all of our machines are MC composer machines, we can easily hop from one edit bay to another and start working on our projects on any machine. With the server software purchased from Avid we can also have more than one person working on the same project, which is extremely useful when under a time crunch. The ability to have custom profiles for each of our users is beneficial so each individual can once again jump on any machine and have access to their Personalized UI of MC.

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AE
Enterprise
(10,001+ employees)
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"Avid Media Composer Review"

What do you like best?

Media Composer is the most popular and reliable editing program used by Hollywood editors. Compared to its competition its not as intuitive, but once you have sufficient knowledge of the program its the most robust option for editing professional material. Avid has been in business for a significant amount of time, excelling it past Final Cut Pro & Adobe, because of its additional tools (i.e. Avid Airspeed, Media Director, Media Central, Interplay, ISIS, etc). Project sharing in small, medium, and large environments is the best quality of Avid, in my opinion.

What do you dislike?

Avid Media Composer often is associated with many bugs, which can cause distress across clients. AMA linking features can be improved, and very easily user MC settings/site settings/site attributes become corrupt quickly. The fix for this is to generally remove these settings, resulting in the clients having to rebuild their user settings within MC. Not ideal, but a small price to pay for an overall incredible product.

What problems are you solving with the product? What benefits have you realized?

I specifically work in Post-Production engineering, dealing with clients on a daily basis. I discover issues, work on effective resolutions, and work with the editor clients as a tech.

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Senior Videographer
Media Production
Mid-Market
(201-500 employees)
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"A very solid video editing solution"

What do you like best?

I like that Avid Media Composer is very clearly a leader among video editing solutions. The resources available for it are enormous.

What do you dislike?

I've been more accustomed to Adobe Premiere, so Avid is a bit of a change for me. Although, if you are well versed in a similar editing software, Avid shouldn't be a total fish-out-of-water situation.

Recommendations to others considering the product:

You should definitely take advantage of the free trial. You are investing a fair amount of money into video editing if you are looking at Avid, Premiere, etc. Take advantage of trials to really find what is best for you.

What problems are you solving with the product? What benefits have you realized?

I am searching for the best video editing solution.

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Sports Director
Broadcast Media
Mid-Market
(201-500 employees)
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"Review of Avid Media Composer"

What do you like best?

It's simple and straight forward. The keyboard shortcuts are where you would expect them to be. I didn't find it difficult to transition from Avid to Adobe Premier. Seamless with other Avid products.

What do you dislike?

It can't do as much as Premiere and isn't as compatible with all the other products one might use with an editing program (Photoshop, After Effects, etc.)

Recommendations to others considering the product:

It's a decent program, will work well if you're using other Avid programs for production and is easy to learn. However, for finer editing, use Premiere or Final Cut.

What problems are you solving with the product? What benefits have you realized?

It's used in editing for a small local TV station. It's simple and easy to teach new-comers which was very important in a business with high turnover.

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UM
Small-Business
(Myself Only)
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"Editor using Avid MC"

What do you like best?

I really enjoy the interface and user experience of AVID as opposed to other editing software I've used in the past. Most people use Adobe Premiere, which is good for quicker/shorter projects, but if you're editing a feature and dealing with lots of footage, AVID has better capabilities. I also like that there are other tools included directly in the product, such as color correction, stabilization, and audio tools. This makes the whole post process easier and more streamlined.

What do you dislike?

The downside of AVID is that it's more difficult to link to media, and importing footage takes a very long time. I often have to wait 6-8 hours to import a couple of cards worth of 1080p footage. Linking media is often also unreliable. It's happened to me a few times where I had to relink media when accessing the project again. That was a long process that seemed unnecessary and is perhaps easier in other softwares.

What problems are you solving with the product? What benefits have you realized?

As an editor, having tools in the same program is very important to me for efficiency. AVID has a lot of great tools which make the post process quicker and easier.

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Real Estate Investor
Motion Pictures and Film
Small-Business
(2-10 employees)
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"LOVE Media Composer!!"

What do you like best?

I just like how easy it is to use and how you don't have to "render" any footage like in FCP. Plus, I love how plugins don't get deleted when you move footage around anymore. They have definitely made some good upgrades over the years. I've used FCP and Premiere Pro (worst program EVER!) and I keep coming back to Media Composer. Just really user friendly and easy to navigate.

What do you dislike?

I hate the new stereo audio feature. If you record audio on a mic and don't select mono, it will create one stereo track that you can't separate without a mix down or some other work around if you want to move it. Same goes for an audio mix down. Totally dislike this new feature and I never use it. Lets not make things harder MC!!

Recommendations to others considering the product:

The industry tried to move from Avid because it used to be super expensive so many went to FCP. Now everyone is either moving back to MC/Avid or using Premiere Pro but PP has been a complete nightmare for someone who has been editing a long time. Things like getting music or an effect to ring out is so simple in MC, where FCP tricky and PP its downright impossible unless you go through 20 steps (no joke) to make this happen. MC has been around for a long time and know what an editor needs. If you have used FCP, MC is better and its easy to figure out. I always explain it as trying to cook a meal in someone else's kitchen, once you figure out where everything is, its super simple.

What problems are you solving with the product? What benefits have you realized?

I've been using MC for over 15 years and I love how the upgrades, mostly, haven't been so major that MC is unrecognizable. They seem to listen to the editor and improve things. Just makes my life easier so I can continue to get a high quality product out to my clients in a timely manner.

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UB
Mid-Market
(51-200 employees)
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"Steep Learning curve that will keep you in demand"

What do you like best?

I love how broadly media composer is used, Every news station I have worked at has used it to some degree. The tools and techniques Media Composer offers are reflected in many other NLE's. Sure there is a lot to learn, but once you learn it you will find yourself fine tuning great projects with ease. The bin system is easy to use and very simply laid out. It's focus on work flow makes it a must for a professional environment. there is a reason Avid has been an industry standard for so long.

What do you dislike?

I find it has a pretty sparse library when it comes to supported file types, Often times videos are being converted before I can touch them in media Composer. The sheer control offered over projects can get really out of hand, and if you stray too far from your frequently used tools you'll soon find yourself in unknown territory.

Recommendations to others considering the product:

If you are a video professional who has never touched an Avid product before you are doing yourself a disservice and need to experience it first hand to understand why so many professionals rely on it.

What problems are you solving with the product? What benefits have you realized?

In a film and News environment Media Composer offers professional quality with little need for other programs.

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Director
Entertainment
Small-Business
(Myself Only)
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"An Avid Editors Dream!"

What do you like best?

The feature set is more robust than other NLE software. Being the industry standard it's compatible with other elite industry standard software like Da Vinci Resolve and Pro Tools. There is a lot to be said about its ability in integrating various files from different projects. Being the industry standard for so many years is also makes Avid a great investment that will hold up the test of time.

What do you dislike?

It has pretty steep learning curve making it difficult to pick up. I really love this software any issues i've had have been resolved timely and efficiently. There are some limitations with importing footage and need to work with MXF files. Making it extremely inconvenient to work with.

Recommendations to others considering the product:

Getting some kind of training tutorial, book or training course is crucial when switching over to Avid. It really is a great strong program with a wide variety of applications but it will seem daunting at first.

What problems are you solving with the product? What benefits have you realized?

There is a large amount gained from the team sharing options it provides. Makes moving our raw stock footage library in between projects is extremely easy. Being the industry standard makes this a very easy company investment to make.

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Rental Equipment Services
Entertainment
Small-Business
(11-50 employees)
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"Immensely Powerful"

What do you like best?

Media Composer is incredibly powerful for non-linear editing, the bin organization system is incredibly customize, and the ability to share bins between projects without having to re-import or re-transcode footage is a huge time saver for the frequent editor with large stock footage libraries.

What do you dislike?

The learning curve on Media Composer is quite drastic. It requires a lot of time to figure out how Media Composer handles and organizes media files and how the menus and settings are sorted.

Recommendations to others considering the product:

Media Composer takes time to learn. If you are able to learn from another editor, or if you have a lynda.com account to learn how the software works then it will help you immensely when you switch over to AVID MC. There are also tons of books that will teach you how to improve your workflow, and will explain some of the more complicated MC elements in a way that you can understand.

What problems are you solving with the product? What benefits have you realized?

Media Composer has allowed me to increase the professionalism of my post-production work, and it helps me when I am working with a team of professional post personnel. As an industry standard software, it works well with DaVinci Resolve for color and Pro Tools for sound. Round-trip workflows are easy to implement, and any AVID based editor can quickly jump onto my system and easily find the tools they need.

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U
Small-Business
(2-10 employees)
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"Media Composer FTW"

What do you like best?

MEdia Composer is the industry standard and it hits every marek on necessary options.

What do you dislike?

Its kind of expensive but totally worth it.

Recommendations to others considering the product:

If you want to go pro go Avid MC. There really isn't any other option for the film industry. Every place you will go as an editor will ask if you are able to use an Avid rig so best to use it for your personal work as well.

What problems are you solving with the product? What benefits have you realized?

I am able to edit online or offline without having to keep large data files laying around on multiple systems or hard drives like other NLEs

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UB
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"Media Composer "

What do you like best?

AVID's consistent interface, ongoing improvement and modifications, power and cross-platform share-ability. And with the newest iterations, ability to work in off-size rasters and up to 8k, ease of multiple versioning.

What do you dislike?

A small complaint: clunkiness with ongoing licensing, snafus with application manager.

Recommendations to others considering the product:

Use other tools, of course. But AVID has kept up with file based workflows and remains, IMHO, the best way to cut.

What problems are you solving with the product? What benefits have you realized?

Most obviously, editorial power and versioning. Benefits of cutting with the industry leader and toolset.

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UR
Enterprise
(10,001+ employees)
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"Music master"

What do you like best?

There are many things that can be done in terms of editing your music. I can’t even begin the count how many different sounds there are in case you wanted to make your own beats or songs

What do you dislike?

This slows down my computer from time to time, but other than that, I don’t have many complains. This software does it jobs so just like that it exceeds other software

What problems are you solving with the product? What benefits have you realized?

I was able to make some simple beats to play as background music for a video I was making, all using media composer. It was pretty simple, I recommend this to anyone who wants to create simple music

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GM
Mid-Market
(51-200 employees)
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"Avid Media Composer is the best NLE program"

What do you like best?

Avid is a robust, powerful editing program that my company has used for 25 years. It is incredibly stable, barely crashing and has enough built in effects and color grading capabilities to get the job done. Too many bells and whistles on Adobe Premiere/Suite, Avid is much more compact.

What do you dislike?

I dislike not being able able to ingest .flac audio files, but that's about it.

Recommendations to others considering the product:

Media Composer might be old but the fact that it has outlive Final Cut and is standing up to the new "Star Child" in Premiere shows that it is a reliable tool that works and won't be easily replaced and hopefully won't need to be. I very much approved of Avid Media Composer.

What problems are you solving with the product? What benefits have you realized?

As an assistant editor I am always looking to improve workflow within Avid. Currently, Quite a few of our systems crash whenever the key color tool is opened up. Very disruptive but it seems to be a version/OS problem.

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Mid-Market
(201-500 employees)
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"An industry standard for a very good reason"

What do you like best?

AVID Media Composer is considered to be the standard for professional editing in film and television thanks to it's robust feature set. Media Composer features excellent organization options and easy to find places to store metadata for editors that 's very useful when working in groups. Media Composer is not tied down to one operating system, and is available for both Windows and Mac OSX, providing me cross-platform flexibility and support. It helps make it essential for a Stereo 3D workflow, as the majority of those tools are Windows-based.

What do you dislike?

While it's a very powerful tool, it takes some time learning where each of it's tools are. It's color correction options are limited, and transcoding for an AVID Media Composer workflow will frontload the preparation time.

Recommendations to others considering the product:

Figure out what kind of projects you are wanting to make. If they are even remotely edit intensive, you will want to strongly consider AVID Media Composer, especially if you are working in a Windows workflow. For those working in an OSX workflow on a project for the web, you may be better off using Final Cut Pro X, as it's organizational tools are in some ways superior to Media Composer, though it's video exporting formats and quality leaves much to be desired.

What problems are you solving with the product? What benefits have you realized?

AVID Media Composer is a central part of making my freelance projects a reality. There are other products out there that can do an adequate job for video editing, but AVID Media Composer allows you to keep the vast majority of your workflow inside the one application. It also allows me to collaborate with other users easier than other solutions.

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UM
Small-Business
(2-10 employees)
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"Avid Media Composer Review"

What do you like best?

I like the intricacy offered by Resolve.

What do you dislike?

I dislike the user interface and lack of updates.

Recommendations to others considering the product:

Do not use Avid Media Composer. It is from my experience the outdated and prehistoric version of Premiere that doesn't want to update. It seems that in the industry I work in, everyone and their mother believes in the power and ancient ways of Avid. Most of the editors I meet use Avid presets and have a rigid Avid-mindset, for lack of a better term. They are unwilling to adapt or learn new ways of thought in post because of Avid. Maybe I'm just biased but I think Avid's interface has great potential but is unwilling to adapt to today's society. It's a workhorse that can't learn any new tricks. So if you like a sturdy companion Avid is your go to bet.

While I do understand differences in offline editors. I've worked my way around how to use Avid and am now fairly competent in how it works. But it's worked this way for as long as I've been alive. Adobe constantly pushes out updates and has the best customization possible. Avid not so much.

The last thing that bothers me about Avid is the way it imports and stores media. It is the only of the three major editing systems that locks its' media into a file format only compatible with selective software. Final Cut and Premiere both have a more 'sharing is caring' interface while Avid does not.

What problems are you solving with the product? What benefits have you realized?

I'm solving most of our offline editing needs.

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UE
Small-Business
(Myself Only)
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"The Industry Standard"

What do you like best?

What Media Composer excels at is making global changes. For example, I once had an audio edit I did in Final Cut Pro 6. Every twenty frames I needed to remove the beep of a fire alarm. To do this in FCP, took hours, even creating hotkeys to speed the process. The same change would have been a few keystrokes within Media Composer. That sort of ability can make our break a deadline.

What do you dislike?

I dislike how cludgy it is. There are system errors it gets that, if you trace them back, have occurred on and off for the last fifteen years. It's not an NLE that has kept pace with technological innovation. For as acclaimed as Media Composer is by the film industry, one would think it would get a facelift, but it maintains the same backward interface it's had since the late nineties. I've no doubt changes have been made under the hood, but what's on the surface isn't known for its ease of use.

Recommendations to others considering the product:

Weigh what sort of content you are creative and whether or not this is the ideal NLE for it.

What problems are you solving with the product? What benefits have you realized?

I think it's still a great application for longer-form projects. What Media Composer is great at is database management. When you have a project that could be anywhere from one hundred minutes to over six hours, this is the NLE that you can depend on to reliable find and back up your data. Your chances of losing assets critical to your project are slim.

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UE
Small-Business
(11-50 employees)
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"Avid Review"

What do you like best?

Great editing tool for both commercial and personal products. It's the industry standard. It works with both tape and tapeless formats and in multiple frame rates. This production is fairly reliable.

What do you dislike?

Newer versions can be buggy, wish they would bring back scriptsync and sometimes it will crash or be slow for no reason. It would be great if the error messages were more intuitive.

Recommendations to others considering the product:

Great and reliable product for editing and exporting media.

What problems are you solving with the product? What benefits have you realized?

I use avid as an editing tool for several series. It's the industry standard. Most people I work with are well versed and can work quickly on Avid. It's possible to export multiple file types for viewing and delivery.

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Senior Manager, Marketing and Strategic Alliances
Marketing and Advertising
Small-Business
(2-10 employees)
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"Used Avid in student newsroom"

What do you like best?

Once you're comfortable with Avid, editing is a dream, but it takes a long time to master. If you're only an occasional editor, I would not use Avid.

What do you dislike?

I use Avid once a week for editing. Most other days, I use Final Cut Pro. Despite refresher courses every six months, Avid can be a complete bear to use. The software doesn't offer a lot in "help" or "tutorials."

Recommendations to others considering the product:

I would recommend a trial period with each main editing software. They all have their strengths and weaknesses. If you're looking for an inexpensive, bare bones technology, then use Avid.

What problems are you solving with the product? What benefits have you realized?

It's cheaper than Final Cut Pro to mass-implement, so it made perfect sense for a student newsroom.

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Motion graphic artist
Small-Business
(11-50 employees)
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"A solid program"

What do you like best?

For me, there is not another editing software that is so stable and reliable as AVID is.

What do you dislike?

The interface is not that user-friendly for someone not used to AVID.

What problems are you solving with the product? What benefits have you realized?

Editing for broadcasting television is being done better now with the usage of AVID.

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Edit Assistant
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Solid workflow for offline editing"

What do you like best?

Media and project structure really solid, easy to share a project and work at the same time, easy to organise

What do you dislike?

MXFs format need to be created so not compatible with any formats, animation and motion graphic hard to make.

Recommendations to others considering the product:

Perfect for offline editing, need some training beforehand

What problems are you solving with the product? What benefits have you realized?

Clear workflow, fast efficient way to help an editor as we share same project, easy to set up

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UM
Small-Business
(11-50 employees)
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"TV Assistant Editor's thoughts on AVID"

What do you like best?

It's widely used in the industry, and the ISIS server it utilizes is flawless.

What do you dislike?

There's a very steep learning curve. If you're not already familiar with the program, it may take some time to get used to, even doing simple edits. In addition, the latest version does not have ScriptSync intregrated with it. Now you must pay for third party software to use it. In previous versions, you had to pay a license, but the software was built in.

Recommendations to others considering the product:

It's pretty much the industry standard, and a very valuable tool for anyone wanting to be in TV production.

What problems are you solving with the product? What benefits have you realized?

It's very easy to work on huge TV shows with multiple people editing them in different bays, as long as it's connected to ISIS. No need to copy files from hard drive to hard drive.

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GB
Small-Business
(11-50 employees)
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"Avid "

What do you like best?

I like that I can do all of my editing in one program. I have the ability to take many file formats and create the product that I want with the ability to add graphics, edit sound and much more.

What do you dislike?

I do not like that only certain file formats can be imported while others have to be linked.

What problems are you solving with the product? What benefits have you realized?

I realize it helps me to be able to edit for the best videos for our stations.