--- title: Medallia Digital Experience Analytics (DXA) Reviews meta\_title: 'Medallia Digital Experience Analytics (DXA) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 36 reviews by the users' company size, role or industry to find out how Medallia Digital Experience Analytics (DXA) works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 36 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Medallia Digital Experience Analytics (DXA) Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Medallia Digital Experience Analytics (DXA) but has limited features. Are you part of the Medallia Digital Experience Analytics (DXA) team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact. * * * Seller [Medallia](https://www.g2.com/sellers/medallia) Discussions [Medallia Digital Experience Analytics (DXA) Community](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/discuss) Languages Supported English Solution Type All-in-One Overview by Lauren Taylor Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/pricing) ## Top-Rated Alternatives [ ![Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Contentsquare") Contentsquare 4.6/5(640) ](https://www.g2.com/products/contentsquare/reviews) [ ![Fullstory](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fullstory") Fullstory 4.5/5(1,052) ](https://www.g2.com/products/fullstory/reviews) [ ![Glassbox](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ View All Alternatives ](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/competitors/alternatives) ## User Insights Average based on 36 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 12/19/2025 "Unlocks Real Customer Insights with Powerful Session Replays" 4.5/5 What do you like best about Medallia Digital Experience Analytics (DXA)? What I like best about Medallia DXA is the ability to see real customer behavior through session replays and journey analysis. It provides concrete visibility into where users struggle, abandon flows, or encounter friction that traditional analytics often miss. The visual nature of the tool makes it easier to communicate findings to stakeholders. Being able to show actual user interactions helps align teams quickly and supports more confident decisions around digital experience improvements. Review collected by and hosted on G2.com. What do you dislike about Medallia Digital Experience Analytics (DXA)? What I dislike most about Medallia DXA is the amount of manual effort required to extract insights. Session replays and journey views are powerful, but reviewing them can be time-consuming without very targeted use cases. It can also feel complex from a setup and configuration standpoint. Managing tags, data capture rules, and performance considerations requires ongoing attention, which can slow adoption for teams without dedicated resources. Review collected by and hosted on G2.com. What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you? Medallia DXA solves the problem of limited visibility into how customers actually experience digital journeys. Traditional analytics show what users do at a high level, but DXA reveals the “why” by capturing real interactions, friction points, and behavioral patterns within sessions. This benefits me by making it easier to diagnose usability issues and validate assumptions with concrete evidence. Instead of relying on metrics alone, I can see exactly where users struggle and share clear examples with stakeholders, which leads to more informed and confident digital experience improvements. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite GB Gagandeep B. Manager Data Science and Analytics Enterprise (\> 1000 emp.) 7/24/2025 "Generates powerful insights for optimising customer experience" 5/5 What do you like best about Medallia Digital Experience Analytics (DXA)? Ease of generating Insights and powerful data presentations backed by a thorough understanding with session replays Review collected by and hosted on G2.com. What do you dislike about Medallia Digital Experience Analytics (DXA)? Filtering of session replays can be better Review collected by and hosted on G2.com. What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you? It helps us understand exactly what is happening with the customers when we fail to make sense of the data Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Enterprise (\> 1000 emp.) 8/26/2023 "A very good customer experience analytics tool" 4.5/5 What do you like best about Medallia Digital Experience Analytics (DXA)? Medallia's strongest suite is its ability to do sentiment analysis by social media listening and ingesting customer data through channels such as surveys. the insights provided are very detailed and help in understanding brand and product-related conversations that the customers have in online forums. Review collected by and hosted on G2.com. What do you dislike about Medallia Digital Experience Analytics (DXA)? They need to improve third-party integrations, especially to other BI and CDP platforms. The pricing can also be improved and lastly, support is poor at the lower pricing tiers. Review collected by and hosted on G2.com. What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you? We were looking for a platform for tracking a customer's digital experience and conversations around the same. Medallia is the only choice as it provides all the features under one single platform. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Abdul H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdul H.") AH Abdul H. Assistant Admin Officer Mid-Market (51-1000 emp.) 2/9/2023 "Decibel" 5/5 What do you like best about Medallia Digital Experience Analytics (DXA)? Decibel is a very useful software for administration departments which has a very easy user interface .It is very useful for manage employees leave records and attendance. Review collected by and hosted on G2.com. What do you dislike about Medallia Digital Experience Analytics (DXA)? One thing in Decibel I wouldn't say I like it is to add attendance manual uplifting problems if one value or entity we missed then the whole attendance stope uplift and no option for search error. Review collected by and hosted on G2.com. What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you? Decibel solves payroll problems while we are using in administrative purposes like creating pay, managing leave records and posting leave. One more thing when we post leave than there is an option for writing the reason for leave why you take leave and who is your next on your duty. Review collected by and hosted on G2.com. Show More 5/14/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rao Farhan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rao Farhan A.") RA Rao Farhan A. Senior Sales and Support Executive Information Technology and Services Mid-Market (51-1000 emp.) 3/2/2022 "Good tool Day to Day Task Management" 4/5 What do you like best about Medallia Digital Experience Analytics (DXA)? we are using Decibel for Employee Attendance and Payroll Management; the good thing about Decibel is that it simplifies the process and makes it easy to manage Daily routine Tasks Review collected by and hosted on G2.com. What do you dislike about Medallia Digital Experience Analytics (DXA)? One thing about Decible we do not like is that we have to fill all discrepancies and leaves one by one. There is no option to fill all of them at once; that is the only thing we are really missing in it Review collected by and hosted on G2.com. What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you? We are a big firm and use Decibel for our daily routine tasks like Employee attendance, Payroll Management. Leaves. Time in, timeout half-days late coming or early depart Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 8/24/2021 "Better in theory than practice" 3/5 What do you like best about Medallia Digital Experience Analytics (DXA)? The concept and walkthrough of the product is 8/10 stars. The analytics you could derive from this product could be very valuable to anyone designing a website Review collected by and hosted on G2.com. What do you dislike about Medallia Digital Experience Analytics (DXA)? It is hard to get into. I view this product as one that very few people use as "power users" while others stay away and just ask questions. It also has a decent number of bugs, even the sales rep ran into several of them Review collected by and hosted on G2.com. What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you? Button placements. Where do I look on a page is difference than an "average" user Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite RN Rosita N. Enterprise (\> 1000 emp.) 11/2/2020 "Decibel has proven a very useful tool for identifying user struggles" 4.5/5 What do you like best about Medallia Digital Experience Analytics (DXA)? It helps identify pain points in the user journey. It also makes it very easy to quantify these problems which can give you a good idea of the actual scale. I really like the fact that I can also view the sessions that have a particular issue. The journey discovery and page discovery tools are also very useful. Heatmaps help me visualise user behaviour, such as scroll depth or click attribution. Review collected by and hosted on G2.com. What do you dislike about Medallia Digital Experience Analytics (DXA)? The interface is a bit complex and it takes some time to get fully up to speed if you're a new joiner. Sometimes features don't work and the platform would just give you errors. The journey discovery visual could be improved to identify quickly the most common journeys our users take. Review collected by and hosted on G2.com. What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you? We use Decibel to identify any issues when we are A/B testing. I have used journey discovery quite a lot as well. We also use it to review specific sessions linked to a segment or a goal. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jeyda M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeyda M.") JM Jeyda M. Mid-Market (51-1000 emp.) 10/28/2020 "Decibel is a great tool with many useful features and functionalities for user experience analysis" 4/5 What do you like best about Medallia Digital Experience Analytics (DXA)? I like using Decibel the most for CRO test ideation and post-test analysis. For example, using segments helps to identify pain points of a particular page or journey by looking at the experience issues in the chosen area. After identification, it can be taken a level deeper by using other Decibel features such as heatmaps and session replays. When it comes to post-test analysis, the ability to compare the control and variant using segments make it easy to identify which one performed better, firstly by looking at DXS and then drilling down further into other behaviours and then visualising these using heatmaps and session replays. Review collected by and hosted on G2.com. What do you dislike about Medallia Digital Experience Analytics (DXA)? I would say a downside would be the setting up of segments, for example the process of passing segments from Adobe to Decibel and waiting for them to appear and populate is quite convoluted. Also, when looking at experience issues, I find it difficult to understand which one is the most pressing and which one we should focus on improving to have the biggest impact. Sometimes there are pages and pages to go through and it can be difficult to quantify or make sense of them. Review collected by and hosted on G2.com. What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you? The main problem I'm solving is being able to visualise and understand what is happening on a specific page/section of the site to cause a negative experience. Often, I am approached with an issue from a stakeholder and I use Adobe to dig into the data to find where and what the issue may be. Decibel then helps to bring the issue to life by taking it a step further and identifying what the user is seeing and experiencing on the page that may be causing drop-off, abandonment, poor conversion etc. With this, I've realised a huge benefit; that these findings can be used to ideate a/b tests to improve user experience and in turn boost business KPIs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Sofia T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sofia T.") ST Sofia T. Digital Analytics and Optimisation Enterprise (\> 1000 emp.) 10/14/2020 "Identifying pain points in our customers journey" 5/5 What do you like best about Medallia Digital Experience Analytics (DXA)? Decibel has some amazing features that allow us to look into actual customer experience and pain points throughout the journey. Through Heatmaps and session replays we're able to get a lot of insights on our customers experience as well as identify reasons for frustration and issues in the journey. Decibel's integration with different tools is another strength of the tool, as the Adobe integration allows us to pull segments directly from Adobe and get further insights on that segment such as DXS scores. Their new UI release makes the tool easy to use. Review collected by and hosted on G2.com. What do you dislike about Medallia Digital Experience Analytics (DXA)? Some limitations in terms of exporting data sets and filtering the data, however Decibel keeps working on their UI and these functionalities should be improved in a future release. Also the fact that we're not capturing 100% of the data into our account, but it still allows us to get an idea of users behaviour and pain points, as well as do comparison and % analysis. Review collected by and hosted on G2.com. What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you? Identifying customer pain points through session replays is one of the benefits of using Decibel. Through their heatmaps we're able to analyse a particular page in terms of scroll reach as well as click-through rates, thus making it possible to decide how to optimise our content. We're able to watch pain points in the journey through session replays as well as identify reasons for frustration such as bird nesting behaviour. The Adobe integration allows us to pull segments directly from Adobe and get further insights on that segment such as DXS scores. Analysing behaviour for converters vs non-converters for example has led us to optimise journeys and improve users experience. I have also found goals/events tracking really useful in Decibel as we can track specific CTAs and get further insights on the customer journey through funnels. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Jordan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jordan C.") JC Jordan C. Digital Insights & Optimisation Mid-Market (51-1000 emp.) 9/17/2020 "A fantastic piece of technology that presents actionable insights" 4.5/5 What do you like best about Medallia Digital Experience Analytics (DXA)? One of the best features for me is Journeys, as it allows you to view all of the paths in and out of a particular page, journey or funnel that you desire. This has uncovered multiple problems, bugs, and general customer experience issues that we have been able to resolve quickly with the relevant squads. Review collected by and hosted on G2.com. What do you dislike about Medallia Digital Experience Analytics (DXA)? The only slight negative I have about Decibel is that the user interface can be challenging for new users who are unfamiliar with these kind of tools. Because there is so much data available, you can end up getting lost down a bit of a rabbit hole (which isn't necessarily a bad thing) but then it can be difficult to get back to where you first started. That being said, there are currently improvements in the works to overhaul the UI to counteract these challenges. Review collected by and hosted on G2.com. What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you? Customer experience issues and bugs are the problems that we tend to solve the most with Decibel. Having integrations with some of our other technology stack, namely Adobe and Usabilla, allows us to have a 360 degree view of the customer experience - and the data we get from Decibel allows us to nail issues down to an individual customer level, for us to provide a much more personalised experience/resolution. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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