[ Medalli... Reviews ](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews) [ Medalli... Reviews ](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews) # Medallia Digital Experience Analytics (DXA) Features ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (17) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Heat Maps Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points Session Replays Records web visitor sessions Monitoring Tracks and monitors web visitor behavior Data Segmentation Segments collected data on predetermined criteria Real-Time Data Receive data and information in real time Customer Segmentation Process of dividing customers into groups based on common characteristics Scroll Maps Mapping/visual representation of exactly where users stop scrolling and leave website pages Geographic Maps Visualize locations on a map Floor Plans & Maps Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour Hover Maps Shows where users' cursors move while navigating a website Show More ##### ## Other (5) Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Analysis (7) Conversion Opportunities Identifies poorly performing or problematic areas of a web page Side-By-Side Analysis Overlays heatmaps on top of existing web pages Mobile Device Analysis Optimizes to gather insight about mobile web browser visitors Data Quantification Contextualizes web visitor behavior beyond pure data points and statistics Webpage Element Analysis Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Show More ##### ## User Behavior (3) Click Tracking Tracks where users are clicking on a web page. Mouse Movement Tracks mouse movement over a web page. Frustration Tracking See where users experience the most difficulty on a web page. Show More ##### ## A/B Testing (4) Error and Bug Tracking Tracks sessions where users encountered errors and bugs. Split URL Testing Split web traffic to a page between two different URLs. Data Analysis Offers insights into relationships between user information and user behavior. Notes Leave notes on sessions and bugs. Show More ##### ## Visitor Information (2) User Identification Collects user information (location, IP address, email, etc.). Search Box Search sessions by keywords or IP address. Show More ##### ## Product Analytics (9) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Usage Tracking/Analytics Track and interpret metrics on the usage of company resources Show More ##### ## Analytics (3) Reporting and Analytics Provides reporting and analytics tools to quantify the results of the experiment. Heatmaps Provides heatmap functionality to assess what parts of the website visitors are engaging with most. Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Show More ##### ## Experimental Design (6) Multivariate testing capacities Allows for the testing of multiple variables at a time during a single test. Split Testing Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Mobile Testing Allows mobile web pages to be tested during A/B experiments. AI Assisted Testing Uses AI to generate or suggest experiment variations to test website versions. AI Generated Variations Uses AI or machine learning to automatically optimize traffic distribution between experiment variations. Multivariate Testing Create many versions of emails, forms, or actions and gauge which is most effective Show More ##### ## Computing (3) AI/Machine Learning Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. Little to No Coding Requires little to no knowledge of coding. Usually this means it comes with prewritten code. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Agentic AI - Session Replay (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Heatmap Tools (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - A/B Testing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Product Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Machine Learning Enable businesses to implement machine learning algorithms on business data such as sales and revenue Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Additional Functionality (85) Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Surveys & Feedback Gauge satisfaction and receive information for improvement and success Mobile Access Access software remotely via mobile devices Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Workflow Management Create, design and manage workflows for repetitive tasks Customizable Reports Alter the layout and content of reports Visual Editor Program to edit text files that renders the content in accordance with embedded markup code such as HTML Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Access Controls/Permissions Define levels of authorization for access to specific files or systems Campaign Segmentation Group campaigns by project, client, or campaign for better management. Widgets An extended application or connector that enables users to perform additional services with their current set of tools Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components API Application programming interface that allows for integration with other systems/databases Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Geotargeting Geographic location of visitors determines behavior of the software AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Customizable Branding Add customized logos and colors to align with company branding Real-Time Data Receive data and information in real time Assessment Management Creation, administration, and evaluation of assessments or tests Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Data Visualization Graphical representation of data Statistical Analysis Apply statistical/mathematical models to sets of data Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Product Data Management Capture, organize and track product-specific data and information in a centralized location Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Session Recording Record active support and chat sessions for auditing and training AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Visualization Graphical representation of data Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. Interactive Reports Edit and personalize data view as needed A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Web Traffic Reporting Collect and analyze traffic data about website visitors Customer Activity Tracking A report showing what actions customers perform AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Activity Tracking Track and document all activities across devices, networks, and other systems Image Overlay Superimposing two or more images Visitor Tracking Track visitors and purpose of visits Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Data Visualization Graphical representation of data Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Real-Time Analytics Analyze and gain insights into data in real-time Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Embeddable Widget Allows you to easily add interactive elements to your website or blog with a simple embed code. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Generative AI Use AI to generate content in the form of text, images, videos, etc. Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Customizable Reports Alter the layout and content of reports A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Alerts/Escalation System alerts about the need to escalate an issue or request Hierarchical Mapping Mapping model in which the network map is organized and visualized as a tree-like structure Radial Mapping For Science Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Screen Activity Recording Capture what is happening on a computer screen Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Surveys & Feedback Gauge satisfaction and receive information for improvement and success Website Analytics Track and analyze information regarding website visitors Form Analytics Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more Templates Sample files or documents that could be customized as needed or used as is Behavioral Analytics Track and analyse user behavior within a system or network Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements API Application programming interface that allows for integration with other systems/databases Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes For Sales Teams/Organizations Caters to sales teams Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Data Analysis Tools Analyze survey results via statistical testing or crosstabs directly within the software Element Analytics Mobile Access Access software remotely via mobile devices Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Territorial Mapping Embeddable Allows you to easily add interactive elements to your website or blog with a simple embed code. 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