Recommendations to others considering Medallia Digital Experience Analytics (DXA):
It is a good opportunity to really get a better understanding of how users are flowing through your site pages, understanding what experience they are having and learning more about their pain points. With this information the path forward becomes much easier in how to improve. Review collected by and hosted on G2.com.
What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?
Understanding where site visitors are experiencing friction and how to create more efficient flows to improve user experiences. The ability to set up funnels, view sessions and journeys makes a very big difference in understanding what users are looking for when they come to our site and what the most efficient path for them to take is. Using this information I am able to apply it across all other pages and I can see direct impacts to flows because everything is being recorded.
Also, the information is being saved for approximately 3-6 months depending on the set up being used. Thus, we are able to look back and compare previous month over month and quarter over quarter to ensure we are showing ongoing improvement. Review collected by and hosted on G2.com.