Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Excellent insight into user behavior and activity on your website"
4/5
What do you like best about Medallia Digital Experience Analytics (DXA)?

The heatmapping function allows you to identify areas on a page that might be 'black holes,' where users get stuck. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

The platform is VERY slow. While this is to be expected given the amount of data processing behind the scenes, it can at times hinder the platform's usability. Review collected by and hosted on G2.com.

Garima M.
GM
Garima M.
Specialist Data Analytics & Experience Optimization
Mid-Market (51-1000 emp.)
"Next Level Tool for CX Research"
5/5
What do you like best about Medallia Digital Experience Analytics (DXA)?

Decibel is not only a tool but a complete book for for doing a deep dive research on customer behaviour. The different type of functionality that Decibel offers in it's UI and the ability to see session replays of the customer journey to your website id really amazing.

Working in a business where the main idea is to how to present and what to present to the customer is where Decibel tool takes a very good place. Making the work of Optimization easier this tool is also helpful for the UX people in terms of designs. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

The ability to process the data at real-time and also there is a certain limit for the page level discovery. Review collected by and hosted on G2.com.

Hardi A.
HA
Hardi A.
Enterprise (> 1000 emp.)
"Very useful tool to improve customer experience and understand on page user behaviour"
5/5
What do you like best about Medallia Digital Experience Analytics (DXA)?

The ability to see user journeys and understand how users are flowing through the site. The journeys feature allows you to drill down and see how specific users are moving through the site, what their experience rating is and watch their session replay. The tool is very easy to use and intuitive. I was able to easily get up to speed using the knowledge base articles and the self guided tour feature provided within the platform. After a few months I was considered the tool expert in my company and providing other colleagues with helpful tips and tricks on how to use the tool more effectively. I believe this tool has been very helpful for not just my department but other departments in my company as well. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

The integrations issues with other tools like Qualtrics, Analytics or Optimizely. To integrate with other platforms is not as easy as I would like it to be. For example, I have been working with the team from Decibel to integrate with Qualtrics but I haven't been able to successfully achieve my use case yet. However, I am satisfied in knowing that the Decibel team continues to prioritize my concern and continue to work diligently to hit my launch date. Review collected by and hosted on G2.com.

ON
Oscar N.
Enterprise (> 1000 emp.)
"Decibel Review"
2.5/5
What do you like best about Medallia Digital Experience Analytics (DXA)?

Attribution click data and scroll data as these accurately show data that I need. Specifically session replays seem very useful as you get the human sense of how people use your website and what people click on and how they navigate around your site. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

I dislike the hover and click data that seems to take a sample. Also when scrolling down a page click data seems to be innacurate for the click heatmaps, and to be honest I have no idea where people have clicked.

Also there is many features which I do not know how to use, or how to even get started. The interface does not always allow you to do what you'd like Review collected by and hosted on G2.com.

CH
Collins H.
Enterprise (> 1000 emp.)
"Decibel - A time-saving winning Solution for pinpointing customer struggle and frustration"
4.5/5
What do you like best about Medallia Digital Experience Analytics (DXA)?

I think the biggest win for me is being able to create custom segments in GA 360 and apply a Decibel custom dimension to a report using that custom segment and get in real time the playback sessions of customers that did not complete a task or reach a desired goal. This is by far the best feature for me. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

No dislikes for me at the moment. Works. Review collected by and hosted on G2.com.

Verified User in Retail
IR
Verified User in Retail
Enterprise (> 1000 emp.)
"Decibel has been insightful and proactive in identifying pain points for our customers"
4/5
What do you like best about Medallia Digital Experience Analytics (DXA)?

It's very easy to create a segment and analyse behaviour, it's really helpful in taking away subjectivity. The tool is useful in understanding the very specific details of customers experience and also has the ability to identify trends and patterns.

I also like that it can help measure improvements pre and post change so you can see what behaviours have changed as a result.

It has identified some key experience hiccups for customers that resulted in an increased drop off rate. Without Decibel it is unlikely we would have identified this issue. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

It can take time to work through all of the great content that it collects. Sometimes it feels like there is information overload. Review collected by and hosted on G2.com.

BC
Billy C.
Enterprise (> 1000 emp.)
"Essential Tool"
3.5/5
What do you like best about Medallia Digital Experience Analytics (DXA)?

Adjustable playback speed makes consuming multiple session recordings easy. Setting up a funnel, lets you quickly narrow the group of users or area in which you are looking to review. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

Field masking is important for security and PCI compliance, but in some cases like our search field, it would be helpful if that field were not masked, so we could more easily witness search behavior. Review collected by and hosted on G2.com.

SS
Shashin S.
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Great tool to conduct CX research"
5/5
What do you like best about Medallia Digital Experience Analytics (DXA)?

The ability to review session replays, heatmaps, sunburst for indentifying customer journey friction points. Also provides special integrations with Analytics tools for deep dive analysis. Its must use tool with any optimization tool to review exact impact of running experiments. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

Lack of real time data processing abilities, as you can't fetch metrics for a session in real time and act upon if digital experience score (DXS) is dropping below to a cutoff point. Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Verified User in Entertainment
Enterprise (> 1000 emp.)
"Great tool to really dig deep into consumer experience"
4/5
What do you like best about Medallia Digital Experience Analytics (DXA)?

The heatmap feature is great as you have various ways of the looking at page behaviour. It has help with so many decision looking at page redesign. The integration with optimisation tools, being able to see performance in almost real-time Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

Dashboard - I think it's very limited and feel it could provide much more value Review collected by and hosted on G2.com.

DM
Derek M.
Mid-Market (51-1000 emp.)
"Great tool to discover your site experience issues"
4.5/5
What do you like best about Medallia Digital Experience Analytics (DXA)?

Ability to filter down segments and watch those session replays Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

Analytical analysis can be a bit broad. Have had diffuicluy drilling down to answer question of "why". Review collected by and hosted on G2.com.