Recommendations to others considering Medallia Digital Experience Analytics (DXA):
The tool is excellent at all of the basics expected of a session replay tool (heatmaps, session replays etc.) and has some cool extra features that can be quite engaging for stakeholders such as journeys and funnels. This can add context and support other analytical tools well.
Their support team typically responds the same day and often fixes any issues promptly with minimal input.
They provide onsite training and work with analytical leads to help integrate the tool across the business and even offer one-to-one training sessions.
Decibel has also been helpful providing links to other organisations and setting up calls to share learnings and adoption of the tool in other businesses. Review collected by and hosted on G2.com.
What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?
- A/B test experiences can be viewed and the differences in behavior compared and contrasted
- User Journeys and the most common pathways taken by users
- Deep-diving in to customer behavior and understanding how customers use features, pages and the content they find interesting.
- Supporting data from other analytical tools to reach a 360 degree view of Review collected by and hosted on G2.com.