--- title: Maze Reviews meta_title: 'Maze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 111 reviews by the users' company size, role or industry to find out how Maze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 111 scale: '5' date_modified: '2026-06-24' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Maze Reviews **Vendor:** Maze **Category:** [User Research Tools](https://www.g2.com/categories/user-research) **Average Rating:** 4.5/5.0 **Total Reviews:** 111 ## About Maze All of your research, one platform. Trusted by over 60,000 product teams, Maze empowers researchers to be change-makers, turning research into a center of influence and customer insights into a lasting competitive advantage. By bringing recruiting, testing, and analysis together, Maze helps organizations move from intuition to evidence, faster. From researchers to designers and product managers, anyone can run studies that answer any question and drive better decisions at any altitude. Equipped with Maze’s research-grade AI, teams can focus on what matters most: understanding people, uncovering insights, and shaping change with confidence. ## Maze Pros & Cons **What users like:** - Users love the **intuitive interface and responsive support** of Maze, making research and testing an enjoyable experience. (6 reviews) - Users find the **ease of use** in Maze enhances efficiency, enabling quick and effective data collection and testing. (5 reviews) - Users love the **intuitive and user-friendly interface** of Maze, enhancing their experience and facilitating better insights. (5 reviews) - Users value the **intuitive interface** of Maze, enhancing ease of use and streamlining the testing process. (4 reviews) - Users find Maze to be **extremely easy to use** , facilitating quick data collection and diverse testing options. (3 reviews) - Users value the **immediate feedback and insights** provided by Maze, enhancing collaboration and user engagement significantly. (3 reviews) - Survey Creation (3 reviews) - Users value the **immediate feedback and collaboration** features of Maze, enhancing their research efficiency and insights. (3 reviews) - Tracking (3 reviews) - AI Integration (2 reviews) **What users dislike:** - Users note **limited functionality** in Maze, particularly with mobile testing and constraints on report customization. (4 reviews) - Users find **complex usability** challenges in Maze, struggling with task setups and seeking improved flexibility and guidance. (3 reviews) - Users express frustration with **Maze's limitations** , including technical restrictions and inadequate features for large projects. (3 reviews) - Users find **complexity in setup** and bugs frustrating, making the experience less seamless and efficient. (2 reviews) - Users find **limited customization** options frustrating, hindering their ability to tailor the app to specific needs. (2 reviews) - Limited Opportunities (2 reviews) - Limited Surveys (2 reviews) - Limited User Access (2 reviews) - Missing Features (2 reviews) - Users report **poor customer support** , highlighted by unresolved issues and frustrations with app functionality and flexibility. (2 reviews) ## Maze Reviews ### 1. Maze Review **Rating:** 5.0/5.0 stars **Reviewed by:** Sourabh C. | Senior Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Maze?** I am using Maze for the long time and i like to test design, prototypes and live websites easily with Maze. it has seamless integrations with Figma, Sketch, Adobe XD and we can validate the ideas before development. Maze is ease to implement and support data driven designs. **What do you dislike about Maze?** It is a great for product teams and startups and we can scale it up with ease, Nothing to dislike about it. **What problems is Maze solving and how is that benefiting you?** Maze can scales with your product, Recruit users, data driven design, work perfectly with design tools and more. ### 2. Needs more flexibility when it comes to questions **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin C. | Product designer, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Maze?** It gets the job done for the most part. The product UI is good, the functionality allows me to get the insights I'm looking for MOST of the time. I use it once every few months. **What do you dislike about Maze?** I would say, invest a little more in the responsiveness of your app, over the UI flourishes. Some of the animations are a little overboard. I think it also needs more flexibility when it comes to certain question blocks. For example, I want you to pick from a multiple choice option AND explain your answer in the same block, I don't want them to explain it in a separate block where they lost the context. Also the Figma prototype capabilities is not the most seamless, having to start a whole separate file for just the prototype is frustrating. **What problems is Maze solving and how is that benefiting you?** Maze allows me to test designs and concepts with users to ensure we're building in the right direction. It also serves as a focused questionnaire tool that is better than Google Forms in some instance, because it offers card sorting, as an example. ### 3. Solid tool with great support, though mobile testing needs improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Julia S. | Product Designer, Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Maze?** The customer service team is exceptionally responsive and genuinely open to feedback, which makes working with Maze a pleasure. The interface is clean and intuitive, and the tool generally performs well for most testing scenarios. I appreciate their commitment to constantly improving the platform based on user input. **What do you dislike about Maze?** The mobile testing monitoring could use some improvement, particularly when dealing with longer screens. The heatmap functionality becomes less reliable in these scenarios, making it harder to track user interactions accurately. While these issues don't break the tool's core functionality, they can make mobile-specific research analysis more challenging than it needs to be. **What problems is Maze solving and how is that benefiting you?** Maze helps me efficiently collect user insights through remote testing without having to coordinate live sessions. This saves significant time and resources in our research process. It lets me gather quantitative data alongside qualitative feedback, which helps me better validate design decisions and communicate findings to stakeholders. ### 4. A fast way to test with easy to use testing tools **Rating:** 5.0/5.0 stars **Reviewed by:** Maria C. | Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Maze?** What I like about maze is how easy it is to use, and how you can have a variety of testing types to choose from. As a product designer I also like the connection it has with Figma, and how it easily refresh after making changes in the file, also love the follow up questions with AI, and how you can organize the type of answers from your users, to have more clarity on the average responses. **What do you dislike about Maze?** When creating my maze, it was challenging to identify where I could select the users for my study. It wasn't until I selected "Start testing" that this section became visible. It was concerning to me to lose my testing or to send out a testing without filtering my users. The copy suggests that you are finished and cannot add anything else, but in my opinion, selecting the users is part of the testing creation process. I would appreciate having this option as a subsequent step before clicking the "Start testing" button. **What problems is Maze solving and how is that benefiting you?** Is helping us to test fast, and iterate on our products quicker. It's also very helpful for us to have a good user base that could respond in the same week, or days after launching the testing. ### 5. Best product for user testing and research **Rating:** 4.5/5.0 stars **Reviewed by:** Rupesh P. | Lead Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2025 **What do you like best about Maze?** I have been using Maze for lst 2 years and I can say Maze is very helpful in getting very useful insights for our product. Maze provide option to hire testing panel members all over the world with different filters like demographics, work history, Domain of work etc which is very helpful in identifying right users for your product. Maze not only provides option to test a developed product but also gives an option to test in the progress figma prototypes. This helps in getting UX insights at the early stage of product development cycle. I have mainly used session recordings and path testing and I would highly recommend these features for any UX designer to test and get rightful insights for their product in early stage of developement **What do you dislike about Maze?** There are few technical limitations like screen size restriction where you cannot use non responsive products with testers. There is a size limit for window. Also, sometimes the testing panel members are not upto the mark of expectation. **What problems is Maze solving and how is that benefiting you?** Maze streamlines user testing and helps in getting testing panel members online. There is option to create paths for user flows and perform AB testing to identify which user flow is better for user ### 6. Maze has been instrumental in establishing a UX research program **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin K. | UX Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Maze?** Maze is easy and fun to use, integrates nicely with Figma, and we love the ability to bulk upload our own research participants. The recent addition of interview studies has allowed us to consolidate all of our research projects into a single platform. We use Maze on a weekly basis and can move from identifying a research need to having critical insights in a matter of days when it previously took multiple weeks. Also, the AI features are some of the most effective and helpful I've seen as compared to other software products. **What do you dislike about Maze?** We run into some limitations with the number of recipients we can email surveys to at one time, which means we have to break them up and send in batches. While the research reports are very nice, the capabilites for custom slides are quite limited and the formatting gets wonky. I also really wish there was a way to ignore duplicates when uploading new research participants. **What problems is Maze solving and how is that benefiting you?** Maze is our solution for all our UX research needs including surveys, usability testing, and interview studies. It benefits our organization by providing user insights before, during, and after we design solutions. ### 7. Maze is very empowering to Product & UX Professionals! **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony D. | Head of User Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Maze?** At D360 Bank, we use Maze very frequently, and while Maze provides advanced features, the interface is so intuitive, making it easy for beginners to adopt and use. Maze has it all, from Quantitative Research and prototype usability metrics to Qualitative Research, analysis and reporting! Maze covers the whole spectrum of a research process, even including recruiting participants that fit your target segments. **What do you dislike about Maze?** - Few limitations in their providers' recruiting capabilities, especially when it comes to criteria selection of your audience in specific countries. - Few limitations in their Interview Study features, lacking more flexibility and control over the analysis and reporting. This is expected as it's still a new product that's evolving at Maze. **What problems is Maze solving and how is that benefiting you?** - Easier yet more powerful ways to showcase customer’s needs and product insights with support of quantitative metrics - Quickly Test ideas and concepts before investing valuable dev and design resources. - Test & validate our prototypes with real users and launch our product with confidence. - Scale an autonomous, data-informed team and build more customer-centric products for our customers. - Drive business growth by making data-informed product decisions and delivering the right products to market faster. - Everyone can run expert-level research autonomously, removing bottlenecks and operational inefficiencies. - Thus, Designers/Researchers & Product Owners are way more efficient with Maze. All of this means saving on costly, time-consuming product and engineering rework and rollbacks. ### 8. User-Friendly and Fast **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Maze?** Modern survey interface, easy to use, very good participant panel - super fast dats collection **What do you dislike about Maze?** Limited options for survey design (not suitable for more complex queries) **What problems is Maze solving and how is that benefiting you?** Quick and nice looking surveys ### 9. Advanced features that are pretty intuitive to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Maze?** I love the variety of ways that Maze allows you to ask users complicated questions. Innovative surveying options allow you to pose complex questions with multiple answer choices in a streamlined way that allows you to efficiently canvas large user populations without having to worry that you will lose engagement because the process is too laborious and tedious. **What do you dislike about Maze?** Although you can fix some typos on questions after a survey is live, it is not the case across the board. I had to roll with a typo after a survey was live because it was on a card sorter question type. **What problems is Maze solving and how is that benefiting you?** Better understanding our customers, their preferences and journeys. ### 10. This tool really helps us improve our solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Maze?** I like the new landing pages, great way to showcase a bigger form. **What do you dislike about Maze?** Would be great to have frequency capping for campaigns **What problems is Maze solving and how is that benefiting you?** Maze has helped with eliminating assumptions we may have had with our users and has really helped us make better design decisions. ### 11. Great when it works, for lightweight tests & needs that's supported, but has many limitations & bugs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Maze?** -- Can easily see path users collectively took as a series of screens -- Can easily see heatmaps of user clicks for specific screens -- Doesn't require testers to install apps or plugins or create accounts just to take a test **What do you dislike about Maze?** -- Noticeably buggy! Including "obvious" bugs that are should have been caught before release, and old bugs that seem to remain there for months. Granted most of these bugs don't break things -- Maze staff is good at responding to critical ones -- but the bugs that do exist can be disappointing. For example, heatmaps sometimes not correctly showing clicks properly -- Limitations include: ---- Not providing certain commonly expected features (e.g. better built-in counterbalancing for within & between subjects testing i.e. test (A or B, A-B, B-A)) ---- Strange quality-of-life limitations (e.g. cannot move Maze studies from one project / folder to another) ---- Scalability issues (e.g. Figma prototypes often need to be specifically optimized or "scaled down" before they can be used in Maze. This process can get a little extreme as designers are forced to figure out how to "make their prototype smaller" and having to take extra time beyond what they expect to do for a study prep) ---- Tester database management that feels bare-bones; you can do what you need if all you care is Maze, but don't expect more **What problems is Maze solving and how is that benefiting you?** Maze makes it a little easier for us to run certain user studies (e.g. lightweight usability studies) or to get certain types of useful output (e.g. user flow, heatmaps). Easier means faster setup and results. ### 12. Maze is user-friendly and collaborative, it requires guidance to help users maximize productivity. **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian M. | UX research, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Maze?** - The platform provides immediate feedback and insights - Maze allows for easy collaboration with teams. - Maze integrates with Figma **What do you dislike about Maze?** - Many templates and we don't know in which cases we need to uses it. - no workshops organization teaching how to use maze and presentation of new features. **What problems is Maze solving and how is that benefiting you?** Maze help to create easy experiments to make quick validatations ### 13. A great tool for quick and simple qualitative insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Maze?** Super easy to set things up, with lots of templates created to help frame thinking **What do you dislike about Maze?** Can be hard to set up complex tasks - though that could be my own inabilities. Sometimes responses from users seem very rushed or even AI-generated. **What problems is Maze solving and how is that benefiting you?** Getting quick insights into survey results etc ### 14. Maze App: A Powerful Tool for Quick Insights with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Maze?** Maze is an incredibly useful tool for gathering insights and conducting quick studies. It's efficient and user-friendly, making it easy to gather valuable data in no time. **What do you dislike about Maze?** I've experienced some issues with prototype testing and link loading, which can be a bit frustrating. However, the Maze team is very responsive and always works quickly to resolve any issues, which I truly appreciate. **What problems is Maze solving and how is that benefiting you?** Maze helps me by providing a quick and efficient way to gather insights and conduct studies, making the research process much faster and easier. ### 15. Easy-to-use, intuitive tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Maze?** The ease with which you can create tests and share them with a targeted user base **What do you dislike about Maze?** Some figma prototypes do not work on mobile phones, which means that testers have to go to the desktop, which sometimes biases the tests **What problems is Maze solving and how is that benefiting you?** Maze allows me to share my thoughts and get a variety of responses from a specific user base. It also allows me to test prototype applications. ### 16. Most useful platform to conduct user testing. **Rating:** 5.0/5.0 stars **Reviewed by:** Neha T. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2023 **What do you like best about Maze?** The best thing I liked about Maze is the easy integration of Figma prototypes for prototyping testing, user testing. The cumulative responses gathered are easily converted into an excel sheet format, which helps track the data in a much better way. **What do you dislike about Maze?** For people who are not aware or new to Maze, do not have much knowledge about what Maze is and how it works. It is a little difficult for a fresh, new designer to learn how Maze works and functions. **What problems is Maze solving and how is that benefiting you?** Maze helps me conduct usability studies in a much safe and better unmoderated manner, and also helps me keep good track of all the responses collected and the data which is collected by the questions asked to the user. ### 17. User-friendly reports and test-build but buggy prototypes and limited conditions **Rating:** 3.5/5.0 stars **Reviewed by:** Sophia S. | UX Researcher, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Maze?** I love the usability of the platform. It's so easy to build a test and review findings. It saves so much time to not have to write out a report but instead to share out what Maze created for us. I also love the types of qual and quant questions that we have access to. It makes for great content and usable findings. **What do you dislike about Maze?** I don't appreciate how prototypes frequently crash for users, especially mobile users. Sometimes a user will go through the test more than once, causing our final number of participants to be inaccurate. I wish Maze allowed for blocks of questions where conditions could take users to a new block. That would allow us to build out better, more detailed tests without overwhelming users. I also wish the reports were easier to edit (change content, order of slides) or if they even gave the option to combine multiple test reports! I tend to go into Adobe Acrobat and do it myself if I need to combine reports, which adds time. **What problems is Maze solving and how is that benefiting you?** It helps us quickly validate prototypes that were built based on discovery research. It helps us supplement moderated user sessions with additional findings around user trends and self-reported behaviors. Additionally, it allows us to run quick A/B/C preference tests when we have a few design options and need quick feedback. ### 18. Excellent tool for Prototype Testing **Rating:** 5.0/5.0 stars **Reviewed by:** Ignacio A. | Product Design Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Maze?** The best use case in my opinion is the prototype testing. It is so easy to implement just by following the steps and uploading a prototype link from Figma. Also, teh recommendations given and teh templates provided help you create full tests in minutes. **What do you dislike about Maze?** If I had to say one bad thing, it would be the loading time of the test by the testers. I have been reported few time that it took so long that testers left the test even before starting it. **What problems is Maze solving and how is that benefiting you?** Maze helped me with User Testing by allowing me to test specifici tasks of a prototype and providing an excellent reporting tool ### 19. My first choice for usability testing **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro U. | Freelance , Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Maze?** Allow any user to easily conduct a remote usability test that is compatible with the main design software. **What do you dislike about Maze?** Honestly, there is nothing that I dislike within Maze. **What problems is Maze solving and how is that benefiting you?** The main problem that Maze solves is the ability to conduct user tests remotely, allowing the collection of all necessary data for any research. ### 20. Good at complex surveys, but misses on some basics. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Maze?** I like that I'm able to create and link Figma prototypes for user testing. I also appreciate the complexity of questions I can ask, and the different types of questions available. **What do you dislike about Maze?** The email campaign manager is really clunky, and most of the emails I've sent using it have gone to spam folders. People also ignore the emails because they're coming from Maze, not from our servers. Paying extra for this feature is a bit wild, considering how limited our needs are. It seems like a basic thing. Also, there's not much integration with platforms like Pendo. It would also be great if research could be exported into PowerPoint or something similar—while PPT isn't great, it's ubiquitous, and it can be combined with other presentations given to stakeholders to defend choices. They don't want to read through reports on an unfamiliar platform. **What problems is Maze solving and how is that benefiting you?** Maze makes it easy to create surveys that incorporate different product initiatives. Having these capabilities makes it easier for me to conduct research that would normally require an additional team member. ### 21. Usability tests in auto-pilot **Rating:** 5.0/5.0 stars **Reviewed by:** Federico C. | Director of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Maze?** Maze helps me put my user research on autopilot. As a Product Manager at an early-stage startup, I don't have the time to talk to as many users as I would like, so a tool like Maze allows me to get data from my users as if I were observing them in person. The seamless integration with prototyping tools like Figma and Adobe XD makes the process of creating usability tests so easy and straightforward. **What do you dislike about Maze?** I don't like that it only works with lightweight prototypes. If you want to test high-fidelity prototypes, you need to put extra consideration into your components and compress images and icons beforehand. **What problems is Maze solving and how is that benefiting you?** Talking to customers and observing them use your product is one the most important parts of my role, however, it's time-consuming. Maze allows me to get insights from customers passively. ### 22. Versatility and value for money **Rating:** 4.5/5.0 stars **Reviewed by:** Alex C. | Design Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2022 **What do you like best about Maze?** Maze is an excellent platform for unmoderated research and their customer service is top notch. It works very well for testing Figma prototypes, with plenty of versatility around configuring studies and a lightweight onboarding process for participants. It meets our varied needs for testing designs with consumer, internal and B2B participants better than any other tool currently on the market. **What do you dislike about Maze?** - Task randomisation - not currently available but they're working on it. - Heatmaps - would be more useful if a more aggregated view were provided. **What problems is Maze solving and how is that benefiting you?** Maze are listening to their customers and developing more features to add value. It's been a huge plus our Experience practice. ### 23. Easy to Use but Needs better Testers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Maze?** It is really great for design discovery and just getting started with user testing and learning. I would say to get more in depth you would need to spend more money on other tools that are out there. How easy it is to use, the prices aren't that bad and the results report is amazing. **What do you dislike about Maze?** The issue with their users for testing is not that great. We have had a lot of issues with people closing out our test and dropping off even though we paid for them to complete the test. I think a lot of their testers are just going through these tests quickly without caring just to get their incentive at the end. **What problems is Maze solving and how is that benefiting you?** They are adding new features and are doing regular maintenance on their issues. I think they need a better support contact instead of waiting for a day or so to get a response on an urgent issue. ### 24. Good for rapid testing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Maze?** Usability Testing, Tree Testing & Card Sorting. A good all-rounder product. I especially likes how it can handle Merge tags which enables me to do some better analysis when we pass user details to the system. Heatmaps are also great with it's Figma integration **What do you dislike about Maze?** The UI can be very clunky, and users will often abandon. The CTA's, animations make completing difficult for users sometimes. (this includes browsers too). Additionally the reporting could be improved alot! **What problems is Maze solving and how is that benefiting you?** Helping cut testing time is great! ### 25. Great, when it works **Rating:** 2.0/5.0 stars **Reviewed by:** Kate H. | Senior Product Designer, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2023 **What do you like best about Maze?** Quick responses from tetsters. The addition of more filter questions for testers. The reports are informative. **What do you dislike about Maze?** Unhelpful error messaging. One of my collegaues tests dissappeared. I'd like to be able to filter answers by another question (eg. How many cars do you own? And filter all the rest of the results by the testers who own 2 cars) **What problems is Maze solving and how is that benefiting you?** Quick user feedback. ### 26. Great research tool with new updates often **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Maze?** Maze allows for best-in-class usability testing using integrations with prototyping applications. The reports provide an easy and pleasing way to share research results. There are frequently new updates with new features and improvements. Maze has a great user experience for researchers and participants, and it's easy to collaborate with team members. **What do you dislike about Maze?** I've had some issues purchasing and using participant credits. The problems were eventually resolved; however, on multiple occasions, I have received an error when trying to use credits to hire testers. Their support has been responsive, but I hope this will improve in the future. **What problems is Maze solving and how is that benefiting you?** Maze helps my team gather impactful research data to better inform our product and marketing. As a small team, Maze's affordable participant panel, reporting tools, and collaboration features make it possible for user research to make a big business impact. ### 27. Maze is just amazing for unmoderated user testing! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** November 01, 2022 **What do you like best about Maze?** The interface is intuitive, and it's easy to link a Figma file and start working. The new Reach functionality is brilliant as well. I use it as a repo for the users I can test on, and the segmentation capabilities are sufficient for now. However, it might need some expansion. Maze is one of my stable tools for user testing and research. **What do you dislike about Maze?** The linking feature from Maze imports the whole Figma file and the libraries attached to it as well which makes the Maze I send to testers very heavy sometimes. **What problems is Maze solving and how is that benefiting you?** For unmoderated user testing, Maze is solving a massive problem I had of how to go about and carry it out. I'm much more productive and knowledgeable about my users. ### 28. Maze is the best way to make user testing fast and accessible **Rating:** 4.5/5.0 stars **Reviewed by:** Lauri K. | Service Designer, Design Systems Lead, Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Maze?** Maze makes user testing so fast it doesn't make sense to not do it – formulating test cases does take a bit of time, but being able to recruit panelists practically instantly is amazing. **What do you dislike about Maze?** Maze provides good analysis tools, but it's a shame scroll heatmaps apparently aren't provided for test cases. **What problems is Maze solving and how is that benefiting you?** Maze helps avoid gut feeling design and instead helps create actionable insights immediately. ### 29. A dream tool for a solo UX Researcher **Rating:** 5.0/5.0 stars **Reviewed by:** Jacinta M. | UX Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Maze?** The quantifiable data all pulled into an interactive report that you can embed in Figma, or Confluence. It's up to date, has all the necessary info, and makes for easy reference for colleagues outside of Product **What do you dislike about Maze?** It's still in it's growth phase, so the things I struggle with now, I know are being developed, and they're constantly improving. Everything works great, it'll just be better when there are more capabilities **What problems is Maze solving and how is that benefiting you?** They help me to streamline my usability testing, not only making it more user friendly especially for folks who aren't tech savvy, but they then plug all the data into a beautiful report instantly upon the first response. Love it, so great for time saving, and gives great insights ### 30. UX Researcher **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Maze?** I love the interface, it's great for simple surveys. It gives the participants a good user experience completing the survey. **What do you dislike about Maze?** It doesn't bode well for complex user testing. Prototypes have to be kept quite simple in order for Maze to give us the data we want. I hate that I can't change my Maze after publishing it. I always have to create duplicates and then edit which takes up so much time. **What problems is Maze solving and how is that benefiting you?** It's a tool we use for unmoderated testing, and it works if the test we want to do is simple and straightforward (e.g can they add this item to cart?). ### 31. Really useful testing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Simon F. | Senior Product Designer - Website, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Maze?** Quick learning curve, good documentation, reports are really useful and easy to export and understand. **What do you dislike about Maze?** Would like to be able to mix and match differnt types of tests more, this is already possible to a certain degree, though I'd like to see how this evolves. **What problems is Maze solving and how is that benefiting you?** It allows us to test prototypes and iterate quickly ### 32. Insights at the Speed of Design **Rating:** 5.0/5.0 stars **Reviewed by:** Victor Y. | Software Test Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Maze?** I discovered Figma and Maze at the same time last year, so I had many incentives to learn Figma to make the most of usability testing with Maze. Connecting to a Figma Prototype is easy and fast, as long as you make a dedicated Page for the testing prototype. If you use a page with all of your drafts and ideas, it will take a long time for the Maze to load. A report provides a usability score, which considers the time to complete mazes, the number of misclicks, etc. There are heatmaps for each screen showing an aggregate of the users' clicks. All of these visualizations are extremely useful. **What do you dislike about Maze?** Each way of solving a maze has to end with a different screen. One feature I would recommend is to allow the same screen to be the endpoint of two different ways to solve a maze. They recently added support for Figma interactive components, however, a changed state does not always count as a different endpoint for a maze. For example, a user can accomplish a task by either moving a slider or entering a value into an input box. The endpoint with the value in the input box is counted as the same screen, which is not currently allowed. **What problems is Maze solving and how is that benefiting you?** I am a UX designer working on making plugins to program collaborative robots. The maze surveys help with design decisions and make A/B testing the prototypes much easier. ### 33. Helps us to gather the feedback we need quickly and efficiently. **Rating:** 5.0/5.0 stars **Reviewed by:** Amy G. | Research Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Maze?** Our designers are able to take the pulse on their new designs or iterations quickly **What do you dislike about Maze?** I haven't found anything yet as I'm still newer to Maze! **What problems is Maze solving and how is that benefiting you?** More interaction with customers or prospects with lower effort. This ideally allows us more input and ultimately customer satisfaction. ### 34. Easiest way to do quick usability testing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Maze?** It's so easy to set up unmoderated usability tests, card sorting activities, A/B tests, etc. to get quick insights to help you inform your designs. Have yet to find a competitor that's as cost-effective and intuitive to build tests! **What do you dislike about Maze?** I wish it was easier to source participants through Maze if you didn't already have your own. Also wish that they added some capabilities for moderated usability testing and interviews. **What problems is Maze solving and how is that benefiting you?** Maze is helping our team do quick usability testing to validate and inform our designs. Our design team doesn't have dedicated UX researchers, so our designers have to do our own research. When we're a resource-constrained business, Maze has helped us keep our designs in check quickly and easily. ### 35. Easy but still have to recruit your own participants **Rating:** 3.0/5.0 stars **Reviewed by:** Ada Suhkyung K. | Mixed methods UX researcher, UX strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Maze?** It is so easy to use, and the price is pretty reasonable. Our designers were fascinated by its design, and they advocated when we had to choose one among other competitors. **What do you dislike about Maze?** There are several critical pain points: Once the test URL goes live, there is no way to fix it. If a prototype is heavy, it does not work at all in mobile envrionment. **What problems is Maze solving and how is that benefiting you?** It helps us to try out unmoderated usability testing which would significantly reduce our time and resources. We are still working on evangelization to other stakeholders in our company. ### 36. Navigating the Maze of user testing **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan M. | Director Of User Experience, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Maze?** Maze makes gathering user testing feedback quick and simple. Within hours you can have real customers experiencing your Figma or Sketch prototype and sharing their thoughts and actions to help inform the next step of your design process. **What do you dislike about Maze?** Unlike some more robust user feedback platforms like Qualtrics, the reporting capabilities of Maze are basic. There are some features like A/B split testing that are not possible with the Maze platform. You'll just need to create 2 separate tests. **Recommendations to others considering Maze:** Maze isn't a single solution to answer all of your user questions, but it is a very valuable tool in the toolbox of your UX team. **What problems is Maze solving and how is that benefiting you?** Maze has helped us discover directional preference from users, as well as reveal stumbling blocks within our proposed new interactions. We've used Maze to test copy, design, imagery, and interactions. ### 37. Easy to use, well integration with Figma, Rich results **Rating:** 5.0/5.0 stars **Reviewed by:** Bahman B. | Senior Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2022 **What do you like best about Maze?** In my opinion, Maze is very easy to use, and this is what we wanted. We wanted a tool to efficiently perform usability tests and see the results in a snap. Maze does that pretty well. **What do you dislike about Maze?** From my experience creating several Mazes, I think Maze needs a 'Loop' feature. For example, I want to make a loop in my blocks so that if a tester fails/does a particular task, the tester will return to a specific block. The only condition would be moving forward to the next block(s). **Recommendations to others considering Maze:** It's easy to use and set up. **What problems is Maze solving and how is that benefiting you?** Since we have a B2B product, contacting our clients and having them on a call to monitor their behavior is relatively tricky. Maze, however, provided a possibility to validate our hypothesis quickly. We create a Maze and send the link to everyone in only a few minutes. This is the main benefit of our case. ### 38. Maze makes user testing FUN **Rating:** 5.0/5.0 stars **Reviewed by:** Janaíne A. | UX/UI Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Maze?** It's easy to use and the data collected is very clear and helpful. **What do you dislike about Maze?** Sometimes there are still issues with enabled components from Figma but I know you are already working on that. **What problems is Maze solving and how is that benefiting you?** We're currently developing new analytics pages and it's been helpful for testing different designs of data viz. ### 39. Crucial for our UX team, since we're remote **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2022 **What do you like best about Maze?** The wide variety of tests able to run on Maze, from lo-fi to hi-fi. And since we can run so many different tests from Maze, our remote team can easily access pretty much all of our tests from one platform. **What do you dislike about Maze?** Adding notes afterwards attached to tests, as well as transcripts. We are running maze test in our one-to-one since it's great way to store all the test results, and it would be nice to be able to add transcripts/notes after each sessions. Test pages/urls would be nice. **What problems is Maze solving and how is that benefiting you?** We are able execute design and send test i minutes. And beside the obvious reasons makes our job a lot easier since we are a remote team. We do all of our design in Figma, together with Maze we are pretty much set. ### 40. Maze review / UX designer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about Maze?** Ability to send out unmoderated usability tests quickly and easily. Allows us to get very valuable feedback directly from our Users without having to set up dedicated time on many individuals schedules for a Zoom meeting. Can be great for getting quick nuggets of insights on projects throughout development cycles. **What do you dislike about Maze?** Of course one downside is that you don't get the human connection and ability to pivot in interviews to uncover very valuable insights that you may have not expected. With a Maze you have to be confident in your questions and really focus on how to replicate the creation and capturing of some of those off the cuff insights. **What problems is Maze solving and how is that benefiting you?** Maze helps solve the problem of user outreach, it allows for user feedback to be easily captured and then shared to stakeholders through the report function. Great for cheap A/B testing. ### 41. A good way to test fast **Rating:** 4.0/5.0 stars **Reviewed by:** Luis V. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Maze?** The ease of uploading prototypes, the ease of capturing users and the way research flows are built. was able to send the link to several people easily, and she didn't depend on an appointment, she was able to do it when she had availability The ease of uploading prototypes, the ease of capturing users and the way research flows are built. was able to send the link to several people easily, and she didn't depend on an appointment, she was able to do it when she had availability **What do you dislike about Maze?** Some analyzes were not so accurate, there was even an error that the same user was counted more than once in the analysis, due to the user having updated the page and the test having restarted, we had to assemble an analysis separately **Recommendations to others considering Maze:** Maze is a great platform to carry out quick surveys with the user, it allows the research team or the design team to create several surveys and make them available to the user base, generating an easily available link... The user can access the link and perform the research, without the need for mediation by the research team. After the user performs the search, the result is presented on the analysis screens, with several graphics and visual information on how users understood it. **What problems is Maze solving and how is that benefiting you?** Time, the way the research team carried out research was quite time consuming, as it involved recruitment, moderation, user availability, among other factors, with maze we were able to do it in a much faster way, just connecting the figma and assembling the test journey inside the maze ### 42. Bring a step closer to customer centricity **Rating:** 4.5/5.0 stars **Reviewed by:** Ajay K. | Senior User Experience Researcher / Experience Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Maze?** Provides a rapid testing environment for product and design teams. **What do you dislike about Maze?** The limit if 1000 emails per segment in the reach feature. **What problems is Maze solving and how is that benefiting you?** Helping me democratise research. ### 43. Easy to build tests with rapid results from the test panel **Rating:** 5.0/5.0 stars **Reviewed by:** Mai T. | Product UX Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2022 **What do you like best about Maze?** Maze is great for quicky creating user tests and getting fast results by hiring participants from their test panel which saves a significant amount of time **What do you dislike about Maze?** There isn't anything I dislike, the improved paricipant filters have made it easier to test specific demographics **What problems is Maze solving and how is that benefiting you?** Maze helps us improve our product with fast testing and iterations. Having human feedback before releasing gives us greater confidence in how a change will perform ### 44. Good for usability test but need more functionality **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Maze?** it gives you usability scores and heat maps, and the path each user interacts with the app. I liked the quick response from the support teams when I have a problem. **What do you dislike about Maze?** I use Maze for surveys too but it needs more functionalities as a survey tool, for example, changing the order of the options and adding images to each option. Also, if you want to do a usability test, you really really need to make sure that the prototype is small. We always have trouble when it comes to connecting the Figma files. What is more, mobile testing sometimes does not work.(laptop is fine) **What problems is Maze solving and how is that benefiting you?** I can test how my users interact with our app even though I live in a different company. Also, I can recruit a target segment user group and test how they like our app. ### 45. Maze is quite a complete tool for usability testing. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Maze?** Simple setup, informative report and metrics. **What do you dislike about Maze?** still needs improvement re templates for usability testing, question types, as well as user recruitment filters for specific persona and usecases. **What problems is Maze solving and how is that benefiting you?** I think for us is mainly quick and easy moderated testing of early stage prototypes ### 46. Maze is awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2022 **What do you like best about Maze?** I love the analysis feature of the results, especially the card sort results presentation. The visual representation of data is easily interpreted. **What do you dislike about Maze?** I dislike that you're unable to screen panel members by unique criteria and you're unable to record panel members' experiences. **What problems is Maze solving and how is that benefiting you?** Maze solves many customer issues by making it seamless to perform unmoderated user studies quickly. I can share the research results soon, and the team can respond to the findings rapidly. ### 47. User research tool that does "almost" everything **Rating:** 4.0/5.0 stars **Reviewed by:** Lorraine C. | Lead UX Researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Maze?** Love the modular approach of Maze, allows for great flexibility when conducint user research. **What do you dislike about Maze?** Need to set successful path for prototype testing, which doesn't always work for all tests scenarios. Would love to be able to test live sites and staging sites as well. **What problems is Maze solving and how is that benefiting you?** Unmoderated user testing and robust surveys. It's great for collecting feedback and user information asynchronously. ### 48. It offers exactly what our company needed **Rating:** 5.0/5.0 stars **Reviewed by:** Aiman F. | S, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Maze?** I like the Data generated by maze, it allows us to uncover the flaws in our design solutions and generates heat maps, success rate and so on **What do you dislike about Maze?** Sometimes the maze integration lags, which makes the view for participants incomplete **What problems is Maze solving and how is that benefiting you?** Gathering info about our user groups, testing solutions before implementation... ### 49. Makes agile user research easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Steven H. | UX Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Maze?** Maze is very intuitive for first-time users, and its templates make it easy for those who may not have researched before to create impactful studies. Their usability reports also make it easy to get a general idea about the useability of your prototype. The heatmaps are very helpful to see where users are interacting with the product. Using Maze, our designers have been able to do research quickly within the confines of their product team's sprints. **What do you dislike about Maze?** Maze does have some quirks. I think that their card sorting test should be redesigned. It is not a traditional one that you see and can drag and drop. You have to select one by one, making it hard for users to get a complete overview of all the information. I think they are also missing some key test types like ordering information. **Recommendations to others considering Maze:** If you need an agile research tool at a good price, Maze will solve most of your problems. It is more focused towards UX Designers doing research but UX Researchers can take advantage of the surveys as well. **What problems is Maze solving and how is that benefiting you?** Maze has been key to helping us validate our ideas and prototypes in an agile environment. We no longer have to wait until it is out in the wild to get feedback from users on it. This has lead to us getting it right the first time and in turn, has saved us a lot of development dollars as devs do not need to recode it multiple times. ### 50. A great way of quickly gather insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Maze?** I really enjoy how easy Maze is to use as a new user but also how it makes us focus on our goal - gather feedback and insights quickly and earlier in the process. **What do you dislike about Maze?** I have found the templates to kickoff projects often cause noise rather than help kicking things off. I find a few of them complex, specially the ones on card sorting, and could distract someone who wants to quickly launch a test. **What problems is Maze solving and how is that benefiting you?** Maze has been great to collect insights on earlier stages of our projects and help us make decisions based on what our user base values. The way it presents results allow us to quickly analyze the results and make micro-decisions. ## Maze Discussions - [What can you use maze for?](https://www.g2.com/discussions/what-can-you-use-maze-for) - 1 comment - [What is Maze software?](https://www.g2.com/discussions/what-is-maze-software) - 1 comment - [View Maze pricing details and edition comparison](https://www.g2.com/products/maze-maze/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+16%3A01%3A11+-0500&secure%5Bsession_id%5D=b6c80d27-28c0-4076-9947-ea68c9a5f3b0&secure%5Btoken%5D=0ac4041b16a2357888b57ad1da69ad494a2ed61680056e254be15920252dab6e&format=llm_user) ## Maze Integrations - [Slack](https://www.g2.com/products/slack/reviews) - [Test IO](https://www.g2.com/products/test-io/reviews) ## Maze Features **User Response Methods** - Survey - Video Snippets - Video Interview - Text/Notes **Management** - Team Collaboration - Access Control - Data Security **Generative AI** - AI Text Summarization **Survey Management** - Brand Design Consistency - Survey Deployment - Feedback Collection - Device Responsiveness **Participant Selection** - In-App - On-Site - Recruitment Pool **Functionality** - Sentiment Analysis - Tagging - Note Taking - Integrations **Process Management** - Feedback Aggregation - Real-Time Analysis **Insights** - Analytics - Collaboration - Sorting **System Management** - Security **Generative AI** - AI Text Summarization ## Top Maze Alternatives - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (734 reviews) - [Lyssna](https://www.g2.com/products/lyssna/reviews) - 4.5/5.0 (172 reviews) - [Optimal](https://www.g2.com/products/optimal-optimal/reviews) - 4.3/5.0 (63 reviews)