--- title: MAX by AppLovin Reviews meta\_title: 'MAX by AppLovin Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 21 reviews by the users' company size, role or industry to find out how MAX by AppLovin works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 21 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # MAX by AppLovin Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by MAX by AppLovin but has limited features. Are you part of the MAX by AppLovin team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts. * * * Seller [AppLovin](https://www.g2.com/sellers/applovin) Discussions [MAX by AppLovin Community](https://www.g2.com/products/max-by-applovin/discuss) Languages Supported English Overview by Product Details Show More ## Top-Rated Alternatives [ ![Google AdMob](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google AdMob") Google AdMob 4.3/5(70) ](https://www.g2.com/products/google-admob/reviews) [ ![Unity Ads](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Unity Ads") Unity Ads 4.3/5(61) ](https://www.g2.com/products/unity-ads/reviews) [ ![Google Ad Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Ad Manager") Google Ad Manager 4.2/5(236) ](https://www.g2.com/products/google-ad-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/max-by-applovin/competitors/alternatives) ## User Insights Average based on 21 real user reviews. [Log in to unlock pricing and user insights](/login) ![Ryan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan M.") RM Ryan M. Small-Business (50 or fewer emp.) 5/18/2023 "Great tool for ad quality and monetization" 5/5 What do you like best about MAX by AppLovin? It's a great way to see details about the ad impressions showing in our apps. It shows each of the creatives in a campaign, how many impressions, what geos they're going to, and what network and DSP it's coming from. Review collected by and hosted on G2.com. What do you dislike about MAX by AppLovin? This may be a small, somewhat trivial thing, but... when searching or scanning through campaigns or creatives, if you click on a specific one to get more info, you can't go back to where you were looking previously. You have to start your search over and work from the top of the list again. It's an annoying piece of UI. Review collected by and hosted on G2.com. What problems is MAX by AppLovin solving and how is that benefiting you? They have been a great partner for all of our monetization needs-- mediation, network partner, and a great interface to move and manipulate individual ad placements for the networks serving ads in our apps. Also, MAX allows us visibility to see all of the ads showing in our games and makes ad quality easy and possible. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Chris M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris M.") CM Chris M. Small-Business (50 or fewer emp.) 9/17/2023 "Amazin ad medation platform" 5/5 What do you like best about MAX by AppLovin? Applovin max is amazing for the sheer amount of partners they have with the types of ads you can link them with. For all ad types applovin has almost all ad partners Review collected by and hosted on G2.com. What do you dislike about MAX by AppLovin? the site is particularly intuitive but its made up for the amount of content you have available to you. Review collected by and hosted on G2.com. What problems is MAX by AppLovin solving and how is that benefiting you? We need ad medation for our business app and applovin provides it while allowing us to connect it to our myriad of ad networks that we have. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Krystal C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krystal C.") KC Krystal C. Small-Business (50 or fewer emp.) 6/22/2023 "Excellent resource for Ad ideas!" 5/5 What do you like best about MAX by AppLovin? I love Max by AppLovin because it allows me to see the newest creatives by my competitors which helps inspire me to come up with something new and fresh. Review collected by and hosted on G2.com. What do you dislike about MAX by AppLovin? Sometimes I find it difficult to find specific brands when using the filters. I have to often get creative with what I type to be able to find what I am looking for. Review collected by and hosted on G2.com. What problems is MAX by AppLovin solving and how is that benefiting you? Max is allowing me to see competitor ads which helps me get inspired to create something different and fresh. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") AC Verified User in Computer Games Small-Business (50 or fewer emp.) 6/29/2023 "Decent web interface and easy to setup in project" 4/5 What do you like best about MAX by AppLovin? The unity package was very simple to setup. Took very little extra code work to incorporate it in our project. Review collected by and hosted on G2.com. What do you dislike about MAX by AppLovin? Testing in unity was not very robust and often wouldn't show ads for networks we had setup. We were able to verify in a build that they were working but in editor it didn't always serve dummy ass when we switched to specific networks. Review collected by and hosted on G2.com. What problems is MAX by AppLovin solving and how is that benefiting you? It amalgomates all the ad network into one tool. We couldn't have multiple tools to get ads into our project The web dashboard lets us see good information that we need and the unity package kept things very simple to setup. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") UC Verified User in Computer Games Mid-Market (51-1000 emp.) 7/18/2023 "MAX mediation" 5/5 What do you like best about MAX by AppLovin? - Access to premium Applovin demand - Integration with all major SDK networks and bidders - Easy waterfall and A/B test setup - Clear analytics and vizualization - Using MAX allows using adROAS campaigns via Applovin App Discovery Review collected by and hosted on G2.com. What do you dislike about MAX by AppLovin? We don't have any major issues with MAX by Applovin Review collected by and hosted on G2.com. What problems is MAX by AppLovin solving and how is that benefiting you? MAX by Applovin makes our day-to-day work a lot easier. Waterfall setup is fast and efficient and we're able to easily configure our A/B test the way we want, which results in higher success rate with better CPMs and fill rates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Chun-Kai (CK) W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chun-Kai (CK) W.") CW Chun-Kai (CK) W. Co-Founder & CEO Mid-Market (51-1000 emp.) 5/18/2023 "Easy to use, Good ARPDAU results, Watch out for ANRs" 4.5/5 What do you like best about MAX by AppLovin? MAX is easy to use via Unity, their recommended sdk list is very useful, instantly get good ARPDAU revenue results, team is super helpful. Review collected by and hosted on G2.com. What do you dislike about MAX by AppLovin? Watch out for ANRs, our ANRs went up ~0.4% pushing us above Google Play's threshold and hurt our organics. We're continuing to optimize ANRs (mostly memory usage) Review collected by and hosted on G2.com. What problems is MAX by AppLovin solving and how is that benefiting you? Avoid needing to write your own ad mediation as a small/mid size indie studio, get great results on revenue, and easily run AB tests comparing waterfalls. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") UC Verified User in Computer Games Enterprise (\> 1000 emp.) 6/21/2023 "MAX is probably the best mediation right now, but still have room to improve." 4/5 What do you like best about MAX by AppLovin? One-stop shop allows publishers to get a solid mediation layer going. It has one of the strongest exchanges to drive competition and it continues to add more certified partners to drive performance. Review collected by and hosted on G2.com. What do you dislike about MAX by AppLovin? The algorithm still feels a bit too black boxy. The strong dependence of AppLovin has negative impact when AL is underperforming. I also prefer more control ad formats and ad quality. Review collected by and hosted on G2.com. What problems is MAX by AppLovin solving and how is that benefiting you? MAX provides the ability to host bidding and waterfall placement. MAX also allows us to work with all the big demand partners and enabling us to run direct campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 5/18/2023 "Consistent mobile mediation platform" 4/5 What do you like best about MAX by AppLovin? MAX has been a stable and reliable ad server. Their support has been of high quality. Very responsive. When switching from another mobile ad server, we had very few issues. The few we had, were resovled rather quickly. Review collected by and hosted on G2.com. What do you dislike about MAX by AppLovin? Their reporting could use some extra details. There is no click data and some data is only kept for a somewhat short period of time. The speed of reporting is quick though. Review collected by and hosted on G2.com. What problems is MAX by AppLovin solving and how is that benefiting you? We use AppLovin's MAX as a mobile ad server migrating from Mopub. Our new setup was much simpler and easier to support. There are more flexible options in MAX compared to our other ad server. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Wesley F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wesley F.") WF Wesley F. Senior Ad Monetization Manager Mid-Market (51-1000 emp.) 6/21/2023 "Good mediation service" 4/5 What do you like best about MAX by AppLovin? MAX is able to connect with all our network partners we work with for ad monetization Review collected by and hosted on G2.com. What do you dislike about MAX by AppLovin? Some changes in how their bidding solutions work have not positively impacted our revenue as of late. Review collected by and hosted on G2.com. What problems is MAX by AppLovin solving and how is that benefiting you? MAX provides us a mediation service to connect all our ad mon networks to. Review collected by and hosted on G2.com. Show More 6/22/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") UC Verified User in Computer Games Mid-Market (51-1000 emp.) 6/21/2023 "First class account management from a world class team" 5/5 What do you like best about MAX by AppLovin? The flywheel approach of simultaneously monetizing the gaming audience and growing that audience under the Applovin system has proven to scale very well Review collected by and hosted on G2.com. What do you dislike about MAX by AppLovin? As the MAX product improves, there can be performance changes that have a bigger impact when you are heavily reliant on Applovin's Bidder for performance Review collected by and hosted on G2.com. What problems is MAX by AppLovin solving and how is that benefiting you? Monetizing all cohorts of users with supplementary ad revenue and allowing us to scale our audience profitably. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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