Their UX/UI is one of the best I've ever worked with and very functional for our needs. The level of automation they offer is extremely helpful for someone like myself, who manages a companies influencer efforts on their own. Their staff is also amazing, their sales specialist, who pitched the platform and ran the demo for us, (Zach) was amazing and super knowledgable; he really convinced us that Mavrck was the best platform for our needs, and so far he was not wrong. Our support specialists (Brian & Katherine) are also amazing. They are always quick to respond to any questions we have and do everything they can to communicate our unique needs/feedback to their product team to ensure Mavrck's functionality keeps up with our needs.

There is nothing about Mavrck that I necessarily dislike, but that's not to say that I haven't run into issues/concerns as we've continued to work with Mavrck. However, as discussed above, any time I have these issues, our support team at Mavrck is quick to get these addressed. I've quite literally even had a meeting with their product team to discuss updates I'd like to see them incorporate, most of which they're are aligned with and will be adding in 2021 and beyond. It's good working with a partner that cares what you think and actually listens.

Mavrck is our primary platform for ALL of our influencer efforts. While our company has always been an industry leader for our niche market, we've never really done traditional advertising. We have relied primarily on word of mouth for our advertising to date. Mavrck allows us another outlet to build brand awareness and will help us advance our brand to the next level.

Cam & Melanie are amazing client service providers! You will be in great hands with them as they lead you through the Mavrck platform. The influencer work-flow is really intuitive, and for anything you are unsure of Mavrck does a great job ensuring you are prepared to move influencers from campaign launch to influencer content launch.

Mavrck is still optimizing its platform based on customer experience. Reporting is constantly influx, and your client service team is there to help :)

From a business perspective, we are able to work with both micro and mid-tier influencers who are able to engage a lower funnel audience who actually buy product. While PR agencies do a great job with macro influencers, they often cost much more and do not directly lead to increased brand sales. Mavrck on the other hand has given us access to thousands of influencers who have very high engagement rate and an active following.

We would like to consider utilizing Mavrck for minor influencers to implement product review campaigns outside of UGC. They have several offerings and are willing to test and learn new platforms ie Pinterest and TikTok!

The clean interface that allows me to efficiently reach out to quality influencers. I love that everything - influencer database, messaging, content review, reporting - is all in one platform! The platform itself is easy to use, but the best part about Mavrck is the team that helps you use the platform and get results. The team is so friendly and knowledgable. They're willing to step in and take the lead, or back off and let you operate on your own. The tutorials and resources that Mavrck has is especially helpful for reporting.

Some of the workflow steps are not intuitive - when action is needed on my end and when messages/actions are completed automatically. I wish there was a budget/incentive tracker built into the platform. I think that would be invaluable to planning & reporting for Brands. The reporting section could also use further advancement, allowing you to toggle on granular attributes and control how things like engagement rate are calculated. I think Mavrck could also be enhanced if there was an easy way to pull and view content final content, including Reels and IGTV content.

Mavrck helps me solve the problem of finding quality influencers and efficiently booking, reviewing/approving content and paying influencers. Mavrck additionally helps me answer questions internally about why we should partner with influencers - and it gives me the data to back up my answer.

The platform is easy to use and intuitive, but the real value comes from the Mavrck team's amazing support. We've gone the agency route and the platform route in the past, and there was always something missing. Mavrck has found just the right combination with a robust platform and a team of influencer marketing experts who are able to offer guidance, ideas and recommendations on the entire process and getting the most out of each campaign.

The Mavrck platform can seem overwhelming at first, there's a ton of options and capabilities. There's definitely a learning curve and some time needed to understand how everything is setup and how it works.

If you're new to influencer marketing platforms, don't get overwhelmed with all of the features and capabilities that Mavrck has to offer. Reach out to their amazing customer service team for help.

Influencer marketing can be very time consuming, just the back and forth communication with influencers can eat up a lot of time. Mavrck streamlines this process with automation, so we're able to get more done in less time. The ready pool of influencers is also a great starting point for campaigns, eliminating the tedious and time consuming outreach.

The Mavrck platform has made it very easy to setup, manage and report on our Social Influencer campaigns. Even without much prior experience of executing these type of campaigns, the platform has been inutitive and user-friendly. Also, the customer support we've had with setting up campaigns has been great! They're always willing to help provide recommendations and troubleshoot where needed.

Based on the experience I have had with Mavrck so far, I haven't noticed any problems!

We have been able to expand the offerings we have available for brand and agencies partnering with our team for marketing campaigns. The Mavrck platform has helped us build up a network of influencers we often use, and explore different channels we can activate campaigns on based on a brand's objective.

What first drew us to this platform was the automated and customized workflow to really organize the process and keep it manageable to partner with larger volume of influencers, but with the same amount of internal work hours we had previously (We've been able to partner with 6x our regular quantity on a regular basis).

What comes with volume is being able to partner with more micro-level influencers, which tend to have higher engagement rates, so that's increased our average Engagement Rate by 4x and generated far more User-Generated Content than we ever have before.

Another factor to both ER and ease of use is the data that's available for each influencer for vetting, and for post-reporting.

For vetting, it allows us to find higher performers, and the best brand fit based on the influencers average ER, CPM, audience demographics, fraud risk, etc. That has been a game-changer!

Then for reporting, there's a level of data that we have never had access to before (impressions, campaign audience demographics, much more) and it all comes in a great visual presentation that is easily shared out internal vs. creating our own reports each time. On top of that, our amazing Service Lead and Rep Ashley and Cameron, put together campaign reports with an even deeper dive on learnings and insights.

The biggest pleasant surprise for the platform were the automated review templates. We have to send influencers and influencer content through a round of internal reviews. Previously this was so tedious and messy. Now with Mavrck, for both of those review processes there are automatic links created that we can just send out to the team, where they can each provide their feedback within the Mavrck link, and it all comes back to us consolidated for the final review. It's such a more professional visual presentation for our internal team, and streamlines the review process.

To top it off, the Service Support is phenomenal. We absolutely love working with our partners at Mavrck: so responsive, hard-working and truly experts in Influencer Marketing.

There are a great pool of influencers on the platform, but there could always be more. Especially if you are looking for influencers with higher-following to work with often. They are on the platform, but not as many.

We wanted to work with more influnecers, create more UGC and at a higher efficiency of internal work hours and influencer metrics. This has all been realized with the Mavrck platform, our internal stakeholders were recently presented with our first campaign results and all agree that this was a great move for our Influencer Marketing campaigns.

I love that Mavrck provides SaaS as well as managed services - offering the benefits of an influencer platform (research, campaign management at scale, reporting, influencer payment and white-labeling) as well as the added benefit of an account team who can help with strategy, campaign management, negotiations & contracting and more.

The influencer database was more limited when we first joined Mavrck 3 years ago so we supplemented with another vendor, but Mavrck has since grown their database immensely, and as of 2020, we only use their database/index for research & casting.

Book a demo and talk to the team about your needs. They are great at listening to their customers' needs and finding (or developing) solutions to meet them.

We were able to scale to a multi-layer influencer and customer program in the thousands. We are generating content, awareness, engagement and sales through our influencer network as well as driving reviews online and conducting research.

- The ability to effectively measure every element of a campaign in an accurate way

- The diverse range of influencers from across Europe at your finger tips

- The support and guidance from the creative and approachable team at Mavrck

- The ability to gain invaluable market research and product feedback

- I haven't found any issues with the Mavrck platform. The Mavrck team offer feedback sessions and rectify any issues immediately.

I would recommend utilising Mavrck if influencer outreach is part of your marketing strategy.

- Mavrck gives me time to focus on other elements of the marketing mix. It enables me to run multiple campaigns on a large scale without spending hours searching/activating.

Mavrck makes dealing with the world of influencers as turnkey as it can be. I consider them partners.

Sometimes it can be challenging to find the "perfect" influencers for a particular campaign.

We've looked for various partners to better understand and work with influencers and creators. While no service or platform can do it all, Mavrck is a great partner and we look forward to growing with them.

The influencer landscape is constantly changing and evolving. Mavrck helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.

A couple of the best features of Mavrck are the product and the people behind the product. Mavrck has a clean, easy-to-use platform that makes influencer identification, execution, and reporting seamless. They have a huge index of influencer partners across relevant channels. On top of the platform, their support team is incredible. Account managers are very helpful and quick to respond and always open to a quick call to chat through our campaigns. Our reps have been great at not only helping bring our ideas to life, but also enhancing our campaigns by bringing some of their own brainstorming to the table for every campaign.

Not sure this is a 'dislike,' but I think one area where Mavrck could improve is in reporting for some of the nontraditional platforms. They're great at reporting for Facebook, Instagram and Twitter, but there's a bit of a gap with reporting on TikTok and Snapchat.

Ultimately Mavrck is helping us solve the complexities of partnering with influencers on both a micro and macro scale. Influencers are a key piece to our social media marketing strategy, but there's a lot that goes into actually activating potential influencers. Working with Mavrck has lead to many benefits in that area. They're experts in influencer marketing, which helps us reign in some of our complex ideas. They help us create briefs, negotiate contracts, and understand our most meaningful campaign results.