An advantage that I personally consider is that Matomo is an open source tool which can be manipulated. Most ad blockers block the tracking code from matomo. We changed the code and name of matomo so that the ad blockers couldn't block our matomo script. Obviously its not good not to respect the privacy but from a business perspective, its good because sometracking is very critical to some businesses. Also some users unintentionally block matomo script. Review collected by and hosted on G2.com.

Graphical user interface shows different data than the database. It uses fingerprinting technology which identifies the user on the basis of a certain parameters including IP, Device etc. It means that if multiple users are visiting a website from the same company, PIWIK automatically identify them as one user and associate the actioms from different users to only one user. That is something which we saw in front end GUI. Review collected by and hosted on G2.com.

I'm in love with the Matomo. It provides me with lots of details about activities on my website. One of the reasons for having Matomo over Google Analytics is that I have full control over the statistical data of user activity on my website. Review collected by and hosted on G2.com.

The User Interface of Matomo is tricky for new users. And installation is a pin if not available on your Hosting Application installer. Also, required storage and database on your hosting. Review collected by and hosted on G2.com.

Open Source, community-based alternative to commercial alternative (Google Analytics) - data privacy is the primary driver. Review collected by and hosted on G2.com.

You do need to roll up your sleeves and prepare for installation support on your server; you will need some experience and admin access to complete and trouble-shoot. Review collected by and hosted on G2.com.

- It is Open source and is being developed actively

- Has almost all the feature one needs to track user interactions. Review collected by and hosted on G2.com.

You can only use MySQL for backend data storage. Review collected by and hosted on G2.com.

Selfhosting, no Google. It is the best way too keep your data and the data of your customers/users with yourself. Review collected by and hosted on G2.com.

Useability could be better. It is partly hard to set up the things you need to know. Review collected by and hosted on G2.com.

Matomo is easy to setup, provide complete control of your data, Open Source and easy to understand. I am not a web analytics pro and with 'Matomo', I fills like I don't need to be :D Being a developer only, I was able to understand analytics with its setup wizard. It also provides docker image for setup which makes setup even more smooth. Until I found Matomo, web analytics for intranet applications was nightmare for me and the client. Review collected by and hosted on G2.com.

With my particular use case, I am telling seriously, I didn't find any issues with it. It was just deploy and start using it. Review collected by and hosted on G2.com.

Easy to use, easy to modify. Many useful indicators for global comprehension of your website activity Review collected by and hosted on G2.com.

The learning curve to understand all indicators can be steep. Review collected by and hosted on G2.com.

All the data collected for each user, the fact that it can be setup to respect GDPR rules. The aggregation of events and statistics. It is very easy to implement and start working with. I also like the fact that it has built-in functions to switch to different websites and user groups. Review collected by and hosted on G2.com.

Inability to remove previously tracked events making statistics a bit hard to deduct when there are a lot of ones we don't want to track anymore for instance. Also, it'd be great if all the functions were accessible from the website rather than needing to use the command line. Review collected by and hosted on G2.com.

Matomo allows us to keep user tracking data to ourselves, and it gives us the controls to be privacy-first from the get go. There is absolutely no reason to use a third party to collect user or visitor data for you and deal with the headaches of privacy law compliance that entails. Review collected by and hosted on G2.com.

For maximum privacy it is best to self host Matomo, but that's not a very tall order. Matomo uses PHP and MySQL, which basically any hosting provider offers and which is easy to install on your own (virtual) servers. Review collected by and hosted on G2.com.