Matomo (Formerly Piwik) Reviews & Product Details

It’s very easy to sort through and view data. It feels like a big improvement over other data collection platforms, especially with the ability to customise reports and customer journeys in a straightforward way. Review collected by and hosted on G2.com.

Not much to dislike really. Possibly have the option to create a bespoke menu for the most used functions based on a users preference. Review collected by and hosted on G2.com.

Matomo is an interesting alternative to Google Analytics, which allows you to analyze your site while respecting users' privacy. Review collected by and hosted on G2.com.

Matomo can be more complex to configure and maintain, especially when self-hosting, and some advanced features are paid or less intuitive than those of Google Analytics. ⚙️ Review collected by and hosted on G2.com.

Session recordings, possibility to see click mapping Review collected by and hosted on G2.com.

That I need to go through all those videos to look for insights.

Also to create a tracking event - not very smooth experience Review collected by and hosted on G2.com.

I like Matomo the most because it has excellent data privacy control, storing data on its own servers rather than placing it with third parties, which ensures strong data security and autonomy. It is feature-rich, capable of detailed analysis of traffic sources, user behavior paths, and can also track conversions, providing comprehensive support for optimizing strategies. It is highly customizable, allowing for report adjustments and custom dimension metrics according to needs, meeting various analytical requirements. Review collected by and hosted on G2.com.

Performance is average, with high demands on the server. There is room for improvement in data processing speed, resource usage, and task stability. Report generation takes a long time, high resource consumption causes lag, task stability is poor, and data processing processes hang after activating plugins, with memory leaks in archiving tasks. Initial setup poses a certain barrier for beginners, as server configuration parameters and database operations are difficult to understand. Troubleshooting and resolving environmental issues can be challenging. Review collected by and hosted on G2.com.

It does what it is expected. Very clear graphs. Review collected by and hosted on G2.com.

Some more options and visibility could be improved. Review collected by and hosted on G2.com.

Independence and control over features and implementation for private server implementations. Review collected by and hosted on G2.com.

So far (7 years+ and 30 servers installed...), nothing Review collected by and hosted on G2.com.

Quite intuitive, useful to have multiple domains Review collected by and hosted on G2.com.

It is not so easy customize dashboards in i Review collected by and hosted on G2.com.

Being open source is surely a good advantage over picking another proprietary on-premises solution. No worries on being GDPR compliant since you will manage every aspect of analytics data gathering. Review collected by and hosted on G2.com.

Some widgets are still very simple, and it lacks the ability to correlate "n" metrics to discover new navigation patterns. As a downside of installing it yourself comes all updates you'll have to plan for. Review collected by and hosted on G2.com.

Matomo is a very precise tool, many more than Google Analytics; It is very simple to use Review collected by and hosted on G2.com.

I don't like something about the free preview, maybe is too short to evaluate well all the instruments Review collected by and hosted on G2.com.

An advantage that I personally consider is that Matomo is an open source tool which can be manipulated. Most ad blockers block the tracking code from matomo. We changed the code and name of matomo so that the ad blockers couldn't block our matomo script. Obviously its not good not to respect the privacy but from a business perspective, its good because sometracking is very critical to some businesses. Also some users unintentionally block matomo script. Review collected by and hosted on G2.com.

Graphical user interface shows different data than the database. It uses fingerprinting technology which identifies the user on the basis of a certain parameters including IP, Device etc. It means that if multiple users are visiting a website from the same company, PIWIK automatically identify them as one user and associate the actioms from different users to only one user. That is something which we saw in front end GUI. Review collected by and hosted on G2.com.