--- title: Martal Group Reviews meta\_title: 'Martal Group Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 135 reviews by the users' company size, role or industry to find out how Martal Group works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 135 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- # Martal Group Reviews & Provider Details Claimed ###### Profile Status This profile is currently managed by Martal Group but has limited features. Are you part of the Martal Group team? [Upgrade your plan](https://my.g2.com/martal-group/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Martal Group https://martal.ca/ is a top lead generation and sales enablement agency servicing B2B companies. We enhance your in-house sales team with on-shore sales executives catering lead generation and sales services across 50+ verticals. We integrate with leading data providers and intelligence prospecting tools to provide our customers with accurate B2B contact information. Our researchers use a proprietary workflow to create opportunities and provide targeted lists based on your ideal buyer profile and potential addressable market. Our highly experienced managed sales team builds a strategy that drives prospect engagement with multiple personalized sales touches. We route active prospects to your sales team or onboard new clients for you. We cater both outbound and inbound lead generation, as well as Account-Based Marketing (shortlisting target accounts and reaching the right stakeholder at the right company). * * * Seller [Martal Consulting Group](https://www.g2.com/sellers/martal-consulting-group) Discussions [Martal Group Community](https://www.g2.com/products/martal-group/discuss) Languages Supported German, English, French, Spanish Services Offered Lead Generation, Appointment Setting, Sales Outsourcing, Cold Calling, Lead qualification Locations Serviced Australia, Canada, Denmark, France, + 12 more Overview by Vito Vishnepolsky (Business growth strategist) Show More ## Pricing Pricing provided by Martal Group. ### 1 SE | 45+ SQLs Contact Us Per Month ### 1 SE + 1 SOM | 60+ SQLs Contact Us Per Month [ View More Pricing Information ](https://www.g2.com/products/martal-group/pricing) ## Top-Rated Alternatives [ ![CIENCE](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CIENCE") CIENCE 3.7/5(180) ](https://www.g2.com/products/cience/reviews) [ ![Belkins](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Belkins") Belkins 4.7/5(94) ](https://www.g2.com/products/belkins/reviews) [ ![KlientBoost](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "KlientBoost") KlientBoost 4.8/5(403) ](https://www.g2.com/products/klientboost/reviews) [ View All Alternatives ](https://www.g2.com/products/martal-group/competitors/alternatives) ## User Insights Average based on 135 real user reviews. [Log in to unlock pricing and user insights](/login) ![Matt H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt H.") MH Matt H. Growth Marketing Manager Small-Business (50 or fewer emp.) 6/16/2026 "Quality over volume. Finally, an outbound partner that gets it." 5/5 What do you like best about Martal Group? Three things. First, the philosophy: they optimize for conversation quality, not activity metrics. Second, the output: when they surface a prospect, it's a genuine ICP fit. Third, the operating rhythm. Weekly syncs where we're direct about what's working and what isn't, then we move. They adjust fast and double down harder. That kind of collaborative iteration is rare in a vendor relationship. It feels like a partnership, not a service. Review collected by and hosted on G2.com. What do you dislike about Martal Group? Nothing material. Early calibration was handled quickly and didn't slow us down. Review collected by and hosted on G2.com. Recommendations to others considering Martal Group: Know your ICP before you engage. The sharper your targeting brief, the faster they perform. If you want volume, look elsewhere. If you want the right conversations delivered to your doorstep, work with them. I'd bring them to the next company too. Review collected by and hosted on G2.com. What problems is Martal Group solving and how is that benefiting you? Outbound at most companies is a volume game. Martal treats it as a targeting game. They focus on a smaller set of deeply qualified prospects, and the result is fewer but far better conversations. Every meeting on my calendar has a real shot at becoming a customer. That's a fundamentally different outcome than most lead gen vendors deliver. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Tyler D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler D.") TD Tyler D. Undergraduate Research Assistant / Honours Student Small-Business (50 or fewer emp.) 5/8/2026 "Professional, responsive, and focused on outcomes" 4.5/5 What do you like best about Martal Group? The most impressive part of working with Martal was their ability to get up to speed on our value proposition and market quickly. Their SDRs and campaign strategists felt like an extension of our team, not just a vendor executing tasks. They also brought valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helped improve our response rates and engagement. Review collected by and hosted on G2.com. What do you dislike about Martal Group? Initial alignment took some adjustments, but was quickly resolved. Review collected by and hosted on G2.com. Recommendations to others considering Martal Group: Be clear about your targets upfront; they adapt quickly and deliver excellent results. If something about the campaign is not working they will take your feedback and adjust accordingly. Review collected by and hosted on G2.com. What problems is Martal Group solving and how is that benefiting you? Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with mid-market and enterprise prospects. We saw a noticeable increase in brand awareness among decision-makers in our target verticals, and the quality of the leads met or exceeded our expectations for this type of outbound program. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kerry L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kerry L.") KL Kerry L. Mid-Market (51-1000 emp.) 3/9/2026 "Highly Engaged, Collaborative Team That Feels Like an Extension of Ours" 5/5 What do you like best about Martal Group? We were particularly impressed with the team’s high level of engagement and their ability to quickly grasp our core value proposition and translate it into high-impact outreach. They excelled at developing engaging email nurture and LinkedIn campaigns that consistently 'hit the nail on the head' regarding our key selling points. Furthermore, their collaborative approach, constantly sharing ideas, proactively suggesting improvements, and refining their responses to overcome prospect objections, made them feel like a true extension of our internal team. Review collected by and hosted on G2.com. What do you dislike about Martal Group? The primary challenge was achieving the depth of market penetration we required for our most specialized niche segments. While the team was responsive and engaged, the breadth of their reach into these specific, highly targeted security verticals did not consistently generate the level of pipeline we needed to justify the long-term investment. Review collected by and hosted on G2.com. Recommendations to others considering Martal Group: If you are considering Martal Group, my biggest piece of advice is to front-load your investment in knowledge transfer. Do not expect an outsourced team to immediately understand the nuances of a niche market. To get the best ROI, you must come to the table with: Validated Sector Access: Conduct a deep dive to ensure they have existing, proven reach into your specific vertical. A Content Playbook: Provide them with detailed FAQs, proven objection-handling scripts, and a clear breakdown of what messaging has, and hasn't, worked for you in the past. Active Management: Treat them as an extension of your team, not a 'set it and forget it' solution. Maintain a tight feedback loop on lead quality from day one so they can pivot quickly. Review collected by and hosted on G2.com. What problems is Martal Group solving and how is that benefiting you? The primary problems Martal helped us solve were scaling outbound lead generation and reaching a diverse set of customer segments that our small internal team couldn't cover alone. Operating in a niche security market, we needed specialized outreach support to consistently test and engage new prospects. Martal provided the infrastructure and manpower to develop and manage these campaigns, which allowed us to keep our focus on our core business objectives and complex sales cycles. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") PI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 3/18/2026 "Reliable team that helped us reach the right prospects" 4.5/5 What do you like best about Martal Group? The most impressive part of working with Martal was their ability to get up to speed on our value proposition and market quickly. Their SDRs and campaign strategists felt like an extension of our team, not just a vendor executing tasks. They also brought valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helped improve our response rates and engagement. Review collected by and hosted on G2.com. What do you dislike about Martal Group? Initial alignment took some adjustments, but was quickly resolved. Review collected by and hosted on G2.com. Recommendations to others considering Martal Group: Be clear about your targets upfront - they adapt quickly and deliver excellent results. Review collected by and hosted on G2.com. What problems is Martal Group solving and how is that benefiting you? Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with mid-market and enterprise prospects. We saw a noticeable increase in brand awareness among decision-makers in our target verticals, and the quality of the leads met or exceeded our expectations for this type of outbound program. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic AQ Anh Khoa Q. Small-Business (50 or fewer emp.) 3/6/2026 "Clear, Structured Engagements Backed by an Outstanding, Responsive Team" 5/5 What do you like best about Martal Group? We appreciate the clear and structured approach Martal Group brings to every engagement. Their team demonstrates strong expertise, and the dedicated professionals assigned to our organization have been outstanding. Their guidance, responsiveness, and commitment have made the collaboration both effective and enjoyable. Review collected by and hosted on G2.com. What do you dislike about Martal Group? Not necessarily a downside, but due to our niche positioning we reached the initial pool of prospects fairly quickly. That said, the Martal team was very responsive and proactive in identifying new profiles and expanding the outreach list, which helped us continue engaging with fresh leads. Review collected by and hosted on G2.com. Recommendations to others considering Martal Group: Be clear about your targets upfront—they adapt quickly and deliver excellent results. Review collected by and hosted on G2.com. What problems is Martal Group solving and how is that benefiting you? Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MW Michael W. Small-Business (50 or fewer emp.) 12/16/2025 "Seamless Team Integration and High-Quality Leads" 5/5 What do you like best about Martal Group? What we liked most about Martal Group was how seamlessly they operated as an extension of our team. They took the time to truly understand our ICP, value proposition, and sales motion, which showed up quickly in the quality of conversations they generated. Review collected by and hosted on G2.com. What do you dislike about Martal Group? If there was one area we didn’t love, it was the initial ramp-up period. As with any outsourced outbound team, it took a bit of time to fully dial in messaging, targeting, and cadence so it matched our voice and market nuances. That said, Martal was very receptive to feedback and adjusted quickly once we identified what needed refinement. After that initial tuning phase, execution became much smoother and results were more consistent. Review collected by and hosted on G2.com. Recommendations to others considering Martal Group: Our advice is to invest upfront in alignment: share detailed personas, ensure ICP alignment, use cases, and examples of successful deals, and stay engaged during the early ramp. The more context and feedback you provide, the faster Martal can optimize and deliver consistent results. Review collected by and hosted on G2.com. What problems is Martal Group solving and how is that benefiting you? Martal Group helped us solve a critical lead generation gap by providing a predictable, high-quality outbound motion that we could not efficiently build in-house. Their team quickly aligned to our ideal customer profile, messaging, and target accounts, then executed structured, multi-channel outreach that consistently generated qualified conversations. What stood out most was their hands-on approach and transparency. They didn’t just book meetings, they helped refine our positioning, tested messaging, and provided ongoing feedback so we could continuously improve results. This allowed our internal team to stay focused on closing and expanding opportunities while Martal handled the top-of-funnel with discipline and consistency. As a result, we were able to accelerate pipeline creation, reach new accounts faster, and reduce the risk and cost associated with hiring and ramping an internal SDR team. Martal Group became an extension of our sales organization and a reliable partner in solving our lead generation needs. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") PI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 3/30/2026 "Professional, Responsive, Focused on Outcomes" 4.5/5 What do you like best about Martal Group? Honestly, how quickly they got it. They understood what we do, who we’re going after, and how to position it without a lot of back and forth. The team feels like an extension of ours, not a vendor checking boxes. And they’ve brought practical ideas around messaging, subject lines, and sequencing that actually improved engagement. Review collected by and hosted on G2.com. What do you dislike about Martal Group? Initial alignment took some adjustments, some meetings were a miss, but for the most part was quickly resolved. Review collected by and hosted on G2.com. Recommendations to others considering Martal Group: Be clear about your targets upfront—they adapt quickly and deliver excellent results. Review collected by and hosted on G2.com. What problems is Martal Group solving and how is that benefiting you? Martal helped us build a consistent top-of-funnel with the right types of companies. Not just activity—but real conversations with solid mid-market and enterprise prospects. We’ve also seen stronger awareness in the markets we care about, and overall, the lead quality has been right where we’d expect for a well-run outbound program. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic LC Linda C. Small-Business (50 or fewer emp.) 11/4/2025 "Exceptional B2B Sales Expertise and High-Quality Leads" 5/5 What do you like best about Martal Group? What I like best about Martal Group is their deep understanding of B2B tech sales and how quickly they were able to get aligned with our market. Their communication has been proactive and steady, which made the whole process feel smooth and well-managed from the start. The lead quality has been consistently strong, and it’s clear they put real thought into who they target and why. Overall, working with them has been both productive and easy. Review collected by and hosted on G2.com. What do you dislike about Martal Group? Nothing to report after the first 6 months Review collected by and hosted on G2.com. Recommendations to others considering Martal Group: Be clear about your targets and messaging - they'll quickly adapt and provide feedback based on initial results - very valuable! Review collected by and hosted on G2.com. What problems is Martal Group solving and how is that benefiting you? Martal delivers quality leads, speeding up our sales cycle, increasing efficiency and helping to build our sales pipeline. Review collected by and hosted on G2.com. Show More 12/9/2025 Validated ReviewerSource: Organic ![David B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David B.") DB David B. 11/13/2025 "Solid Sales Lead Generation" 4/5 What do you like best about Martal Group? I appreciate Martal Group for their solid effort and hard work, particularly in early lead generation and appointment setting. Their dedication is evident in the way they tackle our business challenges, especially concerning lead generation, the sales funnel, and appointment setting. Their efforts have provided significant value by addressing these specific business needs effectively. Review collected by and hosted on G2.com. What do you dislike about Martal Group? I feel that the sales leads could be better qualified. This aspect of Martal Group’s services needs improvement to enhance the effectiveness of our sales strategy. Improving lead qualification would likely result in more targeted and productive engagements. Review collected by and hosted on G2.com. What problems is Martal Group solving and how is that benefiting you? I use Martal Group for lead generation, sales funnel management, and appointment setting, which enhances our sales processes. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Rachael F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachael F.") RF Rachael F. Marketing Coordinator Small-Business (50 or fewer emp.) 11/19/2025 "Exceptional Team and Transparent Service" 5/5 What do you like best about Martal Group? Their team is very easy to work with. Very transparent, friendly and genuinely cares about our business. Review collected by and hosted on G2.com. What do you dislike about Martal Group? No dislike but area of improvement would be a conversation we had. We would've liked to be able to export certain contacts with individual status' such as 'attempted to contact' or 'interested' so we could re target on our ads platform. Unfortunately for now this isn't possible but maybe something to look into for future. Review collected by and hosted on G2.com. What problems is Martal Group solving and how is that benefiting you? Our goal was to generate more leads through new avenues of marketing. We decided to try cold calling and hired Martal Group. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Martal Group? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Martal Group ](https://www.g2.com/products/martal-group/discussions/new) GU Guest User How has Martal Group supported your lead generation, and what improvements could be made? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/how-has-martal-group-supported-your-lead-generation-and-what-improvements-could-be-made) ![Kayela J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kayela J.") KJ Kayela Joplin-Young • Last activity about 3 years ago Where are Martal Group sales executives located? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/where-are-martal-group-sales-executives-located) [ View all Discussions ](https://www.g2.com/products/martal-group/discuss) ## Pricing Options Pricing provided by Martal Group. ### 1 SE | 45+ SQLs Contact Us Per Month ### 1 SE + 1 SOM | 60+ SQLs Contact Us Per Month ### 2 SEs + 1 SOM | 85+ SQLs Contact Us [ View More Pricing Information ](https://www.g2.com/products/martal-group/pricing) Martal Group Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_faec72bc3cbf7de31d1748e931d4de10/cience.jpg "Product Avatar Image") CIENCE 3.7/5(180) [ Compare Now ](https://www.g2.com/compare/cience-vs-martal-group) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5347a392ceed84fd4b0b2956793355a1/belkins.png "Product Avatar Image") Belkins 4.7/5(94) [ Compare Now ](https://www.g2.com/compare/belkins-vs-martal-group) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e2d9a3d99191b2cc85697e45b5af222e/cloudtask.jpeg "Product Avatar Image") CloudTask 4.9/5(45) [ Compare Now ](https://www.g2.com/compare/cloudtask-vs-martal-group) ##### ##### Martal Group Features Capabilities B2B Lead Development Onboarding Lead Qualifying Expertise Demand Generation CRM Analytics Capabilities [ View More Features ](https://www.g2.com/products/martal-group/features) ##### Categories on G2 [Digital Marketing](https://www.g2.com/categories/digital-marketing)[Lead Generation Services](https://www.g2.com/categories/lead-generation-services)[Email Marketing Services](https://www.g2.com/categories/email-marketing-services) [Digital Marketing](https://www.g2.com/categories/digital-marketing)[Lead Generation Services](https://www.g2.com/categories/lead-generation-services)[Email Marketing Services](https://www.g2.com/categories/email-marketing-services)[Outsourced Sales Providers](https://www.g2.com/categories/outsourced-sales-providers)[Contact Center Consulting](https://www.g2.com/categories/contact-center-consulting) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What's the best sales engagement platform with the cleanest UI for managing calls, emails and LinkedIn outreach in one place?](https://www.g2.com/discussions/what-s-the-best-sales-engagement-platform-with-the-cleanest-ui-for-managing-calls-emails-and-linkedin-outreach-in-one-place)[Which webinar app has the highest reviews](https://www.g2.com/discussions/which-webinar-app-has-the-highest-reviews)[Which investor relations platforms best support multilingual and accessibility requirements for global investor bases?](https://www.g2.com/discussions/which-investor-relations-platforms-best-support-multilingual-and-accessibility-requirements-for-global-investor-bases) [User-friendly virtual event solutions for small businesses](https://www.g2.com/discussions/user-friendly-virtual-event-solutions-for-small-businesses)[Which jobsite management platforms provide mobile functionality to capture images and update task statuses in real time during site visits?](https://www.g2.com/discussions/which-jobsite-management-platforms-provide-mobile-functionality-to-capture-images-and-update-task-statuses-in-real-time-during-site-visits)[Pros and Cons Details](https://www.g2.com/products/martal-group/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)