--- title: Martal Group Reviews meta\_title: 'Martal Group Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 135 reviews by the users' company size, role or industry to find out how Martal Group works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 135 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services ---

# Martal Group Reviews & Provider Details

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###### Profile Status

This profile is currently managed by Martal Group but has limited features.  
  
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Martal Group https://martal.ca/ is a top lead generation and sales enablement agency servicing B2B companies. We enhance your in-house sales team with on-shore sales executives catering lead generation and sales services across 50+ verticals. We integrate with leading data providers and intelligence prospecting tools to provide our customers with accurate B2B contact information. Our researchers use a proprietary workflow to create opportunities and provide targeted lists based on your ideal buyer profile and potential addressable market. Our highly experienced managed sales team builds a strategy that drives prospect engagement with multiple personalized sales touches. We route active prospects to your sales team or onboard new clients for you. We cater both outbound and inbound lead generation, as well as Account-Based Marketing (shortlisting target accounts and reaching the right stakeholder at the right company).

* * *

Seller
 [Martal Consulting Group](https://www.g2.com/sellers/martal-consulting-group)
Discussions
 [Martal Group Community](https://www.g2.com/products/martal-group/discuss)
Languages Supported
 

German, English, French, Spanish

Services Offered
 

Lead Generation, Appointment Setting, Sales Outsourcing, Cold Calling, Lead qualification

Locations Serviced
Australia, Canada, Denmark, France, + 12 more
Overview by
 Vito Vishnepolsky (Business growth strategist)

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## Pricing

Pricing provided by Martal Group.

### 1 SE | 45+ SQLs

Contact Us

Per Month

### 1 SE + 1 SOM | 60+ SQLs

Contact Us

Per Month

[
View More Pricing Information
](https://www.g2.com/products/martal-group/pricing)

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## User Insights

Average based on 135 real user reviews.

[Log in to unlock pricing and user insights](/login)

  

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
AC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

12/19/2022

"Market development for niche, deep-tech product"

5/5

What do you like best about Martal Group?

Martal has been great to work with. They helped us develop markets for a highly technical product requiring a greater understanding of a niche ecosystem and technology. To summarize in 3 words, they are disciplined, consistent, and flexible. It is crucial in building business, and they will likely be our long-term partners.

The team assigned to us - David, Bill & Gary - make a great team with a strong focus on outcomes. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Nothing at all. We're working towards further streamlining leads management, which will put us in an even stronger position. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal is helping us grow our business in a challenging, deep-tech market that requires a serious understanding of technology and persona targeting. They have been phenomenal and have been allowing us to set even newer benchmarks. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

  

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
EF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

12/11/2022

"Well run machine that does not work"

1.5/5

What do you like best about Martal Group?

- Martal team is well-organized and structured. It offers a vibe of professionalism and clarity

- They know how to run a project, draft a drip campaign, engage prospects and communicate with a client

- Clear legal terms

- Senior leadership engagement when needed Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

- Priced as 1 FTE but delivers results as 1/2 FTE

- Lack of visibility on MQLs and prospects making it really hard to track engagement

- Reporting is rudimentary out of Excel sheet with limited visibility (competitor has much more sophisticated solutions)

- Team lead resists feedback and provides extensive pushback for even small additional tasks out of scope Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal provides an outsourced solution for prospecting clients top of the funnel. It offers meetings with Sales Qualified Leads through a drip campaign. It sets up meetings through cultivation and objection handling. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

  

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
PI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

4/27/2023

"Martial Group helped me with sales"

5/5

What do you like best about Martal Group?

Fantastic client service and very friendly and easy going communication Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Everything was smooth and nice, I was really happy with the service Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

I would definitely recommend Martal Group for b2b sales Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Cold calling and attracting clients from the USA Review collected by and hosted on G2.com.

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5/10/2023
Validated ReviewerSource: Organic

  

 ![Alexander B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexander B.")
AB

Alexander B.

Founder 

Small-Business (50 or fewer emp.)

1/6/2022

"Excellent service, professional team!"

5/5

Describe the project or task Martal Group helped with:

I am the CEO of web design, branding and development agency, Benkendorf Group. We work with SaaS and IT start ups, our clients come from all over the world, but mainly, North America. We were always interested in expanding our potential there. We have been working with American and Canadian clients for some time, but most of our opportunities came from networking. Lead generation and cold selling was a challenge for us, and this is where we decided to turn to the expertise of Martal Group.We provided the Martal’s team with our ideal customer profile, outreach templates and filled in a detailed questionnaire to specify what we are looking for.

Martal Group does lead generation and sales consulting for us. As an Eastern Europe based company, we benefit a lot from their expertise of a North American market. In other words, they consult us on how to customize our sales approaches, how to arrange demos, whom and how to address. They provide council on our LinkedIN sales communication. Review collected by and hosted on G2.com.

What do you like best about Martal Group?

Professional approach to work, friendly and consistent communication, consulting services. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Nothing in particular. We've been working together on other projects as well, and enjoyed from both client and partner perspective. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

I enjoyed working with the CEO and the team. We have multiple projects together, and the company never failed to deliver the promised result. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

As an Eastern-European company, it can be really hard to reach out to North American companies, even harder to get potential clients. Martal Group does lead generation for us, so we don't need to look for the leads ourselves and can focus on perfecting our service. Review collected by and hosted on G2.com.

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7/6/2022
Validated ReviewerSource: Organic

  

 ![Dayu Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dayu Y.")
DY

Dayu Y.

Founder & CEO

Mid-Market (51-1000 emp.)

9/21/2022

"Excellent Lead Generation Partner for Narrow Markets"

5/5

What do you like best about Martal Group?

Martal Group truly understand what it takes to generate leads, even if the market is small. Their team of professional sales

executives are very knowledgeable when in B2B sales which streamlines the campaign’s ramp up process. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Nothing comes to mind at the moment. Martal works well with us. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

As an already established third-party logistics partner we wanted to expand our customer base and broaden our market

share. Our project with Martal Group is focused on developing and implementing an outbound lead gen strategy for our e-

commerce pipeline. We have recently added on inbound services as well. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

  

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
OC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

10/31/2022

"Lead Generation & negotiation through to contract close"

4.5/5

What do you like best about Martal Group?

We like the team's energy, The two representatives who work for our product compete with each other in generating leads. It looks like their messaging to prospects is right. It helps them to make connections and engage in interactions. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Not sure why we don't reach the next stage and start getting results in terms of demo meetings and sales closing - Have to check on what needs to be done: Timing / Region/ Market? Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Lead Generation & negotiation through to contract close. In the first 60 days, so far, we have got to know about the market for our product in the UK region through the LinkedIn campaigns run by the Martal Group team. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

  

ST

Steve T.

Consultant

Small-Business (50 or fewer emp.)

7/29/2022

"BD Enablement"

5/5

What do you like best about Martal Group?

Martal has processes in place to streamline and expedites the development of a new sales pipelines The team members are

professional and very knowledgeable when it comes to sales in the B2B tech sector which gave us more time to focus on

strategy rather than comprehension. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Well no. Martal exceeded our expectations. We could have benefited from providing more enablement and tasking them with more. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Enablement and partnership model are important. The next engagement with Martal will expand in terms of scope and depth as their team can hanlde it. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal Group helped us enter the US market by designing and executing a go-to-market strategy for lead generation. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

  

 ![Yulia Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yulia Z.")
YZ

Yulia Z.

Head of Operations and Strategy

Small-Business (50 or fewer emp.)

4/14/2022

"Lead Gen Partnership with Martal"

5/5

Describe the project or task Martal Group helped with:

Most of our clients were coming from referrals and inbound marketing. We tried some traditional outbound strategies, but the sales cycle was much longer. We wanted to free up time for our team to focus on cross-selling opportunities. So, we partnered with Martal Group as a more efficient way to develop a steady stream of prospects through outbound campaigns and book qualified appointments for our account executives. Review collected by and hosted on G2.com.

What do you like best about Martal Group?

We’ve already received 28 qualified meetings from the Martal. The team is experienced and professional with a diverse background in sales. The workflow and strategies have proven successful at driving results and have helped us cut down on the trial and error process of building our own outbound campaigns. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Nothing. The experience has been very positive. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

The number of meetings coming through the pipeline is impressive. With Martal’s outbound sales support, our account executives will have more time with current clients, identifying ways our platform can further benefit their organization. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

  

 ![Sarah R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah R.")
SR

Sarah R.

Global Head of Communications

Enterprise (\> 1000 emp.)

2/18/2022

"A hard-working team that truly feels like an extension of your own"

5/5

Describe the project or task Martal Group helped with:

Martal has been an instrumental part of extending our ability to outbound and reach enterprise brands through targeted messaging and an aggressive approach. Since using Martal, we've seen a more than 20% open rate in the outbound email campaigns. Review collected by and hosted on G2.com.

What do you like best about Martal Group?

The Martal team is quick to change gears to improve campaign performance. From updating and tailoring messaging that's relevant in the market, to producing new ideas, their team is already ready for a challenge and adapts quite well. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

There's nothing we disliked about using Martal. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

If you're looking for an SDR team that acts as an extension of your company, Martal is as close as you can get. They definitely work to understand the value of your business and ICP before committing to any campaigns, so their discovery phase is quite an important part of their future success. They are also open to feedback and adapting their team to work on any future business challenges. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Developing an additional lead funnel of new opportunities and expanding beyond traditional outreach channels. We want to ensure Awin is always expanding our client footprint into emerging industries. This helps us create a diversified stream of sources where the Awin team can interact with new prospects looking for a solution to help impact positive change in their affiliate program strategy. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

  

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
OM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/13/2022

"Startup getting started with outbound sales"

3.5/5

What do you like best about Martal Group?

Learning about our target demographic's initial impressions of our company during our weekly meetings. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Not quick to adjust to changes in messaging. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

I would recommend you bring a proven sales process and do not attempt to implement changes week to week. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Growing our contact list and setting appointments. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

## Questions about Martal Group? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Martal Group
](https://www.g2.com/products/martal-group/discussions/new)

GU

Guest User

How has Martal Group supported your lead generation, and what improvements could be made?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/how-has-martal-group-supported-your-lead-generation-and-what-improvements-could-be-made)

 ![Kayela J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kayela J.")
KJ

Kayela Joplin-Young
•
Last activity about 3 years ago

Where are Martal Group sales executives located?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/where-are-martal-group-sales-executives-located)

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View all Discussions
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## Pricing Options

Pricing provided by Martal Group.

### 1 SE | 45+ SQLs

Contact Us

Per Month

### 1 SE + 1 SOM | 60+ SQLs

Contact Us

Per Month

### 2 SEs + 1 SOM | 85+ SQLs

Contact Us

[
View More Pricing Information
](https://www.g2.com/products/martal-group/pricing)

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##### ##### Martal Group Features

Capabilities

B2B Lead Development

Onboarding

Lead Qualifying

Expertise

Demand Generation

CRM

Analytics Capabilities

[
View More Features
](https://www.g2.com/products/martal-group/features)

##### Categories on G2

[Digital Marketing](https://www.g2.com/categories/digital-marketing)[Lead Generation Services](https://www.g2.com/categories/lead-generation-services)[Email Marketing Services](https://www.g2.com/categories/email-marketing-services)

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