--- title: Marsello Reviews meta\_title: 'Marsello Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 31 reviews by the users' company size, role or industry to find out how Marsello works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 31 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation --- # Marsello Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Marsello but has limited features. Are you part of the Marsello team? [Upgrade your plan](https://my.g2.com/marsello/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data. Our solution is designed to help you grow your customer database, increase repeat purchases, and drive revenue. We're proud to power marketing and loyalty for some of the world's fastest-growing brands, including LEGO Certified Stores, Havaianas, Super Butcher, and over 4,000 more. * * * Seller [Marsello](https://www.g2.com/sellers/marsello) Discussions [Marsello Community](https://www.g2.com/products/marsello/discuss) Languages Supported English Solution Type All-in-One Overview by Max Crosse Show More ## Pricing Pricing provided by Marsello. ### Pro Starting at $135.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/marsello/pricing) ## Top-Rated Alternatives [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![Smile.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smile.io") Smile.io 4.6/5(454) ](https://www.g2.com/products/smile-io/reviews) [ ![Reputation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reputation") Reputation 4.5/5(2,469) ](https://www.g2.com/products/reputation/reviews) [ View All Alternatives ](https://www.g2.com/products/marsello/competitors/alternatives) ## User Insights Average based on 31 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) AA Adel A. CEO Small-Business (50 or fewer emp.) 3/8/2022 "marsello is a great loyalty system with a lot of marketing features" 4/5 What do you like best about Marsello? Marsello is a great loyalty system with a lot of marketing features with supports business to increase sales en retain the existing customers with different loyalty programs Review collected by and hosted on G2.com. What do you dislike about Marsello? marsello is a great tool but my only concern is that it's expensive than other alternatives especially when the number of customers increase over time which feels its more costly Review collected by and hosted on G2.com. Recommendations to others considering Marsello: its a really great tool to handle business loyalty system and manage customers Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? it helps me a lot to retain my existing customers again and get the lost customer again and made VIP program which made my VIP customers feel that they are special and buy more with their benefits Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![uttam .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "uttam .") U uttam . Digital Marketing Manager Small-Business (50 or fewer emp.) 12/23/2021 "Email Marketing Tool : Delivery Rate Higher & Easy to use Tool" 4.5/5 What do you like best about Marsello? The best part about Marsello is the Integrations it offers are seamless, It gets easily Integrated to Shopify Accounts also offers integration to all major platforms. The ease of sending out Emailers, Automated Email Campaigns like Abandon Cart, Welcome email is just Top notch. You also get Loyalty Program option which can be enabled with ease. Review collected by and hosted on G2.com. What do you dislike about Marsello? The only thing which can be brought down are the prices, bit expensive if you have a large database of customers and you are a big company or needs to send mailers to a large audience. Review collected by and hosted on G2.com. Recommendations to others considering Marsello: Should definitely consider if you have a small store or on shopify or other ecom platform Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Emailer Marketing Automation Emailer like Abandon cart, Birthday wishes etc Loyalty Program Customer Database Segmentation Email Template execution Promotional emails Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ZI Zafer I. Director Small-Business (50 or fewer emp.) 8/14/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "The best loyalty system " 5/5 What do you like best about Marsello? As a user, Goody card loyalty systemt is acceptable in so many outlets without carrying any extra card or key tag. Nowadays we love carrying and using our smart phone wherever we go and Goody card is on my mobile since day one. I also take the advantage of what other outlets offer in nearby businesses, it is called 2 birds with 1 stone. As a business owner, I can store customers details to promote other products or services, also we can notify them about our coming up events or trading hours, also we can fix customers' problem on the spot without bothering customer service, so many tools we can use and I am loving it. Personally without a doubt Goody card is the best investment for hospitality businesses, if someone disagrees with my humble opinion they shouldn't be working in hospitality industry. Review collected by and hosted on G2.com. What do you dislike about Marsello? I cannot think of anything I don't like, (Something I didn't like it now, why I have to write minimum for 40 characters for this section especially person like me I don't have anything not to like) lol Review collected by and hosted on G2.com. Recommendations to others considering Marsello: I already recommended a few businesses in my area and some of them already signed up with Goody and we received voucher to spend with the rest of the team members, thanks you so much for your generosity again Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? I personally love dealing with customer service ladies and gentlemen, they are very good looking, kind, helpful, responsive and attentive. I wish more people in hospitality industry like them, in fact they should teach how to have a can do attitude and problem solver skilled people. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller RB Rodney B. Operations Manager Mid-Market (51-1000 emp.) 7/25/2019 "A must have!! " 4.5/5 What do you like best about Marsello? This is a great system to have for growing your business, we have been with them for many years and both customers and store owners who have embraced this system have had great success. Simply to use for customers and great back up service for the Goody team. Review collected by and hosted on G2.com. What do you dislike about Marsello? That we don't use it to its full potential due our team not making it a priority Review collected by and hosted on G2.com. Recommendations to others considering Marsello: This is a fantastic loyalty system to use with every business. Customer's find it easy to use as do staff. Our customer counts continue to rise when we do a campaign and regularly. A small dislike is some of our franchisees have found it hard to work out how to set up schedules, however, once they talk with the friendly Goody Card team they sort out this issue quickly. Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? being able to communicate with our regular customers and helping them celebrate birthdays has been a get tool to keep customers coming back. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CC Che C. General Manager Small-Business (50 or fewer emp.) 8/12/2019 "Effective and Paperless" 5/5 What do you like best about Marsello? I find that goody is a perfect paperless loyalty system for my customers. Easy for young and old because of email logins people do not have to hang on to their card. Review collected by and hosted on G2.com. What do you dislike about Marsello? I'd like to have free access to the email database. I know it is available if I ask, but I'd like to be able to get the emails of certain groups. I'm more interested in offering regulars special benefits than bringing back people after six months of no visits. Review collected by and hosted on G2.com. Recommendations to others considering Marsello: Goody is truly powerful enough to drive sales as long as you use all functions available. Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? We've done away with file cards which is amazing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller TB Thomas B. Director Small-Business (50 or fewer emp.) 8/13/2019 "User Friendly Interface" 5/5 What do you like best about Marsello? The goody platform has enabled my independent small business to quickly establish a clean digital client database. The benefit is that I can efficiently communicate with clients, inform them of what's happening in our place and share with them some of our benefits and rewards. Review collected by and hosted on G2.com. What do you dislike about Marsello? I would be good to have an interface with my retail software. I use Toniq a pharmacy system, For transactional activity, PosBoss for cafe ordering (only) and timely for beauty Spa booking only. While I recognise that my operation is unique in its operation. I wonder if the platform could receive a "ping" from my other platforms even to register a $ amount spent that triggers a request for goody client registration. Review collected by and hosted on G2.com. Recommendations to others considering Marsello: If you want to quickly establish a user friendly customer data base then use Goody. Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Client Digital data management is so much easier on this platform. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller SP Simone P. Owner/operater Small-Business (50 or fewer emp.) 8/13/2019 "This is great!" 5/5 What do you like best about Marsello? The Goody loyalty program has really been a game changer for our business. It has help grow our business profile exponentially as customers are eager to be part of such a great loyalty program! The system is easy to use for customers and staff alike. Review collected by and hosted on G2.com. What do you dislike about Marsello? On occasion the system have gone offline making it hard for customers to scan their cards but really this has only happened a handful of times so no biggy. Review collected by and hosted on G2.com. Recommendations to others considering Marsello: This is a good system - easy to set up with minimum help and customers love it. Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? The system is great in the sense that it captures data like email addresses and of course names of customers which is helpful in determining how your business have grown over the last year. I like the stats aspect of the program. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller MW Maddie W. Office Administrator Mid-Market (51-1000 emp.) 8/7/2019 "Absolutely Amazing!" 5/5 What do you like best about Marsello? The website is extremely easy to navigate, especially when customers are wanting help. The staff are helpful when there are any questions as well as delivery being organised easily. Goody is a great platform that is easily spread across multiple venues. Review collected by and hosted on G2.com. What do you dislike about Marsello? Nothing that I have noticed yet, especially on the admin side. Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Only problem is that we haven't distributed through all of our venues yet. Benefits include the ability to see how many sign ups etc we get weekly, as well as age groups, how many visitors at each venue etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic EP Emma P. Manager Small-Business (50 or fewer emp.) 8/7/2019 "New to Goody" 4.5/5 What do you like best about Marsello? I like how easy it was to set up. I liked the support I have received when I have questions or my staff need help. My staff have started reporting that Goody is working a lot better than the old Eftplus system and they believe it is responsible for getting customers returning quicker than they usually would. I like that I can send incentives if the customer hasn't visited for a certain period of time. Review collected by and hosted on G2.com. What do you dislike about Marsello? Not much. Ideally Goody would not drop off our tills so easily after a power cut or issue, and it is annoying that the staff have to key the points amount into Goody as any disruption to the till makes that ability drop off. Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Benefits are repeat customers Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Katie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie G.") KG Katie G. Marketing Coordinator Hospitality Mid-Market (51-1000 emp.) 8/15/2019 "Well connected, easy, quick and user friendly. " 5/5 What do you like best about Marsello? The platform is very user friendly and straight forward and I appreciate that there is a chat box as well so if I get stuck or need help I have someone there I can ask and who will respond immediately. Review collected by and hosted on G2.com. What do you dislike about Marsello? The glitches, codes not working, emails not going through to customers etc Review collected by and hosted on G2.com. Recommendations to others considering Marsello: Great platform, straight forward, easy to use, would recommend. Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Goodwill with customers, it's really easy to rectify if something goes wrong, and there is complete transparency. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Marsello? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Marsello ](https://www.g2.com/products/marsello/discussions/new) GU Guest User What is Marsello used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-marsello-used-for) [ View all Discussions ](https://www.g2.com/products/marsello/discuss) ## Pricing Options Pricing provided by Marsello. ### Pro Starting at $135.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/marsello/pricing) ##### Categories on G2 [Social Media Management](https://www.g2.com/categories/social-media-mgmt)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation) [Social Media Management](https://www.g2.com/categories/social-media-mgmt)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Suites](https://www.g2.com/categories/social-media-suites)[Review Management](https://www.g2.com/categories/review-management-software)[Loyalty Management](https://www.g2.com/categories/loyalty-management) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top recommended apps for sales commission tracking](https://www.g2.com/discussions/what-are-the-top-recommended-apps-for-sales-commission-tracking)[Best generative AI toolkits for launching a new app](https://www.g2.com/discussions/what-are-the-best-generative-ai-toolkits-for-launching-a-new-app)[Easier Alternative to VMware HCI](https://www.g2.com/discussions/looking-for-easier-alternative-to-vmware-hci-suggestions) [Which app monetization platforms integrate directly with Google Ad Manager for centralised control?](https://www.g2.com/discussions/which-app-monetization-platforms-integrate-directly-with-google-ad-manager-for-centralised-control)[Is a paid BIM objects platform worth it for a small architecture firm?](https://www.g2.com/discussions/is-a-paid-bim-objects-platform-worth-it-for-a-small-architecture-firm)[Who offers the best sales software](https://www.g2.com/discussions/who-offers-the-best-sales-software) [Show MoreShow Less](javascript:void(0);)