--- title: Marsello Reviews meta\_title: 'Marsello Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 31 reviews by the users' company size, role or industry to find out how Marsello works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 31 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation --- # Marsello Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Marsello but has limited features. Are you part of the Marsello team? [Upgrade your plan](https://my.g2.com/marsello/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data. Our solution is designed to help you grow your customer database, increase repeat purchases, and drive revenue. We're proud to power marketing and loyalty for some of the world's fastest-growing brands, including LEGO Certified Stores, Havaianas, Super Butcher, and over 4,000 more. * * * Seller [Marsello](https://www.g2.com/sellers/marsello) Discussions [Marsello Community](https://www.g2.com/products/marsello/discuss) Languages Supported English Solution Type All-in-One Overview by Max Crosse Show More ## Pricing Pricing provided by Marsello. ### Pro Starting at $135.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/marsello/pricing) ## Top-Rated Alternatives [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![Smile.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smile.io") Smile.io 4.6/5(455) ](https://www.g2.com/products/smile-io/reviews) [ ![Reputation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reputation") Reputation 4.5/5(2,469) ](https://www.g2.com/products/reputation/reviews) [ View All Alternatives ](https://www.g2.com/products/marsello/competitors/alternatives) ## User Insights Average based on 31 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) RS Robbie S. Managing Director Small-Business (50 or fewer emp.) 8/15/2019 "Goody is very straight forward and easy for both internal and external customers to use" 5/5 What do you like best about Marsello? Goody is so easy to navigate for both the staff and customers and has an easy points system. Review collected by and hosted on G2.com. What do you dislike about Marsello? When the screens change over every now and then Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Huge benefit with getting repeat customers, stats and facts Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic AP Ankur P. Regional Manager Small-Business (50 or fewer emp.) 8/14/2019 "Good loyalty program" 4/5 What do you like best about Marsello? It is quite simple to use. Both on tablet and app. Review collected by and hosted on G2.com. What do you dislike about Marsello? customers misusing the program. They get points in the name of checking points. Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Many instore loyalty programs can be merged into one goody program. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Pharmaceuticals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Pharmaceuticals") UP Verified User in Pharmaceuticals Small-Business (50 or fewer emp.) 8/13/2019 "Great app - a few hiccups" 3.5/5 What do you like best about Marsello? Love the interface on the ipads, looks sharp and professional. Like that all the customer information is collected for analysis and is accessible. Easy to use for customers Review collected by and hosted on G2.com. What do you dislike about Marsello? Lack of communication when systems are going to be down, website can be hard to use - not always doing what we need it to. Review collected by and hosted on G2.com. Recommendations to others considering Marsello: Use the support team to solve any issues Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Collecting customer data, showing buying habits and regularity of visits Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Small-Business (50 or fewer emp.) 8/8/2019 "Quick and eeficent service and easy to follow program" 4.5/5 What do you like best about Marsello? Goody has been Cooperative and efficient in the development Review collected by and hosted on G2.com. What do you dislike about Marsello? I do not have anything I dislike about Goody Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? We have rolled out a rewards program for our service station network. It has been very successful Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic RP Rebecca P. Beauty Therapist Cosmetics Small-Business (50 or fewer emp.) 8/7/2019 "Amazing service!" 5/5 What do you like best about Marsello? I really like the customer care I have received, from Shanaya in particular. Always helpful and ready to assist with any issues I’ve had. Review collected by and hosted on G2.com. What do you dislike about Marsello? Dislike the billing’s done monthly instead of weekly. Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Client retention. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 8/7/2019 "easy as " 5/5 What do you like best about Marsello? easy to use and easy for customers via app Review collected by and hosted on G2.com. What do you dislike about Marsello? can’t track products sold ie email marketing not as targeted Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? easy access to customer - loyalty Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 9/4/2019 "Great customizable loyalty programme " 4.5/5 What do you like best about Marsello? Intuitive, flexible, integrative platform that is easy roll out. Review collected by and hosted on G2.com. What do you dislike about Marsello? Nothing really, you need to get stuck in and get used to the platform but was simple enough. Review collected by and hosted on G2.com. Recommendations to others considering Marsello: Great supportive team Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Loyalty programme for retailers(B2B) equal to that of our website loyalty programme (B2C). Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") AC Verified User in Cosmetics Small-Business (50 or fewer emp.) 8/7/2019 "Awesome" 5/5 What do you like best about Marsello? Goody is super simple, easy and user friendly. I love it and would highly recommend! Review collected by and hosted on G2.com. What do you dislike about Marsello? I haven't discovered any downsides to goody yet, so far have had a great experience. Review collected by and hosted on G2.com. Recommendations to others considering Marsello: Do it! Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Goody makes it easy for retailers to give their clients points - its a no hassle app! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 8/13/2019 "It is a good tool for managing customer loyalty" 4/5 What do you like best about Marsello? Very good support structure and new features are constantly being introduced Review collected by and hosted on G2.com. What do you dislike about Marsello? There should be some freequent trainings for new staff to help them learn the tool Review collected by and hosted on G2.com. Recommendations to others considering Marsello: None Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Customer loyalty and reward Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") UH Verified User in Hospitality Mid-Market (51-1000 emp.) 8/12/2019 "Easy to use but not integrated with POS well enough to allow for anything other than a discount " 2.5/5 What do you like best about Marsello? The simple layout and easy to use screen is good. Review collected by and hosted on G2.com. What do you dislike about Marsello? Often the tablets don't work or freeze. Review collected by and hosted on G2.com. What problems is Marsello solving and how is that benefiting you? Has allowed to track repeat spend for loyal guests. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Marsello? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Marsello ](https://www.g2.com/products/marsello/discussions/new) GU Guest User What is Marsello used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-marsello-used-for) [ View all Discussions ](https://www.g2.com/products/marsello/discuss) ## Pricing Options Pricing provided by Marsello. ### Pro Starting at $135.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/marsello/pricing) ##### Categories on G2 [Social Media Management](https://www.g2.com/categories/social-media-mgmt)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation) [Social Media Management](https://www.g2.com/categories/social-media-mgmt)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Suites](https://www.g2.com/categories/social-media-suites)[Review Management](https://www.g2.com/categories/review-management-software)[Loyalty Management](https://www.g2.com/categories/loyalty-management) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top recommended apps for sales commission tracking](https://www.g2.com/discussions/what-are-the-top-recommended-apps-for-sales-commission-tracking)[Best generative AI toolkits for launching a new app](https://www.g2.com/discussions/what-are-the-best-generative-ai-toolkits-for-launching-a-new-app)[Easier Alternative to VMware HCI](https://www.g2.com/discussions/looking-for-easier-alternative-to-vmware-hci-suggestions) [Which app monetization platforms integrate directly with Google Ad Manager for centralised control?](https://www.g2.com/discussions/which-app-monetization-platforms-integrate-directly-with-google-ad-manager-for-centralised-control)[Is a paid BIM objects platform worth it for a small architecture firm?](https://www.g2.com/discussions/is-a-paid-bim-objects-platform-worth-it-for-a-small-architecture-firm)[Who offers the best sales software](https://www.g2.com/discussions/who-offers-the-best-sales-software) [Show MoreShow Less](javascript:void(0);)