UM

Verified User in Media Production

Small-Business (50 or fewer emp.)

11/15/2018

"Slightly complicated but worth it"

4/5

What do you like best about Maropost Marketing Cloud?

Excellent analytics so you can see what's working well in your newsletter. Review collected by and hosted on G2.com.

What do you dislike about Maropost Marketing Cloud?

The backend is not very intuitive and takes a while to get the hang of. Review collected by and hosted on G2.com.

AP

Verified User in Publishing

Small-Business (50 or fewer emp.)

4/27/2018

"Great ESP "

4.5/5

What do you like best about Maropost Marketing Cloud?

We started with MaroPost when they were still in their infancy. Now almost four years later they have added a robust host of features and their support staff is super to work with on issues - FAR BETTER THAN INFUSION SOFT WHO ARE TERRIBLE! Review collected by and hosted on G2.com.

What do you dislike about Maropost Marketing Cloud?

They do things a little differently, and their product layout is not necessarily intuitive. Review collected by and hosted on G2.com.

UR

Verified User in Retail

Mid-Market (51-1000 emp.)

1/26/2018

"Needs help"

0/5

What do you like best about Maropost Marketing Cloud?

customer service is responsive

sales team is very convincing Review collected by and hosted on G2.com.

What do you dislike about Maropost Marketing Cloud?

UI design is extremely faulty

The testing process is very tedious to set up and makes it easy to make mistakes

They constantly make updates that do little to effect the bigger issues and are not completely upgraded

They don't provide scheduling options like "send-time optimization" as an option for A/B testing

Backend team solutions usually provides workarounds on how to function on their ESP but hardly find solutions

Segmentation - is VERY clunky and not efficient whatsoever. Some options do not work properly, especially their location function.

Dynamic content - does not dynamically change content the way you structure it. Extremely faulty and not reliable.

If you pick out a bug in the system it could take weeks or months to get the issue resolved

Creating web page - most icons do not work or function properly

Review collected by and hosted on G2.com.

What problems is Maropost Marketing Cloud solving and how is that benefiting you?

Overall, the ESP has many many challenges. I've personally worked with several different types of ESPs and this so far is the worse one yet. The only way to succeed with this ESP is to constantly figure out workarounds. This makes the user experience VERY challenging to do even the most minimalistic tasks and makes it difficult to execute. Whenever there is an update I am always cautious. Usually, it doesn't work properly or it comes up an array of other issues. I have very little faith in this ESP because it has been so painfully disappointing. Review collected by and hosted on G2.com.

LH

Laurence H.

Advisory Board Chairman

Writing and Editing

Small-Business (50 or fewer emp.)

9/19/2017

"Top Notch Experience So Far! "

5/5

What do you like best about Maropost Marketing Cloud?

Not all business owners are tech minded. Therefore, having great support there when you need it is VITAL! Maropost's tech team are there within seconds to answer any questions we have or to help with any set up issues. And our account manager is faultless in making sure we have all our needs met. Fantastic customer service all round! Review collected by and hosted on G2.com.

What do you dislike about Maropost Marketing Cloud?

Not much really. Some of the reporting features could be a little easier to navigate but you can get all the metrics you need. And support has always been there if I've had trouble finding what I was after. Review collected by and hosted on G2.com.

OM

Olivia M.

Content Marketing Manager

E-Learning

Small-Business (50 or fewer emp.)

4/6/2017

"Maropost is an efficient, smooth email marketing platform that is expanding our email marketing."

5/5

What do you like best about Maropost Marketing Cloud?

I like how the Maropost platform is organized and how easy it is to segment and group certain users. Their testing function is useful, and their preview rendering has helped us identify display errors across email providers and operating systems. Review collected by and hosted on G2.com.

What do you dislike about Maropost Marketing Cloud?

I don't like how you cannot delete a campaign once it's been sent. I often send test campaigns without using the "Send Test" function, and I like to keep my folders clean. The only dislikes I have are minor. Sometimes the counts for segments are slow, and segments do not always look accurate. Review collected by and hosted on G2.com.

Recommendations to others considering Maropost Marketing Cloud:

Take advantage of their online support staff. I had many questions and issues pop up and their staff always resolved them in a timely fashion. Their chat function is perfect for quick questions and instructions. Review collected by and hosted on G2.com.

What problems is Maropost Marketing Cloud solving and how is that benefiting you?

We are solving the issue of Spam blockers, list hygiene, and click-through/open rates. We have realized, through Maropost deliverability analytics, the many filters that ISPs put up for old emails. We are able to segment our users by open rates and improve our IP reputation with these functions. Review collected by and hosted on G2.com.

GT

Gabriel T.

Founder

Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

8/24/2017

"Amazing platform and amazing customer service"

5/5

What do you like best about Maropost Marketing Cloud?

The staff assisting with on boarding and their commitment to ensure we maximize our results. Review collected by and hosted on G2.com.

What do you dislike about Maropost Marketing Cloud?

Honestly, nothing. Everything was easy to use and the staff made it very simple to transition. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/26/2017

"Great Overall Email Marketing Solution"

4.5/5

What do you like best about Maropost Marketing Cloud?

New features that are continually improv Review collected by and hosted on G2.com.

What do you dislike about Maropost Marketing Cloud?

Sometimes hard to find certain features. Review collected by and hosted on G2.com.

AI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

8/22/2016

"Maropost is a strong platform with a good outlook, but a few blind spots"

4/5

What do you like best about Maropost Marketing Cloud?

The automation tool is by far the most powerful aspect of the platform. It's extremely powerful, feature rich and easy to use. This is undoubtedly where Maropost made a name for themselves. I wish it had SMS and Push notifications included, but it doesn't. As far as email-related automations go, I don't think it's missing anything. It has contact-level tagging which is very important when doing marketing automation.

Other big plusses: segmentation, easy dynamic content, innovative delivery tools, web tracking script, landing page builder/form builder, blacklist checker in email sending workflow, and a really easy way to select/exclude lists during the message creation process. Review collected by and hosted on G2.com.

What do you dislike about Maropost Marketing Cloud?

I don't like how you have to create content in a separate area from the message creation workflow. This is a little cumbersome. It's the same with their multi-variant testing tool, it's time consuming to manually create many pieces of content before running the test.

I also think the UI has quite a few quirks and bugs. Strange menu layouts etc, but this goes for all email platforms. It just takes a bit of acclimation and fine tuning.

Lastly, although people seem to rave about their customer support, I have had the opposite experience. Not very helpful, short tempered, untruthful, pushy, and very sales-quota oriented. Review collected by and hosted on G2.com.

Recommendations to others considering Maropost Marketing Cloud:

Go through a very thorough evaluation. The initial answers their team gives you are not always trustworthy. On repeated occasions they have either blatantly mislead me or highly exaggerated what the platform can do. Review collected by and hosted on G2.com.

What problems is Maropost Marketing Cloud solving and how is that benefiting you?

We were looking for a more forward thinking, agile, innovative platform, instead of the older, legacy products we had been using for years. These older products just weren't innovating, whereas Maropost was really disrupting the scene with cutting edge features being shipped at a very fast pace. Review collected by and hosted on G2.com.

OO

Oscar O.

Sales & Marketing Manager for LATAM

Education Management

Small-Business (50 or fewer emp.)

2/17/2017

"Great sales experience"

5/5

What do you like best about Maropost Marketing Cloud?

The supportiveness of the people we were in contact with. Review collected by and hosted on G2.com.

What do you dislike about Maropost Marketing Cloud?

Nothing really, I think it's a great product, only not a fit for hat we're looking for right now Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/20/2016

"Excellent Marketing Platform"

5/5

What do you like best about Maropost Marketing Cloud?

Use Maropost to manage variety of marketing for my company. Works great + good customer support. Review collected by and hosted on G2.com.

What do you dislike about Maropost Marketing Cloud?

Not much to dislike. Initial learning curve was a little more difficult - but the tools are more advanced than programs we've used in the past, so it was worth the time. Review collected by and hosted on G2.com.