--- title: MarketSight Reviews meta_title: 'MarketSight Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 26 reviews by the users' company size, role or industry to find out how MarketSight works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 26 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MarketSight Reviews **Vendor:** Dynata **Category:** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence) **Average Rating:** 4.1/5.0 **Total Reviews:** 26 ## About MarketSight MarketSight is dedicated to providing powerful and intuitive software solutions for Market Researchers. ## MarketSight Reviews ### 1. Custom Banners and Tables, But Setup Is Too Manual and Time-Consuming **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2026 **What do you like best about MarketSight?** MarketSight allowed me to create the custom banners and tables needed for my survey analysis. It was easier to work with than the analytical tools provided by software vendors. I also liked that I could append data to a data set and then update my analysis with a click of a button. It was a great starter tool for me and it helped me do the analysis I needed but that my survey vendor couldn't provide. Specifically creation of custom banners and statistical testing. The price was also reasonable. **What do you dislike about MarketSight?** Setting up the banners and tables was a very manual process. I needed to manually set up tables and banners, which was very time-consuming. I wasn't able to set up multiple tables at a time, so it was very time-consuming. Customer support was slow to respond to my requests, and usually just directed me to online help articles I had already read. The integration with my software provider is through an excel import, and it worked ok but there were occasionally issues. I wasn't aware of any AI being used within the software itself. Occasionally the system was down, or I wasn't able to log-in and it was difficult to get someone to respond. **What problems is MarketSight solving and how is that benefiting you?** MarketSight provided the data analysis needed for my market research projects. They did what the survey partners couldn't do, creating custom banners, custom tables, and stat testing. ### 2. Complicated user interface to use but keep at it to get a nice result **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2020 **What do you like best about MarketSight?** Most helpful: The ability to drop in SPSS files and get a decent amount of the information ready to go is helpful. Upside/good feature: The final result of the exported crosstabs is good looking and doesn't take too much to get it to a visual that can be shared with clients. **What do you dislike about MarketSight?** Most difficult: Appending data (coded open ended questions in most cases) can be difficult. The user interface is challenging when building crosstabs. The windows are so small that it can be such a challenge to even read the fully text of a questions (frustrating with ratings questions which start out with answer options that start with the same verbiage many times). Downside: Recently I tried to copy over some user defined variables and a crosstab into another data set and it came out messed up. I had to define/build over again. Not as helpful as it should be: I also recently worked with a rep who was unable to resolve or give explanation to a problem I had. **What problems is MarketSight solving and how is that benefiting you?** We use large datasets among a small staff. Getting these datasets under control as quickly as possible is needed to inform our reporting. Internally we can fairly quickly construct simple crosstabs for internal use, but also take more time and care to create a deliverable for client use. This is also useful as a first step to use as a cross-check when getting these data sets into data visualization software. ## MarketSight Discussions - [What is MarketSight used for?](https://www.g2.com/discussions/what-is-marketsight-used-for) - [View MarketSight pricing details and edition comparison](https://www.g2.com/products/marketsight/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+19%3A38%3A12+-0500&secure%5Bsession_id%5D=ed376da2-1d1d-44d5-922b-d18e24f4f431&secure%5Btoken%5D=33057bcc7982e3380c680ae0a1c962abbce6393ca25360a18ab1e3646f54dd9c&format=llm_user) ## MarketSight Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Segment Trending** - Web - Social - Benchmarks - Finance **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats - Mobile Dashboards - Public Dashboards - Private Dashboards **Analysis** - Custom Dashboards - Reports - Integrations **Data Updates** - Historical Snapshots - Real-Time Updating **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Collaboration** - Sharing - Co-Editing - Devices **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications - Mobile Access - Metadata Management **Data Updates** - Historical Snapshots - Real-Time Updating - Scheduled/Automated Reports - Customizable Reports - Predictive Analytics - Data Management - Real-Time Data **Additional Functionality** - Customizable Branding - Natural Language Processing - Data Extraction - AI Copilot - Ad hoc Reporting - Real-Time Reporting - Publishing/Sharing - Collaboration Tools - Strategic Planning - Self Service Data Preparation - Trend Analysis - Text Analysis - Real-Time Monitoring - Data Synchronization - Widgets - Benchmarking - Performance Metrics - Data Mapping - Generative AI - Trend/Problem Indicators - Customizable Templates - Access Controls/Permissions - Data Import/Export - Profitability Analysis - OLAP - Alerts/Notifications - Search/Filter - Drag & Drop - Data Connectors - Multiple Data Sources - Key Performance Indicators - Dashboard Creation - Role-Based Permissions - Data Mining - Forecasting - Ad hoc Query **Additional Functionality** - KPI Monitoring - Secure Data Storage - Multiple Data Sources - Data Visualization - Single Sign On - Natural Language Search - Search/Filter - Alerts/Notifications - AI Copilot - Real-Time Notifications - Collaboration Tools - Widgets - Performance Metrics - Ad hoc Reporting - Activity Tracking - Reporting/Analytics - Customizable Branding - Data Aggregation - Dashboard Creation - Data Connectors - Customizable Templates - Data Synchronization - API - Forecasting - Interactive Elements - Single Page View - Data Import/Export - Drag & Drop - Access Controls/Permissions - Trend Analysis - Workflow Management - Third-Party Integrations - Functions/Calculations - Historical Reporting - Data Capture and Transfer - Visual Discovery - Real-Time Updates - Real-Time Reporting - Data Mapping - Relational Display - Visual Analytics - OLAP - Ad hoc Query - Reporting & Statistics ## Top MarketSight Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,874 reviews) - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews) - [Crunchbase](https://www.g2.com/products/crunchbase/reviews) - 4.4/5.0 (403 reviews)