--- title: Adobe Marketo Engage Reviews meta_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3157 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 3157 scale: '5' date_modified: '2026-09-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,157 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly. (192 reviews) - Users value Adobe Marketo Engage for its **extensive automation capabilities** , enhancing engagement and streamlining communication across channels. (185 reviews) - Users value the **seamless integrations and robust personalization** features of Adobe Marketo Engage for targeted marketing success. (142 reviews) - Users appreciate the **strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency. (129 reviews) - Users value the **advanced marketing automation** capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management. (119 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (101 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging to navigate and utilize Adobe Marketo Engage effectively. (176 reviews) - Users find the **steep learning curve** of Adobe Marketo Engage challenging without prior experience or technical background. (135 reviews) - Users find Adobe Marketo Engage **not intuitive** , requiring frequent usage to navigate its outdated interface comfortably. (108 reviews) - Users find the **complexity** of Adobe Marketo Engage creates challenges in campaign management and usability for new users. (99 reviews) - Users find the **pricing of Adobe Marketo Engage extremely high** , which limits accessibility and value for tier 3 countries. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. Marketing Strategist **Rating:** 4.0/5.0 stars **Reviewed by:** Miguel Angel A. | Marketing Stategist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 30, 2025 **What do you like best about Adobe Marketo Engage?** It's easy to use when you care using a template. You can integrate with salesforce **What do you dislike about Adobe Marketo Engage?** If you want to create a most elaborated landing page or email It's very difficult. Basically you can't customize the code. Also it's very difficult to add the social media pixels on the landing pages. The interface is not intuitive **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We use Adobe Marketo Engage to create landing pages and send emails for marketing automation campaigns for prospects and customers in all Latin America. ### 2. Powerful Tool, But Takes Time to Master **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 06, 2025 **What do you like best about Adobe Marketo Engage?** I love how customizable it is. The ability to create detailed customer journeys and automate follow-ups saves so much time. The segmentation and personalization features are top-notch, allowing me to target specific audiences with relevant content. The reporting dashboards are also great for tracking campaign success and tweaking strategies. **What do you dislike about Adobe Marketo Engage?** It’s not very beginner-friendly. The interface feels a bit outdated, and it takes a while to get the hang of things. Even basic tasks like email creation can feel overly complicated at first. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo has streamlined a lot of my manual tasks, like scheduling and tracking emails. It’s also helped me better understand my audience through its analytics tools, which has improved my engagement rates. Overall, it’s made my marketing efforts more efficient and impactful. ### 3. Marketo is robust, could always use a bit of improvement on the UX end **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 29, 2025 **What do you like best about Adobe Marketo Engage?** In my time using Marketo, I feel like I was using a workhorse of a marketing automator. The rule sets and campaigns you can build out are extensive. **What do you dislike about Adobe Marketo Engage?** Marketo still feels dated and years behind some of its other competitors. The user experience feels similar to that of a Windows 98 computer and the customer support could be more helpful. I oft find myself relying on non-Adobe materials to help me get through the learning curve. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo does well for us to drive leads in a aggressive manner. We used a large database that Marketo was able to handle with ease with filtering and being able to exclude/surpress certain profiles. ### 4. The best Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ajay S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** There are many things which I can speak about - I love Lead Scoring, Email Deliverability Insights, Marketo Measure, Marketo Sales Insights **What do you dislike about Adobe Marketo Engage?** I don't dislike but I feel the User Interface has the possibility of getting better. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo's Target Account Management is solving our Account Based Marketing Challenges ### 5. Customizable marketing automation that scales with your business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** Marketo Engage is a highly flexible platform that allows for endless customization to support complex businesses. **What do you dislike about Adobe Marketo Engage?** There are complexities with integrations, particularly integrating with Salesforce. The integration capabilities are powerful but there are a lot of gotchas to look out for. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We have multiple business units and diverse customer profiles and we are able to use Marketo across all of our various assets, including partner and sponsored assets, to provide a complete marketing experience both to end users and to our internal marketing team. ### 6. My Review **Rating:** 4.5/5.0 stars **Reviewed by:** Hardik T. | Freelancer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 19, 2024 **What do you like best about Adobe Marketo Engage?** I appreciate the robust automation features that Adobe Marketo Engage offers. The ability to create personalized, multi-channel marketing campaigns with ease is a standout feature. Its integration with CRM systems and detailed analytics tools allows for better targeting and more informed decision-making, ultimately enhancing lead generation and conversion rates. **What do you dislike about Adobe Marketo Engage?** One of the challenges with Adobe Marketo Engage is the steep learning curve for new users. The platform's interface can feel outdated and unintuitive at times, making it difficult to navigate without extensive training. Additionally, the cost can be prohibitive for smaller businesses, especially when considering the need for additional modules or integrations **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is helping streamline our lead nurturing process by automating personalized email campaigns, ensuring we reach the right audience at the right time. This has significantly improved our conversion rates and allows our marketing team to focus on strategic initiatives rather than manual tasks. Additionally, the detailed analytics and reporting features provide insights into campaign performance, helping us refine our strategies for better outcomes ### 7. Pwerful tool for B2B Mar **Rating:** 5.0/5.0 stars **Reviewed by:** Christiane R. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** It is scalable for people of all skill sets. There are many ways to do the same thing that match your abilities. **What do you dislike about Adobe Marketo Engage?** Wish there was a better way to handle duplicates. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It allows us to automate marketing emails, and allows us to easily track engagement. ### 8. It is a great tool in MA industry. **Rating:** 5.0/5.0 stars **Reviewed by:** Balmiki P. | Team Lead- Marketing (Automation and Demand Generation), Computer Software, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** This is an awesome that optimise the data flow, campaign execution with long list of features. The sync with crm is asynchronous and seamless. Love marketo. **What do you dislike about Adobe Marketo Engage?** Data flow diagram Revenue cycle mode is slow **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Segmentation and dynamic content are the awesome ### 9. Bad Customer Support, weak account management, poor functionality **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 06, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** Marketo is an outdated product with a user interface that hasn't changed in over 10 years, making it not very user friendly. The management of the files is not convincing, the account management is cumbersome. I have a bad overall experience with the product. **What do you dislike about Adobe Marketo Engage?** Marketo's automation is not very customisable compared to Hubspot. The reporting is very inefficient. The integration with other tools such as Salesforce, zoominfo, etc. has an impact on performance. In addition, the cost of Marketo is extremely high compared to other marketing automation platforms. Customer support is extremely poor and there are hardly any updates that lead to improved functionality. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is failing to meet today's digital challenges. It holds its customers hostage when it comes to document management. The user interface is massively outdated and the functionality is poor and complex. This leads to high internal personnel costs in the operation of Marketo and correspondingly low productivity! ### 10. Expansive targeting and reporting capabilities. **Rating:** 3.5/5.0 stars **Reviewed by:** Andrew T. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** The audience insights and reporting capabilities. **What do you dislike about Adobe Marketo Engage?** Email programs and instances can be overly complicated. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Centralized platform to manage all of our website and email building which allows our team to create programs to share with local teams for scaled efficiency. ### 11. I have been using Marketo for about 8 years. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** Marketo is highly customizable with the implementation of smart campaigns, integrations, and webhooks. **What do you dislike about Adobe Marketo Engage?** The Marketo landing page builder and form experience is very outdated. We are hoping that the LP experience gets a revamp like the email editor very soon! **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is solving the problem of moving our leads through our complex marketing funnel (we have multiple business units and product offerings). We do this by implementing email and lead scoring among other tactics in the platform. ### 12. Clay **Rating:** 3.5/5.0 stars **Reviewed by:** Leticia Q. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** Marketo is versatile and shapeable. It scales well and adapts easily. **What do you dislike about Adobe Marketo Engage?** Very developmental and finicky with integrations. It requires immense knowledge to use and adopt well. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo allows us to track and manage our campaign initiatives ### 13. Great Product for Seamless Integrations & Data Management **Rating:** 4.0/5.0 stars **Reviewed by:** Kaitlyn O. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** Ease of Salesforce integration and data management. Great platform for saving time with program tokens. **What do you dislike about Adobe Marketo Engage?** reporting in marketo could be better for dynamic content & landing pages. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Solves for automating emails, data syncing and lead management ### 14. A good tool for Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 18, 2025 **What do you like best about Adobe Marketo Engage?** Marketo is good at automating complex marketing workflows and personalizing customer journeys on a large scale. From a developer perspective, I found out that it is easy to integrate with downstream systems with just a few clicks, facilitating seamless data flow to various CRM systems. **What do you dislike about Adobe Marketo Engage?** Even though integration is easy, it has limited flexibility on how to send data and it could be complex for beginners. User experience can be improved and there is a good scope for it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Automating some complex marketing solutions and lead scoring ### 15. Awesome MA tool **Rating:** 5.0/5.0 stars **Reviewed by:** balmiki p. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** Email campaign is too good to implement, the SC and Trigger campaigns are awesome **What do you dislike about Adobe Marketo Engage?** RCE is bad and it runs too slow. they need to improve **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It Automate the email campaigns and data flow ### 16. Great product to automate sales and market of business **Rating:** 4.5/5.0 stars **Reviewed by:** Kajal S. | QA Trainee, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 25, 2024 **What do you like best about Adobe Marketo Engage?** As a user, It provides comprehensive suite of marketing automation tools that streamline campaign management, lead nurturing, and customer engagement. The platform's robust analytics provide deep insights into campaign performance, enabling data-driven decision-making. Additionally, its scalability allows businesses to grow without outgrowing the software, ensuring long-term viability and effectiveness in achieving marketing goals **What do you dislike about Adobe Marketo Engage?** One aspect that could be improved in Adobe Marketo Engage is the complexity of its interface, which might require a learning curve for new users. This complexity can sometimes make it challenging to navigate through all the features and settings efficiently. However, once users become familiar with the platform, they can leverage its powerful capabilities effectively for their marketing efforts **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By using this tool it's reducing our key challenges by streamlining lead management, automating marketing processes, and providing in-depth analytics. This enhances our ability to nurture leads effectively, optimize campaigns, and make data-driven decisions, ultimately driving higher conversion rates and improving overall marketing effectiveness. ### 17. the best map **Rating:** 5.0/5.0 stars **Reviewed by:** Robyn m. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Marketo Engage?** Marketo has the most advanced features to facilitate complex campaigns at scale in the market. **What do you dislike about Adobe Marketo Engage?** it does require a lot of enablement and onboarding to leverage effectively **What problems is Adobe Marketo Engage solving and how is that benefiting you?** execute personalized campaigns at scale. ### 18. Real Insights for marketing performances and sales campaigning **Rating:** 4.5/5.0 stars **Reviewed by:** Felix W. | Employee, Information Technology and Services, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 29, 2024 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage gives powerful insights and expert guide for automation marketing activities which simply rules out to work for overall productivity and increasing our sales. Marketo Engage helps managing leads and for its generation provides highly advanced tools which works perfectly to manage leads so simply. **What do you dislike about Adobe Marketo Engage?** Adobe Marketo Engage works better for me so I don't have any problem with it, perfectly 10 out of 10 in my opinion for overall performance of Adobe Engage. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage easily integrates with Workfront, which allows me to monitor all my marketing campaigns and execute them very quickly, managing all leads and marketing campaigns in one place. ### 19. Marketo **Rating:** 3.5/5.0 stars **Reviewed by:** Ally Y. | Enterprise (> 1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** It's easy to use and one of the best automation productions **What do you dislike about Adobe Marketo Engage?** Improve user interface and CX - Also customer service can improve **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Struggling with campaign engagement and adoption of the tool ### 20. Powerful Marketing Automation with Robust Features but a Steep Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Keshav S. | Software Developer , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 18, 2024 **What do you like best about Adobe Marketo Engage?** I appreciate Adobe Marketo Engage's comprehensive suite of marketing automation tools that allow for highly personalized campaigns and detailed customer journey tracking. Its integration with other Adobe products enhances its functionality, but the platform has a steep learning curve and can be challenging for beginners. **What do you dislike about Adobe Marketo Engage?** The most challenging aspect of Adobe Marketo Engage is its complex interface, which can be overwhelming for new users and requires significant time to master. Additionally, the platform can be slow at times, and some advanced features come with a higher learning curve, making it less accessible for smaller teams. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage helps solve the challenge of managing and automating complex marketing campaigns across multiple channels. It benefits by streamlining lead generation, improving customer segmentation, and enabling more personalized communication, which leads to higher engagement and better conversion rates. ### 21. Marketo **Rating:** 2.5/5.0 stars **Reviewed by:** parnian s. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** analytics features are useful for our business **What do you dislike about Adobe Marketo Engage?** I do not think it's the most user friendly **What problems is Adobe Marketo Engage solving and how is that benefiting you?** it is solving the problem of marketing emails being sent to our customers ### 22. Get an Marketing Expert and Increase your range of customer **Rating:** 4.5/5.0 stars **Reviewed by:** Maria G. | Board of Director, Enterprise (> 1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 16, 2024 **What do you like best about Adobe Marketo Engage?** 1. As being from marketing company it is become really difficult to engage customer towards your product and services but Adobe marketo helps you to achieve the same . The amount of frequency of using the application is quite often as every times it gives you something to rely on. 2. The application dont need any hard and fast rule for it's use. It is very basic and simple in its terminology . The tool AI provides you all the basic and the detailed functions of its all steps and parts to be used in a very effective way . 3. I have also notted the time response of their customer service executive is quite fast and quick in respect to others applicaiton support. they don't leave you hung and dry . Even during live event they give you best solution for give best result of your hardwork. 4. We can try out our different sets of idea's to test whether they ccan give the best outcome possible or not. Marketiing requires ad runninng which require a lot of money but adobe gives you free trial for 2 months and after that you can avail what you think its best for your client . The implementation of different running marketing advertisement is easy. **What do you dislike about Adobe Marketo Engage?** well if we talk about the dislike of adobe marketo engage so I find it very difficult to point out any substance or feature which I believe could be a negative side for this app. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The problems which adobe helps us to resolve is the cost extending problem of different application which we used in our company . Being a freelancing company it become really difficult to manage the odds in small budget. Adobe gives you upper hand to do in less investment and earn a better profit out of it . It gives you multiple idea's by managing your accounts and thier updates. We can easily notify when someone is getting low responses from the customer and how can we incerease it through digital marketing. ### 23. Fairly new to Marketo Engage and loving it so far! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** It can handle complex automations but in an easy to implement way **What do you dislike about Adobe Marketo Engage?** Landing page builder needs work. Please please upgrade it with all the amazing features you're rolling out for the email builder! **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Email marketing and automation is a large component of our marketing mix and it's an easy to use tool that enables us to create complex automations that are triggered based on user engagement. ### 24. Want to get in touch with a marketing expert? Start using Adobe Marketo Engage **Rating:** 4.5/5.0 stars **Reviewed by:** Rishabh T. | Director, Enterprise (> 1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 10, 2024 **What do you like best about Adobe Marketo Engage?** 1. The best thing I like about Adobe Marketo Engage is that it really helps to grow your services or product by providing the best online marketing and guiding you to gather as many customers as possible towards your company.

2. The customer support is available 24/7. You don't have to wait in a queue for hours just to talk to their representative. They assist you on the spot and during live event marketing so that there will be no delay in the product or services you are displaying through their marketing services.

3. The application is very easy to use. You don't have to be an expert to use this application. It offers you multiple features that give you an upper hand in dominating your rivals in marketing or ad campaigns.

4. Being a freelancing company, we have an ample number of clients for whom we do digital marketing and run their ads on various platforms. Adobe Marketo helps us implement various ways of displaying their product in a better understanding way. The frequency of getting connected to the application is very frequent in support of running campaigns. **What do you dislike about Adobe Marketo Engage?** There is nothing I dislike about Adobe Marketo Engage. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The best problem Adobe solved for us is the way it runs all its different marketing strategies. You get ample ideas on how to engage with customers proficiently, suitable for your particular product. It generates ample profit for us and saves our manpower multiple times, resulting in better output towards client satisfaction. ### 25. Best MA tool in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Zain M. | Sr. Marketing Solutions Engineer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Marketo Engage?** Highly customizable technology that integrates well **What do you dislike about Adobe Marketo Engage?** Can be pricey and difficult to get full value without a CRM **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Lead automation scoring and campaign management ### 26. Marketo Expert **Rating:** 5.0/5.0 stars **Reviewed by:** Vinay P. | Enterprise (> 1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** Database and database smart lists and segmentation **What do you dislike about Adobe Marketo Engage?** It's all good but it the campaigns can have more functionality **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Email campaigning and database measurements ### 27. Product and Service **Rating:** 2.5/5.0 stars **Reviewed by:** April S. | PMO Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 19, 2024 **What do you like best about Adobe Marketo Engage?** The upside for Marketo Engage is that Adobe took over. You can see a lot of new features coming out constantly with improvements. Most of the new features are intuitive and we are excited to see what else comes out. The Intelligent driven architecture of data makes it easy for our teams to collaborate. We are constantly growing and changing. The UI for workflow automations helps us keep tracking and move forward with ease. **What do you dislike about Adobe Marketo Engage?** The only downside to Marketo that we have experienced in the past 8 years of using it; is the SAM's and CSM's. We found out we were paying an extra 6k a year on something that wasn't even in our production. Instead of helping us learn it; we were thanked by our 8-year relationship with "nothing we can do". The sad part is we reached out to them asking them to review our system 2 years ago (we paid them a consulting fee) and were never informed we are paying for something without one license assigned. The CSM TJ would refuse to answer certain questions in email and only do it on the phone. In order to keep them honest, we had to involve senior SAP project managers. The customer service and experience is horrible but the product is not bad. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is currently benefiting us with our sales and marketing. We are able to see who comes to visit our websites and who reads our emails. We currently do not use Marketo for Chat, webinars, ABM, and Sales insights (all things we were interested in). We did look into this and try but our CSM was extremely rude and unfavorable. Long story short, because of the CSM we decided to remove Sales Insights and not bother learning it. We are working with a new rep who is the complete opposite of TJ and is trying to mend the relationship. ### 28. Robust tool but steep learning curve **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 16, 2025 **What do you like best about Adobe Marketo Engage?** It integrates with pretty much anything, although the process to create an integration is a bit tricky. **What do you dislike about Adobe Marketo Engage?** Steep learning curve... if you're new to Marketo, it will take 6-12 months to start to feel comfortable in it. The interface is also outdated and doesn't look like its been updated in years. Its not user friendly at all. Implementation time was around 12 months. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We utilize Marketo for all our marketing automation needs as far as email nurtures, webinar invites follow-up, event follow-up, etc. ### 29. Purple People Eaters Forever **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Marketo Engage?** I've been a decade+ long user and I love how it's kept to its core features. **What do you dislike about Adobe Marketo Engage?** I'd love to see the interface get updated more. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We are able to build campaigns at scale by creating integrations with CRM, CMS, Analytics, BI and other critical business tools. ### 30. Nice Marketing Automation tools **Rating:** 3.0/5.0 stars **Reviewed by:** Anna W. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Thank You page:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** December 12, 2024 **What do you like best about Adobe Marketo Engage?** There are a lot of advantages of this tools, like email sending, Landing pages creation or Nurture campaign **What do you dislike about Adobe Marketo Engage?** Sometimes it to much function for our daily uses and take me a lot of time to set up programs correctly **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Sending email, collect lead information and create nice Landing Pages from template and in HTML coded. ### 31. Marketo Engage: A great way to connect with your audience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** I like all the ways that marketo allows me to personalize our programs. **What do you dislike about Adobe Marketo Engage?** I am still learning the full tool, so not much to dislike at the moment. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Integrates with salesforce and allow us to communicate with all of our audiences ### 32. Excellent product to grow and manage sales **Rating:** 4.5/5.0 stars **Reviewed by:** Vivek K. | Quality Assurance Associate, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 23, 2024 **What do you like best about Adobe Marketo Engage?** Marketo provides a best platform to automate your sales and workflow to achieve goals and increase company sales this tool helps us to finding the gaps between the market and the product it automatically analysis the requirements and provide better solution on it also we can connect experts to grow our business effectively. **What do you dislike about Adobe Marketo Engage?** This tool has good features to manage company sales also provide good platform to grow business but you need some technical knowledge to use this tool effectively **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This tool provide us managing multi Channel marketing campaigns to grow our sales and also it provides us for planning executing and measuring market comapignd across various channels it also provides us segmentation and targeting capabilities. ### 33. Top-notch powerful marketing automation for managing all sales **Rating:** 4.5/5.0 stars **Reviewed by:** Vaibhav S. | Information Technology Manager , Education Management, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 18, 2024 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage provides integration with Workfront that accelerates campaigns and offers insights into the overall performance of our marketing campaigns. **What do you dislike about Adobe Marketo Engage?** I am really impressed with Adobe Marketo service and I don't find any dislike about it till now. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With Adobe Marketo's real-time CDP and AI assistant, we have significantly increased overall efficiency and enhanced our productivity. This helps us manage audiences for real-time use cases and data integration. ### 34. Powerful but Complex **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 02, 2025 **What do you like best about Adobe Marketo Engage?** Marketo excels in automating complex marketing workflows and personalizing customer journeys at scale, allowing for highly targeted and effective campaigns. **What do you dislike about Adobe Marketo Engage?** Marketo can be complex and challenging for beginners. It often requires significant training or prior experience to fully leverage its features. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By enabling advanced segmentation and personalization, Marketo ensures that the right message reaches the right audience at the right time. This increases engagement, improves customer experience, and drives higher ROI. ### 35. Marketing Automation Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** LEad Management & Email Automation along with smart campaign **What do you dislike about Adobe Marketo Engage?** Revenue explorer Speed & CRM SYNC not working good **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It works as bridge between all the channel what we use and SFDC to send data ### 36. Useful for complete Automation in Marketing with the help of AI **Rating:** 5.0/5.0 stars **Reviewed by:** Tushar V. | Entrepreneur, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 25, 2024 **What do you like best about Adobe Marketo Engage?** Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns **What do you dislike about Adobe Marketo Engage?** Sometimes dynamic Chat suggest irrelevant tools which is not at all applied **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Attract the right buyers, nurture them across channels and journeys, keep sales and marketing in sync, and deliver insights that maximize marketing impact on revenue. ### 37. Robust MAP but support, UI and pricing can be better **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** Enterprise level functionalities, security **What do you dislike about Adobe Marketo Engage?** pricing is high, UI is complex, support should be proactive **What problems is Adobe Marketo Engage solving and how is that benefiting you?** till now we are able to leverage it as mailing system primarily want to use it more for ABM ### 38. marketo engage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** easy to use, already built into our company templates **What do you dislike about Adobe Marketo Engage?** the quirks and have to refresh all the time **What problems is Adobe Marketo Engage solving and how is that benefiting you?** easy to build email programs to make a better customer experience ### 39. Adobe makes the best products ever! **Rating:** 4.5/5.0 stars **Reviewed by:** Abdul R. | Marketing Head, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 01, 2024 **What do you like best about Adobe Marketo Engage?** Its ease of use and how functional it is **What do you dislike about Adobe Marketo Engage?** Could have been better when it comes to finding some reports etc. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am a heavy user of Adobe, And having all the things required in one single sign in is amazing for me. ### 40. Adobe Marketo Engage Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 03, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** It helps me extensively customize my campaigns and scale them per the KPI. Also, it shows the visibility of a user's journey in a campaign flow. I love using Adobe Marketo and will recommend it to others as well. **What do you dislike about Adobe Marketo Engage?** Adobe Marketo has less analytical exposure and also real-time data loads very slow. I hope Adobe will work on this and make it super cool from the current scenario. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We are in an Industry of Demand Generation and for that, it solves the problem we require to automate our marketing through workflows and it has a seamless process when it comes to building marketing automation flows and managing our landing pages and forms. ### 41. Adobe Marketo Engage - The Truth on AI Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 09, 2025 **What do you like best about Adobe Marketo Engage?** I think it has helped us here an enormous amount, with it we can put together entire marketing campaigns just with suggesting solutions. It is rather easy to implement and the customer support of Adobe is fantastic **What do you dislike about Adobe Marketo Engage?** I think it should be able to better integrate with our third party systems. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Many difficult problems that we don't even know yet ### 42. beginner user **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** lots of capabilities, the WYSIWYG is easy to use **What do you dislike about Adobe Marketo Engage?** the complexity of learning how to create a nurture campaign **What problems is Adobe Marketo Engage solving and how is that benefiting you?** speeding up time to create email campaigns ### 43. I help implement Marketo to customers and explain best practices. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Marketo Engage?** Most marketing needs are all available in one system. **What do you dislike about Adobe Marketo Engage?** Old landing page template functionality. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Great assessment of leads and efficient marketing options, streamlines the process. ### 44. A great platform for sophisticated B2B marketers to activate campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Marketo Engage?** Orchestration capabilities are great for B2B **What do you dislike about Adobe Marketo Engage?** Reporting needs work, but its on the rad map **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Email orchestration and campaign activation, lifecycle management, audience segmentation ### 45. Great tool for small companies! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 02, 2025 **What do you like best about Adobe Marketo Engage?** I liked how adobe marketo engage was a one stop shop to help with omnichannel campaigns. We used it specifically for nurture campaigns and had great success. The platform made it easy to set up the campaign and execute **What do you dislike about Adobe Marketo Engage?** Interface was a bit difficult for first time users to figure out **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Hands off email automations are helping our business run more efficiently ### 46. Honest Review of Marketo **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** Ease of managing email marketing campaigns at scale. **What do you dislike about Adobe Marketo Engage?** Reporting features and ability to share metrics. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Templatizing email campaigns to help personalize at scale. ### 47. Great analytics for email performance! **Rating:** 4.5/5.0 stars **Reviewed by:** Hannah H. | Marketing Coordinator, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 31, 2024 **What do you like best about Adobe Marketo Engage?** Love the integration Marketo has with so many platforms! It is easy to see analytics for email performance and makes creating emails super easy **What do you dislike about Adobe Marketo Engage?** Sometimes it is slow to load! It is not super fast in refreshing information. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Great for sending emails for our companies webinars and seeing what invited numbers we have ### 48. Straightforward and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 16, 2025 **What do you like best about Adobe Marketo Engage?** AME is super easy to use and helps make measuring marketing campaigns easier and more efficient. **What do you dislike about Adobe Marketo Engage?** I haven't used AME as much as I should. I plan on working with customer support to see how I can further utilize it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This solves having a small team and makes my time more efficient. ### 49. This is such a Wonderful Software **Rating:** 5.0/5.0 stars **Reviewed by:** Shubham s. | Wordpress Website Developer, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 26, 2024 **What do you like best about Adobe Marketo Engage?** What I like is that I can now do email marketing, and personalize content at the same place. And it's effortless to use. Their customer support is very quick and responsive. **What do you dislike about Adobe Marketo Engage?** I personally feel that its price is a little high for me **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Now I don't have to go to multiple channels for automation, I can do it in a single software ### 50. Gold Standard...but it will cost you - both in time and money **Rating:** 2.5/5.0 stars **Reviewed by:** Ajay P. | Director, Digital Strategy & Marketing Operations - Critical Care, Medical Devices, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Thank You page:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 01, 2024 **What do you like best about Adobe Marketo Engage?** Reliable. Once you set up a program, you can trust that your email will be sent and your landing pages will be published as expected. **What do you dislike about Adobe Marketo Engage?** You have to create all the reports for each and every program. Yes, you can clone but you still have to go back through and make updates to those reports. There should be automatic reports with standard metrics by default. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Allows us to send emails to targeted groups of audiences, publish landing pages for campaigns and create contact forms for various purposes in order to collect leads. ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?page=7&source=search§ion=pricing&secure%5Bexpires_at%5D=2026-09-13+09%3A54%3A07+-0500&secure%5Bsession_id%5D=bc24bad0-6e75-4367-bfbb-dc784ca345e4&secure%5Btoken%5D=7cdb27bfc5dbac87106b0aee515e6fe9b9d4de546a79ef1a04677c3961ab20d9&format=llm_user) ## Adobe Marketo Engage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Library - Email Management - Customizable Templates **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization - Prioritization **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Contacts** - Personalization - Information Locater - Record Prospect Data - Contact Management **Customizations** - Email Platform Integration - Email Scheduling - Real-Time Notifications - Email Categorization - Templates - Third-Party Integrations **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation - Generative AI **Additional Functionality** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions - Social Promotion **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking - AI/Machine Learning **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Meeting Management - AI Copilot - Reminders - Recommendations - Lead Distribution - Workflow Management - Performance Management - Dashboard - Email Management - Lead Management - Activity Tracking - Email Templates - Third-Party Integrations - Customizable Fields - Sales Pipeline Management - Generative AI - Automatic Call Distribution - Call Monitoring - Lead Capture - Deal Management - Call List Management - Multi-Channel Communication - Call Recording - For Contact Centers - CRM - Data Management - Calendar Management - Chat/Messaging - Lead Qualification - API - Task Management - Interaction Tracking - Reporting & Statistics **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights - Generative AI **Additional Functionality** - Chat/Messaging - Prospecting Tools - Content Delivery - Personalization - Reporting/Analytics - Task Management - Alerts/Notifications - Activity Tracking - Third-Party Integrations - API - CRM - Campaign Management - Audio/Video Recording - Collaboration Tools - Appointment Scheduling - Real-Time Notifications - Contact Database - For Sales Teams/Organizations - Lead Management - Activity Dashboard - Scheduling - Reporting & Statistics - Email Tracking - User Management - Interaction Tracking - Workflow Management - Calendar Management - Lead Capture - Call Recording - Template Management - Customizable Branding - Social Media Integration - Content Management - Performance Management - Lead Nurturing - Document Management - Sales Trend Analysis - Meeting Management - Lead Qualification - AI Copilot - Video Support - Microsoft Outlook Integration - Audio File Management - Engagement Tracking - Contact Management - Goal Management - Sales Planning - Mobile Access - CRM Integration - Pipeline Management - Conversation Intelligence - Access Controls/Permissions - Gamification - Lead Scoring - Opportunity Management - Microlearning - Content Sharing - Real-Time Data - Workflow Automation **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Adobe Marketo Engage Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,719 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,318 reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - 4.3/5.0 (3,515 reviews)