--- title: Adobe Marketo Engage Reviews meta_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3148 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 3148 scale: '5' date_modified: '2026-07-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,148 ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons **What users like:** - Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency. (193 reviews) - Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly. (185 reviews) - Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness. (143 reviews) - Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively. (131 reviews) - Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly. (120 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (102 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate. (176 reviews) - Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively. (135 reviews) - Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly. (109 reviews) - Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging. (100 reviews) - Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. Best MAP in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas G. | Director of AI & Automation, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Adobe Marketo Engage?** It is a very powerful platform with a lot of automation possibilities, powerful APIs and integration capabilities via webhook. You can do basically whatever you want if you know it enough. **What do you dislike about Adobe Marketo Engage?** The learning curve is steep, takes a while to properly learn how to use it, so for beginners it might feel like an overcomplicated tool. Once you learn the basics you unlock its value **What problems is Adobe Marketo Engage solving and how is that benefiting you?** All email marketing and marketing automation such as landing pages hosting, lead engagement tracking, lead scoring, lifecycle, Marketing <> Sales integration, email tracking, among others ### 2. Amazing and Helpful Software Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Adobe Marketo Engage?** It’s very amazing and help full.adobe market o engage has completely transformed our marketing process. The platform is powerful and packed with features that make lead management seamless. **What do you dislike about Adobe Marketo Engage?** Our experience with adobe engage has been mixed. While the platform is powerful it comes with a steep learning curve and requires time to set up properly **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Tracking leads manually o trough scatters tools is time consuming and inaccurate market o automates lead capture scoring and nurturing ensuring every prospect is properly tracked and follow-up ### 3. Adobe Marketo engage makes Business Marketing so much easier !!! **Rating:** 4.0/5.0 stars **Reviewed by:** Sreekesh S. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Adobe Marketo Engage?** The best part is the interface where even a layman can easily grasp how to use it to automate ad campaigns and create new ad campaigns across various platforms **What do you dislike about Adobe Marketo Engage?** There isn't much to dislike as it is priced competitively and what is offers for the price is very good when compared to other competitors. Plus the customer support we get when there is any problem is far superior than it's competitors. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helps me to seamlessly create ad campaigns in various forms across various platforms simultaneously and helps to automate when it appears and when it doesn't , it also helps to choose location and target audience we desire which fits our business. ### 4. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Umair S. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about Adobe Marketo Engage?** Everything, I think its one of the best, easo fo use, implementation, customer support and features make it to the top of the table so i would recommend. **What do you dislike about Adobe Marketo Engage?** i think they need to work on the pricing, they need to introduece separate pricing for the tier 3 countries so that we can get is exact. that the only thing i dislilke **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I think its so far the best marketing automation tools i have ever seen. to achieve automation excellence i think there mst be good tutorials here. thanks ### 5. Better tool for lead management **Rating:** 3.5/5.0 stars **Reviewed by:** Ayushi D. | Salesforce Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Adobe Marketo Engage?** Very easy to create automations or workflows and user friendly as compared to salesforce marketing cloud. You can very easily watch youtube videos and learn this tool. **What do you dislike about Adobe Marketo Engage?** You can track leads but not many features for customer journey management. My current company uses Marketo even though we have salesforce CRM. It is great when you have to track the lead generation and sources but for the customer journey, I prefer SF. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We use Marketo integrated with Salesforce. We get leads from different sources, gets added to marketo sync with Salesforce. Great insights, analytics and campaigns in Marketo tool. ### 6. Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Kc K. | Retail Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2025 **What do you like best about Adobe Marketo Engage?** The automated email campaigns were the best and really helped my business. Will recommend everyone. I am excited to use all the other features such at their social media section and insights the sales and market alignment. Again the product is amazing and will recommend to new businesses. Thank you Adobe **What do you dislike about Adobe Marketo Engage?** Nothing. The only thing which was difficult was the learning curve, it had a learning curve initially I made a few mistakes in email campaigns and got a lot of errors but once I got hold of it everything become rather easy but with their tutorials and multiple ways to help I was able to got a hold of it easily. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobo Market Engage is helping me in Artifical Intelligence Email campaigns and marketing it help me with whole process of initial process in developing the ideas and then help me rather choose the one campaign which will help me reach the niche audience.so it helps me from initial to final results. ### 7. Marketo Tool Review **Rating:** 3.5/5.0 stars **Reviewed by:** Gayan C. | Marketing Automation Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Adobe Marketo Engage?** We can easily create an email page and a landing page, download a report of email campaign performance, and update a smart list and flow in the program. **What do you dislike about Adobe Marketo Engage?** Sometimes, while creating a page or updating campaigns, the Marketo tool will ask to refresh the page. Because of refreshing, we sometimes have to rework that. Please provide the drag-and-drop modules feature for landing pages. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The tool suddenly asks to refresh the page or the tool. Because of this issue, we have to work on the same thing. If they solve this issue, it will be easy for us to stop reworking on the same thing. ### 8. I felt liked an AI powered marketer that could do 20x the work. **Rating:** 5.0/5.0 stars **Reviewed by:** Vicente L. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Adobe Marketo Engage?** The automations. Saves me a lot of time and I like to be able to automate boring tasks. By automatic by my work I can know that the repetitive tasks I need to do will get done. This enables me to focus on the larger picture with more strategic thinking and planning. Once I have my automations set up I can work on higher level things with confidence. **What do you dislike about Adobe Marketo Engage?** I honestly can’t think of anything that was that bad. I guess the AI tools always didn’t work exactly how I wanted them to. But there wasn’t many downsides that I can think of with using the software. My company used it for awhile on several different initiatives and I don’t remember having any problems. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The main problem it solves is the time sucks in marketing that are repetitive and take too much time. With the automations and the AI tools I’m able to get work done faster or automate it totally out of my workflow which allows me to focus on more strategic level thinking. It’s one of my favorite thing about the platform. ### 9. Very easy to navigate. **Rating:** 5.0/5.0 stars **Reviewed by:** celena w. | Facilities Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2025 **What do you like best about Adobe Marketo Engage?** It's very easy to navigate , everything you need is at your finger tips . I found it very easy to find exactly what I was looking for, it helped to attract the right buyers and I'm super excited about continuing to use this software it's amazing and all should use it daily I thank you all so much!!! **What do you dislike about Adobe Marketo Engage?** I don't dislike anything about it. I feel that Adobe Marketo Engage should be used by all. I had no issues with the software, I was able to find what I needed very quickly. If you need support it's at your finger tip and I really love that about it, I will continue to use it daily it's truly amazing **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I don't have to worry about if we're attracting the right customers each day. Everything is self explanatory and we are very thankful for that I love checking out how well I'm doing each day it truly amazing and I have already told family and friends about it and I thank you all once again for this. ### 10. The best marketing automation platform in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2021 **What do you like best about Adobe Marketo Engage?** The most flexible and reliable platform for marketing automation, we can do whatever we imagine with it if you are technical enough. Marketo is perfect for SMB or enterprise companies Marketo is perfect for SMB or enterprise companies. **What do you dislike about Adobe Marketo Engage?** The UI it's very bad, it seems that it stoped in the 90's and needs serious updates. Also in the other side of the world the API's also need some improvements, for example the log's api is't basically useless. **Recommendations to others considering Adobe Marketo Engage:** You'll be able to do everything with marketo **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We use Marketo as our Marketing Automation Platform so every campaign and every email goes out with it. ### 11. Best Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Balu D. | Marketing Automation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Adobe Marketo Engage?** One can build complex marketing automation tasks and programs, segments, and Marketo can integrate with major MarTech platforms with OOTB integration. **What do you dislike about Adobe Marketo Engage?** Steep learning curve for new users and UI feel old and can take some time to load sometimes. Custom object and activity use case required prior knowledge to use. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It solves problems like manual follow up, sending bulk emails, and tracking engagement and trigger emails so we can the right message to the right people at the right time. ### 12. Adobe Marketo Review **Rating:** 4.5/5.0 stars **Reviewed by:** Sugandha N. | Business Development Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Adobe Marketo Engage?** It is easy for email automation, nurtures customer journey. Its a powerful tool for tracking & scoring leads, it also works best for B2B & B2C. It is also a excellent tools for managing webinar, virtual events & many more. **What do you dislike about Adobe Marketo Engage?** At first it seems complex & unintuitive, clunky & not very modern, it is also expensive, some time also lags performance, limited options for landing pages, hard to customize reports, support is also not quick & sometime also not helpful. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Manual, Repetitive Marketing Tasks, Low lead Quality, Disconnected marketing Channels, lack of personation, Campaign ROI. It helps in automating workflow, targeting the right audience, & many more. ### 13. Powerful marketing automation with a steep learning curve **Rating:** 3.5/5.0 stars **Reviewed by:** Sasha Z. | Founder of Early-Stage Startup, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Adobe Marketo Engage?** Marketo offers robust automation features, detailed campaign tracking, and seamless integration with CRMs like Salesforce. The segmentation and lead scoring capabilities are especially useful for targeted B2B marketing. Once set up, the workflows save significant time and improve engagement. **What do you dislike about Adobe Marketo Engage?** The user interface feels outdated and unintuitive, especially for beginners. Setting up complex campaigns requires a steep learning curve, and documentation isn’t always clear. Also, the pricing is on the higher end compared to competitors. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage helps us streamline and automate our lead nurturing, email marketing, and campaign tracking. Before Marketo, we struggled with inconsistent follow-ups and limited visibility into lead behavior. Now, we can segment audiences more precisely, automate personalized outreach, and track engagement across multiple channels. This has improved our conversion rates, reduced manual workload, and provided clearer insights for the sales team. ### 14. Powerful Marketing Tool for Operational Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Adobe Marketo Engage?** I like that Adobe Marketo Engage offers powerful automation, robust lead management, and advanced segmentation capabilities, making it easy to deliver highly targeted and personalized campaigns. Its workflows, analytics, and integration options help streamline marketing processes. **What do you dislike about Adobe Marketo Engage?** Reporting can be limited without customization, and platform speed can occasionally lag during heavy use. Data quality and governance have also been a challenge. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo Engage helps me target and personalize emails at scale, automate campaigns, effectively manage lead routing, measure performance with detailed analytics, and streamline workflows for faster, more effective marketing. ### 15. Great for Coordinated Campaigns, Some Room for Improvement though but generally helpful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Adobe Marketo Engage?** It supports coordinated campaigns across email, web, mobile, chat, events, digital ads, and more, ensuring consistent customer experiences wherever they engage. **What do you dislike about Adobe Marketo Engage?** It may be challenging for new users. Many people describe the interface as unintuitive and overwhelming, requiring significant time or training to master **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo Engage strikes a decent implementation balance between AI-enhanced personalization, omnichannel orchestration, account-level targeting, and deep analytics. ### 16. Powerful Customization with a Learning Curve Made Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2025 **What do you like best about Adobe Marketo Engage?** It has amazing customization and personalization options that Adobe Marketo Engage offers, also creates highly customized scoring models that evaluate a lead’s demographic data. **What do you dislike about Adobe Marketo Engage?** It can take it bit to get used to but with the help that it offers and information it's easy to get a hang of. It could offer more in-depth explanation on certain tools. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It's a great use of AI implementation which makes workflow more easier and can make creating channels for different profiles a lot easier. Everything is orchestrated. ### 17. Powerful and sophisticated, but with a learning curve and integration challenges. **Rating:** 3.5/5.0 stars **Reviewed by:** Zachary Hawkins Z. **Reviewed Date:** December 12, 2025 **What do you like best about Adobe Marketo Engage?** I like the powerful lead generation tools of Adobe Marketo Engage, which help me accurately target high-value potential customers through channels such as social media, website forms, and emails. In terms of marketing campaign planning and execution, the rich templates and intuitive interface make creating personalized campaigns simple, enhancing the appeal and relevance of the campaigns. I appreciate its automation features, which can automatically trigger email marketing processes based on customer behavior, greatly saving manpower and time costs, and ensuring the timeliness and consistency of marketing actions. The intelligent workflow customization allows me to design highly personalized paths according to business needs and marketing goals, improving the targeting and effectiveness of marketing campaigns. Additionally, Adobe Marketo Engage has excellent data integration capabilities, especially its seamless integration with our commonly used CRM systems like Salesforce, which greatly enhances the coordination efficiency between marketing and sales. **What do you dislike about Adobe Marketo Engage?** High operational difficulty: Marketo Engage is rich and deep in functionality, which makes its user interface and backend settings relatively complex. For new users, mastering and utilizing all the features proficiently requires a significant amount of time to learn. For example, when setting up complex marketing automation processes, it involves configuring numerous rules, conditions, and trigger mechanisms, and any slight mistake can lead to process errors. Moreover, the interconnection between different functional modules means that a change in one area can affect others, increasing the difficulty of learning and operation for users and reducing work efficiency. Limited training resources: Although Adobe provides some official documentation and training materials, these resources sometimes fail to meet the needs for comprehensive and in-depth learning for beginners. Especially when encountering complex real-world business scenarios, the documentation may lack targeted solutions. Additionally, the update speed of online training courses sometimes cannot keep up with the iteration speed of software features, resulting in a discrepancy between what users learn and the actual functionality. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to precisely filter leads and automate lead nurturing. Its scoring system helps me quickly identify high-intent prospects, while the automation features save a lot of manpower, improve conversion rates, and achieve efficient marketing. ### 18. Powerful, but with a steep learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Edward M. | Paid Media Buyer , Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Adobe Marketo Engage?** I like the robustness and flexibility it offers for marketing automation. Advanced segmentation, campaign personalization, and integration with other Adobe tools and CRMs like Salesforce make it very powerful. Additionally, detailed analytics help measure performance and optimize strategies in real time. **What do you dislike about Adobe Marketo Engage?** The interface may feel a bit outdated and not as intuitive as other platforms. Also, the learning curve is steep, so it requires quite a bit of time to make the most of it. Additionally, the support could be faster and more efficient in resolving technical issues. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** One of the main problems is its complexity and steep learning curve, which can make adoption difficult for new users. However, this also means that the platform is very robust and offers many advanced features. Once you master the tool, you can create sophisticated automations and highly effective strategies that simpler software does not allow. ### 19. Great for any beginner marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about Adobe Marketo Engage?** I love using adobe marketo engage because it is a valuable hub for finding integrations, applications or add-ons that extend the power of adobe marketo. It helps you easily find external sources and connect them to third-party solutions which is amazing. **What do you dislike about Adobe Marketo Engage?** It was a little hard to navigate at first, but after spending some time in the platform it was easy. I have had some small issues connecting with external sources, but this was easily fixable. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use adobe market engage to provide an overall better marketing experience to my company. I like to connect to tools that allow me to make fixes to my website and have a better customer experience. ### 20. Proactive and agile **Rating:** 4.0/5.0 stars **Reviewed by:** jacqueline R. | Logistics coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Adobe Marketo Engage?** Security, integrate all in one place. Obtain and maintainer our main force to catch new clients thought the many different tools that our client use to use to count their metrics. **What do you dislike about Adobe Marketo Engage?** Its a way expensive, taking care of we got everything in one place to manage our client metrics, could be expensive for my type of utilities of use. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** designed to solve several key challenges that marketers—especially in B2B environments—often face. Below is a breakdown of the problems it addresses, along with how that can benefit your marketing strategy ### 21. Standard Adobe Product - you get what you need out of it **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2025 **What do you like best about Adobe Marketo Engage?** Compared to the competitors like customer.io marketo engage provides a more comprehensive experience across the board for all things analytical. The extensive features like setting up stream cadences and vetting and prioritizing leads was incredibly helpful in helping to verify the validity of paid leads received. Any issues faced were adeptly met with supportive members from the CS team. Overall usage was fairly easy as well with personal use varying between weekly to monthly. **What do you dislike about Adobe Marketo Engage?** The UI feels a bit dated and much like other adobe products at times does not feel intuitive. Navigation can be a challenge with file paths being challenging to navigate around at times. While implementation felt easy, Integration with non-Adobe native apps such as Salesforce felt less intuitive and slightly more challenging. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** While I am not using it in my current company, previously it helped us facilitate the validation of leads and streamline the lead to sales rep process which saved us time and manual effort on our end. Having previous experience with apps across the Adobe product suite was definitely beneficial however for someone who is new to adopting the technology this may be a bit more difficult. ### 22. Adobe Marketo Review **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea A. | Sr. Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Adobe Marketo Engage?** The ease of use and I like how robust and customizable Marketo is it gives me full control over campaign automation, lead nurturing, and segmentation. **What do you dislike about Adobe Marketo Engage?** The interface can feel clunky at times. Some tasks that should be simple, like basic reporting or asset management, can be more time-consuming than expected. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us automate and personalize our lead nurturing at scale, which saves time and ensures consistent outreach. It also improves our ability to segment audiences and track engagement, ultimately driving better-qualified leads and stronger campaign performance. ### 23. Adobe Marketo Engage – Marketing Automation Uncovered **Rating:** 4.0/5.0 stars **Reviewed by:** ABHAY K. | R&D Executive , Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2023 **What do you like best about Adobe Marketo Engage?** Personalized conversations and lead routing in real time. Summaries, chapters, and automated FAQs for better engagement. Rich, interactive reporting for deeper insights. Drag-and-drop, on-brand email creation without coding. **What do you dislike about Adobe Marketo Engage?** Steep learning curve for new users, High licensing cost, Integration challenges with other tools, Slower performance with large campaigns, User interface could be more modern and intuitive **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Problem solving ### 24. Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Divyam K. | Change Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Adobe Marketo Engage?** Adobe Marketo brings a lot to the table when it comes to marketing automation. It helps take care of repetitive tasks like email campaigns, lead nurturing, and customer segmentation, making it easier to engage the right people at the right time. One of its biggest strengths is how well it manages leads—tracking engagement, scoring potential customers, and helping sales teams focus on the most valuable opportunities. Plus, its ability to personalize marketing efforts through dynamic content and customer journey mapping ensures that messaging feels relevant rather than generic. Another major upside is how seamlessly Marketo integrates with tools like Salesforce, Microsoft Dynamics, and other Adobe products like Experience Manager and Analytics. This makes it easier to connect the dots across different marketing efforts and keep everything running smoothly. It also supports multi-channel marketing, so whether it’s email, social media, mobile, or paid ads, everything can be managed from one place. On top of that, Marketo’s AI-powered insights and predictive analytics help fine-tune strategies by offering real-time recommendations and A/B testing to see what’s working best. Marketo is also built to scale, making it a great fit for businesses of all sizes. As marketing needs grow, the platform can grow with them. And with strong data security and compliance with regulations like GDPR and CCPA, businesses can feel confident about privacy and protection. Overall, Marketo stands out for its ability to automate, personalize, and optimize marketing efforts, making life easier for marketers while delivering better results. **What do you dislike about Adobe Marketo Engage?** One of the biggest drawbacks is its steep learning curve—the platform isn’t the most intuitive, and new users often require significant training to get up to speed. The interface can feel a bit outdated and clunky, making simple tasks more time-consuming than they should be. Additionally, setting up campaigns, workflows, and reports can be complex, sometimes requiring more manual effort than expected. Another downside is cost. Marketo tends to be more expensive than other marketing automation platforms, especially for small to mid-sized businesses. On top of the high subscription fees, certain advanced features and integrations come at an extra cost, which can add up quickly. Given the price, many users expect more built-in functionality and a smoother user experience. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By helping businesses streamline their outreach, nurture leads more effectively, and gain deeper insights into target accounts. On the automation side, it eliminates manual, repetitive tasks by enabling businesses to set up trigger-based campaigns, drip email sequences, and lead scoring models that help prioritize high-value prospects. This ensures that marketing teams can engage the right audience at the right time with personalized messaging, rather than relying on one-size-fits-all campaigns. For account-based analytics, Marketo provides detailed insights into how specific accounts are interacting with marketing efforts. It tracks engagement across multiple touchpoints—emails, landing pages, social media, and more—giving a full picture of how decision-makers within a company are responding to different campaigns. With AI-driven predictive analytics, marketers can identify which accounts are showing the strongest intent and tailor their outreach accordingly. Additionally, Marketo integrates seamlessly with CRMs like Salesforce, making it easier for sales and marketing teams to align and take a more data-driven approach to account-based marketing (ABM). Beyond tracking, Marketo’s reporting and attribution models help marketers understand what’s working and what needs improvement. By analyzing engagement trends and conversion patterns at the account level, teams can refine their strategies to focus on the most promising leads and ensure their marketing spend is driving real results. Overall, Marketo simplifies marketing automation while providing deep, actionable insights that help businesses personalize outreach, improve efficiency, and maximize their impact in account-based marketing. ### 25. Very good for segmentation but not user friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Adobe Marketo Engage?** Offers seamless connection and integration with other tools. Very good personalisation and segmentation for very targeted and effective marketing campaigns. **What do you dislike about Adobe Marketo Engage?** The platform is not very user friendly and requires time and technical background to be able to use it properly. High cost is another aspect for small to medium businesses **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Very helpful with aligning marketing efforts and sales as well as personalising customer journey. Increased efficiency due to the automation and ability to share data ### 26. "Photoshop Powers My Marketing and Side Hustles" **Rating:** 5.0/5.0 stars **Reviewed by:** Gurbani G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Adobe Marketo Engage?** Marketo Engage makes it easy to automate campaigns, segment audiences, and deliver personalized content. It saves time and helps us drive better engagement and leads. **What do you dislike about Adobe Marketo Engage?** The interface can feel a bit outdated and isn’t always intuitive for new users. There's a learning curve, especially when setting up advanced workflows or reports. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo Engage helps us automate lead nurturing, track user engagement, and align marketing with sales. This has improved our campaign efficiency, generated more qualified leads, and increased overall revenue impact. ### 27. Powerful tool for advanced marketing automation and lead jutting, though it comes with a steep **Rating:** 4.0/5.0 stars **Reviewed by:** Neftali D. | Marketing corporativo, Wholesale, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2025 **What do you like best about Adobe Marketo Engage?** Powerful tool for advanced marketing automation and lead nurturing, good for a lot of works, but it comes with a steep learning curve and a somewhat complete interface for me. **What do you dislike about Adobe Marketo Engage?** It was difficult to know how, I was trying to automatice as a beginner and it take me a lot of time to know how to use it, but as soon I get it I did everything quickly. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I used to struggle with understanding how prospects were engaging with our emails, the opens were inconsistent, click data was limited, and I had no way to act on user behavior in real time. Then I find it out, and this allowed me to build automated follow up workflows based on real engagement. ### 28. Powerful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Emma S. | Sales Specialist, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2025 **What do you like best about Adobe Marketo Engage?** One of the best things about Adobe Marketo Engage is how powerful and customizable it is for scaling marketing automation. It’s especially great for companies that have complex buyer journeys and want to deliver personalized, multichannel campaigns at scale. **What do you dislike about Adobe Marketo Engage?** One downside of Adobe Marketo Engage is its steep learning curve, especially for new users. While it's incredibly powerful, that power comes with complexity. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps solve the challenge of reaching the right audience with the right message at the right time. For me personally, it’s helped streamline marketing workflows, reduce manual tasks, and improve collaboration across teams. I can focus more on strategy and creativity rather than repetitive tasks. ### 29. Great product- Not easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Byron S. | Software engineer, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Adobe Marketo Engage?** Adobe Marketo allows you to set up and create everything you want, I mean automation, emails, and reports, according to your marketing strategy or target. **What do you dislike about Adobe Marketo Engage?** You need a team to keep it running, at least 3 people. There are a lot of things to set up such as emails templates, journeys, segments, etc. Hight price. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Tracking, we can track our customers on our web pages easily. With Marketo automation, we created different flows that allow us to customize and send the right email to the right client at right time. ### 30. Efficient and reliable for campaign execution **Rating:** 3.5/5.0 stars **Reviewed by:** Luisa G. | Email Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Adobe Marketo Engage?** The advanced automation capabilities make it easy to build complex customer journeys that are highly targeted and scalable, also its lead scoring and segmentation tools and integration with big CRMs. **What do you dislike about Adobe Marketo Engage?** The UI feels a bit outdated and can be hard to navigate. Sometimes the system lags or has bugs that slow down campaigns, and it's not easy to learn at first. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us automate and personalize our marketing at scale, which saves time and ensures we're reaching the right people with the right message. It solves the problem of managing multiple campaigns manually and makes it easier to track performance and improve results ### 31. Marketo is great!! **Rating:** 4.5/5.0 stars **Reviewed by:** Emily T. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** Marketo has allowed us to streamline and optimize our marketing campaigns and implement nurture strategy for our leads. It has been instrumental in lead management. I have used it at 3 different companies and always had a great experience. Customer support at Marketo is great and have a great dedicated CSM. **What do you dislike about Adobe Marketo Engage?** People who are not familiar with Marketo can be very discouraged by the UI. The main feedback is that it looks outdated. However, with new roadmap updates this has become easier for team members. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Solving manual process's through automation. Helping to continue to engage leads through nurtures. Supports our data tracking and analytics. Instrumental in our marketing to sales handoffs and visibility into lead engagement. ### 32. good place to acquire marketing leads **Rating:** 5.0/5.0 stars **Reviewed by:** Gaurav Gupta M. | data analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Adobe Marketo Engage?** it is simple with alot of features and i use it very often it provides great support aswell. it can be integrated with adobe experience manager tool and other tools aswell **What do you dislike about Adobe Marketo Engage?** well suited for adobe workspaces if your workspace already has adobe ecosystem it is a great add but for other there might be a learning curve and hard but will take a awhile to get familiar with all the options **What problems is Adobe Marketo Engage solving and how is that benefiting you?** it helps maintain a clear record of interaction with customers and builds great insights aswell which is a much needed thing if you are working on consumer data ### 33. Marketing assistant **Rating:** 4.5/5.0 stars **Reviewed by:** Carla P. | bookkepeer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Adobe Marketo Engage?** The powerful automation capabilities combined with robust lead management and personalization tools. It allows marketing teams to create highly targeted, multi-channel campaigns with precision, while also integrating smoothly with CRM systems like Salesforce. **What do you dislike about Adobe Marketo Engage?** is a powerful and feature-rich platform, one challenge I’ve encountered is its steep learning curve, especially for new users or smaller teams without dedicated marketing operations resources **What problems is Adobe Marketo Engage solving and how is that benefiting you?** is solving key problems around lead nurturing, campaign automation, and aligning marketing with sales. Before using Marketo, it was challenging to deliver personalized content at scale or track engagement across channels in a cohesive way. With Marketo, we can automate multi-step campaigns, score leads based on behavior ### 34. Designer **Rating:** 4.0/5.0 stars **Reviewed by:** Maria T. | UX/UI Designer Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Adobe Marketo Engage?** As a designer working closely with a marketing team, I didn't expect to enjoy using Marketo Engage — but I do. What I like most is how it helps me actually see what works. **What do you dislike about Adobe Marketo Engage?** The drag-and-drop editor can be a bit clunky and limiting if you're used to full design freedom. It works, but it’s not the smoothest experience for creatives. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps solve the gap between design and performance. As a designer, I used to hand off emails and landing pages without knowing how they actually performed. Now, I can track what’s working through A/B tests and engagement analytics, which helps me make smarter design decisions. ### 35. Adobe Marketo Engage is a powerful marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Adobe Marketo Engage?** Robust Automation: Marketo’s workflow builder makes it easy to create complex campaigns with dynamic triggers and smart segmentation. • Lead Management: Excellent lead scoring, nurturing, and lifecycle tracking features help align marketing and sales efforts effectively. • Integration Capabilities: Strong native integrations with CRMs like Salesforce and other Adobe Experience Cloud products enable seamless data flow. • Analytics and Reporting: Offers detailed performance insights to measure ROI and optimize campaigns. **What do you dislike about Adobe Marketo Engage?** UI/UX: The design feels outdated in some areas, and occasional lags can impact productivity. • Cost: Pricing may be a barrier for smaller businesses, especially when considering additional modules or integrations. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Lead Management and Nurturing: Before Marketo, we struggled to track and prioritize leads effectively. Now, with automated lead scoring and nurturing workflows, we can focus our sales efforts on the most engaged and qualified prospects—shortening our sales cycle and improving conversion rates. ### 36. AME - useful for lead conversion tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Adobe Marketo Engage?** It is specifically good at lead tracking and conversion visibility. It is easy to implement via Adobe Launch and GTM and is largely handsfree after implementation. **What do you dislike about Adobe Marketo Engage?** There is a bit of redundancy between this tool and Adobe Analytics or CJA. In ny opinion, the functionality in this tool can be added to AA and CJA so that there is not too much tool bloat. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Visibility into lead attribution and conversion through our ecommerce path. the benefit of this tool is that it needs very little additional configuration in Adobe Launch once implemented ### 37. Good for automation, but takes time to learn **Rating:** 4.0/5.0 stars **Reviewed by:** Bhavya S. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2025 **What do you like best about Adobe Marketo Engage?** At Collective Design Agency, we used Marketo mainly for email marketing and lead tracking. The automation was a big help—it let us set up campaigns that ran on their own and sent emails based on what customers did. Lead scoring was another plus because it helped our sales team focus on the right people instead of wasting time on cold leads. **What do you dislike about Adobe Marketo Engage?** It’s not the easiest tool to learn. The interface feels outdated, and setting up emails or reports takes more steps than it should. If you’re new to it, you’ll probably need training or help from someone experienced. It’s also expensive, which might not make sense for smaller teams. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We needed a way to organize leads, automate emails, and track engagement in one place. Marketo helped us do that. It saved time by handling repetitive tasks and made it easier to see which leads were actually interested. The reports also helped us understand what was working in our marketing. ### 38. Adobe Marketo Engage- Account-Based Marketing Mastery **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Adobe Marketo Engage?** The improved AI-powered predictive content and dynamic personalization features are great additions. They help deliver more relevant messaging at scale, which enhances engagement and conversion rates. The integration with Adobe Experience Cloud has also become more seamless, offering better cross-platform campaign management. **What do you dislike about Adobe Marketo Engage?** The user interface still feels a bit outdated and complex for new users. Also, reporting customization could be more flexible—currently, creating tailored dashboards or segment-specific reports takes more effort than it should. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage takes the lead in Account Based Marketing which enabling businesses to identify and target high-value accounts with precision. The result is a highly effective, targeted approach that resonates with key decision-makers. ### 39. One place for many tools. Always changing (in the best ways) **Rating:** 4.5/5.0 stars **Reviewed by:** George F. | Demand Generation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Adobe Marketo Engage?** I have been use Marketo now for over fice years and I have seen just how far the tool has come since beginning my working career. It is fasinating just how quickly Adobe adapts and changes with current trends. The layout makes it easy to use and navigate. Their customer support is quick to respond and help out with any issues you may encounter. Also, Marketo being integrated to Salesforce makes working with the two process campaigns and lead acceleration smoothly. **What do you dislike about Adobe Marketo Engage?** I have not encountered much negatives with this tool personally. I would say becasue in my company we do not utilize EVERY tool it has to offer so there could be some tools that we do not use that other users have issues with. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It works great for building and setting up everyday programs, campaigns, and email metric reporting. Having all of these in one place makes it very convinent to build and find everything we need for campaigns. ### 40. Highly Recommend for B2B Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2025 **What do you like best about Adobe Marketo Engage?** This is a fantastic tool if you are looking for a powerful and flexible B2B marketing automation platform. If you are looking for robust lead management, personalized campaigns, and integration capabilities this is the tool for you. I have found that this tool excels at managing leads and various stages, it allows for highly personalized email marketing and digital campaigns, and it integrates seamlessly with other Adobe tools (especially Salesforce which is a plus). It is also great for automating repetitive tasks. **What do you dislike about Adobe Marketo Engage?** I can't say there are many downsides to this tool. However, if I had to pick one thing to improve about the platform I would say it's not as user friendly for beginners or those who are less tech savvy as some collogues have shared they find the interface to be too complex and needed time to come up to speed to fully utilize its capabilities. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This tool has helped me spend less time spent on mundane tasks. This tool has strong lead management, personalized campaigns, integration capabilities, automation capabilities, scalable platform, and helps me to facilitate seamless collaboration between teams. The best benefit by far is the way Marketo integrates seamlessly with Salesforce. ### 41. Stella Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Chris B. | Digital and Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2025 **What do you like best about Adobe Marketo Engage?** I've been using Adobe Marketo Engage for several years, and it's features and functionaility never let me down. From a simple automated flow, through to it's analytics and revenue explorer features, it's a great easy to use tool for my company. Its customer support and success team are always on hand to help and advise on best practices when needed. **What do you dislike about Adobe Marketo Engage?** Some features within Adobe Marketo Engage could have improved functionality, but the platform is constantly being improved, so i look forward to seeing the next releases. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It allows us to automate lots of processes, plus deliver quality campaigns to our leads, prospects and customers. This has allowed us to become more sucessful in delivering relevant and tailored campaigns. ### 42. Adobe Marketo Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2025 **What do you like best about Adobe Marketo Engage?** I like how powerful and flexible it is. You can build personalized campaigns without feeling limited to a template. The way it handles customer journeys and segmentation feels really natural once you get the hang of it and it’s clear the platform can scale with you as your needs grow. **What do you dislike about Adobe Marketo Engage?** It definitely has a learning curve. If you’re just trying out the platform, like I was at the Adobe Summit last month, it can feel a little overwhelming at first because there’s just so much you can do. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I can't say too much about the problems as I've only had the chance to try it at the Adobe Summit, but I would say making it more simple for first-time users. In terms of benefits, I see it saving me a lot of time and making it way easier to run personalized, strategic campaigns. ### 43. Must have for enhancing marketing skills but can take some time **Rating:** 2.5/5.0 stars **Reviewed by:** EJ C. | Business Development, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2025 **What do you like best about Adobe Marketo Engage?** I like the seamless integration with Adobe tools and third-party platforms, making it super convenient and marketing work more consistent. I love the ability to customize campaigns and tailor them to the target audience. I used it now and then for my film marketing and even so, I'm still finding new features to make it more worth while like advanced analytics and multi-channel automation. The investment in time is necessary, but when you get into a groove, the fruits of your labor are worth it. Implementation was pretty find once I got going. **What do you dislike about Adobe Marketo Engage?** If you're new to marketing automation (like i was), this could definitely be a daunting tool. Especially the learning curve. Over the course of 7 months I used it about biweekly. It wasn't easy to use at first, especially as a team of one. Customer support can be time consuming so I turned to youtube a lot for help. Also the abundance of features can be overhwhelming. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Its helping me solve how to connect with the right audience at the right time with the right messaging. The automation tools help streamline lead managment so people don't slip through the cracks. ANd by leveraging the segmentation and personalized features, I'm able to create campaigns that resonate with my audience and have higher conversion rates. ### 44. Good tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2025 **What do you like best about Adobe Marketo Engage?** I like how Adobe Marketo Engage streamlines complex marketing automation, making it easier to create personalized campaigns and track performance all in one platform. **What do you dislike about Adobe Marketo Engage?** One downside of Adobe Marketo Engage is that its user interface can feel somewhat cluttered and outdated, which makes it challenging for new users to navigate easily. This complexity can slow down onboarding and require more training to use the platform efficiently. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage solves the problem of managing and automating complex marketing campaigns across multiple channels. It helps by centralizing customer data, enabling personalized messaging, and tracking campaign performance in real time. This benefits me by saving time, improving campaign effectiveness, and providing clear insights that help optimize marketing strategies. ### 45. Great software for marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Adobe Marketo Engage?** It integrates smoothly with Adobe tools and third-party platforms, making marketing workflows more consistent and efficient The ability to tailor campaigns to specific target audiences is a standout feature, allowing marketers to create personalized experiences **What do you dislike about Adobe Marketo Engage?** Many users find the platform complex and challenging to learn, especially for those new to marketing automation The UI is often described as outdated and not very intuitive, which can make navigation and usage less efficient The software can be quite expensive, which might be a barrier for smaller businesses or startups **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helps businesses deliver tailored experiences to customers at every stage of their journey, reducing the reliance on generic marketing and cold calls The platform allows for mass communications at scale to segmented audiences, which is crucial for converting leads and driving revenue growth By integrating customer data, content, automation, and analytics, it ensures that marketing and sales teams can coordinate effectively to engage customers in a personalized and measurable way ### 46. Steep learning curve but hyper-customizable when you get the hang of it **Rating:** 3.0/5.0 stars **Reviewed by:** Hannah L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** I like how customizable the interface is and how much I'm able to execute based on a vision. I appreciate its reliability and it's easy integration with Salesforce CRM. **What do you dislike about Adobe Marketo Engage?** The UI is very old and clunky. The support is less than stellar - it often takes at least 48 hours to even get a response from a support agent. There's also a lack of free learning resources, as well as a lack of free certifications. There's not a lot of chance for self-starters to upskill unless they have finical support from their company. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The ability to send mass communications at scale to segmented audiences in our database. It's also helping leads convert in our e-commerce cart. ### 47. Email Marketing at American Hospital Assocation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Adobe Marketo Engage?** The IT Support is the best aspect of AME. Any time we have a problem, the team is ready and eases our ability to move forward with our projects. We appreciate their customer support undoubtedly. The UE is also very easy to use. Personally, our team at my company provided in-house training and that made it very easy to learn the system. It also helps that the interface itself is easy to learn as well. **What do you dislike about Adobe Marketo Engage?** I feel like some of the Marketo competitors have better data integration. I understand that will happen with time but I would be weary of that when selecting Marketo over other industry leaders. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe solves our email marketing and marketing automation issues. We are able to reach our members better and are also able to then better optimize and report our data for C-Suite. That is what I personally use and I like the consistency of their email platform. ### 48. Quintessential - but limited **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2025 **What do you like best about Adobe Marketo Engage?** I've been using Marketo for over 7 years, before Adobe purchased them, and I expected there to be more enhancements to the platform when Adobe did takeover, such as AI-powered suggestions and ehanced reporting. I use marketo on a daily basis running email marketing campaigns. I report on campaign and audience performance regularly, and I wish there were some things I could report on in Marketo that simply aren't available. Marketo needs to have better integrations with the major CRM's to better track revenue without having to navigate to outside sources and learn more systems. **What do you dislike about Adobe Marketo Engage?** Inability to trigger email journeys based off of product-usage for my B2B SaaS org. Some competitors can do this, but they're systems are so much worse. We even have an open API and Marketo still can't trigger off of desired events. It forces us to have marketing campaigns in 2 different systems. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We use Marketo to manage most of our outbound email campapigns to our customers and prospects. ### 49. Personalized content at the click of a button **Rating:** 5.0/5.0 stars **Reviewed by:** Corey G. | Accounts Receivable Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Adobe Marketo Engage?** The custom messaging and imagery provided by Marketo Engage was able to provide content that is most suitable across channels. Using AI as a tool to forecast which content will convert best is a huge time saver! **What do you dislike about Adobe Marketo Engage?** There are a number of gaps around revenue, database size, team sizes, tech stack, product mix, and roles/responsibilities. While saving money is important, any organization using this technology will need to have the resources in place to execute properly. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is a powerful marketing automation tool that fits the needs of our organization. It was easy to pick up and plays well with the framework of other systems we already have in place. ### 50. My experience with Adobe Marketo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is what its called now. They have come up with new feature like email designer to create new engaging email formats to the customer using AI. Generative AI tools for creating landing pages and chat responses. A CRM dashboard to track the engagement and responses from clients and meeting scheduler. **What do you dislike about Adobe Marketo Engage?** The pricing for Adobe Marketo Engage is higher and expensive. and also without techincal expertise it becomes little difficult to learn and follow. Hopefully future version are simple plug and play to use. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketing communication and lead generation ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+07%3A21%3A43+-0500&secure%5Bsession_id%5D=2ef342f4-7c25-4de3-9247-d9c53897bb4f&secure%5Btoken%5D=1bc2ad95f67f0b1741b0bfdf57afce2c54bc5a48ac4ad9b06c958945dcc63f8a&format=llm_user) ## Adobe Marketo Engage Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apigee API Management](https://www.g2.com/products/apigee-api-management/reviews) - [AWS Analytics](https://www.g2.com/products/aws-analytics/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [Kaltura Video Cloud](https://www.g2.com/products/kaltura-video-cloud/reviews) - [Knak](https://www.g2.com/products/knak/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [NeverBounce - Powered by ZoomInfo](https://www.g2.com/products/neverbounce-powered-by-zoominfo/reviews) - [ON24](https://www.g2.com/products/on24/reviews) - [Qualified](https://www.g2.com/products/qualified/reviews) - [RESTful JSON API](https://www.g2.com/products/restful-json-api/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Splash](https://www.g2.com/products/splash/reviews) - [Superset](https://www.g2.com/products/superset/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Wistia](https://www.g2.com/products/wistia/reviews) - [X](https://www.g2.com/products/x/reviews) ## Adobe Marketo Engage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Storage **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Contacts** - Personalization - Information Locater - Record Prospect Data **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Generative AI** - AI Text Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Adobe Marketo Engage Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,670 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,208 reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - 4.3/5.0 (3,500 reviews)