# Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,135 ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons **What users like:** - Users appreciate the **ease of use** in Adobe Marketo Engage, facilitating seamless campaign management and automation. (192 reviews) - Users value Adobe Marketo Engage for its ability to **automate a wide range of tasks** , enhancing engagement and efficiency. (185 reviews) - Users value the **seamless integration and personalization** of Adobe Marketo Engage, enhancing targeted marketing campaigns effectively. (142 reviews) - Users value the **strong integration capabilities** of Adobe Marketo Engage, enhancing their experience with seamless connections to other tools. (129 reviews) - Users value the **advanced marketing automation** capabilities of Adobe Marketo Engage, facilitating personalized campaigns and seamless integrations. (119 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (101 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **learning curve challenging** due to complexity and a need for more intuitive features in Adobe Marketo Engage. (176 reviews) - Users find Adobe Marketo Engage offers a lot, but the **steep learning curve** makes it challenging for newcomers. (135 reviews) - Users find Adobe Marketo Engage **not intuitive** , especially for those less familiar with marketing automation tools. (108 reviews) - Users find the **complexity of campaign management** challenging, requiring technical expertise and time to navigate effectively. (99 reviews) - Users are frustrated with the **high cost** of Adobe Marketo Engage, making it less accessible and competitive. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. Robust B2B Marketing Automation, But Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Afnan H. **Reviewed Date:** December 13, 2025 **What do you like best about Adobe Marketo Engage?** I really appreciate Adobe Marketo Engage for its depth and flexibility in handling complex B2B use cases. It's incredibly valuable for B2B marketing automation and lead lifecycle management. Marketo Engage helps us manage multi-channel campaigns effectively. The segmentation, triggered workflows, and CRM syncing capabilities are essential for our operations, significantly improving our sales alignment. I find the reporting and attribution features really useful as they help us measure real pipeline impact. **What do you dislike about Adobe Marketo Engage?** I find Adobe Marketo Engage's usability and setup complexity challenging. It has a steep learning curve, and building or modifying workflows can take a lot of time without experienced users. The reporting feature feels a bit less intuitive. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for B2B marketing automation and lead lifecycle management, solving challenges in lead management, scalability, and aligning sales-marketing efforts. Features like segmentation and triggered workflows improve sales alignment, and reporting helps us measure real pipeline impact. ### 2. Robust Automation with Room for UI Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Adesh KMK K. | Marketing associate, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Adobe Marketo Engage?** I rely on Adobe Marketo Engage for keeping our marketing alive by sorting leads and making it easy to send follow-up emails at the right time. It acts as a backbone for our marketing team. I like having lots of control over automation, with the campaign, lead scoring, and segmentation functions performing well once set up. The integration with our in-house CRM maintains data alignment and allows us to see genuine engagement. I also appreciate the flexibility of Adobe Marketo Engage; the automation can handle high-volume data without a single mistake. The automation and CRM integration smooth our workflow, keeping the whole process efficient and structured. **What do you dislike about Adobe Marketo Engage?** Some of the features of Adobe Marketo Engage seem slow when working with large files or complex workflows. It takes time to get used to their interface, and some features seem very complex. Sometimes minor adjustments call for additional steps. Reporting could be more user-friendly. The user interface, especially with the campaign builder, requires too many clicks for minor tasks. Campaign and lead sections could load more quickly. A better search across assets would also save effort. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to automate repetitive tasks like email follow-ups, keeping our data clean and aligned. It simplifies big campaign management, smooths tracking, aligns marketing and sales teams by showcasing lead activity, and enhances workflow with CRM integration. ### 3. Efficient Marketing Tool with Some Email Design Drawbacks **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah A. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Adobe Marketo Engage?** I find Adobe Marketo Engage to be a huge time saver, especially when we need to reach specific customer segments efficiently. I love being able to personalize newsletters for our diverse customer base, making it easy to draft various elements like titles, headlines, and add images. Regardless of the team you're on, whether it's marketing, sales development, or customer success, it's very easy to reach a large audience without spending hours sending individual emails. I appreciate how Adobe Marketo Engage integrates really well with our Optimizely Content Marketing Platform and Outlook. Also, I value the process where in Product Marketing, I work closely with our COps team to generate drafts and send out test emails, which helps us catch any errors before reaching out to our customers. **What do you dislike about Adobe Marketo Engage?** I don't like the email format. It clearly looks like a spam email and doesn't look personal. It's got so much white space on the sides. I wish it just looked like any normal email format. The email template format is not the best. It should fill the screen like any normal email looks like. Instead it almost looks like the template intentionally makes the email in small font and skinnier than a standard email. It looks like a 'mass send' kind of email. We don't want our customers to feel that way. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I find Adobe Marketo Engage a huge time saver, enabling us to easily reach specific customer groups and personalize communications. It's simple to draft content and reach a large audience efficiently. ### 4. Powerful Automation and Flexible Integration with Room for UI Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Mayank D. | Salesforce Administrator **Reviewed Date:** December 10, 2025 **What do you like best about Adobe Marketo Engage?** I enjoy the powerful automation capabilities of Adobe Marketo Engage that let us build complex, multi-step customer journeys with precision. Its flexibility in creating smart campaigns enables personalized communication based on real-time behavior, which boosts engagement and drives measurable pipeline impact. I appreciate that the automation removes tedious, repetitive tasks, allowing us to trigger communications automatically and ensure timely, relevant messaging. This kind of automation offers consistency and reliability, delivering the same quality experience to every lead and customer, regardless of timezone or campaign volume. I also like how Adobe Marketo Engage integrates well with our sales, CRM, analytics, and data tools, which helps unify data, aligns marketing with sales, and improves reporting accuracy. **What do you dislike about Adobe Marketo Engage?** I dislike how the interface feels outdated in places and requires multiple clicks to complete simple tasks. Navigation between assets like emails, landing pages, lists, and campaigns isn’t always seamless, and finding the right element in large instances can be time-consuming. The platform still feels like a combination of older tools stitched together, particularly in areas like Marketing Activities, Database, and Design Studio. Many tasks involve navigating through deep folder structures or opening multiple windows. Finding specific assets like emails, smart lists, or campaigns in a large instance is often difficult, as the current search and filtering options are limited. Additionally, needing to open separate tabs for editing or previewing assets breaks the workflow, making the process less efficient. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage solves the challenge of managing large-scale, multi-channel marketing campaigns and nurturing leads effectively by centralizing automation, segmentation, and analytics. It allows us to deliver relevant messages and improve conversion rates without manual intervention. ### 5. Robust B2B Marketing Tool with a Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Muhammad Uzair S. | Senior Performance Marketing Specialist **Reviewed Date:** December 10, 2025 **What do you like best about Adobe Marketo Engage?** I like Adobe Marketo Engage because the automation and lead scoring are solid, which really helps manage complex B2B workflows efficiently once set up. It saves a lot of time by automating follow-ups and filtering out low-quality leads, allowing the sales team to focus on leads that show genuine intent. Additionally, it integrates well with our CRM, landing pages, and analytics tools, which is essential for tracking leads and campaign performance from start to finish. We switched to Adobe Marketo Engage because it is built for B2B marketing and can handle more complex campaigns as our team scales. **What do you dislike about Adobe Marketo Engage?** The UI feels dated and not very intuitive and it has a learning curve. Simple things can take longer than expected, especially for new users. Navigation could be simpler and more modern and common tasks should take fewer clicks. Better in-app guidance or onboarding would also help new users get up to speed faster. Honestly, the initial setup was not very easy. Setup took time and needed proper planning. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for B2B lead management and email automation, which helps us avoid manual work, keep leads organized, automate follow-ups, and ensure the sales team focuses on qualified leads. It also integrates smoothly with our CRM and analytics tools. ### 6. Scalable Marketing Automation, But Custom Object Handling Has Limits **Rating:** 3.5/5.0 stars **Reviewed by:** 주희 . | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adobe Marketo Engage?** Marketo gives not only marketing automation tool but also database and integration. And Marketo provides strong scalability, allowing for efficient management even with a large volume of programs and assets. **What do you dislike about Adobe Marketo Engage?** Marketo has limitations when it comes to handling custom objects, particularly in terms of data ingestion, visibility, and extraction. It is also difficult to efficiently view and manage smart campaigns at scale. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage helps us streamline lead management and automate marketing processes, improving efficiency and enabling more targeted engagement across the customer journey. ### 7. Empowers Marketing with Effective Lead Nurturing **Rating:** 5.0/5.0 stars **Reviewed by:** Akshat G. | Engineer II, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Adobe Marketo Engage?** I like using Adobe Marketo Engage for managing my sales and marketing leads. The campaigns and programs feature is particularly valuable to me because it helps nurture the MQL and SQL, making the leads ready for marketing. I also found the initial setup to be good. **What do you dislike about Adobe Marketo Engage?** The API needs improvement and the migration process from one account to another account could be better. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage helps with sales and marketing leads management and nurtures MQL and SQL, making the leads ready for marketing. ### 8. Versatile Tool with Easy Campaign Setup but Lacks AI Features **Rating:** 4.5/5.0 stars **Reviewed by:** Sedat L. | Client Delivery Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Adobe Marketo Engage?** I like that Adobe Marketo Engage is easy to use and feels like a Swiss-army knife, capable of doing so many things. Setting up a campaign is a breeze and, in my opinion, more convenient compared to other platforms. **What do you dislike about Adobe Marketo Engage?** I have still didn't see any meaningful AI features. I wish there was a Marketo MCP. The initial setup was of moderate difficulty. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to capture leads, create nurture series, send customer communications, and webinar invites. ### 9. Robust Marketing Tool with Some Integration Hiccups **Rating:** 5.0/5.0 stars **Reviewed by:** prakruti m. **Reviewed Date:** April 22, 2026 **What do you like best about Adobe Marketo Engage?** I like all the templates and programs available in Adobe Marketo Engage, as well as the different channels we can create. I also appreciate the ability to clone email templates. **What do you dislike about Adobe Marketo Engage?** Sometimes, dynamic chat does not route the leads to Salesforce as quickly as it should. It takes about 10-12 minutes to sync leads to Salesforce. The initial setup was a little more than what we expected. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to build programs, manage MQL leads, and it helps in generating MQLs. ### 10. Automation That Scales Campaigns and Boosts Team Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Nina M. | Project Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Adobe Marketo Engage?** helps to create campaigns to scale and increases our overall efficiency across teams. Automation means we can finish our tasks comprehensively and meet deadlines. **What do you dislike about Adobe Marketo Engage?** It is very costly and needs a dedicated technical staff to operate and function. I find it very hard to train a newbie on the platform as it is not very intuitive **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It does bridge the gap between our eam teams by integrating with CRM systems providing shared visibility into lead behavior and engagement. We can present with accurate data and show results ### 11. Targeting Made Easy with Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Naman B. | Key Account Manager **Reviewed Date:** December 04, 2025 **What do you like best about Adobe Marketo Engage?** I love the ease of use provided by Adobe Marketo Engage. The initial setup process was pretty straightforward, and we barely faced any hiccups. This ease significantly reduces the time and effort required to get started, which I find extremely beneficial. Additionally, Adobe Marketo Engage has made it possible for me to target and reach the correct Ideal Customer Profile (ICP), solving a major issue I faced in customer acquisition. The platform's ability to enable precise targeting for customer acquisition is a standout benefit. I am extremely satisfied with my experience, which is why I would rate my likelihood to recommend Adobe Marketo Engage to a friend or colleague as a perfect 10 on 10. **What do you dislike about Adobe Marketo Engage?** I find that while Adobe Marketo Engage allows me to reach the correct customers, the process could be improved to be more catered and customized. Specifically, when I want to apply additional filters to identify the exact clients I wish to pursue, I feel that the process isn't as streamlined as it could be. Enhancing this feature to allow for more precise targeting would significantly improve my experience. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to successfully target and acquire the right clients, addressing my previous issues of not reaching the ideal customer profile. ### 12. Powerful, Reliable Marketing Engine That Drives Results **Rating:** 5.0/5.0 stars **Reviewed by:** Garry P. | Admissions and Onboarding Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Adobe Marketo Engage?** I appreciate that Marketo simply runs in the background like a reliable engine if you put it up correctly. Instead of just sending out emails at random, we can concentrate on those who genuinely appear interested thanks to smart campaigns and lead scoring. Additionally, I appreciate that it links to our CRM so that sales can view the actions and timing of marketing. When everything works together, it's powerful even though it's not very eye-catching **What do you dislike about Adobe Marketo Engage?** The UI feels a bit old school and honestly takes time to get used to. Simple things like finding the right list, duplicating a program, or cleaning data sometimes feel more hard than they should be. New team members frequently need hand-holding for a period. Reporting is fine, however I frequently export data and perform independent analysis outside of Marketo. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We primarily rely on Adobe Marketo Engage for lead nurturing and automating our campaigns. For example, we use it to send follow-up emails after someone submits a form, run drip campaigns tailored to different audience segments, and score leads based on their interactions, such as clicks or downloads. Additionally, we manage landing pages and monitor form submissions through the platform, then transfer qualified leads to our CRM so the sales team can prioritize their outreach. Overall, it serves as our central tool for guiding prospects from initial interest to being ready for sales engagement. ### 13. Automates Lead Management Efficiently, UI Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Adesh H. | Assistant Manager - Email Operations, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Adobe Marketo Engage?** I find Adobe Marketo Engage incredibly useful for automating our emails and managing leads, which significantly enhances the efficiency of our marketing and sales processes. The tool enables us to nurture prospects by estimating their interest and sending scheduled campaigns, which integrates seamlessly with our CRM. One of the most valuable aspects of Adobe Marketo Engage is its capacity to automate tasks that we previously managed manually using spreadsheets, such as tracking leads and follow-ups. This automation not only reduces errors but also ensures that our sales teams are aware of which leads are ready to talk, maintaining an organized pipeline. I particularly appreciate the easy automation feature and the functionality after implementation. Once the campaigns are set up, Adobe Marketo Engage simplifies the process by automatically syncing updated lead stages with the CRM. This means less manual work on our part, as it handles lead stage routing, scoring, and nurturing independently. The system essentially operates in the background once everything is in place, which makes it more efficient and effective for our needs. **What do you dislike about Adobe Marketo Engage?** I dislike Adobe Marketo Engage's user interface, which seems outdated and leads us to rely on Excel for more in-depth analysis. Additionally, the initial setup process was challenging, requiring time to understand the flow, set up the structure, build the right scoring, and sync with our CRM before achieving smooth operations. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to automate emails and manage leads, increasing sales efficiency. It replaces manual Excel tasks, aligns CRM, and organizes the sales pipeline efficiently. ### 14. Full Automation Potential, But Declining Support and Features **Rating:** 1.5/5.0 stars **Reviewed by:** Irfan Q. | Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Adobe Marketo Engage?** I appreciate that, with the right people in place, Adobe Marketo Engage allows me to automate almost everything possible in my tech stack. This capability facilitates effective engagement with both prospects and clients, making it a highly valuable tool for streamlining communications and workflows. The ability to automate such a wide range of activities helps in maintaining consistent and efficient interactions across various channels. **What do you dislike about Adobe Marketo Engage?** Since Adobe acquired Marketo, it seems like nothing substantial has been done to improve it. When new features are finally added, they appear to be half-baked, compromising the overall quality and utility of the product. The user interface remains outdated, diminishing user experience. The new email developer feature is broken, and instead of fully addressing the issues, there are mere recommendations for Band-Aid fixes. Additionally, the product no longer feels like the powerful tool it once was and seems to be in a state of decline. Furthermore, the initial setup process is notably challenging; it cannot be done independently without involving someone from marketing operations, IT, or a specialist partner. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to automate emails, track attribution, manage webinars, and nurture based on personas, reducing manual work. It helps identify the best channels via ROI analysis. ### 15. Intuitive Design and Automation, But Can Be Overwhelming **Rating:** 3.5/5.0 stars **Reviewed by:** gabriela c. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 01, 2026 **What do you like best about Adobe Marketo Engage?** I like that I can manage to automate my emails and campaigns. The email marketing features are a top notch compared to other CMRs I've used. Specially because it let me integrate our others accounts **What do you dislike about Adobe Marketo Engage?** I've also used Hubspot CRM and although sometimes the information can become too much, the display and design that offers feels more intuitive to me. In a way is easier to follow the subtasks' windows. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** As I mentioned the automation of our Emails -marketing- and managing its leads. I've talked with my peers and we agree that suits us better than Hubspot CRM. ### 16. Effortless Campaign Management and Powerful Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Jayram A. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Adobe Marketo Engage?** What I appreciate most about Marketo Engage is how it simplifies the management of complex campaigns. I really enjoy being able to design intricate customer journeys, launch them, and rely on the platform to carry them out just as intended. The smart list and segmentation capabilities are particularly impressive, making it easy to personalize experiences on a large scale. **What do you dislike about Adobe Marketo Engage?** Occasionally, large smart lists or segments with a lot of data can take some time to load. While this isn't a significant problem, it can be a bit inconvenient when working under tight deadlines, as even a brief delay can impact your workflow. Aside from this, the tool remains very stable and delivers strong performance overall. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo has been instrumental in addressing the challenges we faced with inconsistent and manual marketing workflows. Previously, tasks such as segmentation, follow-ups, and nurturing demanded a significant amount of repetitive effort. Now, with most of these processes automated, we not only save valuable time but also achieve greater accuracy in our targeting. This automation allows us to deliver more consistent customer journeys, which has led to noticeable improvements in engagement. ### 17. Adobe Marketo Engage, don't miss out! Best tool **Rating:** 5.0/5.0 stars **Reviewed by:** Rim B. | Social Listening Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Adobe Marketo Engage?** What i would like to add is that adobe marketo engage allow users to transform complex customer data into actionable insights by building sophisticated journeys, personalizing experiences and optimizing performance through detailed reporting. **What do you dislike about Adobe Marketo Engage?** The tool can enhance guidance. It is sometimes complex to use and can feel a bit overwhelming. I would suggest the platform to share more guidance and trainings or even simplify some functionalities to make it more user friendly and accessible for everyone. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage helps me to address several key challenges when it comes to reporting and data analytics. It helps me as a marketer to track the performance of my campaigns in real time and optimize marketing services to maximize ROI. ### 18. Powerful Automation and Seamless CRM Integration for Effortless Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Nijat I. | Full-stack Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2025 **What do you like best about Adobe Marketo Engage?** What​‍​‌‍​‍‌​‍​‌‍​‍‌ I like the most about Marketo Engage is that it offers a lot of power in automation of marketing tasks but at the same time, it does not complicate the process too much. Essentially, I am able to create campaigns, define triggers, and handle customer journeys in a pictorial manner which is very logical. There are also a lot of segmentation options available which means that it is very easy to target the right audience without generating heaps of lists that are difficult to manage. additionally, I find that the analytics are sufficient to reveal the good and the bad of the executed actions. So as not to endanger the entire campaign, the platform allows for emailing different versions of a message thereby giving me the freedom to test new ideas. Additionally, if the setting of a workflow is the only thing that you need to be concerned with and once it is done correctly, then it will continue to function in the background without requiring much manual work. In addition, it is well integrated with our CRM, which ensures that everything is kept in proper synchronization. In brief, it facilitates the execution of marketing activities in a well-organized and dependable ​‍​‌‍​‍‌​‍​‌‍​‍‌manner. **What do you dislike about Adobe Marketo Engage?** Marketo​‍​‌‍​‍‌​‍​‌‍​‍‌ is a platform that sometimes makes me quite irritated when I feel that certain parts of the interface are somewhat old-fashioned and not very intuitive. There are moments when it is necessary to perform an excessive number of clicks in order to locate basic settings or modify workflows that are already existing. The difficulty level to master it is quite high for sure, particularly for newcomers who have never worked with marketing automation tools. Although there is some documentation, not all things are clearly explained, so I occasionally need to consult online forums. Also, the email builder seems to be less advanced compared with other instruments, and there are times when the formatting changes in a way that you do not expect. Reporting has a lot of capabilities, but it can be quite difficult and time-consuming to set up custom dashboards or metrics. Moreover, if something is not working, for example, a trigger that is not firing correctly, it is not always straightforward understanding the reason behind it. These problems do not make me stop using the platform, but they certainly do slow down the process ​‍​‌‍​‍‌​‍​‌‍​‍‌sometimes. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo​‍​‌‍​‍‌​‍​‌‍​‍‌ enables me to automate many of the repetitive marketing tasks that would manually consume a whole day of my time. It manages all customer interactions in such a way that leads do not get lost, and opportunities are not missed. Besides that, the platform is also assisting us in running more consistent campaigns since everything is carried out according to the same rules and timings. Yet another advantage is the capability to assign scores to leads based on their activities, thus giving the sales team a glance at the people they should focus on. Moreover, in case of different campaign ideas, I am able to test them rapidly and see the results with Marketo. Our onboarding has been elevated through the use of Marketo in sending the right messages at the right time automatically. The analytics provide us with a deep understanding of how each segment responds so that we can continuously improve our communication. In essence, it has transformed our marketing into a more reliable, efficient, and scaling-friendly process as the team is getting ​‍​‌‍​‍‌​‍​‌‍​‍‌bigger. ### 19. Powerful Automation and Workflow Management for Better Team Coordination **Rating:** 4.0/5.0 stars **Reviewed by:** Hafiz Arsalan A. | Process Automation Engineer, Integrated Solutions | Avery Dennison Smartrac , Apparel & Fashion, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Adobe Marketo Engage?** Best part is the automation capability and workflow management. It helps improve our coordination between commericial, slaes and customer engagement activities quite effciently. **What do you dislike about Adobe Marketo Engage?** some workflows and configurations can feel comlex and time consuming. Also user interface and troubleshooting could be more easy and simplified for more faster operations. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helps us automate marketing and commercial processes. It also improves customer communication tracking and supports better coordination between teams. ### 20. Versatile Features, Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Katie B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Adobe Marketo Engage?** I like the many capabilities of Adobe Marketo Engage. I find the options to create really specific workflows particularly beneficial, as they help me create niche audiences. **What do you dislike about Adobe Marketo Engage?** I found the old email creation tool clunky, and we never got back into the new tool because we created workflows around it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage helps me track registrations and manage engagement effectively. I like its many capabilities, especially the options to create specific workflows, which assist in developing niche audiences. ### 21. Effortless Campaign Management with Powerful, User-Friendly Features **Rating:** 4.0/5.0 stars **Reviewed by:** Sree K. | Software Engineer II in Test, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Adobe Marketo Engage?** What I appreciate most about this tool is how effortlessly it allows me to run and monitor marketing campaigns, thanks to its user-friendly interface and the convenient drag-and-drop email builder. Setting up automated workflows is simple, enabling me to quickly tailor outreach and follow-ups based on customer behavior. I rely on it frequently because it saves me time and helps me stay organized, even when managing several campaigns simultaneously. The tool offers an impressive array of features, covering everything from lead management to reporting, and integration with other software is generally seamless. Customer support has been reliable whenever I’ve needed assistance or had questions, and the onboarding process was smooth, making it easy to get up and running. Having all the necessary tools for managing leads, emails, and analytics in one place has made my work more efficient and allowed me to achieve better outcomes for our team. **What do you dislike about Adobe Marketo Engage?** One aspect I find challenging with this tool is that some of the reporting features and analytics require a bit of an adjustment period, particularly when I’m trying to explore more advanced metrics. Initially, it can feel somewhat overwhelming, and I often have to spend extra time figuring out how to extract the specific data I need. Additionally, making adjustments to templates or setting up complex workflows tends to demand more technical expertise than I anticipated. At times, I’ve experienced delays when syncing data or integrating with certain third-party platforms, which can be frustrating if I’m working under tight deadlines. While support is generally helpful, there have been occasions when troubleshooting took longer than I would have liked. Overall, the tool meets my needs, but there are times when I wish it were easier to navigate or offered a bit more flexibility. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This tool has made it much easier for me to automate and organize all our marketing activities, eliminating the need to manage everything manually or worry about missing steps in a campaign. Setting up workflows is straightforward, allowing me to send relevant emails, track leads, and manage customer data all in one place. This has saved a significant amount of time and ensures consistency, even when we’re running several campaigns at once. It’s also improved my collaboration with the sales team, as we can quickly share insights and customer information. With all the account data and tracking features integrated, analyzing our performance and making real-time adjustments is much simpler. The greatest advantage has been streamlining teamwork and ensuring our messaging reaches the right audience, resulting in stronger engagement and better overall outcomes. ### 22. Organized Assets but UI Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Keval S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Adobe Marketo Engage?** I like that Adobe Marketo Engage has organized assets, making it easier to manage my marketing resources. I also enjoy the variety of marketing programs it offers, which allows me flexibility in handling different campaigns. The initial setup was relatively easy, which was a pleasant surprise. **What do you dislike about Adobe Marketo Engage?** The user interface is not easy to follow and there are performance improvements needed. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to set up email campaigns and send emails, acting as a marketing database. ### 23. Effortless Workflow Automation with Clear Lead Journey Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Vandit C. | Marketing Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Adobe Marketo Engage?** The major advantage is the ease of implementing workflows and monitoring the lead journeys. Helps to automate freely and personalize campaigns easily. **What do you dislike about Adobe Marketo Engage?** The learning curve is definitely steep and also the reporting and analysis part often times feels a bit rigid unless customized. So for new users it takes a while to get a hang of it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Primarily, it helps in nurturing and engaging the leads conveniently. The lead management process is streamlined, which improves consistency and quality across campaigns. ### 24. Simple Sync, Needs Better Queue Visibility **Rating:** 3.5/5.0 stars **Reviewed by:** shravan t. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adobe Marketo Engage?** I like Adobe Marketo Engage for its simple sync and easy-to-use application, which makes managing marketing campaigns easier. **What do you dislike about Adobe Marketo Engage?** Unable to see sync backlog queue. If I sync contacts from CRM, I need to check if it is in the queue or not, but I'm unable to see it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for simply syncing data from CRM and sending marketing emails based on preferences, and I appreciate its simple sync and ease of use. ### 25. Powerful Analytics, Needs UI Refresh **Rating:** 4.0/5.0 stars **Reviewed by:** Anil D. | Marketo Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adobe Marketo Engage?** I like the analytics offered by Adobe Marketo Engage. I also find the Munchkin tracking feature very useful as it tracks every aspect of a user's behavior on the website, which helps in identifying user needs. **What do you dislike about Adobe Marketo Engage?** Marketo's UI feels a bit old compared to Hubspot and SFMC **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for lead management and go-to-market strategies. I like the analytics and Munchkin tool that tracks user behavior on the website, helping identify user needs. ### 26. Stable Integration, Complex Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Kaden C. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Adobe Marketo Engage?** I appreciate that Adobe Marketo Engage is fairly stable as a product, providing a reliable foundation for my marketing activities. Additionally, I love how effortlessly it integrates with Salesforce. This seamless connection is invaluable to my team because it allows us to connect directly to the account, lead object, and content of the contact object, equipping us with all the necessary components to effectively market to our audience. This level of integration streamlines our processes and ensures that we have access to rich information and insights, which are critical for our strategic marketing efforts. **What do you dislike about Adobe Marketo Engage?** Managing processes after the MQL stage is challenging. Integrating product data into the platform is particularly difficult. This makes Adobe Marketo Engage less effective for product-led growth strategies, despite its strengths in demand generation. Additionally, as an enterprise software, initial setup can be time-consuming and requires significant experience with Salesforce and an understanding of its fields. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for lead routing and scoring, solving the need to direct leads to the correct sales team, and for sending email communications to market and create demand. ### 27. Efficient Campaign Tracking with Salesforce Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Vy N. | Salesforce Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Adobe Marketo Engage?** I like that Adobe Marketo Engage sends emails and tracks campaigns. I appreciate the native connection with Salesforce because it means we don’t have to set up a custom connection between Salesforce and Marketo. **What do you dislike about Adobe Marketo Engage?** The native connection can only be linked to 1 Salesforce instance at a time. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage sends emails and tracks campaigns, and its native connection with Salesforce means we don't have to set up a custom connection. ### 28. Nice Product!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Ravindra M. | Post graduate engineer trainee, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Adobe Marketo Engage?** ActiveCampaign are popular alternatives to Adobe Marketo for everyday users seeking simpler marketing automation tools. These platforms offer email campaigns, lead tracking, and basic workflows without Marketo's enterprise complexity or high costs. **What do you dislike about Adobe Marketo Engage?** Modernize the user interface with intuitive navigation and fewer clicks for common tasks like campaign setup. Recent updates like the Modern UX help, but broader rollout is needed for everyday workflows. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage can improve in data management, reporting, user experience, integration, and pricing transparency to better serve marketers and enhance overall platform effectiveness and user satisfaction ### 29. Effortless Integration, Occasionally Slow Load **Rating:** 4.5/5.0 stars **Reviewed by:** Gabrielle D. | Marketing Automation Program SME **Reviewed Date:** April 21, 2026 **What do you like best about Adobe Marketo Engage?** I like that Adobe Marketo Engage is pretty intuitive and easy to navigate. I also appreciate that Marketo integrates with a lot of other suppliers, which makes execution a lot easier for us. **What do you dislike about Adobe Marketo Engage?** Sometimes the load time can be slow. It's not all the time, happens sporadically. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for nurturing clients, promoting outbound activities, and demand generation. It's intuitive and integrates with many suppliers, which makes execution easier. ### 30. Seamless Integrations and Powerful Customization **Rating:** 4.0/5.0 stars **Reviewed by:** Tiffany L. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adobe Marketo Engage?** Integrations are seamless and I really like the personalization and customization capabilities. Also, the use of AI has really come in handy and has improved efficiency. **What do you dislike about Adobe Marketo Engage?** It’s not quite as intuitive as I think it could be and it took a while for me to master. It’s not a great tool for beginners because of the learning curve. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It has really cleaned up our database so our data isn’t as fragmented as it once was. Also, having the ability to share data with Salesforce has had a big impact. ### 31. Efficient Email Campaigns, Needs Better Sync Support **Rating:** 3.5/5.0 stars **Reviewed by:** Coral W. | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adobe Marketo Engage?** I like that I can send out emails to clients and prospects, and it syncs to other major platforms. **What do you dislike about Adobe Marketo Engage?** Too many sync errors when bulk uploading lists to Marketo to CRM. Creating a better support model and training for users could be improved. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to reach clients and prospects through emails and creating nurtures. I like that I can send out emails, and it syncs with major platforms. ### 32. Powerful Marketing Automation with Robust Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Mohanbabu S. | Product Manager **Reviewed Date:** December 14, 2025 **What do you like best about Adobe Marketo Engage?** I really appreciate Adobe Marketo Engage's powerful automation capabilities and flexibility. The platform makes it easy for me to create personalized, multi-channel campaigns that resonate with our audience. I find its lead scoring and nurturing features incredibly effective, and the detailed analytics offer actionable insights to optimize our strategies. The seamless integration with other tools ensures a smooth workflow. **What do you dislike about Adobe Marketo Engage?** The initial setup of Adobe Marketo Engage was somewhat complex and required a good amount of time and technical expertise. Configuring integrations, setting up workflows, and customizing the platform to fit our needs took effort, especially for a team new to the system. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage streamlines lead management, automates personalized campaigns, and provides actionable insights with analytics. It solves manual marketing challenges, boosts lead conversion, and enhances customer engagement, driving better ROI. ### 33. Streamlined Lead Management Despite Setup Hurdles **Rating:** 3.5/5.0 stars **Reviewed by:** Diane G. | Senior Manager, Global Digital Marketing and Events, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Adobe Marketo Engage?** I like that once you know how to use Adobe Marketo Engage, it is relatively easy to use. It allows us to effectively work our leads from SFDC. **What do you dislike about Adobe Marketo Engage?** I found the webpage and email templates to be problematic. The initial setup was also not easy. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage allows us to effectively work our leads from Salesforce, and once you know how to use it, it's relatively easy. ### 34. Great Features and Integration, But Costly for Small Businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Tufail A. | Assistant Manager SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Adobe Marketo Engage?** The user-friendly interface stands out to me. I especially appreciate the dashboard, reporting features, and other tools that help measure the performance of each campaign. Another advantage is how easily it integrates with major CRMs such as Salesforce. **What do you dislike about Adobe Marketo Engage?** The cost of this product is quite high for small businesses, especially when considering licensing, implementation, and ongoing maintenance, which all seem to be on the expensive side. Additionally, managing the database can be somewhat time-consuming. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** As an email marketer, I have found Adobe Marketo to be extremely beneficial. It allows me to create automated workflows and campaigns, enabling my campaigns to run around the clock without the need for constant manual intervention. Additionally, it has made it much easier to deliver the right message to the right person at the right time, which can be quite challenging when managing everything manually. ### 35. Powerful Nurturing with User-Friendly Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Shubham A. | Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Adobe Marketo Engage?** I use Adobe Marketo Engage for email sends and nurturing leads for IT Marketing. I like that it supports email sends in bulk and provides nice reporting and tracking features. I also find it has fewer issues, and the user interface is friendly. The nurture streams, personalization, and AI features help in attracting leads and increasing clicks, opens, and engagement. **What do you dislike about Adobe Marketo Engage?** I find the Streams and Revenue Cycle Model not working as well as they could be. They need to be more simplified and the nurture streams should have more capabilities. Also, the initial setup was a tedious task. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for email sends in bulk with nice reporting and tracking. It helps in nurturing leads, attracting them with personalization, AI features, and increases clicks/opens/engagement. ### 36. Easy Email Automation, Personalization, and Insightful Score Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** seenu s. | HR Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adobe Marketo Engage?** Automation of emails, personalization and integrating with the systems is easy, as a customer we are able to track the scores and provide deep insights **What do you dislike about Adobe Marketo Engage?** new users finds it difficult to learn complex things, the cost is very expensive, integration may be difficult to non adobe products, slight performance issues **What problems is Adobe Marketo Engage solving and how is that benefiting you?** customers who interact over social networks, this software keeps the automation alive and generate leads effectively. It also provides insights towards the revenue and ad campaigns. ### 37. Powerful Granular Journey Building, But Email/Page Drag-and-Drop Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Adobe Marketo Engage?** Allows very granular details to be implemented when designing marketing programs/campaigns. For a team with strategic marketing, being able to adjust every detail of their journey is powerful. **What do you dislike about Adobe Marketo Engage?** Drag and drop functionality for building emails and pages is lacking. At times, can be overwhelming with the granularity for a new user or user with limited html/css coding experience. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Allows us to deliver high quality e-mails and pages to convert prospective students. Allows for creation of nurture campaigns that will guide prospective students down a journey based on specified criteria. Connects well with 3rd party platforms (i.e. Salesforce, Knak) to add additional services. ### 38. Effortless CRM Integration, Needs Better Data Enrichment **Rating:** 3.5/5.0 stars **Reviewed by:** sunil y. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adobe Marketo Engage?** I use Adobe Marketo Engage for marketing automation and lead management processes, and I find it very easy to integrate with large-scale CRMs. I like the easy targeting and integrations with CRMs, especially the real-time targeting to data from CRMs. The initial setup was also very easy. **What do you dislike about Adobe Marketo Engage?** Sometimes data enrichments. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage helps with lead management and offers easy targeting with real-time CRM integration. ### 39. Versatile Marketing Tool with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Shannon K. | Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Adobe Marketo Engage?** I like that Adobe Marketo Engage is customizable. It allows me to personalize the buyer journey based on persona and stage and offers seamless integrations with other software. **What do you dislike about Adobe Marketo Engage?** I think the user interface could be improved, and I wish there was more agentic AI involved. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for lead scoring, form fills, nurture programs, and event follow-up. ### 40. Helpfull for customer nurturing by Customer Success Department **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Adobe Marketo Engage?** If internal departments are well coordinated, it becomes possible to control situations where multiple departments send excessive emails to the same recipient. However, this requires establishing an operational framework that clearly defines the responsible department and individuals who configure and manage these settings. **What do you dislike about Adobe Marketo Engage?** It is difficult to integrate email recipient information from the internal CRM into the email system. In many cases, this is due to issues in how data is structured on the CRM side, but it would be preferable if the integration process could be made much simpler. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** To build a system for constant communications with customers, Marketo Engage is very useful. ### 41. Effective Lead Management with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** asad j. | Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Adobe Marketo Engage?** I like Adobe Marketo Engage's capability to develop programs based on a brief and to experiment. The TAM feature is also great as it's a 1 on 1 match with our CRM. Additionally, the initial setup was easy. **What do you dislike about Adobe Marketo Engage?** the analytics **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage identifies lead flow and maps lead activity based on interactions, helping with program building and lead management. ### 42. Great Experience All Around **Rating:** 5.0/5.0 stars **Reviewed by:** Mason K. | BDR, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Adobe Marketo Engage?** Everything about it. Its incredibly smart and super helpful. i couldnt have anything be changed about it for me to be less happy with the product im very thankful for it. **What do you dislike about Adobe Marketo Engage?** I dont dislike anything. marketo is smart and is so useful throughout my day to day. it really has been a game changer for me in my work day and tasks i need to complete. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It is solving who i need to reach out to. it takes into account this like web activity, email clicks, and last interesting moments which help me prioritize who i need to get in touch with, ### 43. Great Campaign Tools, But Data Limitations and Outdated UI Hold It Back **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Adobe Marketo Engage?** Great for campaign management. Easy to build out campaign and activate at the end user level. New email editor makes it easy to design emails and integrate with assets. **What do you dislike about Adobe Marketo Engage?** Limitations with data. Marketo database is flat and makes it hard to have 1 to many data inputs. API documentation is lacking and makes development hard at times. UI is old and outdates **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We sent out email campaigns. We have batch and trigger based email journeys. We have multiple data integrations for segmentation. We also have forms on our website to create leads and sync to CRM. ### 44. Great for Multichannel Campaigns, But Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Saurav S. | Coach - Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Adobe Marketo Engage?** Adobe marketing engage a good central place to power full customer journey. Help plan, execute, and measure mnichannel campaign, emails and nurture workflows **What do you dislike about Adobe Marketo Engage?** steep learning curve for beginners and even practioners expensive as compared to other market tools not user friendly interface , quite complex to use **What problems is Adobe Marketo Engage solving and how is that benefiting you?** A complete platform engineered to power entire customer journey, this solution allowsseamlessly plan, execute, and measure every omnichannel campaign—from high-volume batch emails and sophisticated automated nurture programs to advanced, multi-step engagement flows which helps in automated warm email campaigns ### 45. Intuitive Platform with Strong Integration, But Limited Data Use **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adobe Marketo Engage?** I find Adobe Marketo Engage intuitive to use, which makes it easier for me to navigate and perform tasks. The integration capabilities are also a big plus because they align well with other systems we have, allowing seamless data sharing and communication. **What do you dislike about Adobe Marketo Engage?** It’s very finite. Our audience doesn’t fall into normal use cases, so we have limitations on data. There are nuances that Marketo doesn’t currently support **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for B2B digital automation, solving one-to-many distribution and segmentation issues. It integrates with our CRM for seamless data sharing, aligning with other systems. ### 46. Robust Yet Complex Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Andreana A. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is a robust tool that connects well to Salesforce and Snowflake. It helps us send mass template emails and personalize messaging. The initial setup was fairly easy. **What do you dislike about Adobe Marketo Engage?** It's a bit complex and customer objects are difficult. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for email marketing automation, helping us send mass template emails and personalize messaging. ### 47. Robust Marketing Automation Platform with Excellent Integration Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Vikash Y. | Senior Marketo Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Adobe Marketo Engage?** Marketo Engage is extremely flexible and powerful with the great interface, especially when it comes to building complex nurturing flows and segmentation logic. The integration with Salesforce is seamless, and I love the ability to personalize campaigns based on behavioral and demographic data. Its tokenization and modular asset capabilities save tons of time when working across multiple campaigns. Furthermore, the Customer support is excellent with their turn around times for issue raised. **What do you dislike about Adobe Marketo Engage?** The reporting capabilities is very limited and lacks the advanced customization that can help in-depth analysis for campaigns that can help me to streamline the next campaigns with the marketing team. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We're using Marketo for full-funnel lead management—from acquisition to nurture to conversion. It’s helped us implement scalable lead scoring models, behavioral tracking, and triggered workflows that ensure leads are routed appropriately and followed up in a timely manner. It has also improved our lead-to-revenue tracking thanks to its Salesforce sync. ### 48. Efficient Automation and Integration Tool with a Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Shubham Y. **Reviewed Date:** December 09, 2025 **What do you like best about Adobe Marketo Engage?** I like that Adobe Marketo Engage helps me automate repetitive marketing tasks like emailing and follow-ups. It saves time, keeps follow-ups consistent, and allows leads to get personalized without manual effort. Also, I've found the initial setup to be quite easy, though it did require some expert help to reduce hassle. **What do you dislike about Adobe Marketo Engage?** I think the learning curve for Adobe Marketo Engage could be improved, and setting up customized workflows can be a bit challenging. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to automate lead nurturing, manage marketing campaigns, and send targeted email campaigns. It tracks bounce rates and open rates, saving time by automating repetitive tasks like emailing and follow-ups, ensuring personalized and consistent communication. It integrates with CRM and web analytics to streamline campaigns. ### 49. Automated Efficiency with Room for UI Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Jackie C. | Sales Catering Coordinator **Reviewed Date:** November 20, 2025 **What do you like best about Adobe Marketo Engage?** I find Adobe Marketo Engage incredibly beneficial for managing lead follow-ups, primarily due to its automated reminders. The reminders ensure that I never forget to follow up on leads, which is crucial for maintaining productive and successful client relationships. Additionally, I appreciate that the system is fully automated, which saves me a significant amount of time and effort, allowing me to focus on other essential tasks. The initial setup was intuitive, making it easy to integrate into my workflow quickly. Overall, the features of Adobe Marketo Engage contribute significantly to the efficiency and effectiveness of my lead management process. **What do you dislike about Adobe Marketo Engage?** I dislike that the user interface of Adobe Marketo Engage feels outdated. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage for lead follow-ups, benefiting from its automated reminders to ensure I don't forget important tasks. ### 50. Everything for B2C marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Tahir K. | Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Adobe Marketo Engage?** Campaign automation is one of the best things that i recently used alot and like the insights driven by this. Also multi-channel buyer journeys, nurture leads, and sync with sales to drive predictable revenue growth through features like email, landing pages, campaign automation, and CRM integration. **What do you dislike about Adobe Marketo Engage?** More tutorials and ease integration with salesforce specially. Tools for authoring emails, landing pages, and webinar summaries, plus AI-powered chat for booking meetings. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I had to use multiple different types of platforms like different platforms for forms, landing pages, then another for email, another for integration. Here i get everything at one place. ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-06-03+17%3A26%3A02+-0500&secure%5Bsession_id%5D=7957aa7a-f8ea-42fc-b65b-9631d8e3c895&secure%5Btoken%5D=3a8e8aeb5fdc363b814814fba43d7e6523cf4069cfb32ede675abe8e6032b33c&format=llm_user) ## Adobe Marketo Engage Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Apigee API Management](https://www.g2.com/products/apigee-api-management/reviews) - [AWS Analytics](https://www.g2.com/products/aws-analytics/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [Kaltura Video Cloud](https://www.g2.com/products/kaltura-video-cloud/reviews) - [Knak](https://www.g2.com/products/knak/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [ON24](https://www.g2.com/products/on24/reviews) - [Qualified](https://www.g2.com/products/qualified/reviews) - [RainFocus](https://www.g2.com/products/rainfocus/reviews) - [RESTful JSON API](https://www.g2.com/products/restful-json-api/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Splash](https://www.g2.com/products/splash/reviews) - [Superset](https://www.g2.com/products/superset/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Wistia](https://www.g2.com/products/wistia/reviews) - [Workato](https://www.g2.com/products/workato/reviews) - [X](https://www.g2.com/products/x/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Adobe Marketo Engage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Storage **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Contacts** - Personalization - Information Locater - Record Prospect Data **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Generative AI** - AI Text Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Adobe Marketo Engage Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,613 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,114 reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - 4.3/5.0 (3,496 reviews)