--- title: Adobe Marketo Engage Reviews meta_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3135 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 3135 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,135 ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons **What users like:** - Users appreciate the **ease of use** in Adobe Marketo Engage for automating and personalizing complex marketing campaigns. (192 reviews) - Users value Adobe Marketo Engage for its ability to **automate extensive workflows** , enhancing engagement and efficiency across channels. (185 reviews) - Users appreciate the **seamless integrations and advanced personalization** in Adobe Marketo Engage for effective marketing campaigns. (142 reviews) - Users value the **strong integration capabilities** of Adobe Marketo Engage, enhancing efficiency by connecting seamlessly with other tools. (129 reviews) - Users value the **advanced marketing automation** features of Adobe Marketo Engage, enhancing campaign complexity and personalization effectively. (119 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (101 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **learning curve challenging** , noting complexity in campaigns and the need for improved user-friendliness. (176 reviews) - Users find a **steep learning curve** in Adobe Marketo Engage, requiring time and technical expertise for effective use. (135 reviews) - Users find Adobe Marketo Engage to be **not intuitive** , making navigation challenging for those unfamiliar with such tools. (108 reviews) - Users struggle with the **complexity of campaign management** , finding it challenging to navigate and utilize the platform effectively. (99 reviews) - Users find Adobe Marketo Engage's pricing to be **extremely high** , particularly in comparison to other marketing automation platforms. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. Adobe Marketing Engage is Amazing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** As a professional user of Adobe Marketo is best with Lead management, Marketing automation, lead scoring, marketing calendar, customer engagement, CRM integration, multichannel marketing and a lot features provided. **What do you dislike about Adobe Marketo Engage?** Honestly as a customer ans user of Adobe Marketo I can say something with complexity of learning curves, Cost and addition effort in integration. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I was looking for customer management as well as marketing tool along with the easy integration on my marketing website and I found Adobe Marketo Engage is benefiting for me to manage accounts, marketing guide and customer relationship. ### 2. Best option there is for Marketing Tasks automation **Rating:** 4.5/5.0 stars **Reviewed by:** Suraj K. | Senior Financial Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is very easy tu use. Integration to the business in any organisation is also super easy **What do you dislike about Adobe Marketo Engage?** Customer support for its user could be little better **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage streamlines the marketing tasks by automating them and creating workflows which helps in growing faster ### 3. Marketo for Email Marketing and Lead Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Kylie P. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Adobe Marketo Engage?** I like the fact that I can build out all of my campaigns for various purposes and pull specific reports based on what I need. I have used a few different platforms and feel that Marketo has been great for B2B. **What do you dislike about Adobe Marketo Engage?** I don't love the interface. Marketo has slowly been making updates but some features are slightly outdated. I also don't like how the custom field management is set-up. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo has solved the problem of us wanting to send multi-tiered nurture campaigns and build out a more robust email program. It's allowed us to expand our email marketing program. ### 4. A reliable marketing tool! **Rating:** 3.5/5.0 stars **Reviewed by:** Gautami S. | Cloud Services & Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Adobe Marketo Engage?** I've recently started using Marketo to coordinate with the sales team in my organization. Upsides would include - being easy to set up, doesn't lag as much as other Adobe tools, and having a fair amount of functionalities that don't take long to understand and implement. My favorite is the Sensei GenAI, which makes customizing a chatbot reasonably simple. **What do you dislike about Adobe Marketo Engage?** Few downsides - Its complex UI can be overwhelming for a first-time user, and support and documentation could be better than the one prevalent. The rest of the features are decent. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The lead management system, filtering sales traffic and planning multiple marketing strategies makes it easy to use and efficient. My tenure using Marketo has been short, but I haven't faced any technical issues. ### 5. A Game Changer for Our Marketing Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Dhanashree K. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Adobe Marketo Engage?** I love that its very user-friendly and robust. I have almost used it every day in my previous organisation. **What do you dislike about Adobe Marketo Engage?** The dashboards can be worked upon to beautify the look and feel. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Being able too automate campiagn is a game changer for us as it saves on a lot of our time and efforts ### 6. Amazing Adobe Marketo **Rating:** 5.0/5.0 stars **Reviewed by:** Shivpujan M. | Electrical Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Adobe Marketo Engage?** It is very easy to implement, easy to use. And good customer support. **What do you dislike about Adobe Marketo Engage?** There is nothing to dislike in Adobe Marketo. I really like it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It engage in almost every problem.it helps me to find the specific area to use for Marketing. ### 7. Good, but confused **Rating:** 4.5/5.0 stars **Reviewed by:** Wanrley A. | Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Adobe Marketo Engage?** Design studio and automatizations, we can do praticaly everything **What do you dislike about Adobe Marketo Engage?** information about features and programm language used **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Data management and Email automatizations Data sync AD network ### 8. Marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** AAYUSH M. | PGET, Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Adobe Marketo Engage?** Best toolfor market analysis, as i am in product development company helnce most useful for deciding future roll **What do you dislike about Adobe Marketo Engage?** Most features are paid, hence not freely available and thus customer can't able to know the performance of the too **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Creating excellent presentation for company meeting ### 9. "Versatile and Powerful Marketing Tool" **Rating:** 5.0/5.0 stars **Reviewed by:** Mukesh K. | Analyst – Email Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Adobe Marketo Engage?** It's a one-stop destination for modern-day marketers providing multitouch marketing, CRM integrations and excellent reporting with simple user interface resulting in the best lead management. **What do you dislike about Adobe Marketo Engage?** It's a powerful tool, so it is very premium and doesn't provide a newbie with an open-source platform for practice. Its documentation is a little bit messy, and all in one go. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** My working activities involved list pull, list upload, Building & execution of campaign components like Batch Campaigns, A/B Test Programs, Webinars, Forms, Landing Pages, Registration Pages, Direct Emails and Email Auto- Responders/Triggers, Newsletters in Marketo, Working on dynamic content, On-demand demos, and Segmentations. Working on the person source tracking and lead scoring. Prepare various types of reports in Marketo to measure the data/result. ### 10. good for maximize marketing results **Rating:** 5.0/5.0 stars **Reviewed by:** Nand gopal S. | civil construction, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Adobe Marketo Engage?** allows tracking of current data and analyze customer insights, allow cross channel marketing, very easy to use. **What do you dislike about Adobe Marketo Engage?** License cost and additional cost is the major drawback of this software, not preferable by small scale industry. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** tracking of data ### 11. A seamless blend of Marketing excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2023 **What do you like best about Adobe Marketo Engage?** It's user-friendly interface, ensuring ease of use and quick implementation. The robust support services and seamless integration capabilities contribute to its effectiveness in driving marketing strategies consistently **What do you dislike about Adobe Marketo Engage?** Initial learning curve might be a challenge for new users and complexity of advanced features required deep understanding. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Provide customisation option to meet the specific needs of the industry and seamless integration creating a cohesive marketing technology ecosystem which allows more streamlined workflow ### 12. Adobe Marketo Engage: A Comprehensive Marketing Automation Platform for Businesses of All Sizes. **Rating:** 4.0/5.0 stars **Reviewed by:** Yash S. | Project coordinator & Business Analyst , Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Adobe Marketo Engage?** Powerful and comprehensive marketing automation capabilities. Easy to use and navigate. Excellent customer support **What do you dislike about Adobe Marketo Engage?** Can be expensive. Can be complex to learn. Some users have reported issues with integration with other systems. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Streamlining marketing operations. Personalizing the customer experience. Measuring results ### 13. Best Marketing Automation Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketing Engage has an exquisite UI and navigation and is really easy to run a campaign or pull out a report **What do you dislike about Adobe Marketo Engage?** May be the pricing is little on higher side as compared to other competitors **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe helps you automate your marketing through onnichannel approaches with a simple campaign setup and also have a deep dive into data analytics. This has helped me with creating different segmentations and reach out to right customer with right messaging ultimately increasing the bottom funnel conversions and generating revenues. ### 14. Good Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Dhinesh Kumar S. | Senior Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** helping day to day life and saving the time. Good customer support. **What do you dislike about Adobe Marketo Engage?** Voice Traning. should be more some times words can be mistaken . ease of implementation should more improve **What problems is Adobe Marketo Engage solving and how is that benefiting you?** it improve my progress over my project. ### 15. Best Experience Ever **Rating:** 5.0/5.0 stars **Reviewed by:** Sameer P. | Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** It helped me throughout my studies as well as in my professional career. Good customer support, ease of implementation. **What do you dislike about Adobe Marketo Engage?** Sometimes it takes a particular keywords for searching any content. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helped me to ideate about my research articles. ### 16. Experience the power of easy-to-use interface, powerful analytics, and reliable software! **Rating:** 4.5/5.0 stars **Reviewed by:** Namrata J. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Adobe Marketo Engage?** With Seamless & Robust Adobe Marketo Engage products now no more tiredness of manually managing the marketing automation flows. The integrated solution allows to easily manage and optimize the marketing automation flows in one single platform. With an easy-to-use interface, powerful analytics, and reliable performance, one can unlock the potential of marketing automation and take the business to the next level. Try it today and experience the power of Seamless & Robust! **What do you dislike about Adobe Marketo Engage?** Streamlining the data-importing process is a time-consuming task. And on that sometimes the software gives duplicate data it's more frustrating. If this is solved like we get accurate data then this software is excellent. Also, the UI can be made little more simple for better & ease of access. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Streamline the task easily like do not have to do it manually as it fully automates the process. This is the major thing that an agency requires if the task is on right track then we can deliver things on time and the result can also be measured easily for a better outcome later on. ### 17. better marketing Management product tool **Rating:** 5.0/5.0 stars **Reviewed by:** Nishra S. | Human Resources Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect **What do you dislike about Adobe Marketo Engage?** no dislike ut smetime hagning is issue for sme **What problems is Adobe Marketo Engage solving and how is that benefiting you?** selection problem ### 18. good product **Rating:** 5.0/5.0 stars **Reviewed by:** Udit S. | PGET, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** i like how effective and easy to use it is, another good thing is combination with other softwares. **What do you dislike about Adobe Marketo Engage?** i find nothing specific to dislike about the product. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** increase in operational speed and reduction in bottlenecks ### 19. Very Comprehensive yet simple **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Adobe Marketo Engage?** I like how marketo has everything sorted out for you. All the stuff we need to successfully execute a campaign is already in built **What do you dislike about Adobe Marketo Engage?** A lot of analytical data from marketo is not that comprehensive therefore various organisations use other tools along with marketo to track everything **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Keeping all marketing stuff organised ### 20. Great tool, lacking user experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Adobe Marketo Engage?** Able to streamline campaigns across regions both globally and locally, increase operational efficiency once you're comfortable with the tool **What do you dislike about Adobe Marketo Engage?** User experience, old look and feel, very glitchy **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Streamline global/local campaigns across borders. Operational excellence and trouble shooting. ### 21. Improving Customer Engagement with Adobe Marketo. **Rating:** 4.5/5.0 stars **Reviewed by:** Dr Yashesh s. | Dentist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** It's automation capabilities, lead generation, nurturing and scoring **What do you dislike about Adobe Marketo Engage?** some users have reported a low learning curve when getting started with Adobe Marketo Engage. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It automates recurring marketing tasks, saving time and energy. It also helps in creating engaging campaigns ### 22. Best tool for marketing!! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2023 **What do you like best about Adobe Marketo Engage?** The ability to offer all of the marketing tools in one place, managing Leads more efficiently, AI capabilities and the ability to personalize the tools and the emails according to the organization's needs. **What do you dislike about Adobe Marketo Engage?** It is a bit complex to understand at first due to the multiple features that it offers. But becomes pretty easy to use once the User gets a bit of hands-on experience. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** For us, the main issue was inefficient Lead Management, which the tool helped immensely in getting rid of. We had customers and higher management complaining about the deals not getting closed on time, mainly due to our system not being designed to handle multiple leads at one time. But with Adobe Marketo Engage we are able to handle multiple leads and that too much efficiently. The deals are now getting closed on time or before. ### 23. Amazing features **Rating:** 4.5/5.0 stars **Reviewed by:** Vishal S. | Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo engage is easy to use and having good AI interface. **What do you dislike about Adobe Marketo Engage?** Adds pop up frequently while using the software. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Help in understand and analyse market. ### 24. Good experience **Rating:** 5.0/5.0 stars **Reviewed by:** MUKESH R. | Deputy Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Adobe Marketo Engage?** Easy to use, time saving process for writing thesis,ease of implementation. Good customer support. **What do you dislike about Adobe Marketo Engage?** Somtime it is having grammetical mistake **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It provide me better result for Mt graduation level exam. ### 25. Marketo - a leading solution for Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2016 **What do you like best about Adobe Marketo Engage?** It's fairly simple and easy to use. The Sync between Marketo and SFDC is fairly painless, especially is you fully bi-directionally sync all fields and leads. The new email editor 2.0 catches Marketo up to most B2C email tools and makes building emails from modular templates a breeze. The simple interface and tree structure make troubleshooting and organizing easy. Tokens, Snippets and Segmentations are all awesome and well thought-out features. **What do you dislike about Adobe Marketo Engage?** Email deliverability is probably the biggest weakness. Out of the gates Marketo will put you in their basic IP range which isn't amazing and at some companies I have seen issues where emails don't even make it to the inboxes of their own employees. After 6 months you can go up to the preferred IP range, but that only helps marginally. A dedicated IP is the best but that comes at an extra cost. If you want to see how your emails look across a variety of clients or report on which email clients your leads use that also comes at an extra cost. You could also just buy Litmus or Email on Acid which are cheap. If you want to set-up complex nurture workflows Eloqua has the edge there. It's campaign canvas makes this process far easier than daisy chaining together smart campaigns in Marketo. The built in nurture engagement programs are very basic and can only execute emails on a linear basis. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I've used Marketo for: email marketing, list uploads, campaign management, campaign reporting, language segmented emails, data management, and Landing Pages. It has proven effective at these. ### 26. A lot of features available **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2023 **What do you like best about Adobe Marketo Engage?** Very robust, I can create email campaigns, nurturing programs, forms, landing pages within Makerto. Also have the ability to personalize content, create segmentations, snippets, etc. **What do you dislike about Adobe Marketo Engage?** On the expensive side compare to other marketing automation system. Also with the is many features, it's a steep learning curve. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Nurturing leads, automate a lot of processes. ### 27. A Versatile and Efficient Marketing Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2023 **What do you like best about Adobe Marketo Engage?** I appreciate Marketo's ease of use that largerly involves triggering campaigns and target the right audience. I appreciate the integrated behavioral triggers and API integrations as well. **What do you dislike about Adobe Marketo Engage?** CSS is primarlily on a table/form format which makes the content presentation almost repeitive and also easy to manipulate by others. The flexibility in the email editor is limited. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Targetting the right audience and integration with other platforms. ### 28. Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Dipak W. | Sr Business Development executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Adobe Marketo Engage?** It's completely helpfully, adobe marketo engage is really helpful **What do you dislike about Adobe Marketo Engage?** Nothing to deslike about the marketo engage **What problems is Adobe Marketo Engage solving and how is that benefiting you?** There are many problems that has been sloved after using marketo ### 29. Marketo Engage -- A great user friendly tool with some limitations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Adobe Marketo Engage?** Marketo is very user-friendly and easy to implement. It is easy to build complicated campaigns, programs and lists without hassle. Marketo directly integrates with many platforms, with easy field mapping and data flow. It's easy to build a robust lead scoring model and lead lifecycle model, create customized segments, lists of prospects, email personalization etc. **What do you dislike about Adobe Marketo Engage?** Two areas Marketo lacks are reporting and building customer journey. Basic Marketo reports include only Email performance and Email link performance. One needs to build numerous smart lists to get a report on trends, monthly performance, performance by campaign type, etc. Even with that, there is no capability to add this information to Dashboards. Customer journeys are hard to view except in the activity segment. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Our whole marketing automation is build on Marketo. Marketo helps us tag new leads, it carries our privacy worlflows, lead scoring workflow, lifecycle funnel, and ghelps us in executing our email marketing and nurturing strategy. ### 30. Mastering Digital Marketing: A Deep Dive into Adobe Marketo Engage" **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** Adobe has numerous products, including the Adobe Creative Cloud suite, which consists of programs like Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, and many others...easy to understand **What do you dislike about Adobe Marketo Engage?** Precision targeting..insightful analytics...lack of understanding at times **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With Marketo Engage's granular segmentation, crafting content for specific audience segments becomes second nature. This ensures that my words align perfectly with the readers' needs and preferences, amplifying engagement levels. ### 31. Boost your Marketing Journey with Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Adobe Marketo Engage?** Marketing Automation Rules & Configurations Targeting Options Landing Page Creations **What do you dislike about Adobe Marketo Engage?** Interface needs improvement Learning Curve is a bit more compared to traditional automation platforms **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Helping me to automate the various marketing journeys of my target market and giving me precise options to fulfill my marketing funnel. ### 32. It was great using adobe marketo engage **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Adobe Marketo Engage?** Its engagement is awesome, the ways are amazing, how they operate really make the product worth it, i am really impressed with how easy it is for use, I really enjoyed using it **What do you dislike about Adobe Marketo Engage?** Nothing, i dont find anything which was negative about it, I have really enjoyed using it, UI was really easy and user friendly, i would recommend it to friends **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It automated marketing and it helped with decreasing the manual efforts, it really helped with the day to day manual tasks and it helped with better reach, it was quite impressive ### 33. Good service **Rating:** 5.0/5.0 stars **Reviewed by:** Rajan P. | Admin Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Adobe Marketo Engage?** This service best rate and need to helpful **What do you dislike about Adobe Marketo Engage?** No any think else All services are there **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Good service for need ### 34. The product is ok the service is bad **Rating:** 0.0/5.0 stars **Reviewed by:** Tsachi A. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Adobe Marketo Engage?** It has almost everything you will ever need but you will probably need an expert or a developer to do it for you nothing in it is intuitive. When you'll need help - forget about it, they will not be there for you **What do you dislike about Adobe Marketo Engage?** Customer service or customer success is basically none existence. You will need to use the community, Google, friends, experts and never will get answers from them directly. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo has the ability to do anything you dream of in marketing automation but you will have to work for it and most of the time you will need external tools to help you achieve it. ### 35. great possibilities for automation and filters. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Supermarkets | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Adobe Marketo Engage?** The possibilities to analyze, filter, and automate the campaigns **What do you dislike about Adobe Marketo Engage?** The report section sometimes does not work correctly. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Specific communication for a base, the possibility of using filters in different situations in triggers and automations. ### 36. So easy and convenient **Rating:** 5.0/5.0 stars **Reviewed by:** Jasmine S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Adobe Marketo Engage?** I love the fact that it's so easy and convenient to navigate. Having an assisted dialogue makes conversations go a lot smoother and I've never experienced anything like it. **What do you dislike about Adobe Marketo Engage?** The only thing I didn't find extremely helpful was the web personalization. I feel like it made navigating my site a little more difficult than it needed to be but once I figured it out, it was easier to work with. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It is helping me so much with marketing techniques. It shows ways to best implement your marketing needs in the most successful way possible. My business performance has increased a lot since utilizing the program. ### 37. A guiding light in marketing technology for your business. **Rating:** 5.0/5.0 stars **Reviewed by:** Aarava K. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Adobe Marketo Engage?** I like it's flexibility. I like how it aids organizations with insights on their businesses usage and needs. I like that it has many extensions to choose from. **What do you dislike about Adobe Marketo Engage?** No discords at all. I love it's tools that allows teams of co worker's in organization to be unified and share information through tags easily and get their job done well. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It has helped our organization and our teams to stay organized with which platforms you need and how to utilize them for each of your client. It has helped in saving time and increase the business productivity. It has a very friendly interface. ### 38. I will recommend everyone to use Adobe Marketo **Rating:** 4.5/5.0 stars **Reviewed by:** ANSHUL P. | Advanced App Engineering Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Adobe Marketo Engage?** Product itself and ease of use.easy of implementation. Frequency of use. **What do you dislike about Adobe Marketo Engage?** The thing I disliked is about the features.They should have proper customer support. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am able to perform analytics for accounts ### 39. Create a reliable, automated marketing strategy with Adobe Marketo Engage **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley R. | Vice President of Sales and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2023 **What do you like best about Adobe Marketo Engage?** I appreciate the many benefits Marketo Engage brings to businesses. It provides a highly effective and easy-to-use marketing platform for rapid expansion into local and international markets. Its analytics allow me to generate more accurate mailing lists with a higher level of segmentation in terms of personas and audience preferences. In addition, Marketo's automation capabilities allow me to quickly build detailed customer profiles while effectively deploying intelligent campaigns such as email invitations, reminders or event follow-ups across all of my communication initiatives. All of these features make it a valuable digital asset indeed! **What do you dislike about Adobe Marketo Engage?** Many users of Adobe Marketo Engage find its complexity to be a significant barrier. The platform has a steep learning curve and requires ongoing engagement and smart strategies to unlock its full power. Integration with Salesforce can also bring both advantages and disadvantages; for example, duplicate email addresses or names can make proper lead integration more difficult than expected. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With Marketo Engage, I'm able to better align marketing and sales. By using the lead nurturing feature, I can increase our return on investment by nurturing leads that are not ready for sales contact. This has been hugely beneficial in achieving optimal performance outcomes and achieving my goals more efficiently. ### 40. Best marketing automation tool out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2023 **What do you like best about Adobe Marketo Engage?** The number of integrations it offers is unparalleled and it works seamlessly with Adobe's CDP and Adobe campaign. Its tracking and coverage of all the delivery channels make it the best automation tool. **What do you dislike about Adobe Marketo Engage?** It is quite extensive and is strictly meant for enterprises. it is also not too intuitive and works best when only paired with other Adobe suites of products. The native analytics capabilities are also rather weak. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We were looking for an automation tool which integrated well with Adobe CDP. Since we were already using Adobe Campaigns it made sense for us to license Marketo engage due to the synergies it would bring. ### 41. Adobe Experience Cloud is awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Albert H. | Technical Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Adobe Marketo Engage?** ease of use with content management, Cross-Channel Content, Personalized Experiences for users and admins, AI capabilities, polished **What do you dislike about Adobe Marketo Engage?** closed source, not as flexible as open source solutions like Drupal or Wordpress **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Email Marketing, Personalization, Content Management ### 42. Empowering marketing automation and lead management **Rating:** 4.0/5.0 stars **Reviewed by:** Himanshu J. | Salesforce Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Adobe Marketo Engage?** Adobe marketing engage has been a game changer for our marketing team With its robust automation features and intuitive interface, we have seamlessly streamlined our campaigns, nurtured leads and achieved impressive results. **What do you dislike about Adobe Marketo Engage?** Some challenges with its complexity and learning curve. The platform may require additional training and support to fully harness it's potential. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By automating task such as lead nurturing, campaign management and personalized communication, it streamlines marketing operations and enables teams to focus on strategy and creativity. ### 43. Excellent experience **Rating:** 5.0/5.0 stars **Reviewed by:** Abdul W. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Adobe Marketo Engage?** The ability to build scalable workflows and flexibility to run effective programs/automation. With Marketo Engage, I have the ability to built a diverse folder structure to manage everything more efficiently. **What do you dislike about Adobe Marketo Engage?** There are some limitations in Marketo, for example, I don't really find a way to create tracking links which I miss using in Pardot. Also, in marketo the sync behavior is different than in Pardot. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is helping us run marketing programs, product marketing communication, sales enablement programs, internal company communication and data management. ### 44. One of the best marketing automation tools out there **Rating:** 3.5/5.0 stars **Reviewed by:** Gagan Preet S. | Assistant Manager - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Adobe Marketo Engage?** Marketo's email delivery solutions are efficient and practical **What do you dislike about Adobe Marketo Engage?** The report pulling capability is a little bit below the mark **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We're using AME for custom experience for our accounts based on visitor data which is in turn accelerating UX and our our sales pipeline ### 45. Clunky interface **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2023 **What do you like best about Adobe Marketo Engage?** Easy to scale campaign and program organization **What do you dislike about Adobe Marketo Engage?** The clunky interface that can take long to load **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Automate campaigns and data processes. ### 46. A better customer strategy a better customer **Rating:** 5.0/5.0 stars **Reviewed by:** Sergio S. | Access Control & Residential Intercom Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Adobe Marketo Engage?** Discover information quickly to provide personalized experiences to our customers. **What do you dislike about Adobe Marketo Engage?** Learning the different Adobe Experience Cloud tools can be tedious at first but it is definitely worth the effort to adapt to it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We reach the customer more easily and offer more accurately what they demand. ### 47. Best Marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ishika R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Adobe Marketo Engage?** It provides various analysis and performance measurement tools to make marketing more effective and target a broader range of audience. It also offers automated marketing campaigns, which is helpful. **What do you dislike about Adobe Marketo Engage?** Importing data is not an easy task. It sometimes lags as it has some memory management issue. Its UI can also be improved. Other than that, it is an excellent tool for marketing. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helps us in creating better marketing strategies and helps us in creating targeted campaigns. It also saves time with marketing automation and increases productivity. ### 48. One of the best solution for automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Adobe Marketo Engage?** The ease of usage, that is the user interface is pretty smooth and is relatively easier to master in a short span of time. Also, this tool is pretty efficient in terms of sending out massive volumes of emails. **What do you dislike about Adobe Marketo Engage?** I feel the design options need some refinement. Also, there were some bugs in terms of autosaving. I have also encountered instances wherein the spam emails were poorly detected. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Lead management, personalised marketing, multi-channel campaigns, marketing analytics, and the alignment of sales and marketing are all problems that Adobe Marketo Engage addresses. I feel businesses can improve from using Marketo Engage by increasing productivity, customer interaction, and conversion rates. ### 49. Seamless & Robust product for integrated marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Arpit D. | Marketing Database Specialist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 01, 2022 **What do you like best about Adobe Marketo Engage?** It helps to ingest lead data from a variety of sources and enables users to create smart programs, segments, and automated actions that drive business productivity. It is helping us really well in ABM and drive all initiatives on top of leads very smartly. **What do you dislike about Adobe Marketo Engage?** There is a lot of junk data that accumulates in the system and there should be an easy way to filter out the leads at an initial level and maintain data hygiene. The salesforce integration error also troubles when there is an API limit that breaks the process in midway. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It is helping us in end-to-end marketing automation from managing leads to creating smart programs and having a real-time sync with the leads. It is an amazing tool to automate marketing efforts and eliminate manual errors. ### 50. adobe marketo Adminstrator **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Adobe Marketo Engage?** Marketo Engage is a powerful marketing automation platform that helps manage and prioritize leads for marketing campaigns. In this, we can automate borning redundant tasks and focus on offering products and services based on customer behavior and preferences **What do you dislike about Adobe Marketo Engage?** It is a bit costly and may not be suitable for small businesses. Not enough documentation and resources are available online, so some users may find it challenging to get assistance. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I have worked as an Adobe Marketo administrator to help clients automate their marketing tasks and analyzing their customer needs and preferences, and provide offers to customers based on those analytics ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?page=10&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-30+13%3A20%3A13+-0500&secure%5Bsession_id%5D=7fbda2ac-9205-4cff-8a56-19110672a9dd&secure%5Btoken%5D=7b8a5c3cbbe8838ea809d65dcc0cda186e289e44ddec763e454ede19fb6daf4d&format=llm_user) ## Adobe Marketo Engage Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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Other Outreach Options - CRM Integration - Calendar - Shared Records **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Storage **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Contacts** - Personalization - Information Locater - Record Prospect Data **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Generative AI** - AI Text Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Adobe Marketo Engage Alternatives - 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