Marketo Engage Reviews & Product Details

Marketo Engage Overview

What is Marketo Engage?

Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. Marketo Engage is redefining a category of software called Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Marketo Engage Details
Languages Supported
English
Product Description

Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.

How do you position yourself against your competitors?

Marketo Engage is the leader in this market by every measure, with over 5000 customers around the world in nearly every industry.

Marketo Engage is exceptionally good at nurturing long, complex customer journeys and doing this in tight partnership and coordination with Sales. Marketo Engage also doesn’t force you to choose between deep functionality and marketing agility. You can do everything you need to do – at scale, regardless of the complexity of your audiences, offerings or business - but also efficiently (and without the need for highly technical users or IT).

Marketo Engage offers complete attribution so you know what’s working and what’s not. Our customers know they can count on us as an industry leader and a great partner where our marketing focus shows up in everything we do from our software innovation to our partner ecosystem and active customer community.


Seller Details
Seller
Adobe
Ownership
NASDAQ:ADBE
Company Website
Phone
+1 (888) 649-2990
Year Founded
1982
HQ Location
San Jose, CA
Total Revenue (USD mm)
$11,171
Twitter
@Adobe
685,588 Twitter followers
LinkedIn® Page
www.linkedin.com
25,182 employees on LinkedIn®
Description

Adobe (NASDAQ: ADBE) deals in digital media, digital marketing, and printing and publishing software with over 14,000 employees and $4.4 billion in revenue.

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Marketo Engage Reviews

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Digital Marketing Manager
Validated Reviewer
Review source: Organic
Senior Architect, Demand Technology
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

There is not one specific way to accomplish a goal in Marketo. It was built around the idea that people work differently, and not all organizations are the same, so it’s a very scalable product in that there are multiple ways to accomplish your goals. I’ve used Marketo at several organizations, each with their own unique business needs. In each instance, I was able to develop a marketing automation infrastructure that worked well.

Also, there are a lot of resources for users to connect with other users and exchange ideas. This is a huge plus since the robustness of the platform means there is always more to learn. Marketo puts on a great user conference each year, and the local user group meetings are very client-driven (Marketo employees typically don’t even attend them). Additionally, there are some very smart people out there who have posted details of new and interesting ways they have used the platform, either on Marketo’s online community or on their own blogs or websites.

In terms of specific product features, the Revenue Cycle Modeler is a useful tool to track leads as they move through the marketing and sales funnels. When it’s implemented with a good strategy behind it, the accompanying reports (lead volume, velocity, conversion rates, etc.) are extremely telling. Marketo programs and member statuses (similar concept as SFDC campaigns) are great for tracking marketing engagements and when used correctly can be leveraged for multi-touch reporting analysis. Engagement programs are a relatively simple way to set up automated drip nurture tracks. Review collected by and hosted on G2.com.

What do you dislike?

When building a program that has a complex architecture with multiple levels of nesting (smart campaigns pointing to other smart campaigns and smart lists), it can be difficult to see within Marketo an overall view of how all components are intertwined and work together. Therefore careful planning is important so that the user has a complete understanding of the architecture as well as the end goal. Whiteboarding is very useful here too. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Marketo is a robust product with a ton of functionality. It’s a very powerful tool, but don’t go in with the expectation that you’ll turn it on, and instantly have closed-loop reporting. (There is no silver bullet out there that will do this). For an organization to use Marketo to its potential, they need to take the time to come up with a complete, holistic strategy and determine what they would like to accomplish. Once that’s in place, develop the technical architecture in Marketo and your CRM platform to support it. Also, make sure that those on the team who are responsible for managing Marketo are completely trained on how to use the platform well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I’ve implemented or optimized Marketo at a few different organizations, and in each case, we went from having no consistent way to track what was happening to leads to having an audit trail of the exact path the lead took from initial acquisition to closed won customer, along with any detours along the way. The reports that this unlocks allow marketing and sales to fine-tune both their marketing efforts as well as their sales processes. Review collected by and hosted on G2.com.

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Open Discussions in Marketo Engage
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I love that I can make some advanced programs and campaigns, there is a lot of freedom within the program to make it what you want it to be. The community forum and the marketo docs are very helpful when you are not sure how something works. Review collected by and hosted on G2.com.

What do you dislike?

Things are not always intuitive with the program. It is not for new marketing automation user. It does take some time to learn the program and understand how each feature works. I wish that when an asset was in use it could still be unapproved and the associated "used by" assets would just remove it so that a new one could be added. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would recommend reading reviews (as you are) and assessing your business needs. You want to make sure that you are getting a program that will work for you and your employees. The program needs to support your long term business needs. The program is great and has a lot of advanced features but you definitely need a person devoted to using the program. They need to devote the time to learn the product in order for it to be successful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

This allows us to send out marketing emails to many people on many different topics. We are able to easily organize the instance using folders and partitions. This allows different users to send emails to different leads in different regions of the world without impacting anyone else's work. Review collected by and hosted on G2.com.

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Accounting Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

If used correctly, Maketo is a very powerful instrument that forges excellent effects for both small and large companies, in campaign requirements, effective period management, relationship with stakeholders of a more original nature, which are labor that manually would be very arduous to cause out with triumph. Well it is indicated that time is heritage and there is no better way to guarantee it than with automated marketing. Without a doubt you will have a significant decrease in the commitment of your staff, which will be seen manifested in the decrease in your price, or will provide the possibility of fencing in other places. Review collected by and hosted on G2.com.

What do you dislike?

The truth is that investing in marketing automation or other software for that result is not essentially cheap. But the thanks of the Marketo software, if it is used appropriately, they manage to show an investment to be made, although if it does not fit your company, it will be an irremediable loss. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Connecting with each potential buyer manually will make you waste your time. Therefore, a means of marketing automation manages to help relate with them from the first of their interaction with the dynamics of your corporation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A significant occupation of marketing automation is the reduction of organizational manual labor and marketing chores. It helps us to discard the monotonous and manual methods precisely by supplanting them by mechanical means. The large daily body of marketing work can make it very difficult to handle if we do it manually. Congratulations messages, personified responses or revalidation techniques, among others, make a procedure necessary through automation software. So it was a great choice to take it as soon as possible since it made it easier to reduce these wars in our organization. Review collected by and hosted on G2.com.

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Condusiv Marketing Department
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I love how easy Marketo is to use and the massive user community. The community members are very engaged and passionate about Marketo so if you ever need anything there is help at your fingertips. The lead nurturing is easy and intuitive to set up. We can easily score leads and move them from top-of-funnel (TOFU), to middle-of-funnel (MOFU), and bottom-of-funnel (BOFU) and automatically adjust for the correct nurture email to be sent.The platform will not over-email any lead and that makes me happy! Review collected by and hosted on G2.com.

What do you dislike?

A couple things:

1. When we originally bought Marketo it came with phone support. Now you cannot even call them (the system will literally not put your call through) unless you pay for phone support. Online support is pretty fast, but not always and sometimes you just need to talk to someone.

2. The design studio needs some work. The email editor, forms, and landing page editor are not very flexible. You have to stay within the template and if you want to change the template you need to be a developer. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

When we moved to Marketo we had a system that was built in-house. It took time developer time to get anything done and we had to hire an outside designer for anything we did. With Marketo we virtually eliminated need for developers, IT, and outside graphic designers. We brought all of this under the control of Marketing. This enabled faster go-to-market with our product launches and campaigns and saved a lot of time and money. Review collected by and hosted on G2.com.

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Outbound Commercial SDR
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I use Marketo throught Salesforce and Marketo helps us route leads accordingly in the CRM and we are able to stay on top of our customers. We know exactly what the MQL and event title is and the information behind it. We are also able to work more directly with our sales ops teams and work cross functionally to deliver better results. This ties in to how the leads are generated. Review collected by and hosted on G2.com.

What do you dislike?

The leads sometimes take a very long time to get routed and it becomes a problem when we have SLA's to meet. I think there might be a lag in the processing system, but it only happens when major evnts (either live or virtually) take place and the system needs to process a major upload. However, when they do actually come in, we have all of the data correct and the events attached properly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a great product, however there are some lags. Make sure the sales ops team gets that worked out Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have 3 major problems we are solving with Marketo. The first one is lead gen, which provides us with a sufficient amount of leads daily to capture our target prospects and make sure our SLA's are being met. The second one is customer experience, which provides us the ability to reach out to our prospects/customers accordingly and make sure they have direct representation so we can facilitate their needs. The last one (which is the most important) is, from these leads marketo provides, we are unable to uncover opportunities that we might not be able to find otherwise.

The benefits to doing all three of these things provide more pipeline/revenue for the business and to maintain relationships with our customers. Selling companies always have a trickle down effect so when sales does well, the whole company does well and it's a direct correlation. This happens the best when our tools are working the way you want them to work and Marketo does a great job assisting us with that. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I've used many marketing automation software in the past and I rank Marketo at the top. Marketo is a robust and one of the easiest to use. They have great training and responsive support. We use Marketo to do all of our marketing automation and it makes everything so much easier to track with the analytics that come built in.

Another feature I really like about Marketo is the ability to streamline A/B testing. You can run the test and automatically deploy the winner. As a marketer who is always trying to optimize, this is a very helpful feature. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes things get really slow and takes longer than usual to do simple commands. As of lately, theres been a lot of technical issues that requires me to take the time to call support. For example, we been having a lot of issue with Marketo and Salesforce Integration. Sometimes the campaign wont sync over or there are issues with contacts 'matching' to other irrelevant accounts and we have to manually assign the leads. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I've used other platform in the past but I think Marketo is easiest to use and setup of them all. It does take some training to take full advantage of Marketo, however, they have great training and support. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We mainly use it execute our digital marketing campaigns. We also use it to store contact/lead information and process reports/analytics. We also use marketo ability to A/B test to optimize our campaigns based on the data we are able to collect. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like how it is easy to understand the inns and outs of our company's marketing funnel. It seems to sync up pretty well with other databases and apps. I enjoy the color scheme as the icons used for easier understanding. For example, when a campaign is automated, I can see when it is live in an icon. This really gives me reaffirmation when setting something live. I like how I can see when edits are made within each campaign. It is nice to be able to edit certain parts of emails without having to go into another platform. It is nice to be able to send blasts as well as automated campaigns. I like how when there is an error, most of the time, Marketo does a good job of explaining what that error is.Overall, Marketo is the only marketing platform I have ever used in my past two heavily marketing based jobs. That being said, I really have enjoyed getting to learn marketing operations on Marketo. It has been a great way to start my marketing career, and I think it will be great to have experience in this platform for future roles. Review collected by and hosted on G2.com.

What do you dislike?

I don't love the new layout to be honest. The changes in icons has]ve been quite confusing. It seems like the colors are not as intuitive. I also really do not love the 'move' feature. I don't understand why it was necessary to make that change given that it is quicker to drag and drop. This new feature is not the best in regards to efficiency. The new logo also confuses me a bit. Why is it red and white when the entire Marketo brand is purple? While it is sometimes intuitive with errors, I've definitely had moments where I can not figure out the error and it causes issues with trying to meet deadlines. It would also be nice if Marketo were more emoji friendly! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The Marketo community is a great resource. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am on the marketing operations team for a tech education company. I work down funnel and try to optimize different campaigns. We do so by understanding our audience and trying to reach the right amount of people and increase our app submit rates as well as app start rates. Marketo has been great with this with allowing there to be CTA's and links. I rarely run into issues with those not working. Marketo runs campaigns very time effectively which I love! Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

After having tested several software, we have discovered that marketo is a multifunctional product, since it not only covers one or two aspects of marketing, but also provides support in several areas, from publishing content on various platforms, such as the design of landing pages, In addition to E-mail marketing, and at this point I want to stop because we used to have a lot of frustration as a company, since we were aware that for our leads we were simply Spam, Marketo allows us to design personalized e-mails in a harmonious and professional way that in turn makes the leads feel interested and interact through other platforms, which allows us to convert them into customers and make them loyal. In addition, we have achieved a great step forward with SEO and SEM positioning techniques. Marketo is definitely a platform that has allowed us to evolve at the marketing level in the organization where I work. Review collected by and hosted on G2.com.

What do you dislike?

It is a multifunctional product for companies that have the need and capacity to invest, it is a significant investment that can affect a small marketing budget, however it is an investment with guaranteed profitability, it is easy to use for people who have experience in other software at a marketing level, it has a friendly, intuitive and supported interface. It has no errors in the time of use in the department. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

A product recommended especially to medium and large companies that want to have a multifunctional software at a marketing level and that demand to have a significant advance in this area. It is wonderful the way it encompasses the entire marketing process and how it is able to influence leads through the various tools it provides. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have been with Marketo for more than two years and we have achieved a significant advance in the Marketing department. I have obtained constant recognition thanks to my contribution to the company in the weekly management meetings, we have managed to attract traffic to our website thanks to the SEO and SEM strategies, which has had repercussions in effective purchases. Brand and product events have had a great plurality thanks to the software since it provides us with help from design and sending of personalized invitations, reminders days before the event and post-event feedback, which has had repercussions in successful product launch events and other activities, even in this area we provide support to other departments of the organization. Review collected by and hosted on G2.com.

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National Product Training Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Properly used, it is a fantastic tool that offers many advertising opportunities. It can offer important information. Here you will find techniques to customize the project, to provide information. There's an excellent society which will help you. It's a favorite system. They generate roadshows and online seminars and offer features many competitors do not. Review collected by and hosted on G2.com.

What do you dislike?

Synchronization times can be inactive when extensive data is updated. The reports could also be improved to focus a little more on the tasks of consumers. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Get as much information online as possible and get the support you need to search through all the integration and tools. There is a great deal to munch on with this, though it is powerful if you discover the ropes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Each month we set ourselves the primary recruitment goal. The key to achievement in business will be the capability to produce interactive info for target customers. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Marketo is one of the most complete tools we have been able to work with in the agency. Our service is to manage marketing and seo campaigns for a wide portfolio of clients. And this tool has been, without a doubt, of great help to us. The amount of resources has made our work drastically easier, and we have been able to measure this by the satisfaction of our clients. In addition, we have also used it as a resource to launch our own campaigns, multiplying the number of leads and increasing the chances of attracting potential customers for the agency, which has allowed us to grow and achieve the objectives set month by month. Review collected by and hosted on G2.com.

What do you dislike?

So far we cannot find anything that we dislike about Marketo, it is a tool with a value perhaps higher than that of its competitors, but that justifies its services because of how powerful it is, so we could say that it has the perfect quality-price ratio, since what the company has invested, is recovered in time and in the increase of productivity of all the members of the organization, time that in the end translates into money, so in general we do not see its value as a negative point because its functionality justifies its value. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Marketo is a tool that, without a doubt, is recommended as a strategy for any company that wants to boost its sales, increase productivity and the probabilities of getting potential customers. Therefore, we highly recommend it if you want to make your organization grow, as well as providing the seriousness and responsibility that every company needs in order to gain the trust of its customers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

For the company it is important to be able to follow up and measure the sales, both of our clients and of the agency. In short, since we have been using Marketo, this task has been much easier, in addition to the fact that the automations have reduced the margin of errors that were committed, due to the urgency of achieving a sale, etc, so this tool has allowed us to plan with better control, precision and comfort. Review collected by and hosted on G2.com.

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Senior Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

My favorite part of Marketo are its advanced functionality and the fact that I am able to use and implement these functionalities so easily. Review collected by and hosted on G2.com.

What do you dislike?

Some advanced features are add-ons($) which can make the tool cost prohibitive to some organizations. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would highly recommend Marketo to any Marketers who are looking to implement a Marketing Automation Platform. I've used several different MAPs and they don't compare to Marketo's advanced functionality and ease of use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am using Marketo accelerate my organization's digital transformation. I need a tool that offers advanced features with easy adoption. I am able to produce qualified leads for sales and prove Marketing's value through Marketo's advanced automation systems and reporting. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's versatile and effective and assists us in an integral manner in the region of advertising. It's likely to present a personalized expertise to every customer, with full reports Marketo is an application for businesses which are decided to put money into a product which can generate a return on investment and sustainability in the medium and long term. It's also a program that lets us save human funds and make the job more successful, it provides us the option to get stations of interaction with our potential clients in a straightforward and productive way. Review collected by and hosted on G2.com.

What do you dislike?

Certainly not a program for small companies, a sustainable approach is required to guarantee return on investment and also have a system administrator, the learning curve is important, but it's a program that's worth gold for businesses which are determined to accommodate to prospective electronic clients. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It gives the prospect of integrating other applications and social networks that's quite valuable, is a valuable ally in the advertising strategy, is permitting us to multi-channel advertising and effort segmentation, is of fantastic assistance, entirely suggested. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've created an automation of the promotion techniques, we've created less traditional campaigns and much more successful, we're producing standardized content with means, email, networks, smart phone, etc.. We've definitely optimized our advertising and marketing approaches, we've developed approaches allied with the sales staff, we're always assessing the interactions with customers and this has provided us concrete reports which in turn have enabled us to maximize our plans, and the advertising area isn't merely a section of advertisements and images is currently proving to be a strategic department in the business supplying ingestion signals and data captured with advertising. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The most superb thing about this flexible applications, is that via its own tools and numerous purposes it enables us to run our multiple campaigns within a smart, effective and lively manner, that has been effective for the section; it goes past sending substantial emails, it enables us many choices it is really a powerful ally in the section; handle and cancel subscriptions, layout and manage web forms, customized emails and a lot more. It has truly helped us to control advertising tasks in a easy way, and it has simplified the procedures, enabling us to become more innovative, efficient and effective. We've seen amazing results and have surpassed expectations during the year. Review collected by and hosted on G2.com.

What do you dislike?

We've got no complaints about the software, it's simplified the procedures from the section, the app operates flawlessly is intuitive, effective without any errors or complications. It adapts well to our company, it satisfies the expectations increased. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Marketo has turned into a strategic ally in the section, it's enabled us to reinforce our campaigns, it helps us, as an instance, once we make errors it tells us where the error is, we've achieved a return on investment at under the specified period, that's the reason why we recommend this program with no uncertainty. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's unquestionably a before and after from the section has enabled us to fulfill with the need of their surroundings, and left behind these cold and generic mails, now permits us to supply a personalized experience, enjoyable and productive leads and clients, with this invaluable tool today run precise investigation of campaigns and electronic sharing of possible clients to achieve them and loyalty, the reports we've got in the amount of marketing are detailed and complete. We've attained organic followers that have become clients and have improved earnings. There's not any doubt that because marketing came in the business over two decades back, sales have improved and have generated tremendous pride from the organization. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The wide range of functions that Marketo has is one of the things that have more value for our organization, it has become indispensable for the execution and reach of objectives proposed in the marketing plan of any company since it is not necessary to leave this platform to manage and to make fulfill each one of the tasks immersed in this planning this generates a great comfort and turns it into one more gear of the team. Review collected by and hosted on G2.com.

What do you dislike?

An application that we consider is in the top in its type, due to the great amount of areas of the Marketing that allows to make and to manage, from Email Marketing to RRSS, the only negative asterisks that to emphasize are the incompatibility with other programs that could harness still more and that their interface is little intuitive and complicated for some. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Automation in marketing avoids human errors and brings as a reward growth in sales and customer expansion, so we recommend this system. The distinction of this platform with others such as Hubspot, is that Marketo allows the management of large companies and its rival only allows it in smaller corporations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It is one of the ideal tools for use in situations where it is necessary to make a deep and concrete diagnosis in which we can cover all necessary aspects and lead to the successful completion of a plan. Marketo then becomes one of the most complete weapons to obtain positive results since it helps us to capture clients and to personalize the content for each client. Review collected by and hosted on G2.com.

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Full-Stack JavaScript Bootcamp Student
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

You can do so many things on Marketo! I like the ability of tokenizing portions of your emails/landing pages, so that you only need to change things in 1 place (the token) without having to review all your emails/landing pages. Review collected by and hosted on G2.com.

What do you dislike?

The learning curve is a bit steep, and you will likely always be learning new things and quirks. I've never interacted directly with the support team, but I've heard from my manager that they are a bit hard to work with... however, the Marketo community is helpful for most needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mainly building emails and landing pages with forms. Sometimes also uploading leads lists, or setting automation to assign people to certain campaigns. Review collected by and hosted on G2.com.

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Marketing Operations Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Very powerful and customizable software - you can pretty much do anything with Marketo. It's the leader in the space for a reason. I'm not locked down or limited with what I can do with my marketing leads. Great integrations and connections with other software, including Salesforce. This is key to any great marketing platform. Review collected by and hosted on G2.com.

What do you dislike?

With great power comes a pretty ugly UI - something that Adobe is working to remedy since they purchased the software a year or two ago. Once you get to know how to run things it works - but the learning curve is higher than something like a HubSpot - something I ran for over 5 yrs previous to switching to Marketo. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We do all our demand/lead gen efforts from Marketo - it can do anything, from sending emails, to lead scoring, nurturing, running lead gen forms & landing pages, and more. Everything is done in Marketo where possible and if not, we can connect it to any other software. Review collected by and hosted on G2.com.

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