--- title: MarketingTracker Reviews meta_title: 'MarketingTracker Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how MarketingTracker works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 5 scale: '5' date_modified: '2026-08-09' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # MarketingTracker Reviews **Vendor:** ScanmarQED **Category:** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 5 ## About MarketingTracker MarketingTracker is a market and brand performance analytics platform that gives commercial, marketing, and insights teams a continuous view of what is happening in their markets, how their brands are performing, and what is driving it, updated at the pace their decision-making requires. Rather than producing periodic reports that arrive after decisions have been made, MarketingTracker automates the collection, enrichment, and integration of marketing and market data, and surfaces insights through storyboards and presentations generated automatically in line with management reporting cycles. Teams spend their time on interpretation and action, not on building reports. For brands investing in upper-funnel and brand-building activity, MarketingTracker connects the dots between advertising exposure, consumer perception, brand equity, and market performance — giving marketing and finance teams the evidence they need to defend brand investment with confidence. Key capabilities: - Market and brand performance tracking across markets, segments, and competitive set - Automated data integration across marketing, consumer, and market data sources - Brand equity and advertising effectiveness measurement — awareness, consideration, preference over time - Driver analysis: not just what happened, but why - Storyboard reporting: automatically generated, presentation-ready outputs aligned to management reporting cadences - Consumer insight integration: surveys, behavioral data, and market metrics in a unified view - Decision support designed for commercial and brand teams, not data specialists Designed for marketing directors, brand managers, category leads, insights leads, and commercial teams at mid-to-large consumer brands who need a reliable, continuously updated view of market and brand performance, without building bespoke analytics infrastructure. ## MarketingTracker Reviews ### 1. "Interview as a Service" Platform : Risebird.io **Rating:** 5.0/5.0 stars **Reviewed by:** Swati C. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2023 **What do you like best about MarketingTracker?** Actionable marketing insights without the hassle. **What do you dislike about MarketingTracker?** It should be more user friendly and easy to use. **What problems is MarketingTracker solving and how is that benefiting you?** MarketingTracker enables you to easily understand what’s happening in your markets and your brands, and what’s driving this. Insights can easily be shared through storyboards and presentations are automatically produced in line with management reporting cycles. ### 2. Make quick and better decisions with Marketing tracker **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2022 **What do you like best about MarketingTracker?** It helps us to understand whats happening in the markets and brands. It helps us to make decisions quicker and share insignts through presentations. **What do you dislike about MarketingTracker?** Nothing for now, there are mostly benifits not any cons. **What problems is MarketingTracker solving and how is that benefiting you?** It is saving a lot of time, with its robust data analysis tools we can visualise data in any way we want. ### 3. Marketing Tracker for strategy and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** KanuPriya K. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2021 **What do you like best about MarketingTracker?** The most useful thing about Marketing Tracker is easy creation of tracking dashboard and on top of the data it provides the analytics and predictive analytics option to get the insight out of the data. **What do you dislike about MarketingTracker?** The thing which i dislike is sometimes i feel the process becomes slow. It takes much time on complex analysis and predictive results can be improved. **What problems is MarketingTracker solving and how is that benefiting you?** With the help of Marketing Tracker i am creating or rather tracking Marketing deals, new customer, thier requirements and task status. ### 4. Marketing tracker - next big thing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about MarketingTracker?** Marketing tracker is a great firm to do business with **What do you dislike about MarketingTracker?** Marketing tracker site sometimes takes longer than usual to load **What problems is MarketingTracker solving and how is that benefiting you?** Marketing tracker helps us in keeping track of the market at a combined level, and it's effortless to use ### 5. Marketing Tracker for customer Order management **Rating:** 4.0/5.0 stars **Reviewed by:** GouriS S. | Data Scientist, Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about MarketingTracker?** What i liked about Marketing tracker is it's efficient workflow management and detailed tracking report which helps to manage customers effectively **What do you dislike about MarketingTracker?** What i don't like about Marketing Tracker is user interface. It can be further improved as per me. **What problems is MarketingTracker solving and how is that benefiting you?** I am using Marketing Tracker for marketing automation and for tracking the customer requirements. ## MarketingTracker Discussions - [What is MarketingTracker used for?](https://www.g2.com/discussions/what-is-marketingtracker-used-for) - [View MarketingTracker pricing details and edition comparison](https://www.g2.com/products/marketingtracker/reviews?open_modal_url=%2Fproducts%2Fmarketingtracker%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fmarketingtracker%252Freviews%26source%3Dsticky_header_pin§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+02%3A18%3A55+-0500&secure%5Bsession_id%5D=33e22943-2f8b-40e5-8c89-4d753385996e&secure%5Btoken%5D=086914e667ae0d4deed9bc7c66dcddea49921531c35e99a79904a5ffea1af89b&format=llm_user) ## MarketingTracker Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Data Preparation** - Connectors - Data Governance **Statistical Tool** - Scripting - Data Mining - Algorithms **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending - Data Capture and Transfer **Data Analysis** - Analysis - Data Interaction - Time Series Analysis - Trend Analysis **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification - Customizable Reports **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity - Multiple Data Sources - Query Builder **Additional Functionality** - Demand Forecasting - AI/Machine Learning - Drag & Drop - For Healthcare - Forecasting - Data Extraction - Third-Party Integrations - Decision Support - Modeling & Simulation - Alerts/Notifications - Reporting/Analytics - Multiple Data Sources - For Retail - For Education - Data Discovery - Graphical Workflow Editor - Performance Metrics - Business Rules Management - AI Copilot - Natural Language Processing - Data Transformation - Data Clustering - API - Data Blending - Data Classification - Workflow Management - Workflow Automation **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support - Database Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics - Ad hoc Query - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Additional Functionality** - Drag & Drop - Secure Data Storage - Data Import/Export - Customizable Branding - Dashboard Creation - Access Controls/Permissions - Real-Time Reporting - Metadata Management - Forecasting - Data Storage Management - Ad hoc Analysis - Ad hoc Reporting - Data Migration - AI Copilot - Self Service Data Preparation - Search/Filter - Data Mapping - Monitoring - Sentiment Analysis - User Management - Sales Trend Analysis - Charting - Reporting & Statistics - Performance Metrics - Alerts/Notifications - Data Extraction - Widgets - Storytelling - Trend Analysis - Collaboration Tools - Financing Management - Self-service Analytics - KPI Monitoring - Dashboard - API - Data Integration - Scorecards - Data Management - Task Management - Progress Tracking - Data Connectors - Data Visualization - Profitability Analysis - Project Tracking - Strategic Planning - Goal Setting/Tracking - Publishing/Sharing - Predictive Analytics - Real-Time Monitoring - Templates - Mobile Access - Customizable Templates - Workflow Management - Financial Reporting - Audit Management - OLAP - Single Sign On - Data Synchronization ## Top MarketingTracker Alternatives - [Tableau](https://www.g2.com/products/tableau/reviews) - 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