1. [Home](https://www.g2.com/) 2. ... 3. [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics) 4. [MarketingTracker Discussions](https://www.g2.com/products/marketingtracker/discuss) [ ![MarketingTracker](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e45b7ccfe88de0cb2f46bd4b7c7e9877/marketingtracker.png "MarketingTracker") ](/products/marketingtracker/reviews) # MarketingTracker Discussions MarketingTracker is a market and brand performance analytics platform that gives commercial, marketing, and insights teams a continuous view of what is happening in their markets, how their brands are performing, and what is driving it, updated at the pace their decision-making requires. Rather than producing periodic reports that arrive after decisions have been made, MarketingTracker automates the collection, enrichment, and integration of marketing and market data, and surfaces insights through storyboards and presentations generated automatically in line with management reporting cycles. Teams spend their time on interpretation and action, not on building reports. For brands investing in upper-funnel and brand-building activity, MarketingTracker connects the dots between advertising exposure, consumer perception, brand equity, and market performance — giving marketing and finance teams the evidence they need to defend brand investment with confidence. Key capabilities: - Market and brand performance tracking across markets, segments, and competitive set - Automated data integration across marketing, consumer, and market data sources - Brand equity and advertising effectiveness measurement — awareness, consideration, preference over time - Driver analysis: not just what happened, but why - Storyboard reporting: automatically generated, presentation-ready outputs aligned to management reporting cadences - Consumer insight integration: surveys, behavioral data, and market metrics in a unified view - Decision support designed for commercial and brand teams, not data specialists Designed for marketing directors, brand managers, category leads, insights leads, and commercial teams at mid-to-large consumer brands who need a reliable, continuously updated view of market and brand performance, without building bespoke analytics infrastructure. ![MarketingTracker](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e45b7ccfe88de0cb2f46bd4b7c7e9877/marketingtracker.png "MarketingTracker") MarketingTracker Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+MarketingTracker+used+for%3F&title=What+is+MarketingTracker+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-marketingtracker-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+MarketingTracker+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-marketingtracker-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-marketingtracker-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+MarketingTracker+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-marketingtracker-used-for%0aWhat+is+MarketingTracker+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+MarketingTracker+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-marketingtracker-used-for%0aWhat+is+MarketingTracker+used+for%3F) - Copy link - [ ## What is MarketingTracker used for? ](/discussions/what-is-marketingtracker-used-for) What is MarketingTracker used for? [ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Predictive Analytics Software ](https://www.g2.com/tags/predictive-analytics-software)[ Analytics Platforms ](https://www.g2.com/tags/analytics-platforms) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-marketingtracker-used-for) ## Browse by popular topics [Marketing Analytics Software](/products/marketingtracker/discuss?filters%5Btags%5D%5B%5D=marketing-analytics-software)[Predictive Analytics Software](/products/marketingtracker/discuss?filters%5Btags%5D%5B%5D=predictive-analytics-software)[Analytics Platforms](/products/marketingtracker/discuss?filters%5Btags%5D%5B%5D=analytics-platforms)