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Marketing Insights

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Marketing Insights (formerly Ivans Marketing Insights) is part of the Applied carrier suite. Your team calls agencies one at a time, relying on relationships and reputation to understand what an agency writes and how much business goes elsewhere. Know exactly what every agency writes, before you ever call. See every agency's premium, policy count and share against every other carrier they work with. You'll have the full picture before the conversation even starts. Key features: • Personal lines coverage detail: See homeowners, dwelling fire and auto business broken down by form and limit. • Commercial lines by industry class: Break a book down to the exact NAICS class, from a broad sector view to six digits. • Your rank with every agency: Know your share of an agency's premium and policies against every other carrier they work with. • Renewal windows by month: See how many of an agency's policies come up for renewal each month, and plan ahead.

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