Verified User in Computer Software
GC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"MIG"
4/5
Describe the project or task Marketing Insider Group helped with:

We've partnered with MIG to help with our content marketing efforts. Their writers, editors, and project managers have checked all of the boxes for us and have been a great partner from the beginning. Review collected by and hosted on G2.com.

What do you like best about Marketing Insider Group?

Communication and transparency. MIG regularly gives status updates and action items. Review collected by and hosted on G2.com.

Len H.
LH
Len H.
Chief Brand Strategist
Small-Business (50 or fewer emp.)
"THE Experts on Content Marketing"
5/5
Describe the project or task Marketing Insider Group helped with:

We have worked directly with Michael Brenner for several Brand ManageCamp marketing conference speeches. Each time, Michael brings with him a wealth of knowledge gleaned from his eternal search for content marketing perfection. Our attendees walk away with a treasure-trove of actionable insights they can use right away in their content marketing endeavors. Review collected by and hosted on G2.com.

What do you like best about Marketing Insider Group?

Michael Brenner understands that, in Content Marketing, the end line is ALWAYS moving. He expertly navigates both the art and the science to map out real-world solutions to how to better reach consumers/customers with messages that connect and generate actions. He is also incredibly responsive in his own communications. Review collected by and hosted on G2.com.

Jody V.
JV
Jody V.
Head of Demand Generation
Mid-Market (51-1000 emp.)
"Marketing Insider Group is a fantastic partner!"
5/5
Describe the project or task Marketing Insider Group helped with:

MIG helps my company with content creation and our organic search visibility. Review collected by and hosted on G2.com.

What do you like best about Marketing Insider Group?

The success metrics we've seen! They have been successful increasing our visibility and rank month over month. Review collected by and hosted on G2.com.

Ken K.
KK
Ken K.
Executive Editor, iQ by Intel
Marketing and Advertising
Enterprise (> 1000 emp.)
"Trusted Leader Who Points The Way To Content Success"
5/5
Describe the project or task Marketing Insider Group helped with:

Michael consulted the iQ by Intel team in 2018, in an effort to redefine the six-year-old publication's value proposition for upper management. The company's evolution into more of a B2B company required a renewed strategy and set of tactics. This new strategy needed to integrate across marketing initiatives, while building on an established audience and publishing tools. Review collected by and hosted on G2.com.

What do you like best about Marketing Insider Group?

Michael is a great listener, researcher and pathfinder. He gives excellent examples/anecdotes that help define a clear way forward. His advice around content marketing is tried and true. He's relentless about putting audiences first without forgetting business needs. He did a great job of managing group dynamics and strong personalities, resulting in agreement on a new direction. Michael gave us insights then defined a set of steps necessary to achieve our new value proposition. On top of that, Michael is a pleasure to be with because he's kind and whip smart. Review collected by and hosted on G2.com.

Frank T.
FT
Frank T.
Director Digital - Corporate Communication
Sporting Goods
Enterprise (> 1000 emp.)
"Effective and enjoyable content marketing consulting"
4.5/5
Describe the project or task Marketing Insider Group helped with:

Strategy Consulting & Workshops Review collected by and hosted on G2.com.

What do you like best about Marketing Insider Group?

I had the chance to work with and learn from Michael on various occasions. He combines great expertise and thought-leadership with humbleness; persuasiveness with empathy; reliability with elements of surprise. In short: Michael makes working with him feel super effective and enjoyable. Hiring him usually means to get more than you asked for. Review collected by and hosted on G2.com.

Joseph I.
JI
Joseph I.
Director, Global Marketing
Marketing and Advertising
Enterprise (> 1000 emp.)
"Michael Brenner is the rare combo of genuine passion to excite teams and the skills to execute! "
5/5
Describe the project or task Marketing Insider Group helped with:

I chose to partner with Michael and kickoff GE Healthcare's digital transformation journey with a mission to provide robust and unique content marketing strategies to increase our ability to have efficient and effective customer conversations and conversions. Review collected by and hosted on G2.com.

What do you like best about Marketing Insider Group?

Michael helped inspire the cross functional team while educating everyone to a level capable of executing best practices in today's changing marketing environment. We partnered to take something that can seem overwhelming to an organization and created a manageable project plan and process to demonstrate growth and success. Review collected by and hosted on G2.com.

Molly K.
MK
Molly K.
Marketing Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Brenner Is the Best in The Business"
5/5
Describe the project or task Marketing Insider Group helped with:

Michael Brenner immediately helped our team understand the value of content marketing when establishing our startup. His process in working with us began with an in-person workshop with the CEO, VP of Sales and the business development team. Michael provided case studies—even pulling from his own work experience at SAP—to demonstrate the possibilities available to us with a solid content marketing strategy and plan. I could see eyes literally light up during Michael's presentation. He was able to effectively educate and inspire the entire team in less than a few hours. A week or so following the workshop, Michael provided the content marketing road map for the year. He and his team of writers then generated two articles a week for us, so brilliantly written minimal edits were required.

Hiring Marketing Insider Group is like adding an All-Star to your team. After working with Michael, it is understandable why he is a renowned expert and sought-after speaker on content marketing. He is simply the best in the business. Review collected by and hosted on G2.com.

What do you like best about Marketing Insider Group?

Michael is strategic, experienced, and given his personality--just ideal to work with. He was always accessible and responsive to any questions or new requests. Review collected by and hosted on G2.com.

Luke K.
LK
Luke K.
Head of Publishing, Intel iQ
Marketing and Advertising
Enterprise (> 1000 emp.)
"Personalized and Strategic Consultant "
4.5/5
Describe the project or task Marketing Insider Group helped with:

Helped conduct a strategic audit of our content marketing program,, and a recommendation for optimization. Review collected by and hosted on G2.com.

What do you like best about Marketing Insider Group?

Michael does a great job combing data and stories to reinforce his recommendations. He also is able to position his insights through a lens of how your boss or upper management will buy-in. Review collected by and hosted on G2.com.

JA
Jessica A.
Global Social Lead, IBM Services
Enterprise (> 1000 emp.)
"Excellent experience working with Michael"
5/5
Describe the project or task Marketing Insider Group helped with:

We asked Michael to come up with a strategy to improve the visibility of our most senior global leaders. This involved creating a personalized plan for 8 individuals that included devising a narrative, speakers bio, social media presence and blog posts. In addition to coaching, he delivered expertly written articles for each leader to post. He worked with them one-on-one for 6 months. Review collected by and hosted on G2.com.

What do you like best about Marketing Insider Group?

Michael is an absolute professional. We have a wide range of personalities in our leadership and he handled each of them with grace and patience. He easily adapted to ever-changing demands and expectations and got to know our business intimately. Review collected by and hosted on G2.com.

Neel D.
ND
Neel D.
President
Small-Business (50 or fewer emp.)
"Content Marketing"
5/5
Describe the project or task Marketing Insider Group helped with:

I had the pleasure of working with Michael Brenner 2 years ago. Michael, explained to my team the importance of content marketing and "story telling". We implemented the suggested strategy by Michael Brenner and shortly after we started seeing the positive results. Review collected by and hosted on G2.com.

What do you like best about Marketing Insider Group?

Michael's ability to explain marketing plans in a simplistic way. Review collected by and hosted on G2.com.