I value how marketbetter combines behavioral lead tracking, automated AI engagement, built-in lead enrichment, and AI content creation, fitting perfectly for our cross-border international projects. The platform seamlessly connects every stage of stakeholder engagement. I am particularly impressed by its behavioral nudging capability, which helps maintain engagement momentum outside of working hours. Its automated lead enrichment saves us from spending countless hours on manual research, allowing us to focus on coordinating global surveys and analyzing feedback. The AI content generation is based on real conversational insights, producing targeted and resonant content. Additionally, its native compatibility with Microsoft Teams ensures smooth internal handoffs. All these integrated features eliminate the need for multiple separate tools, streamlining our workflow and supporting efficient identification of promising cooperation partners. Review collected by and hosted on G2.com.

One notable limitation we've encountered is that Marketbetter's lead segmentation filtering lacks flexible custom tagging functionality tailored to our international project workflows. We need to categorize global stakeholders using specific criteria aligned with our research activities, but the platform’s native filter sets can't fully support these bespoke classification categories. As a workaround, we have to frequently export contact datasets out to manually label and group stakeholders within external spreadsheets. Also, the platform’s pre-built automated message templates are heavily designed for commercial sales use and need significant rewriting to adopt neutral, formal language suitable for our needs. Additionally, the multilingual AI content generation needs refinement, as generated text in Central and Eastern European languages often retains an overly commercial tone and can sound rigid and unnatural. Review collected by and hosted on G2.com.

I find marketbetter incredibly helpful for managing my team and driving AI SDR campaigns automatically. It significantly improves our operations by flagging the team for replies. I really appreciate the enrichment feature that lets us run campaigns automatically, and every email and LinkedIn message is personalized, which allows my team to focus on selling. The best part about marketbetter is that it has freed up time for my sales team. The Chrome extension lets us automatically outreach from Sales Navigator and automates the process of reaching out to prospects attending conferences, which we couldn't do with Salesloft. Additionally, I love how the automatic outreach uses a HubSpot list and prospects it automatically. We can upload any list, and the LinkedIn enrichment and AI agent make emails so personalized with critical deliverability. Finally, the setup was virtually nonexistent as we were up and running in the same week. Review collected by and hosted on G2.com.

The one thing is we need to create an audience first for the Chrome extension to import a list from Sales Navigator. Right now we need to create an audience and then scrape leads and push to audience, we want to create the audience automatically from the Sales Navigator. Review collected by and hosted on G2.com.

I really find MarketBetter valuable because the AI assistant makes my life easier by saving a lot of time, effort, and energy in writing and creating emails. It scans companies to find the best fit for ours. I like how, when properly integrated with our company, MarketBetter allows us to see who joins our website, tells you what they click on, their interests, and displays a sequence that we can send out right away. These features are especially important for my role in cold outreach and finding new businesses. The initial setup was pretty quick, taking no longer than three to five minutes. Review collected by and hosted on G2.com.

Some of the UI could be changed to be more user-friendly. It's a lot of integration on the back end, and as someone who is not very technologically savvy, I don't understand some of the back end stuff. It always takes a team or someone smarter to fix everything. Review collected by and hosted on G2.com.

I really appreciate how MarketBetter allows me to reach out to the right prospects and gives me reasons for my cold outreach. The AI agent personalizes every email, which I find extremely helpful. I love using the Chrome extension for Sales Navigator, and the way it takes inbound and other signals to help scale outbound efforts is great. The responsiveness of the team is impressive, and the integrations are pretty cool. Receiving a daily task list in Slack helps me know exactly what to do and why, saving me 3-4 hours a day on research, LinkedIn, and tab hopping. The zero setup aspect is excellent because it just works without any hassle. Review collected by and hosted on G2.com.

I really want them to add people data so I can stop using third-party data providers. Review collected by and hosted on G2.com.

What I like most about Marketbetter is the enablement it gives me to be successful in my role. Everything about the platform is great, from the personalization and scale to the flexibility that I can build into my workflows and the visibility that I have in the accounts that I'm actively working on. The updates and the research component of it allow me to stay up to date on what changes my accounts or target accounts are going through. Besides the platform, the team is just amazing to collaborate with from explanations to feature requests. It's been the best platform and the best team that I've worked with. Review collected by and hosted on G2.com.

Nothing. If there ever Is a reason to dislike the platform, the team at MB is super helpful in addressing anything and everything. Review collected by and hosted on G2.com.

I really like how Marketbetter categorizes tasks and signals, which helps me significantly. I love the intent information and their ability to outreach across email, LinkedIn, and voicemail. My LinkedIn is on automatic now, and it's like a magical experience. Marketbetter has helped me get a much better reply rate, almost doubling my reply rate from prospects. It helps me with a clear plan every day on who to reach out to and writes personalized sequences for me. This is the single best platform for me because I used to hate going to 7 tabs before, and now Marketbetter has everything in one place. Getting in front of the right customers at the exact right time is superb, with no more spray and pray. The initial setup was very easy, and the playbooks help a lot. Review collected by and hosted on G2.com.

I really wish they would also help me post more on LinkedIn as I don't want to just outbound but also become well known. Review collected by and hosted on G2.com.

I use marketbetter for outbound motion based on signals and handling all inbound conversations, which really helps me focus on the tasks for the day. I like the chat handoff feature that directs hot leads to me. I appreciate that all customer journeys, emails, and calls are logged and synced to the CRM. It's great that it helps me go after the strongest intent signals and covers more ground than just website visits. The initial setup was quick, taking just minutes to get data. Review collected by and hosted on G2.com.

I really wish they also provided a way for integration with gifting platform for meetings as this is a big focus for us this year. Review collected by and hosted on G2.com.

I really like MarketBetter because it's a turnkey product and service that generates the right leads and engagement for us. We don't have to waste time on small deals. I love it because it doesn't just stop with insights; it actually follows through and executes. Plus, its seamless integration with Salesforce was a big reason for choosing it. It's been working amazingly well, and we're excited about their roadmap for social features. The initial setup was a breeze since they did everything. Review collected by and hosted on G2.com.

at this point, we would like to see more social features to help build our social presence Review collected by and hosted on G2.com.

Customer support has been highly responsive at every stage of our use, from implementation through to our current, more mature state. The tool is also constantly evolving with new utilities, and it’s been impressive to see that our feedback on some of them has been directly addressed. Review collected by and hosted on G2.com.

User guides for each utility are still needed. You can suss out some things, but it's a matter of time. Review collected by and hosted on G2.com.

We were talking to the usual suspects in this space and not only was everyone about 10x more expensive but implementation timeline and costs were not within what we expected. Once we started discussions with MarketBetter, it was like everything just worked. Implementation, how about a fully turn key , set up and ready to go agent in less than half a day. The support team was nice enough to even change and add features that we needed in less than two days. Its amazing when someone listens to you and gets it done. Review collected by and hosted on G2.com.

At this point, we wish they had a direct tie in to Eloqua and they are working on it. Review collected by and hosted on G2.com.