Market Logic
DeepSights by Market Logic Software is an enterprise AI-powered market intelligence and consumer insights platform that transforms organizational knowledge into trusted intelligence that supports faster, more confident business decisions. It provides a single source of truth for market and consumer insights, enabling organizations to connect data, reduce duplication of research, and make decisions with clarity. Purpose-built AI, always-on agents, and deep integrations help insights, marketing, product, and innovation teams continuously surface what matters, anticipate market change, and act with confidence. More than 100 of the world's leading brands - including Mars, Novartis, eBay, Colgate-Palmolive, Philips, Tesco, Vodafone, and REWE - rely on DeepSights, with over 100,000 business users globally. The platform represents a shift from passive insights management to active intelligence — continuously generated, AI-powered market and consumer insights delivered in real time. Rather than relying on static reports, DeepSights connects data, detects signals, and surfaces relevant insights to support proactive, evidence-based decision-making across teams. DeepSights brings together five connected solutions on a shared foundation for trusted, scalable intelligence, powered by agentic AI. DeepSights Explore enables instant search and discovery of trusted insights across internal research, syndicated sources, and news. DeepSights Radar continuously monitors markets and competitors to detect emerging developments and early warning signals, powering continuous market and competitive intelligence. DeepSights Personas enables teams to test ideas at scale with AI-powered personas and synthetic research, including AI-moderated interviews and synthetic panels built from a company’s own data. DeepSights Innovate identifies whitespace opportunities and accelerates concept development with AI agents. DeepSights Research manages the full research lifecycle while ensuring transparency, compliance, and knowledge reuse. Together, these capabilities form a unified platform for market intelligence, competitive intelligence, and insights management. Unlike generic AI tools, DeepSights is purpose-built for market research, competitive intelligence, and insights workflows, with agentic AI for insights at its core. The platform evaluates relevance, authority, and recency to ground every answer in trusted data and reduce hallucination risk. AI agents work alongside human experts to continuously discover, analyze, and surface intelligence — delivering accurate, source-grounded answers at the speed insights teams need to operate at scale. Market Logic has been named a Visionary in the 2026 Gartner® Magic Quadrant™ for Competitive and Market Intelligence Platforms, included in The Forrester Market and Competitive Intelligence Platforms Landscape, Q1 2026, and recognized in G2’s 2026 Top 50 German Software Companies. DeepSights is a G2 Leader in Enterprise Market Intelligence and Enterprise Knowledge Base categories. A 2025 Forrester Total Economic Impact™ study found DeepSights delivered a 411% return on investment over three years, highlighting reduced research costs, faster time to insights, and a stronger strategic role for insights in business decision-making. DeepSights is enterprise-grade and built for security and compliance. The platform is ISO/IEC 27001 certified, aligned with GDPR and the EU AI Act, and does not use customer data to train external AI models. With SSO, granular access control, and flexible deployment options, organizations retain full control over how insights are accessed, shared, and governed. Trusted by global enterprises across consumer goods, healthcare, retail, and financial services, DeepSights enables organizations to move from fragmented data to a connected, always-on system for market and consumer intelligence.
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