--- title: Market Leader Reviews meta\_title: 'Market Leader Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 258 reviews by the users' company size, role or industry to find out how Market Leader works for a business like yours. aggregate\_rating: rating\_value: 3.2 review\_count: 258 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Market Leader Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Market Leader but has limited features. Are you part of the Market Leader team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. * * * Seller [Market Leader](https://www.g2.com/sellers/market-leader) Discussions [Market Leader Community](https://www.g2.com/products/market-leader/discuss) Languages Supported English Solution Type All-in-One Overview by Emily Tanner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/market-leader/pricing) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![Top Producer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Top Producer") Top Producer 3.1/5(124) ](https://www.g2.com/products/top-producer/reviews) [ View All Alternatives ](https://www.g2.com/products/market-leader/competitors/alternatives) ## User Insights Average based on 258 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Marilyn Elaine P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marilyn Elaine P.") MP Marilyn Elaine P. Global Mobility Tax Manager Enterprise (\> 1000 emp.) 12/23/2021 "Professional and outstanding website development" 5/5 What do you like best about Market Leader? I find the customer service most helpful Review collected by and hosted on G2.com. What do you dislike about Market Leader? I like everything about it so farI find the customer service most helpful Review collected by and hosted on G2.com. Recommendations to others considering Market Leader: I will highly recommend market leader to others Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? creating an attractive website which will generate many leads Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic LW Linda W. Sales Associate Small-Business (50 or fewer emp.) 10/22/2021 "Market Leader Site Has It All" 5/5 What do you like best about Market Leader? The fact that I can send listings directly from the MLS. Love the campaigns also. Review collected by and hosted on G2.com. What do you dislike about Market Leader? Nothing, I've been with them for several years and find it worth the money Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Having all options in one place makes keeping track of customers easier. I can send listings, emails for special holidays, the monthly newsletter and campaigns keeps me top of mind with customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 4/25/2022 "Avoid at all cost" 0/5 What do you like best about Market Leader? The client interface is clean for customers to use. Review collected by and hosted on G2.com. What do you dislike about Market Leader? The leads are horrible. Fake emails and phone numbers. No customer support. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? No problems have been solved. I have only lost money and lost confidence in lead gen companies Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Mid-Market (51-1000 emp.) 4/14/2022 "Grant helped me" 5/5 What do you like best about Market Leader? The customer service was phenomenal. Grant gave me excellent suggestions and guidance on updating my website. Review collected by and hosted on G2.com. What do you dislike about Market Leader? There aren't enough font options. That is all I dislike at the moment Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Building my personal brand. Client engagement increases. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mark K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark K.") MK Mark K. Real Estate Agent Small-Business (50 or fewer emp.) 11/5/2021 "Well worth the investment" 5/5 What do you like best about Market Leader? They do everything that they said they were going to do. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I need to improve my personal I.T. skills to make the best use out of it. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Not really solving any problems, but the benefits are quality leads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Susie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Susie L.") SL Susie L. Sales Associate Small-Business (50 or fewer emp.) 12/8/2021 "Realtor" 5/5 What do you like best about Market Leader? The website is very good. The leads come in promptly and most of the time the information is correct. Review collected by and hosted on G2.com. What do you dislike about Market Leader? Sometimes the buyers/sellers put in bogus info but that is common for on line leads. Review collected by and hosted on G2.com. Recommendations to others considering Market Leader: It is very user friendly and the information is easily displayed Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? No problems really. I have received good leads that I am cultivating. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic EM Erik M. Real Estate Agent Enterprise (\> 1000 emp.) 2/8/2021 "Absolutely Terrible" 0/5 What do you like best about Market Leader? Nothing, everything was terrible with their service. I am appalled their overall rating is 4 stars. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I am so disappointed I got scammed into using MarketLeader. The leads are absolutely horrible. I called and emailed every single lead that came in multiple times. I received one email response during my whole term. The platform shows if the leads are opening their emails, 90% did not. I had to return close to 30 leads because they were fake accounts (why am I responsible for digging into fake accounts). I called after two months and tried to cancel and they would not let me. After my 6 month contract was up, I then started getting billed on a month to month bases (price went up too). When I saw I got charged at the beginning of the 7th month, I instantly called and told them I did not want the 7th month (I had previously requested cancel multiple times). They told me I did not request cancel is the correct timeframe and that they would not refund me. They straight up robbed me of a lot of money. I can not believe how terrible this entire experience was. If you are reading this before committing, I beg of you to not use their service. So bad. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I solved zero problems with Market Leader. They created an abundance of problems for me. Worst service I have ever received. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 1/23/2022 "Market Leader is a Rip-off" 0/5 What do you like best about Market Leader? There was nothing at all that I liked. M Review collected by and hosted on G2.com. What do you dislike about Market Leader? Gave false leads & out of area requests. Review collected by and hosted on G2.com. Recommendations to others considering Market Leader: They're out for their financial gain not yours. Told that I could cancel if not satisfied in 3 months, never happened. Always placed blame of not being successful on agent. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? None Review collected by and hosted on G2.com. Show More 1/23/2023 Validated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 5/20/2021 "Please don't waste your money on this overpromising and underdelivering company!" 0/5 What do you like best about Market Leader? Nothing, terrible leads and worse customer service. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I was overpromised great quality and heavily filtered leads, however they were no better than a cold call, IF they even had a phone number. I now run my own ads and get leads for 1/10 of the cost I paid Market Leader. I tried to cancel and was told I had to email and confirm my cancellation to not be charged. I then realized I should at least transfer all of these leads to my CRM so I don't lose them once I cancel. They cancelled my membership without my confirming or signing to cancel and deleted all of my leads. I spoke with their managers Avery and a few others, he promised they'd try to help and would call me right back. I said I'd prefer to wait on hold, he insisted he'd call back in 15 minutes. Avery never called back. What a waste of $2,000. LEARN FROM MY MISTAKE! LEARN TO RUN YOUR OWN ADS! Review collected by and hosted on G2.com. Recommendations to others considering Market Leader: Don't waste your money, find another company or learn to run your own ads! Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I realized that their customer service team is not interested in rectifying the situation and my time on the phone with them trying to come to a resolution was a waste. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MO Miriam O. Broker/Owner, Odegard Real Estate Group Small-Business (50 or fewer emp.) 3/15/2021 "Excellent Platform for An Agent" 5/5 What do you like best about Market Leader? Ease of use, particularly the website. It's simple and adaptable to mobile and desktop, which is where 95% of buyers will be searching. Not a lot of frills, but who needs them, really? Simple, easy to navigate for the consumer. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I find the campaigns a bit confusing, but then again, it's up to me to take the tutorials and figure it out. Review collected by and hosted on G2.com. Recommendations to others considering Market Leader: Give it a serious look. It's affordable, easy to use and makes your marketing look polished and professiona. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Problem solving: increasing my digital footprint, and having a website/CRM/email and text capabilities all in one. Benefits: it's nice to be able to refer clients to my website for information (eg., Client Resources page that I was able to create). It's also relatively inexpensive, especially compared to other programs. My former brokerage, Keller Williams, integrated Market Leader within the brokerage and encouraged it's use. I regret that I didn't fully appreciate it when I had it for free. After I started using it, I realized how great it was and took it with me to my next brokeage. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Market Leader? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Market Leader ](https://www.g2.com/products/market-leader/discussions/new) ![Jose Manuel L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose Manuel L.") JL Jose Manuel Lira • Last activity over 4 years ago Does anyone know the steps to cancel? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) GU Guest User What is Market Leader used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-market-leader-used-for) [ View all Discussions ](https://www.g2.com/products/market-leader/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/market-leader/pricing) Market Leader Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-market-leader) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2f2f1d1bc289ab023b9d5676ca3ee31/top-producer.png "Product Avatar Image") Top Producer 3.1/5(124) [ Compare Now ](https://www.g2.com/compare/market-leader-vs-top-producer) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-market-leader) ##### ##### Market Leader Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Relationship Management Lead Generation CRM Integration Presentation Website Builder MLS Integration IDX Website [ View More Features ](https://www.g2.com/products/market-leader/features) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [What platform provides detailed website performance analytics?](https://www.g2.com/discussions/what-platform-provides-detailed-website-performance-analytics)[Which Google Workspace project management platforms have proven reliability for managing task updates and team notifications?](https://www.g2.com/discussions/which-google-workspace-project-management-platforms-have-proven-reliability-for-managing-task-updates-and-team-notifications)[Top tools for automating new client workflows](https://www.g2.com/discussions/top-tools-for-automating-new-client-workflows) [Best SAP store for business software](https://www.g2.com/discussions/what-s-the-best-sap-store-software-for-businesses)[What's the best app for managing corporate events](https://www.g2.com/discussions/what-s-the-best-app-for-managing-corporate-events)[Pros and Cons Details](https://www.g2.com/products/market-leader/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)