--- title: Market Leader Reviews meta\_title: 'Market Leader Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 258 reviews by the users' company size, role or industry to find out how Market Leader works for a business like yours. aggregate\_rating: rating\_value: 3.2 review\_count: 258 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Market Leader Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Market Leader but has limited features. Are you part of the Market Leader team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. * * * Seller [Market Leader](https://www.g2.com/sellers/market-leader) Discussions [Market Leader Community](https://www.g2.com/products/market-leader/discuss) Languages Supported English Solution Type All-in-One Overview by Emily Tanner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/market-leader/pricing) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![Top Producer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Top Producer") Top Producer 3.1/5(124) ](https://www.g2.com/products/top-producer/reviews) [ View All Alternatives ](https://www.g2.com/products/market-leader/competitors/alternatives) ## User Insights Average based on 258 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 6/3/2024 "Terrible product, never recommend." 0/5 What do you like best about Market Leader? The only thing I can say that is good about market leader is that I am done with them. I called on the first of the month to cancel the following month, and they said because I called after the first, I was responsible for the following month as well. Review collected by and hosted on G2.com. What do you dislike about Market Leader? No: Support, vetting, communication, happy to take all your money and produce no results Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? They have no quality improvement. Just pay us your money and we sleep Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jace B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jace B.") JB Jace B. Small-Business (50 or fewer emp.) 1/3/2024 "Sales team does not tell the truth" 0/5 What do you like best about Market Leader? The leads aren't terrible but not great. Review collected by and hosted on G2.com. What do you dislike about Market Leader? Do your homework on this company. Sales agents say one thing and the service provided is completely different. I called them numerous times to get our advertising changed and it took months and it’s still not the way we originally discussed. They also claimed leads were able to be linked to Chime CRM which they were not via API. I had a 6 month contract with them where they claimed to waive the first month of service, since then they have charged me additional months. My “account manager” has never reached out until I requested to end my service, I never spoke to an account manager as they told me I would hear from one through out my subscription. I have requested to speak to someone with their legal team and no response. I hope this review reaches someone who is thinking about using them because they plug everyone into the same generic ads and collect peoples money. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? They are not trying to solve anything. I have asked for legal teams contact info and no response. They are not even trying to resolve the issue. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic DC David C. Small-Business (50 or fewer emp.) 11/8/2023 "Leads started coming in right away" 5/5 What do you like best about Market Leader? Kayla was extremely helpful setting up my account and handling some issues I had on my end to get everything in order. Right away I started recieving leads, some better than others, but by the time transactions come from it, it will be worth the cost. Review collected by and hosted on G2.com. What do you dislike about Market Leader? Some of the leads people are leaving incorrect phone numbers or emails to contact them. A second verification code should be sent to their cell phone to gaurantee their number is correct before allowing full access and going into the CRM. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I personally prefer having a second CRM and not integrating it with my other CRM's so that I can keep track of who came from where. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kim N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kim N.") KN Kim N. Sales Associate Small-Business (50 or fewer emp.) 12/15/2023 "Consistently provide quality customer service and actionable leads" 4.5/5 What do you like best about Market Leader? I like the use of the CRM and ability to create email marketing compains Review collected by and hosted on G2.com. What do you dislike about Market Leader? Some of the rules for lead returns don't make sense, if the lead tells you they are already working with an agent or under contract or the home is already on the market with another agent this should not count as a vaild lead however it does because you have a name and good email. Doesn't matter to market leader that there is no way for you to capture this lead. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? They are helping with lead generation and follow up Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CV Chay V. Small-Business (50 or fewer emp.) 2/28/2024 "Efficiency at its Best!" 5/5 What do you like best about Market Leader? Everything is in one place and the drip campaigns are already set up for me. Review collected by and hosted on G2.com. What do you dislike about Market Leader? It is another CRM to learn however you have the option to load everything into their CRM and access your contacts in one place on a daily basis. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Pre-packaged Campaigns ready to use to keep my name top of mind. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic TM Teresa M. Small-Business (50 or fewer emp.) 11/16/2023 "Fantastic Return of Investment" 3.5/5 What do you like best about Market Leader? The system is user friendly and I really like the ability to customize marketing to my contacts. The staff has always been very helpful. The system is easy to learn and hit the ground running. Good leads that have provided an exceptional return of investment. I converted 7 contacts, which equaled 1.3m in volume. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I do not have any dislikes. The resources have helped me navigate easily. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? When I started in Real Estate, I did not have a large sphere. Adding Market Leader has helped me grow my sphere. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jimmy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy T.") JT Jimmy T. Founder and CEO Small-Business (50 or fewer emp.) 11/24/2023 "Absolutely terrible and a total waste of money and time" 0/5 What do you like best about Market Leader? There was nothing positve .Every lead was not vetted,the lead came with no phone numbers Review collected by and hosted on G2.com. What do you dislike about Market Leader? The lies from the sales people as well as Usman, my suposed rep........ Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Every lead was of no use.Onle one lead respondedand they had no interst in selling, they "just wanted a profession idea of they just purchased homes value" And this was a so called "vetted/scrbbed lead" from Market Leaders.Just another marketing company that looks at Realtors as thier personal ATM machine Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic XM xavier m. Small-Business (50 or fewer emp.) 7/21/2023 "Complete Waste of A Load of My Money!!" 0.5/5 What do you like best about Market Leader? Nothing good about it. The leads were not serious. I worked the leads extensively. It has been a complete bust. No wonder there are so many bad complaints on BBB! Review collected by and hosted on G2.com. What do you dislike about Market Leader? I found nothing helpful This program provided me no decent leads. I stayed in constant contact with the leads, sending them offers and real estate info. No responses. Out of 22 leads so far, only two leads provided phone numbers that worked. One of those leads had an agent and the other was not seriously looking. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? It is not solving any problems. It has caused me a massive problem. I am paying $700 a month and getting nothing in return. I am bleeding money and this Market Leader program is benefitting as I am being bled dry. Horrible. Review collected by and hosted on G2.com. Show More Response from Emily Tanner of Market Leader [Editedit](https://www.g2.com/survey_responses/market-leader-review-8338600/official_response/edit) Xavier, thank you for your thoughts and review. The leads business is tricky and hard to please everyone, but we are always working to improve and provide opportunity. Would you be open to a one-on-one discussion so we can assist you and provide resolution? We can review specific leads, campaigns, emails to engage with and identify together when to respond to behavior triggers. Let us know. Thank you for your time! Current UserValidated ReviewerSource: Organic MT Michele T. Small-Business (50 or fewer emp.) 3/14/2024 "Just getting started - ONBoarding was Easy/Great!" 4.5/5 What do you like best about Market Leader? Kayla answered my questions and made the entire process to begin the Market Leaders system easy! Review collected by and hosted on G2.com. What do you dislike about Market Leader? The only down side is learning a new CRM. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I am using Market Leader as another source of lead generation. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Sarah D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah D.") SD Sarah D. Small-Business (50 or fewer emp.) 8/24/2023 "THE WORST COMPANY EVER" 0/5 What do you like best about Market Leader? N/A to answer this. Hence the title of my review. Review collected by and hosted on G2.com. What do you dislike about Market Leader? 1. Customer Service 2. Difficult to reach someone and get help once signed up 3. I get the leads are difficult to filter and get legit leads from people on the internet so maybe provide MORE for the price people are paying. The ones who are actually working their leads MIGHT GET ONE lead that turns into something out of about 100 leads. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? They did not solve any of problems. I would never suggest this to any agent that's starting out. It MIGHT be an additional option for someone that has a team and just looking to keep some team members busy with following up on leads and tracking them down to figure out their legitamacy. Review collected by and hosted on G2.com. Show More Response from Emily Tanner of Market Leader [Editedit](https://www.g2.com/survey_responses/market-leader-review-8524154/official_response/edit) Sarah, thank you so much for sharing your feedback. We are always working to improve our offerings and provide opportunity for real estate agents. Would you be open to a one-on-one discussion so we can better assist you? We are here to help and provide resolutions to your problems. Let us know. Thank you for your time! Validated ReviewerSource: Organic ## Questions about Market Leader? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Market Leader ](https://www.g2.com/products/market-leader/discussions/new) ![Jose Manuel L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose Manuel L.") JL Jose Manuel Lira • Last activity over 4 years ago Does anyone know the steps to cancel? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) GU Guest User What is Market Leader used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-market-leader-used-for) [ View all Discussions ](https://www.g2.com/products/market-leader/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/market-leader/pricing) Market Leader Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-market-leader) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2f2f1d1bc289ab023b9d5676ca3ee31/top-producer.png "Product Avatar Image") Top Producer 3.1/5(124) [ Compare Now ](https://www.g2.com/compare/market-leader-vs-top-producer) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-market-leader) ##### ##### Market Leader Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Relationship Management Lead Generation CRM Integration Presentation Website Builder MLS Integration IDX Website [ View More Features ](https://www.g2.com/products/market-leader/features) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [What's the leading software for pricing strategy](https://www.g2.com/discussions/what-s-the-leading-software-for-pricing-strategy)[Top tools for encrypting sensitive data in the cloud](https://www.g2.com/discussions/what-are-the-best-tools-for-encrypting-sensitive-data-in-the-cloud)[Which handwritten notes platforms have strong reliability records based on reviews from education and professional services teams?](https://www.g2.com/discussions/which-handwritten-notes-platforms-have-strong-reliability-records-based-on-reviews-from-education-and-professional-services-teams) [What Contact Center AI Observability platforms are highest rated for operations teams managing 24/7 AI-supported call centers?](https://www.g2.com/discussions/what-contact-center-ai-observability-platforms-are-highest-rated-for-operations-teams-managing-24-7-ai-supported-call-centers)[Which ETO ERP options have good mobile access for shop floor and field service teams who need to update job status without going back to a desktop?](https://www.g2.com/discussions/which-eto-erp-options-have-good-mobile-access-for-shop-floor-and-field-service-teams-who-need-to-update-job-status-without-going-back-to-a-desktop)[Pros and Cons Details](https://www.g2.com/products/market-leader/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)