--- title: Market Leader Reviews meta\_title: 'Market Leader Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 258 reviews by the users' company size, role or industry to find out how Market Leader works for a business like yours. aggregate\_rating: rating\_value: 3.2 review\_count: 258 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Market Leader Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Market Leader but has limited features. Are you part of the Market Leader team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. * * * Seller [Market Leader](https://www.g2.com/sellers/market-leader) Discussions [Market Leader Community](https://www.g2.com/products/market-leader/discuss) Languages Supported English Solution Type All-in-One Overview by Emily Tanner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/market-leader/pricing) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![Top Producer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Top Producer") Top Producer 3.1/5(124) ](https://www.g2.com/products/top-producer/reviews) [ View All Alternatives ](https://www.g2.com/products/market-leader/competitors/alternatives) ## User Insights Average based on 258 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Barry B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Barry B.") BB Barry B. Real Estate Sales Advisor Enterprise (\> 1000 emp.) 6/27/2024 "Ami L is skillful, professional, patient, & committed to leading me to the best possible package." 5/5 What do you like best about Market Leader? Ami L is a connsumate professional & handled me with care, compassion. Her interaction was very goal focused, looking for the best outcome for My Team and I!! She is the BEST ASSOCIATE I have engaged with at ML in the 6 years of being a customer of Marketleader. Period! Review collected by and hosted on G2.com. What do you dislike about Market Leader? That everyone at ML isn't Ami L. Promote her!! Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Keeping clients organized and in one central location. The promotional materials are easy to use and there are a variety of branded options. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Steven P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steven P.") SP Steven P. PA Real Estate Agent Small-Business (50 or fewer emp.) 6/19/2024 "Mark ALLEN - This Account Executive went above and beyond to get me set up." 5/5 What do you like best about Market Leader? Setup est fantastique - ils vous guideront à travers tout -- un véritable avantage par rapport à la concurrence. Le CRM est fantastique. Le service client, de l'appel de vente à la mise en place, a été fluide, grâce au représentant de compte Mark Allen qui était de premier ordre. L'automatisation est formidable. Il est SI FACILE de faire un suivi avec vos clients et de les tenir informés (drip). Review collected by and hosted on G2.com. What do you dislike about Market Leader? Nothing to add here yet. I'll update once I realize the quality of the leads. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I needed help getting set up. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Shannon J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shannon J.") SJ Shannon J. Realtor Small-Business (50 or fewer emp.) 2/2/2024 "Run for the hills if they try to sell you anything!" 0/5 What do you like best about Market Leader? Absolutely nothing! Their customer service is weak and they lie about what they're trying to sell you. Review collected by and hosted on G2.com. What do you dislike about Market Leader? They overpromise and underdeliver on all their products. We had their "House Values" product for quite a while and every month, we would have to let them know how much they'd underdelivered by. If we forgot, then we just got overcharged. Then we made the mistake of signing up for a product they call "Network Boost." Supposedly these were "buyer leads" - but every single person who responded was a renter because their ads simply said "available properties." We asked them to please state that the homes advertised were "for sale" and they said they can't do so. They are unresponsive, difficult to deal with and they promise things you won't get. DO NOT SPEND YOUR MONEY WITH MARKET LEADER! Also - unfortunately, you can't set it up so that emails from you will come from your regular email address or that they'll be directed to your regular website. It's all shadow emails and a weird wannabe Market Leader website. Seriously don't work with this company. They are terrible! Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? They are not solving any problems or providing any benefit. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Cindy L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cindy L.") CL Cindy L. Realtor Small-Business (50 or fewer emp.) 4/2/2024 "Market Leader is reliable and there is dialogue both ways with your clients." 5/5 What do you like best about Market Leader? I love the marketing campaigns. You don't have to put together your own monthly newsletters, which is much harder than you can imagine. Market Leader does it for you. Clients can interact with you directly without having to opt in. This keeps an open line of communication. Also, screen is easy to view and website is user friendly. Support people teach you technology and they ALWAYS answer the phone! Review collected by and hosted on G2.com. What do you dislike about Market Leader? Nothing to dislike. I don't have anything negative to say. The cost is right down the middle. Not too high and not low, but fare for what you get. I will say a lot of CRM websites dont have auto campaigns. Good Luck trying to do your own. Like I said, Market Leader does it for you. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I have a CRM with another company (which I will not disclose) and it does not have auto campaigns and it makes all your prospects and clients opt in...If they don't opt in, they don't get email or anything else like homes. With Market Leader you get it all. Not stumbling blocks.. or a company blocking your ability to communicate with your clients that you worked so hard to get. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 6/4/2024 "Below Average Leads Horrible Customer Service" 0/5 What do you like best about Market Leader? Their smart plans for following up are pretty decent and get good traction. Review collected by and hosted on G2.com. What do you dislike about Market Leader? 1. Customer Service is the worst I've ever experienced from a business. (and their cancellation policy is borderline a scam, even after your contract is up, make sure you understand what it is before you start and get it in writing) 2. Leads are below par and below average. We wouldn't get market leader if it was free, the leads aren't worth the time. 3. You can't transfer the phone number and email automatically to my CRM (Lofty) Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? They're solving us wanting the service cancelled. It is benefiting us by not having market leader anymore. Review collected by and hosted on G2.com. Show More 6/19/2024 Current UserValidated ReviewerSource: Organic ![Davy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davy T.") DT Davy T. Real Estate Broker Mid-Market (51-1000 emp.) 7/16/2024 "Really enjoy Using the CRM with Market Leader" 5/5 What do you like best about Market Leader? I enjoy the organization and easy use of Market Leader. I really love the email blasts that go out to my clients as well! Just a great overall system! Review collected by and hosted on G2.com. What do you dislike about Market Leader? I really don't have many dislikes about Market Leader. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I really love the email marketing program, which I do not get at my office now. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Tonya W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tonya W.") TW Tonya W. Mortgage Loan Officer Mid-Market (51-1000 emp.) 5/8/2024 "This service is NOT worth you money!" 0/5 What do you like best about Market Leader? Service isn't worth it, don't do it. Save your money!! Review collected by and hosted on G2.com. What do you dislike about Market Leader? Service isn't good after your signed up. I just talked to a gentleman that started lecturing me about why I signed up. I requested to cancel my service and then the lecture started. Bottom line, I'm not happy with your product and would like to cancel my contract. I will also pass this information on to other agents I've spoke to who inquired about the company. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? It hasn't helped at all. Most of the numbers in the system are inaccurate and wrong. The leads are not good at all. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mike B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike B.") MB Mike B. Co Owner Small-Business (50 or fewer emp.) 10/19/2023 "Garbage leads, terrible service and a rip off in the end" 0/5 What do you like best about Market Leader? Nothing. Complete waste of money. Stay away Review collected by and hosted on G2.com. What do you dislike about Market Leader? Zero return on ROI & bad service. They claimed my account manager had left there company which is why communication was poor. Not one lead was even close to a sale much less a conversation. And when I told my account manager I was cancelling (over the phone) he just said ok they will cancel my account. Then when I got another charge I emailed him and repeated mybrequest to cancel my account. But then I kept getting recurring charges. No response. Then I called again and they said he had quit and i officially have to log my csncellation on their wegsite log in. and then I had to wait for a response. Then like a week later i called asking for status. They said it was never received an send email again. Meanwhile 3 weeks had passed and they charged me for the previous month and then the current month because they also have that bull shit rule they need 30 day notice to cancel. So they can just take more of your money for a non service. I even sent them the email I had sent to the no longer existing account manager as proof I was trying to cancel service. Just a garbage company no wonder my account manager quit (and left me hanging). Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? No benefit, just took my money and send a few poor to non existent home seller leads Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic GF Gerry F. Small-Business (50 or fewer emp.) 11/2/2023 "It’s one of the best lead generation platforms I’ve seen." 4.5/5 What do you like best about Market Leader? They have a systematic method of capturing real leads. Their team members are awesome too and I have come to actually know people on their team (not simply a 1-800#). Reeve and Charles have been extremely supportive in helping me work through some of my challenges and providing guidance based on their expertise. Unlike other sources that send hundreds of crappy leads with 0% conversion, Market Leader send fewer (and costlier) leads, but conversion rates are higher. 2.5% is my personal success rate using ML (meaning if I call 100 ML leads, 2-3 transactions will come from that). Review collected by and hosted on G2.com. What do you dislike about Market Leader? The cost of market leader is high but once transactions hit, this becomes a non-issue. One area for improvement on the seller leads is to make it easier to stop the automated emails once I am already engaged with a prospective customer. I can be confusing to the customer if we've already talked and auto emails are still being sent as if we had not talked yet. I tried removing a customer from the drip emails but it didn't work. Hopefully there's a simple way to fix this. Also, an actual app would be great for future consideration. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Getting connected with people looking to buy or sell property. Review collected by and hosted on G2.com. Show More Response from Emily Tanner of Market Leader [Editedit](https://www.g2.com/survey_responses/market-leader-review-8810901/official_response/edit) Thank you so much for your feedback, Gerry! We're so glad to hear you're having a great experience with the system and our team. We would be more than happy to show you how to take a customer off the automated nurture once you've made contact with them. We also have a Market Leader app you can start utilizing today! We will follow up with you via phone and email to ensure we resolve those issues for you promptly. Thanks again! Current UserValidated ReviewerSource: Organic ![Leo N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leo N.") LN Leo N. Real Estate Agent Small-Business (50 or fewer emp.) 11/28/2023 "Review" 5/5 What do you like best about Market Leader? User freindly website. My Clints love to interact with my website. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I understand it's business, but to many add ons to pay for Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? If i have any issues, I call Market Lender, customer service has been very helpful for me Review collected by and hosted on G2.com. Show More 6/5/2024 Current UserValidated ReviewerSource: Organic ## Questions about Market Leader? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Market Leader ](https://www.g2.com/products/market-leader/discussions/new) ![Jose Manuel L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose Manuel L.") JL Jose Manuel Lira • Last activity over 4 years ago Does anyone know the steps to cancel? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) GU Guest User What is Market Leader used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-market-leader-used-for) [ View all Discussions ](https://www.g2.com/products/market-leader/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/market-leader/pricing) Market Leader Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-market-leader) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2f2f1d1bc289ab023b9d5676ca3ee31/top-producer.png "Product Avatar Image") Top Producer 3.1/5(124) [ Compare Now ](https://www.g2.com/compare/market-leader-vs-top-producer) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-market-leader) ##### ##### Market Leader Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Relationship Management Lead Generation CRM Integration Presentation Website Builder MLS Integration IDX Website [ View More Features ](https://www.g2.com/products/market-leader/features) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [What's the leading software for pricing strategy](https://www.g2.com/discussions/what-s-the-leading-software-for-pricing-strategy)[Top tools for encrypting sensitive data in the cloud](https://www.g2.com/discussions/what-are-the-best-tools-for-encrypting-sensitive-data-in-the-cloud)[Which handwritten notes platforms have strong reliability records based on reviews from education and professional services teams?](https://www.g2.com/discussions/which-handwritten-notes-platforms-have-strong-reliability-records-based-on-reviews-from-education-and-professional-services-teams) [What Contact Center AI Observability platforms are highest rated for operations teams managing 24/7 AI-supported call centers?](https://www.g2.com/discussions/what-contact-center-ai-observability-platforms-are-highest-rated-for-operations-teams-managing-24-7-ai-supported-call-centers)[Which ETO ERP options have good mobile access for shop floor and field service teams who need to update job status without going back to a desktop?](https://www.g2.com/discussions/which-eto-erp-options-have-good-mobile-access-for-shop-floor-and-field-service-teams-who-need-to-update-job-status-without-going-back-to-a-desktop)[Pros and Cons Details](https://www.g2.com/products/market-leader/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)