--- title: Market Leader Reviews meta_title: 'Market Leader Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 258 reviews by the users' company size, role or industry to find out how Market Leader works for a business like yours. aggregate_rating: rating_value: 3.2 review_count: 258 scale: '5' date_modified: '2026-08-07' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Market Leader Reviews **Vendor:** Market Leader **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 3.2/5.0 **Total Reviews:** 258 ## About Market Leader A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. ## Market Leader Pros & Cons **What users like:** - Users appreciate the **detailed lead generation** from Market Leader, which provides valuable contact information. (1 reviews) **What users dislike:** - Users express frustration with **poor customer support** and deceptive practices regarding lead quality and cancellation procedures. (4 reviews) - Users report **poor lead quality** with Market Leader, receiving irrelevant leads and experiencing major customer service issues. (4 reviews) - Users find Market Leader to be **not user-friendly** , facing issues with unreliable leads and poor customer service support. (2 reviews) - Users find the **lack of phone numbers in leads** frustrating, deeming it unprofessional and unethical for real estate. (2 reviews) - Users report significant **billing issues** with Market Leader, facing unfulfilled service promises and unresponsive customer support. (1 reviews) - Users report significant **email issues** with Market Leader, experiencing poor service and unreliable lead delivery. (1 reviews) - Users highlight the **expensive costs** of Market Leader, expressing disappointment over lack of results and support. (1 reviews) - Hidden Costs (1 reviews) - Inaccurate Information (1 reviews) - Learning Difficulty (1 reviews) ## Market Leader Reviews ### 1. Good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Market Leader?** The user friendliness and the ease to use **What do you dislike about Market Leader?** responsiveness and speed............................. **What problems is Market Leader solving and how is that benefiting you?** information for the market ### 2. A Money Hungry Company **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2017 **What do you like best about Market Leader?** I don't like it, but they roped me in with a strong sales pitch. The lady who signed me up was kind. **What do you dislike about Market Leader?** This compay only has good customer service if you are a possible customer, once you've signed the contract, they suck **What problems is Market Leader solving and how is that benefiting you?** None ### 3. Old Diverse Solutions **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Market Leader?** Good value IDX for a real estate website **What do you dislike about Market Leader?** I did not get a reply to a billing question after the company name changed. For two months I thought the charges were fraudulent. **What problems is Market Leader solving and how is that benefiting you?** Real Estate IDX feed **Official Response from Shara Maurer:** > We apologize for any confusion through the acquisition and value your feedback, always. If you have any questions about anything in the future, please don't hesitate to reach out. We appreciate your feedback. ### 4. good interface **Rating:** 3.5/5.0 stars **Reviewed by:** Jenn R. | Real Estate Agent, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2017 **What do you like best about Market Leader?** good interface with single home page landing to access all of your CRM data and ability to disseminate info, review targets and see progress of clients. **What do you dislike about Market Leader?** Website is pretty basic if you are using that for company website. **Recommendations to others considering Market Leader:** Good product - pricing can be pricey. **What problems is Market Leader solving and how is that benefiting you?** CRM and marketing platforms are strong. ### 5. its a great product at great cost to keep in touch with your old, new and present clients. **Rating:** 5.0/5.0 stars **Reviewed by:** Dorothy K. | Licensed Associate Real Estate Broker, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2016 **What do you like best about Market Leader?** its very easy to use and to get it set up. **What do you dislike about Market Leader?** not much. wish had more website look options. **What problems is Market Leader solving and how is that benefiting you?** its allowing me to keep in contact with old clients and future clients without much of my involvement. ### 6. Market Leader Reciew **Rating:** 5.0/5.0 stars **Reviewed by:** Holly P. | Realtor, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2016 **What do you like best about Market Leader?** I use this from Keller Williams for my Real Estate marketing and LOVE the email markeitng options and campaigns. **What do you dislike about Market Leader?** I dislike the ease of the contact management... I wish it connected to my google calendar better. **What problems is Market Leader solving and how is that benefiting you?** The email marketing campaigns are just amazing. Especially all the new HTML options! ### 7. Long time user - Been sold all along **Rating:** 4.0/5.0 stars **Reviewed by:** Matt W. | Broker Associate, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2016 **What do you like best about Market Leader?** Ease of use, gives me what I'm looking for for a good price. **What do you dislike about Market Leader?** Comes off as a standard template, more blog and video options would be preferred. **Recommendations to others considering Market Leader:** Quick, easy, and basic. Does the trick. **What problems is Market Leader solving and how is that benefiting you?** Good online landing page and lead generating, the SEO has been good. ### 8. Great back end accecibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2016 **What do you like best about Market Leader?** Has great admin user functionality compared to other sources. **What do you dislike about Market Leader?** Appearance. Not a very good spam filter either. **What problems is Market Leader solving and how is that benefiting you?** Lead capturing is key in our business and Market Leader does a pretty good job at getting peoples information and ability to customize. ## Market Leader Discussions - [Does anyone know the steps to cancel?](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) - 2 comments, 1 upvote - [Does Market Leader offer any product training?](https://www.g2.com/discussions/training-e095bc7c-6bca-487d-af74-ca729fd63287) - 2 comments, 1 upvote - [Can I import my contacts from Gmail?](https://www.g2.com/discussions/importing-contacts) - 2 comments, 1 upvote - [Does Market Leader integrate with my other lead sources?](https://www.g2.com/discussions/integrations-7b43d985-6e29-4535-910d-93eb097ef079) - 2 comments, 1 upvote - [Can I use Market Leader CRM on my mobile device or tablet?](https://www.g2.com/discussions/mobile-responsiveness) - 2 comments, 1 upvote - [View Market Leader pricing details and edition comparison](https://www.g2.com/products/market-leader/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+07%3A24%3A48+-0500&secure%5Bsession_id%5D=c4df6783-6c31-4b76-b242-2816a688daf8&secure%5Btoken%5D=67c355276ea0cfd99c09f7a4a063c09aaf4b68d777ed742d7b07278231e1ba73&format=llm_user) ## Market Leader Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards - Workflow Management - Template Management - Appointment Management - Client Management - Campaign Management - Commission Management - Calendar Management **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Additional Functionality** - Reporting/Analytics - Interaction Tracking - Access Controls/Permissions - Real-Time Data - Segmentation - Data Import/Export - Alerts/Notifications - Lead Qualification - Mobile Access - Customer Database - Contact Database - Lead Distribution - Lead Capture - Property Database - AI Copilot - Reminders - For Real Estate - Client/Property Matching - Email Templates - Drag & Drop - Data Synchronization - Lead Nurturing - Generative AI - API - Referral Tracking - Customizable Fields - Email Tracking - Activity Tracking - Omnichannel Outreach **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Market Leader Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,494 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Top Producer](https://www.g2.com/products/top-producer/reviews) - 3.1/5.0 (122 reviews)