--- title: Market Leader Reviews meta\_title: 'Market Leader Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 258 reviews by the users' company size, role or industry to find out how Market Leader works for a business like yours. aggregate\_rating: rating\_value: 3.2 review\_count: 258 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Market Leader Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Market Leader but has limited features. Are you part of the Market Leader team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. * * * Seller [Market Leader](https://www.g2.com/sellers/market-leader) Discussions [Market Leader Community](https://www.g2.com/products/market-leader/discuss) Languages Supported English Solution Type All-in-One Overview by Emily Tanner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/market-leader/pricing) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![Top Producer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Top Producer") Top Producer 3.1/5(124) ](https://www.g2.com/products/top-producer/reviews) [ View All Alternatives ](https://www.g2.com/products/market-leader/competitors/alternatives) ## User Insights Average based on 258 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Rhonda B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rhonda B.") RB Rhonda B. REALTOR® Small-Business (50 or fewer emp.) 10/24/2021 "I have had great success using Market Leader and will continue to do so." 5/5 What do you like best about Market Leader? The CRM is easy to use and keeps track of all emails sent out. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I wish that a phone number was required of the customers. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? The CRM helps me keep up with the customers until they become clients. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Peter B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter B.") PB Peter B. Broker / Principal Realtor Small-Business (50 or fewer emp.) 5/18/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Tried for months. Got nothing. Never connected to MLS. No response to my complaints." 0/5 What do you like best about Market Leader? The feeling of hope when I initially set it up. Review collected by and hosted on G2.com. What do you dislike about Market Leader? Lack of response, lack of results, inability to finish setting my service up. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? We received a few appointments but none were valuable. Out of the 3-4 appointments set each week, most were no-shows. Out of the contacts we were able to reach, many were not even close to being buyers. Many of the people on the other end of the line were confused in some way as to why we were calling. Ive never had to cold call, but I can imagine this type of response is what you'd expect to receive from a random list of phone numbers with no real qualification or standard. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Lauren W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren W.") LW Lauren W. Realtor Small-Business (50 or fewer emp.) 10/25/2021 "Loving it so far, excited to see where it takes me" 5/5 What do you like best about Market Leader? The training available and the access to app Review collected by and hosted on G2.com. What do you dislike about Market Leader? Not all contacts are required to input their phone number Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? This is my first month with Market Leader and I'm still waiting to see how it turns out. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic PG Paul G. Realtor Small-Business (50 or fewer emp.) 6/14/2021 "I wish I had chosen Market Leader sooner!" 5/5 What do you like best about Market Leader? I really like the outstanding customer service. Spencer D. is great! Review collected by and hosted on G2.com. What do you dislike about Market Leader? There are a couple small formatting errors in my website information that I have yet to contact their support crew for but that is not a big deal! Review collected by and hosted on G2.com. Recommendations to others considering Market Leader: Don't hesitate. It is money well spent and much more affordable than other lead generation services. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I am getting more sales leads, which is awesome! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 8/26/2021 "really bad leads and miss information about cancellation" 0/5 What do you like best about Market Leader? their story to get you in was good there performance was terrible after a year Review collected by and hosted on G2.com. What do you dislike about Market Leader? i was lied to by a representative about cancellation and tricked into buying more on the assumption i could cancel the existing when i did they changed their story of course and have been as usual a lot more aggressive to get approx $2500 than all my calls to get what i bargained for Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? none they only want money and not to provide what i bargained for their agent even admitted i was short changed and never heard from him again dont waste money with these people Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic SM Shelly M. Real estate agent Small-Business (50 or fewer emp.) 7/21/2021 "Great Lead Gen and CRM" 5/5 What do you like best about Market Leader? This is an easy platform to navigate and leads come to you. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I have not found a downside to using Market Leader. Review collected by and hosted on G2.com. Recommendations to others considering Market Leader: Try it; you won't be disappointed. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I am using it to generate more leads and so far it has been beneficial. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Marcus. B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marcus. B.") MB Marcus. B. National Brokerage Manager - West Small-Business (50 or fewer emp.) 1/5/2021 "Failure to provide service they promise" 0/5 What do you like best about Market Leader? They have a decent platform to manage a website. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I spent a year paying for leads from their platform - the leads were not good and not a single lead turned into an actual workable contact. I continued however using their website platform - paid up front for 12 months. In the last year about 6 months into my pre-paid period, my website was taken down from their platform - no notice - no explanation. I sent an email (was not able to find a single way to contact them via phone) inquiring why my site was down. I got one response asking me to clarify what brokerage I was with and I responded same day - that was the last I heard. I have now emailed multiple times asking for additional info and had ZERO response, they are simply ignoring me. I paid for 12 months - got 6 and cannot get a response as to why they took my site down or about getting a refund for the months my site is not up that I pre-paid for. When they wanted to sell me leads the called me non-stop trying to get me to give them more money - when they failed to provide the service I pre-paid for they cannot respond to any communication. Review collected by and hosted on G2.com. Recommendations to others considering Market Leader: Do not waste your money - horrible support and low quality leads. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Have not solved any problems with them as they refuse to respond to me - at this point I see ZERO benefit in their service and would discourage anyone that asked from wasting their money. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Wayne L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wayne L.") WL Wayne L. Sales and Customer Service Small-Business (50 or fewer emp.) 11/18/2020 "Horrible, Absolutely Horrible" 0/5 What do you like best about Market Leader? There was nothing that was helpful or useful! The leads are horrible! 70%+ leads have no phone numbers. The leads that do have numbers only 10% are working. Review collected by and hosted on G2.com. What do you dislike about Market Leader? The leads are horrible! Worthless is how I would best describe the system. The programs description is nothing like the product that is delivered. 70%+ leads have no phone numbers. The leads that do have numbers only 10% are working. I got only 2 responses back from the hundreds of emails I sent. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I was not able to get any help or recourse from ML! The representative that I spoke with was my "account manager", his name is Avery Lee. He told me I was obligated for one year. He then told me that I could opt out after 6 months, then he told me if I tried it for 3 months, "really tried it" he would let me cancel. This is an expensive SCAM avoid at all costs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 7/20/2021 "Great customer Service!" 4/5 What do you like best about Market Leader? I can't speak too much on the platform itself because I am new to using it, however Kaylyn from Market Leader has been amazing to work with. She had to answer so many questions for me and always gave a very pleasant and prompt response. We had to change what service I was going to be using super last minute, and Kaylyn worked with me every step of the way. I really appreciate her going out of her way for me! Highly recommend. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I am brand new but leads are coming in already with fake emails. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Nothing at this point. Benefits- platform is easy to use and keep track of. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") CR Verified User in Real Estate Small-Business (50 or fewer emp.) 5/11/2021 "Won't let me cancel" 0/5 What do you like best about Market Leader? I like that they take my money and refuse to cancel when asked to cancel. Review collected by and hosted on G2.com. What do you dislike about Market Leader? Everything. Horrible service. 5-9 leads for the price you pay per month compared to others that provide 25-75 leads per month for the same cost. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Nothing. The problem I'm trying to solve now, is how to cancel and not give them my money anymore month to month. I have another CRM system I am using, so ML's crm is worthless and have no value to me, just the leads - 4 leads in the past 30 days in unacceptable. over promising and underdelivering. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Market Leader? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Market Leader ](https://www.g2.com/products/market-leader/discussions/new) ![Jose Manuel L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose Manuel L.") JL Jose Manuel Lira • Last activity over 4 years ago Does anyone know the steps to cancel? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) GU Guest User What is Market Leader used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-market-leader-used-for) [ View all Discussions ](https://www.g2.com/products/market-leader/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/market-leader/pricing) Market Leader Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-market-leader) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2f2f1d1bc289ab023b9d5676ca3ee31/top-producer.png "Product Avatar Image") Top Producer 3.1/5(124) [ Compare Now ](https://www.g2.com/compare/market-leader-vs-top-producer) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-market-leader) ##### ##### Market Leader Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Relationship Management Lead Generation CRM Integration Presentation Website Builder MLS Integration IDX Website [ View More Features ](https://www.g2.com/products/market-leader/features) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [What's the leading software for pricing strategy](https://www.g2.com/discussions/what-s-the-leading-software-for-pricing-strategy)[Top tools for encrypting sensitive data in the cloud](https://www.g2.com/discussions/what-are-the-best-tools-for-encrypting-sensitive-data-in-the-cloud)[Which handwritten notes platforms have strong reliability records based on reviews from education and professional services teams?](https://www.g2.com/discussions/which-handwritten-notes-platforms-have-strong-reliability-records-based-on-reviews-from-education-and-professional-services-teams) [What Contact Center AI Observability platforms are highest rated for operations teams managing 24/7 AI-supported call centers?](https://www.g2.com/discussions/what-contact-center-ai-observability-platforms-are-highest-rated-for-operations-teams-managing-24-7-ai-supported-call-centers)[Which ETO ERP options have good mobile access for shop floor and field service teams who need to update job status without going back to a desktop?](https://www.g2.com/discussions/which-eto-erp-options-have-good-mobile-access-for-shop-floor-and-field-service-teams-who-need-to-update-job-status-without-going-back-to-a-desktop)[Pros and Cons Details](https://www.g2.com/products/market-leader/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)