--- title: Market Leader Reviews meta\_title: 'Market Leader Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 258 reviews by the users' company size, role or industry to find out how Market Leader works for a business like yours. aggregate\_rating: rating\_value: 3.2 review\_count: 258 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Market Leader Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Market Leader but has limited features. Are you part of the Market Leader team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. * * * Seller [Market Leader](https://www.g2.com/sellers/market-leader) Discussions [Market Leader Community](https://www.g2.com/products/market-leader/discuss) Languages Supported English Solution Type All-in-One Overview by Emily Tanner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/market-leader/pricing) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![Top Producer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Top Producer") Top Producer 3.1/5(124) ](https://www.g2.com/products/top-producer/reviews) [ View All Alternatives ](https://www.g2.com/products/market-leader/competitors/alternatives) ## User Insights Average based on 258 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 4/28/2025 "SCAM / Garbage Leads" 0/5 What do you like best about Market Leader? Nothing is good about this scam of a service. They are terrible Review collected by and hosted on G2.com. What do you dislike about Market Leader? They lie on the initial call telling you that you will receive leads in certain zip codes...however, they will send other "leads" from other "nearby" zip codes - that are NOT nearby. They do NOT vet them (as they claim) in any way by checking the email addresses. It is a SCAM and a complete waste of money. Customer service is difficult to reach. They bury a "cancellation notification" in the contract, which they don't provide until you ASK for it...so you must call 60 days from the end of the term (already established) to cancel the service. It's set up to keep you on the hook for their garbage. They are completely unhelpful and make excuses for the garbage they send, calling it a "bonus" if you have more than the allotment...they were ALL terrible. Do Not Buy this service. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Zero because they claim that what they provide is good - and it's not. It's trash. Review collected by and hosted on G2.com. Show More 4/30/2025 Current UserValidated ReviewerSource: Organic ![Christopher M. S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christopher M. S.") CS Christopher M. S. Real Estate Broker/Realtor Enterprise (\> 1000 emp.) 10/14/2025 "Detailed Leads Are Great, But Missing Phone Numbers Is a Major Flaw" 3.5/5 What do you like best about Market Leader? Leads coming in that are detailed and provide contact infomation Review collected by and hosted on G2.com. What do you dislike about Market Leader? Information provided by the prospect does not allow for a phone number, which is very inappropriate Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? providing lead generation yet not fully vetted as leads do not respond back to me Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic JT jack t. Team Leader Small-Business (50 or fewer emp.) 9/26/2024 "extremely disappointing" 0/5 What do you like best about Market Leader? I do not like anything about this company. Review collected by and hosted on G2.com. What do you dislike about Market Leader? My experience with Market Leader over the past six months has been extremely disappointing. Despite investing $700 per month, I have not received a single valid lead relevant to my service areas. Instead, the leads provided have consistently come from locations over two hours away, which are completely outside my target market. Despite multiple attempts to resolve this issue in the first two months, Market Leader failed to make any adjustments. What’s more concerning is their refusal to cancel my membership or issue a refund for the services that were clearly not delivered as promised. This lack of accountability and disregard for customer concerns is deeply troubling and speaks to a fundamental failure in their service model. I would caution any professional considering Market Leader to seriously reconsider. This experience has not only been a financial burden but has also taken valuable time and resources away from focusing on my business. I strongly recommend exploring more reliable and customer-focused alternatives Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? na Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Darien S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Darien S.") DS Darien S. BIC Small-Business (50 or fewer emp.) 1/13/2025 "You don't get what you pay for!" 0/5 What do you like best about Market Leader? Absoluty nothing. Worst service I have ever signed up for in almost 10 years of Real Estate. Review collected by and hosted on G2.com. What do you dislike about Market Leader? 98% of the "leads" sent DONT HAVE PHONE NUMBERS, ONLY EMAILS ADDRESSES. Biggest scam for real estate leads I have ever seen in my career. The automatic emails sound very sketchy and essentially offer these leads an agency relationship without a formal consultation and agency disclosure. Highly un ethical and not condusive to running an ethical Real Estate Business. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? nothing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 10/7/2024 "The worst company I have ever used." 0/5 What do you like best about Market Leader? I do not like anything about this company. They try to manipulate the terms of their contracts to make their customers pay more than what they are contracted for. The leads they provide are complete garbage, and their customer service is awful. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I dislike everything about this company DO NOT USE THEM. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? They are solving nothing. They are filling my inbox with fake people with fake numbers, and when a customer says exactly how they want to be contacted, they bombar them with text messages, which in turn makes them remove their permissions to reach out via phone/text. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 1/30/2025 "Terrible Best to Avoid" 0.5/5 What do you like best about Market Leader? Nothing. They are a terrible company. Just read review on Reddit and google them. Review collected by and hosted on G2.com. What do you dislike about Market Leader? They are scam artist stealing money. They provide fake and garbage leads with wrong contact information. Terrible customer service. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? None. There are no benefits from fake leads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Tammy A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tammy A.") TA Tammy A. Broker/owner Real Estate and Property Management Small-Business (50 or fewer emp.) 6/19/2024 "Collaborating Marketing and Real Estate for a Win" 5/5 What do you like best about Market Leader? I like best the communication which is immediate when you need to speak to the account manager or their customer service! I always know they are there for me on any situation and handle my issue efficiently and professionaly. I truly learn from their training department as well. My team and I have been through several and I still have so much to learn. One thing I have learned is I have to understand that Market Leader is part of my team and to share with them more on ideas or struggles or even compliments. Their marketing leadership has been truly a lifesaver for my business. We are working together to help my business grow. The website is amazing and user friendly as well as the dashboard. The key is "talk to them" they will teach you how to use it so you can maximise sales. I receive many contacts daily and the app on my phone makes it especially user friendly. I can be on top of a mountain in the Black Hills and respond to a lead.! I truly appreciate market leader. The ease it takes to work within the dashboard and with their training is key because the real estate world is tough out here. The ease of implementation and intregration of their tools is key. The number of features they offer for me as the Broker and my team makes our jobs so much more easy and fun as well. It takes away the stress of waiting on hold for long periods, or being frustrated because the app is not user friendly! Market leader has amazing customer support which I started with in this review and I stand by them and their system. Review collected by and hosted on G2.com. What do you dislike about Market Leader? I have not experienced anything I don't like. It is my own schedule and discipline in training and utilizing all the training they offer that I struggle with. I am training new agents coming in and I have to push myself to make more time for training. But as far as Market Leader, no issues! They answer to the phone, they are attentive to issues, they offer training, they are on it! I appreciate them. I am working on my own discipline to utilize their tools more often. There is absolutely nothing to date that I don't like about Market leader! Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? With the interest rates jumping sky high and the NAR law suit, sales and contacts have been a lot more in "looky lou" mode; however, with more training and strategy meetings with the Market Leader customer service and marketing team they are helping me with new ways to reply and keep track of my leads. The website is attracting more contacts every day. I struggled a bit financially this first quarter and Market Leader has been strong in all ways to help me continue to grow and learn how to adjust to the "today" real estate. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic DC Deborah C. Small-Business (50 or fewer emp.) 6/29/2024 "Market Leader should be avoided!" 0/5 What do you like best about Market Leader? Absolutely nothing. It is actually detrimental to the reputation of my business. Review collected by and hosted on G2.com. What do you dislike about Market Leader? The leads are of poor quality and many leads express the feeling of being "harassed" by the many auto-generated responses to their browsing. I have been sent messages of STOP, JUST LOOKING....... all because of the pestering messages that the system sends. Out of 90+ leads I have 1 person seriously looking for a home and needing help. It is a waste of time and creates a negative view of your name due to the pestering of their system. They will not work with you, they only threaten if you mention non-payment. The product looks and sounds great, but for realtors, it is nothing more than a scam. Legal recourse for potentially damaging my business name? It's a thought. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? Market Leader is not solving any problems, only creating more. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic TH Tina H. Realtor Small-Business (50 or fewer emp.) 7/22/2024 "Great results and wonderful support from Market Leader" 5/5 What do you like best about Market Leader? One of the best things I like about Market Leader is that all the auto drip emails are already written! Customer Support is Beyond Excellent!!! And the Monthly Newsletter is fantastic and is getting me traction with my leads! Plus I can easly market my listings to my entire data base and on social sites!!! Review collected by and hosted on G2.com. What do you dislike about Market Leader? cant think of a thing! Love Market Leader! Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? I'm now easly able to communicate consistalnly with everyone in my CRM by putting them on one of the many auto campaigns as well as the leads from ML! plus now each time I do any type of communication with anyone its kept track of and I can tag myself tasks or call appointments and the system sends me Daily reminders!! Cake! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic PS Phil S. Small-Business (50 or fewer emp.) 3/5/2024 "Ease Of Use - Reach Any City, Data Collection" 5/5 What do you like best about Market Leader? I love the fact that you can generate leads in any city or zip code so long as their is availability. If you want to generate leads in a city that has higher priced real estate, you can with market leader without you being charged excessive fees like they do on other lead generation platforms. Market leader is more democratic and charges the same fee regardless of location. This unto self is the most aspirational, goal oriented and leveling of the play field aspect about Market Leader that I absolutely love. Plus you can change targeted cities at any time without incurring any additional fees. This is absolutely fantastic. I also love the insights into the leads behavior, what emails they click on, when they are on your website, what homes they are looking at, automatic nurturing of leads and what activites I should do to connect with a lead. Review collected by and hosted on G2.com. What do you dislike about Market Leader? The biggest challenge is I wish Market Leader could verify the phone number before they send the lead. Also wish they could enable a lead to view multiple homes/clicks and then capture their information after 5 to 10 clicks. Review collected by and hosted on G2.com. What problems is Market Leader solving and how is that benefiting you? They are solving the cost issue primarily. The cost of a lead is the same no matter the city or location. They also autmatically nurtue a lead. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Market Leader? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Market Leader ](https://www.g2.com/products/market-leader/discussions/new) GU Guest User What is Market Leader used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-market-leader-used-for) ![Jose Manuel L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose Manuel L.") JL Jose Manuel Lira • Last activity over 4 years ago Does anyone know the steps to cancel? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) [ View all Discussions ](https://www.g2.com/products/market-leader/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 15 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/market-leader/pricing) Market Leader Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-market-leader) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2f2f1d1bc289ab023b9d5676ca3ee31/top-producer.png "Product Avatar Image") Top Producer 3.1/5(124) [ Compare Now ](https://www.g2.com/compare/market-leader-vs-top-producer) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-market-leader) ##### ##### Market Leader Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Relationship Management Lead Generation CRM Integration Presentation Website Builder MLS Integration IDX Website [ View More Features ](https://www.g2.com/products/market-leader/features) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [What platform provides detailed website performance analytics?](https://www.g2.com/discussions/what-platform-provides-detailed-website-performance-analytics)[Which Google Workspace project management platforms have proven reliability for managing task updates and team notifications?](https://www.g2.com/discussions/which-google-workspace-project-management-platforms-have-proven-reliability-for-managing-task-updates-and-team-notifications)[Top tools for automating new client workflows](https://www.g2.com/discussions/top-tools-for-automating-new-client-workflows) [Best SAP store for business software](https://www.g2.com/discussions/what-s-the-best-sap-store-software-for-businesses)[What's the best app for managing corporate events](https://www.g2.com/discussions/what-s-the-best-app-for-managing-corporate-events)[Pros and Cons Details](https://www.g2.com/products/market-leader/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)