MarcomCentral Reviews & Product Details

The flexibility of the product. We began using MarcomCentral Enterprise Edition in a very limited capacity however as we got more comfortable with the software, we realized it's full potential. Review collected by and hosted on G2.com.

Usability of the administration module. This is a symptom of the flexibility described above. Because there are so many options, and configurations, there is a high learning curve to master the product and it's full capability/potential. The only way to master the tool is through hands on, trial and error. Review collected by and hosted on G2.com.

It is easy for our clients to access and create their own marketing, and the support staff is excellent at helping us with creative solutions for our needs. Review collected by and hosted on G2.com.

Sometimes the system is a little clunky to use, for example the templates don't populate in real-time which sometimes frustrates our users. Review collected by and hosted on G2.com.

MarcomCentral has an incredibly helpful customer support and business relationship team. Their assistance makes using such a large system must more seamless than I would have initially assumed. Review collected by and hosted on G2.com.

Capabilities on how the system operates are often limited to how the system was designed. Some of our requests couldn't be accommodated without the need for costly custom engineering. Review collected by and hosted on G2.com.

We have researched many marketing collateral automation products and have found that Marcom has the most features and adaptability. The Fusion Pro software and the interface with InDesign is very good. Review collected by and hosted on G2.com.

There is so much functionality with the Enterprise Edition - I feel as if I have only scratched the surface. It is also frustrating because there is not an easy way to identify the full benefits of the Enterprise Edition. I feel that there is so much I don't know about the capability and not sure where to fin out the information I need. Often time I will work on trying to set up a particular asset or design - only to be told that there was an easier way. Support is also frustrating - not always timely and responsive. Our Customer Rep has also caused some frustrations with not providing us with full solutions, not being timely, etc. Review collected by and hosted on G2.com.

The concept of the software itself is great -- use JavaScript as a coding framework to customize print products. Most of the time, for fairly simple tasks, it works fine. (I primarily develop templates, I don't deal much with the fulfillment/admin side so I can't speak to that.) Review collected by and hosted on G2.com.

The user guides and other documentation need to be kept up-to-date and expanded. There is a huge gap between the basics that are taught in training, and all the fiddly quirks that come up in actual template development. The forum is a great resource for this kind of stuff, but I would really like to have a source for information and support that doesn't depend on guessing the right search terms to locate a post in which Dan Korn explains how things secretly work and gives us the workaround.

(This is emphatically *NOT* a request for video tutorials. If you do, at least make sure they have transcripts. For the love of all things holy, don't make me watch a 5-minute video to figure out if it contains the 10 seconds of information I need.)

Likewise, the new support site *looks* really nice but it is hugely lacking in the information that was on the old help site.

The imposition app's rotating and bleed-collapsing functions are so buggy I've started avoiding using imposition files for things more complex than "put this in the middle of a bigger sheet of paper." Review collected by and hosted on G2.com.

The MarcomCentral platform allows our company to assign different, oft times overlapping, user groups. This is a tremendous asset because we can present only the documents specific to individual user types - this means they are not overwhelmed with viewing all our content (which is vast) and are able to easily drill down to the product or asset needed in the moment. Review collected by and hosted on G2.com.

Our customers notoriously avoid reading the fine print, which is important and relevant when requesting certain assets from the repository. The area for instructions (aka: fine print) is accommodating with respect to character allotment but typically to small, or too much text for our customer to bother reviewing. Would like to see pop up windows that allow for customized instruction/warning per field along with pop up on the 'order' option that provides an opportunity to give additional instruction for the 'download' or 'email' option. Review collected by and hosted on G2.com.

The ability to create customizable content is very useful for our marketing team who supports 70 branches around the US. It provides a one-stop-shop for our field colleagues and eliminates minor requests and print orders, allowing us to concentrate on larger and more lucrative marketing efforts rather than inefficiently processing field requests. Review collected by and hosted on G2.com.

The UX/UI needs significant upgrades. It is less than intuitive, rather cumbersome, and the creation of versioned content is needlessly complex. FusionPro's interaction with InDesign has been a source of much frustration on my end. The inability to change an existing static asset to a versioned asset is frustrating. Sharing asset listings without the recipient getting an error message due to some URL detail seems like an easy fix. If the digital production and IT issues are resolved this platform has the potential to be great. Review collected by and hosted on G2.com.

The ease and simplicity behind it all. I think our franchisees will be very excited when we go live with this product. Review collected by and hosted on G2.com.

There is not too much I find to be wrong with this software. However, I am not deep enough into it, to provide something that concerns me. Review collected by and hosted on G2.com.

I love how easy Marcom is to navigate! Not only is the back-end user friendly, the front-end makes it easy to navigate for our users. The overall look and feel is great! There is so much we can do with, the possibilities are endless! Review collected by and hosted on G2.com.

My one complaint about Marcom was the initial setup. We did a lot of things blindly prior to going out for training. I truly believe we would have set things up differently had we known the entire functionality. Going to training, and then setting things up would have saved us from some headaches. Review collected by and hosted on G2.com.

I like the fact that MarcomCentral helps to both expedite and enhance our print and digital collateral production process. It ensures that our fast-paced production needs are met and that the marketing collateral created by our marketing team is professional and on-brand. Review collected by and hosted on G2.com.

I dislike the fact that the templates can be restrictive at times, as well as somewhat glitchy, resulting in longer project turnaround time and the need to entirely redo or resubmit project -- essentially defeating the purpose of the tool itself. Review collected by and hosted on G2.com.