MarcomCentral Reviews & Product Details

I love that the system is pretty flexible, so we were able to create a system that works exactly the way our organization needs it to. It's really helped get everyone on board with our new brand! We also like that we were able to add links to other brand-related websites (like our logo wear store and marketing project request form) into our Marcom site. The custom templates are also an excellent solution to our employees making their own materials. It's also been nice to be able to pull in different print vendors and assign specific products to those vendors. I've also been very pleased with the customer service and helpfulness of our account managers. Review collected by and hosted on G2.com.

Some of the features aren't very intuitive, and we sometimes struggle with bulk uploads. That is likely user error, though. We've also had some challenges with catalog assignments. Sometimes we'd like to assign a specific user to a product (not a whole group), and unless we create a group for a single user we're not able to do that. Review collected by and hosted on G2.com.

The reliable customer service. It took use two or three business relationship managers before we were comfortable with how the project moved forward. What was the biggest help was having a BRM on the east coast in the same time zone. All to say MC listened to our difficulties and worked to find a viable solution. Review collected by and hosted on G2.com.

The system is more complex to use from a backend perspective than anticipated. When presented the system our user experience was extremely important. I only wished I paid the same attention to the backend as well. Review collected by and hosted on G2.com.

The easy to navigate user-interface as well as the support and business solutions provided by our business relationship manager. Review collected by and hosted on G2.com.

Templates have been slightly more difficult to create and not as easy to navigate for a user than we had expected, but as part of a learning experience, we and our users have caught on. Review collected by and hosted on G2.com.

We had a rocky start with Marcom. Once we were switched to our new BRM Betsy Pryser things began to brighten. Betsy was able to set us right when we stumbled. She helped us to find work arounds when Marcom did not meet all our needs. She was great at explaining the limitations and how we can get the most out of the system making it work for all our clients not just one department. Review collected by and hosted on G2.com.

We were told Marcom would replace trac as a custom job submittal tool. However the job direct products are very difficult to manage and pricing is very convoluted. Trac was much better suited to the general copy center needs when it comes to custom jobs. Marcom is however very helpful when it comes to simple static item fulfillment and templates that can lessen the need for typesetting. We do struggle with getting customers to use the system as they often say it is difficult and confusing. Review collected by and hosted on G2.com.

MarcomCentral provides us a one-stop platform for all of our marketing assets which were previously stored on multiple sites hosted by third party vendors, internal company Intranet, Sharepoint pages, etc. We anticipate greater usage of these pre-approved assets by our branch locations once they are centralized for greater visibility and easily accessible. Review collected by and hosted on G2.com.

As we work through our implementation project, the site is looking great - but getting there is more work than we anticipated and has taken much longer than anticipated/promised. We are running up against one year. Of special interest to us were the 'versioned' or customizable materials and it doesn't just happen by magic. Setup is a process. Review collected by and hosted on G2.com.

The end user experience is very simple and clean. Works just like an online store so there are no special skill needed for to use(end user). Once launched the product is scaling very well to our system. Customer support is generally very responsive and our BRM takes great care of us. Review collected by and hosted on G2.com.

It can be difficult to find documentation when troubleshooting. The online help section in the admin tool is almost useless. The cost is a bit high for smaller business, especially if you want all the bells and whistles.in my opinion. Review collected by and hosted on G2.com.

We were able to set up a lot of different forms and processes to meet our needs Review collected by and hosted on G2.com.

Even a few years ago the software seemed dated and in need of updating. Tracking progress was difficult Review collected by and hosted on G2.com.

I use other web-to-print/procurement systems but I have been using MarcomCentral the longest. It is a solid, mature system. Down-time is rare. Support staff are friendly and knowledgeable. If you want to integrate with another system, they offer a full-featured API. They even offer SSO and catalog-level punchouts. Perhaps the thing I like best about MarcomCentral is FusionPro. Technically that is another thing altogether, but they chose it as their variable-data platform and it is very powerful and together, this is what makes it my favorite system Review collected by and hosted on G2.com.

The front end is dated and needs work (but the good news is, I know it is in the works). I'd like to see a modern-looking, responsive front end with more customization options. I also think they need to re-think their carrier shipping integration (FedEx, UPS, USPS). I believe they use a third-party system but it's buggy at times. I'd also like the ability to create new sites on my own. Currently, you have to open a support ticket and wait for someone to set it up for you. And if you want to use a custom URL (www.yourwebsite.com) you have to pay an extra fee. Review collected by and hosted on G2.com.

The ability to distribute a wide variety of marketing assets to a large audience of both internal sales people and external customers, quickly and easily, while maintaining brand control. The reporting allows us to get a sense of our effectiveness and productivity, enabling smarter decisions going forward. We get a clear picture of what people are using and how often, and can message to that in our promotional emails for the site. We are serving our internal and our external stakeholders with our platform, and they appreciate how their feedback is addressed (what marketing assets they want/when) and how we make their job easier and in most cases, save them time and money. Review collected by and hosted on G2.com.

The platform is a bit challenging for the admins to use to upload content - especially if they're not doing bulk operations. The time it takes to click through all the screens, and wait for everything to refresh/save, and then to change all defaults to the appropriate fields, is a bit of a drag. I don't personally load/edit content on the admin side, but watching my team do it is a bit painful.

From a customer-facing perspective, we wish that the "next page" feature (that more assets can be found on pages 2-X of the site) was a bit more obvious, as we have users that say "I only see 8/10/12 items on the page" when we know we have 40 or more items loaded.

We also find the labels on "digital delivery," "view file," "generate file" and others like that are confusing - that step/screen is the most frustrating for our internal and external users as it's not clear which they should be choosing and why. We've been working with our reps to make this better, but it's still not easy (especially since some of the changes have to be made across the board, and that doesn't always make sense).

Ultimately, the things we dislike are pretty minimal - and most are on the backend for our admins. Our users, when they finally listen to us and go visit the site, are pretty happy. Review collected by and hosted on G2.com.

How easy it is to manage products and users with the bulk operations. You can very quickly create, edit and remove large volumes of information. Fusion Pro templates are capable. Review collected by and hosted on G2.com.

No true retail option. Being able to create a site that allows a user to "browse" before registering isn't an option. I get that this might not be the core competency of Marcom, but for those of us who have invested heavily in integration, this is a glaring omission. I don't want to invest in another option for retail. Fusion Pro is capable but cumbersome for advanced tasks. XMPie is much easier to build templates working in native InDesign applications and their Q-Lingo language is much simpler to use than JavaScript in FP. Review collected by and hosted on G2.com.