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MarcomCentral Reviews & Product Details

Accelerate sales with tools purpose-built for brand managers, marketers, and sales teams. MarcomCentral, a leader in Brand Management for 20+ years, can transform your business with streamlined file organization and simplified collateral distribution. MarcomGather is our incredibly affordable digital asset hub that solves "file sprawl" by centralizing all assets in an intuitive, searchable platform - and getting started is fast. Marcom Portal is our enterprise-grade, custom branded portal for marketing collateral and sales enablement distribution to franchisees, regional offices, partners, and more - all enabled with our white-glove onboarding services.

Seller

MarcomCentral

Discussions

MarcomCentral Community

Languages Supported

Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Hungarian, Icelandic, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified)

Product Description

Manage and customize marketing content across your entire organization.

Overview by

Joshua Benedetto

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

Return on Investment

19 months

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Top-Rated Alternatives

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MarcomCentral Media

MarcomCentral Demo - MarcomGather Library View

A digital asset management system: powerful and simple to use.

MarcomCentral Demo - Analytics at your Fingertips

Know exactly which files are downloaded the most, and which users are most active.

Drag and Drop, then customize each file so its easier to find and more accessible later.

MarcomCentral Demo - Sample of Portal Homepage

Implement a one-stop marketing shop your sales reps, field marketers, agents, franchisees and distributors can access to get corporate-approved marketing materials on the fly.

Find digital assets in seconds by entering a keyword or SKU into the search bar and see all relevant results whether in the document’s title, description, or content.

MarcomCentral Demo - Custom Marketing Templates

Give users the flexibility and control they need to create custom HTML, web or print ready content that appeals to their unique audiences.

G2 reviews are authentic and verified.

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Verified User in Financial Services

Mid-Market (51-1000 emp.)

9/17/2021

"Wonderfully set up portal with great, prompt support"

5/5

What do you like best about MarcomCentral?

Generally speaking, the ease of creating templates to meet the company's needs. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

Working with Bulk Ops. I would like to understand more clearly how to do this as I find I'm making updates manually when I think it could be much faster in bulk ops. Review collected by and hosted on G2.com.

Recommendations to others considering MarcomCentral:

Make sure to build out a realistic timeline in getting your new portal together. MarCom Review collected by and hosted on G2.com.

What problems is MarcomCentral solving and how is that benefiting you?

Our reps are able to access more items than in the past and the new portal design is more intuitive for them with the Amazon-like, simplified check out Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

9/21/2021

"Promising platform, but there is a learning curve."

3.5/5

What do you like best about MarcomCentral?

I like that we can create custom templates to fit our needs for the most part. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

The template creation process is too bulky; it requires three programs to create them. The new Marcom Designer portal would help with that if we could use our own fonts and if it didn't glitch as much as it does. Review collected by and hosted on G2.com.

Verified User in Restaurants

Enterprise (> 1000 emp.)

9/17/2021

"Marketing Central Review"

2.5/5

What do you like best about MarcomCentral?

The ease of use for our users, digital downloads, and search function Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

Editing templates, fusion pro, and uploading new products that need to be programmed. The back end is pretty slow. Also, if you need help on the weekend, you have to wait until Monday until anything gets solved. Review collected by and hosted on G2.com.

Verified User in Insurance

Enterprise (> 1000 emp.)

7/6/2021

"MarcomCentral Portals with measurable results"

3.5/5

What do you like best about MarcomCentral?

The team at MarcomCentral are strong partners. Their knowledge centre is helpful for troubleshooting, support team are quick to respond to inquiries and their Customer Success Managers are quick to provide solutions and guidance to implement enhanced functionality. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

There are some limitations to functionality that include bilingual settings and removing flat-rate shipping for e-coupon orders. Review collected by and hosted on G2.com.

Verified User in Automotive

Enterprise (> 1000 emp.)

7/7/2021

"Unreliable platform and service"

1/5

What do you like best about MarcomCentral?

We committed to the service and uploaded all of our assets. This was very time consuming and will be difficult to move to another service provider. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

The platform is not mobile friendly. Customization is limited, time consuming and expensive. The admin portal is cumbersome. Customer support is limited. Review collected by and hosted on G2.com.

ethan s.

is an excellent tool to create your own website

Enterprise (> 1000 emp.)

5/1/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

" It is a very powerful and efficient tool for sales enablement"

2.5/5

What do you like best about MarcomCentral?

Its functionality is quite practical because it gives you the possibility to explore all the functions of the tool in a very useful and practical way. Besides, it is a quite extensive and practical software to increase and improve the marketing ability Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

I think the inconvenience that I could have while using this software is that you customize the software to handle it in a more dynamic way and your workflow can be complicated and tedious to realize the limitations that this has Review collected by and hosted on G2.com.

Recommendations to others considering MarcomCentral:

improve the way to customize the tool to suit the needs of the company Review collected by and hosted on G2.com.

What problems is MarcomCentral solving and how is that benefiting you?

It is a very practical tool because it allows you to improve the performance and skill in marketing and in the sales work group Review collected by and hosted on G2.com.

gabriel f.

is an excellent application to store and store files in a practical and useful way

Enterprise (> 1000 emp.)

4/11/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

" Great product with many capabilities to implement in the business field."

3.5/5

What do you like best about MarcomCentral?

this is an ideal software the way our sales department can access, customize, order and distribute our marketing material and when you have doubts about anything, the support team is wonderful and we know we can access at any time. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

It's pretty cumbersome on the backend for admins to upload and create new material. Review collected by and hosted on G2.com.

antony s.

It is an excellent platform to maintain the exchange of information

Enterprise (> 1000 emp.)

4/10/2019

" Easy implementation tool to maintain access to marketing assets at all times"

3/5

What do you like best about MarcomCentral?

I like that it provides access to updated marketing assets at any time. With this, the Sales department can locate, customize and quickly distribute the target marketing assets on demand, without sending a request to the Marketing department. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

Customizing the software to fit our workflow was one of our most difficult tasks, however, it was not impossible and we were able to implement it successfully. Review collected by and hosted on G2.com.

Autumn L.

Marketing || Executive Team

Retail

Small-Business (50 or fewer emp.)

8/4/2017

"Love this software."

5/5

What do you like best about MarcomCentral?

This platform is easy to use. We have to maintain our brand standards over 30 states, and this tool helps us do that—keeping a consistent brand look and feel. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

The things I dislike about the software are minimal—and, I've noticed through time, those issues are being resolved as upgrades are being implemented. It seems like some software "extras" would be included in the cost--such as business reporting. So not a fan of "extras" or add ons as we are most likely not going to be able to afford them. Review collected by and hosted on G2.com.

Recommendations to others considering MarcomCentral:

There is a learning curve for implementation. If you know HTML, all the better! Would do it again, but would allow a bit longer time frame for set up. Review collected by and hosted on G2.com.

What problems is MarcomCentral solving and how is that benefiting you?

Brand standardization.

Access to professional design without the cost.

24/7 Marketing tool access

We have been able to implement a consistent brand look and feel across our franchise system. We have print tools, social media tools, a storage system for other branded materials. It is our repository for all things having to do with our brand. Review collected by and hosted on G2.com.

Heather G.

AVP - Marketing Manager

Financial Services

Enterprise (> 1000 emp.)

8/3/2017

"The Marcom Central tool has saved our marketing and sales teams countless hours!"

5/5

What do you like best about MarcomCentral?

We have the opportunity to administer the tool in-house. The opportunities are endless and our sales teams love the tool! Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

There are so many things that the system can do; finding the time to explore and understand all of it's capabilities is a daunting task! Review collected by and hosted on G2.com.

Recommendations to others considering MarcomCentral:

Implementing this tool - especially if you are just starting out can be a pretty time consuming task. For this tool to be successful it's imperative that the company is dedicated to allocating resources that can spend the time to make is successful. Review collected by and hosted on G2.com.

What problems is MarcomCentral solving and how is that benefiting you?

Implement the Marcom Central tool has saved our marketing team countless hours of time spent customizing materials and by giving our sales teams the ability to create their own materials on the fly. Sales teams are happy because they get their materials in minutes vs. days and can quickly react to the needs of their customers. Marketing is happy because sales is using what we've created! Compliance is happy because we have proof of the materials we've made available and can track who/what is being used. Review collected by and hosted on G2.com.