---
title: MarcomCentral Reviews
meta_title: 'MarcomCentral Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 88 reviews by the users' company size, role or industry to
  find out how MarcomCentral works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 88
  scale: '5'
date_modified: '2026-07-12'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---

# MarcomCentral Reviews
**Vendor:** MarcomCentral  
**Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 88
## About MarcomCentral
Accelerate sales with tools purpose-built for brand managers, marketers, and sales teams. MarcomCentral, a leader in Brand Management for 20+ years, can transform your business with streamlined file organization and simplified collateral distribution. MarcomGather is our incredibly affordable digital asset hub that solves &quot;file sprawl&quot; by centralizing all assets in an intuitive, searchable platform - and getting started is fast. Marcom Portal is our enterprise-grade, custom branded portal for marketing collateral and sales enablement distribution to franchisees, regional offices, partners, and more - all enabled with our white-glove onboarding services.




## MarcomCentral Reviews
  ### 1. Great Team to Work With

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2017

**What do you like best about MarcomCentral?**

Our teams are usually on the same page when it comes to the client. Having a great understanding of our client and our scheduled timelines helps us work seamlessly with one another. As we are the last two companies in the line of production, we often are rushed to complete our work in a very short period. We work to our best capability and keep each other in the loop in order to achieve the best possible results. We present the Marcom team with packaged assets, as well as a readable PDF with highlighted variable information for the Marcom team to properly code.

**What do you dislike about MarcomCentral?**

I have yet to have a bad experience while working with Marcom. The only hard time we face is our tight timelines. However, working with Dana makes things very easy and we are able to present the best possible results to the client once taking into account the short timeline. 

**Recommendations to others considering MarcomCentral:**

As long as you are an organized worker, you will have a breeze of a time dealing with Marcom.

**What problems is MarcomCentral solving and how is that benefiting you?**

My company partners with Marcom to code and upload assets to AdBuilder. This is very convenient for our company as well as the client as it reduces costs and increases efficiency. This prevents us from having to build multiple ads.

  ### 2. GEICO User Experience

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about MarcomCentral?**

This is a user-friendly way to manage the creative options to a program of over 150 individual offices. I like the speed with which I can add and remove products.

**What do you dislike about MarcomCentral?**

Using spreadsheets to bulk upload anything can be a bit time-consuming, especially since the spreadsheet requires I remove any entries I am not making edits to or the sheet is rejected outright. I also wish there was a way to allow users to change their profile information but require approval from admins before it goes live; this would be quicker and easier than having to maintain their accounts on the backend.

**What problems is MarcomCentral solving and how is that benefiting you?**

We are providing a comprehensive catalogue of creative to our local offices and ensuring everything is brand-appropriate.

  ### 3. Marketing Specialist 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** August 15, 2017

**What do you like best about MarcomCentral?**

Simplicity of the portal (easy navigation, search functionality), the ability to have a customizable one-stop shop for all our marketing material across multiple lines of business and the detailed analytics available. 

**What do you dislike about MarcomCentral?**

The tree branch menu style. Due to the size of our material inventory, the drop-down can go off the page view and if you accidentally move the mouse too fast or incorrectly, the entire menu closes making you have to start over again.  

**What problems is MarcomCentral solving and how is that benefiting you?**

Our business model is made up of a number of different business lines and a number of advisors and we realized that a lot of time was being used up by all teams trying to find marketing material and additional costs/time to have our print vendors customize the pieces with specific contact information. Our MarcomCentral portal is the perfect solution - it is our one-stop shop for all marketing material.

  ### 4. Efficiency and Control

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2017

**What do you like best about MarcomCentral?**

I like the flexibility in the self-service structure. The timing issues we face in terms of which items and components we share on marcomcentral are made very easily here. The web based access makes it easy to travel and work wherever, and the app works without flaw, at least on my computer. Customization is a big plus too.

**What do you dislike about MarcomCentral?**

Takes a little time to make items due to UX, and the rich text editor is a little limited, but I'm glad it's there.

**What problems is MarcomCentral solving and how is that benefiting you?**

I think the production time has been sliced for the entire team in marketing. The extra time saved is great and makes the job much easier for everyone.

  ### 5. Why We Chose MarcomCentral 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about MarcomCentral?**

We needed a vendor who could accommodate multiple business units all with varying marketing models (e.g. some are all digital and other do more printing).  MarcomCentral was the only vendor who demonstrated they could enable this; even down to the point of how SSO could be utilized. BI Tool: Superior reporting and analytics capabilities that outperformed all other competitors reviewed. Ability to tracks asset usage and how user optimized content.
UI: Dynamic Asset Manager
UX: Open HTML and deep-linking
Asset Upload & Customization: Proprietary application for uploading dynamic print materials. Endless customization and rule sets can be added.


**What do you dislike about MarcomCentral?**

While MarcomCentral has APIs for ESP integration, they had not configured our specific ESP, IBM Marketing Cloud, prior to our installment.  They have done Marketo, Eloqua and Exact Target (Salesforce Marketing Cloud).

**Recommendations to others considering MarcomCentral:**

We reviewed 9 providers in depth and MarcomCentral was the only one who met all of our requirements. The MarcomCentral team went above and beyond to help us identify how we could cost efficiently utilize their platform across multiple business units, that all had varying marketing models. 

**What problems is MarcomCentral solving and how is that benefiting you?**

MarcomCental enables our clients to easily access marketing assets, that promote our products,  and customize them for their end customers. 

  ### 6. GREAT PARTNERSHIP

**Rating:** 5.0/5.0 stars

**Reviewed by:** JOSH O. | Marketing Manager, Restaurants, Enterprise (> 1000 emp.)

**Reviewed Date:** August 11, 2017

**What do you like best about MarcomCentral?**

The ability to customize marketing assets and the ease of not having to version out each and every creative piece for our restaurants.

**What do you dislike about MarcomCentral?**

So far I haven't found anything I dislike. 

**Recommendations to others considering MarcomCentral:**

Make sure your creative files are in made in Indesign. That was our only hassle was re-designing them from Photoshop or Illustrator into Indesign. Which isn't hard, but is time-consuming.

**What problems is MarcomCentral solving and how is that benefiting you?**

We are a small but mighty team with only 1 designer. So MARCOM allows us to created beautiful pieces that our GMs can "customize" without taking up our designers time. It also streamlines our entire process from request to printing which makes everyone involved very happy.

  ### 7. Good overall solution, somewhat cumbersome and dated interface

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.)

**Reviewed Date:** August 03, 2017

**What do you like best about MarcomCentral?**

Bulk upload functionality, ability to store saved content, copyfitted content, logo best-fit scaling. 

**What do you dislike about MarcomCentral?**

Too many repetitive steps to deployment, somewhat inflexible.  No ability to retain template level settings besides making copies.  No direct access to actually "see" and make global changes within templates (insulated by interface layer), must upload new template every time.

**Recommendations to others considering MarcomCentral:**

Make sure you walk through requirements using a live example, inquire more about features you may want to implement from the get go that will be harder to implement later.

**What problems is MarcomCentral solving and how is that benefiting you?**

Reduced custom graphics work, self service environment has reduced the load on personnel need for role as order takers.  Easy access for centralized distribution of materials.

  ### 8. More work than anticipated

**Rating:** 2.5/5.0 stars

**Reviewed by:** Christine F. | Production Manager, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about MarcomCentral?**

If you have the right staff, MarcomCentral is a great option for templated work with variable components. But, it's not as easy to get set up and create the templates as was presented in the sales demo.

**What do you dislike about MarcomCentral?**

The complexity of the program. You need the right staff if you are creating variable templates, static templates are much easier to get into Marcom Central.

**Recommendations to others considering MarcomCentral:**

It's all about having the right staff, it's not easy to get running. It's extremely technical and frustrating. 

**What problems is MarcomCentral solving and how is that benefiting you?**

We aren't creating as many ad-hock pieces because the project managers can go into MarcomCentral and create their own customized pieces and deliver a pdf to the client.

  ### 9. A lot of empty promises

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 01, 2017

**What do you like best about MarcomCentral?**

The idea of the service they are trying to provide is a good one, but they made a lot of promises during the training period that they ended up coming back and telling us would cost a lot of money to implement.

**What do you dislike about MarcomCentral?**

It is poorly implemented and supported. It seems that the site is down often and functionality often breaks for no apparent reason.

**Recommendations to others considering MarcomCentral:**

Make sure to get anything they say they can do in writing in your contract. 

**What problems is MarcomCentral solving and how is that benefiting you?**

The ability to allow users to customize their own marketing pieces instead of submitting job requests for each one which in theory would save time for the creative department.

  ### 10. Great tool for print automation and custom templating!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about MarcomCentral?**

Creativity in scripting and javascript, great that you can be given options to really customize user fields in process despite the steps being somewhat laborious. 

**What do you dislike about MarcomCentral?**

The interface UX is a bit clunky. Also think documentation needs to be improved upon rather than having to wait for weekly calls with rep.

**Recommendations to others considering MarcomCentral:**

Love that team is responsive in filling in gaps or adding to list of future feature improvements to help grow software by listening to customers.

**What problems is MarcomCentral solving and how is that benefiting you?**

Solving problem for small-medium sized communities without dedicated marketing team to help create custom event/sales flyers that are brandable and flexible.

  ### 11. Great platform with creative flexibility!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 01, 2017

**What do you like best about MarcomCentral?**

I love the basis of the platform, but the flexibility that the platform allows. We needed an avenue that allowed us to cater to our complex audience structure. Marcom allows us to do just that.

**What do you dislike about MarcomCentral?**

Sometimes, when loading new documents there is a delay in them showing up on the platform. The delay does not seem to be consistent. Sometimes it is only a 5 minute delay and other times a full hour goes by before the products are visible.

**What problems is MarcomCentral solving and how is that benefiting you?**

24/7, immediate availability of content. We have increased efficiency significantly. 

  ### 12. Amazing capabilities for all users in the organization. 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Amy W. | Art Director/Graphic Designer, Restaurants, Enterprise (> 1000 emp.)

**Reviewed Date:** August 28, 2017

**What do you like best about MarcomCentral?**

I love that we are giving the operators the opportunity to make quick edits and get their materials faster. 

**What do you dislike about MarcomCentral?**

Some of the admin tasks are tedious and require lots of details from our vendor partners. 

**Recommendations to others considering MarcomCentral:**

This is a very robust tool. It has a lot of capabilities to customize for the end user and help make shipping efficient. 

**What problems is MarcomCentral solving and how is that benefiting you?**

Reducing design & production time and getting products into our managers hands sooner. More cost efficient.

  ### 13. Good so far!

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about MarcomCentral?**

I like the idea of having Marcom but this process has been painful

**What do you dislike about MarcomCentral?**

The experience has been painful, lack of communication, they promised things they shouldn’t have. 

**What problems is MarcomCentral solving and how is that benefiting you?**

It will create an easier way for our branches to have the promo, flyers and other products they might need.

  ### 14. Learning curve

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gohar F. | Marketing Associate, Consumer Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 01, 2017

**What do you like best about MarcomCentral?**

I liked the capability of the platform, it can stream line a lot of manual processes that the company is currently using

**What do you dislike about MarcomCentral?**

There is a complexity to it, takes longer to understand and use. It gets harder to train others on it as well

**What problems is MarcomCentral solving and how is that benefiting you?**

There is a need to access marketing material from the road, or a meeting. This lets contacts download it and use it. Another would be requests coming to marketing team to have material printed, this would make the process more efficient.

  ### 15. Great product with great features.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2017

**What do you like best about MarcomCentral?**

I like the continuous improvements that Marcomcentral makes to it's products. They listen to their customers and strive to give them what they are looking for.

**What do you dislike about MarcomCentral?**

I dislike the costs and how costs are distributed. Some of the amazing features come with a hefty price tag and working for a nonprofit those features are often out of our reach.

**Recommendations to others considering MarcomCentral:**

I recommend.

**What problems is MarcomCentral solving and how is that benefiting you?**

We found a way to provide a central easy to use hub to connect thousands of different organizations and Jon functions 

  ### 16. More robust than I had thought

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 01, 2017

**What do you like best about MarcomCentral?**

I love the ability to create templates for our sales force that takes the weight off of my shoulders as a designer while still giving them items that are personal to their region and look like it was made by our creative team.

**What do you dislike about MarcomCentral?**

The UI on the back end can be a bit clunky, especially for template creation.

**What problems is MarcomCentral solving and how is that benefiting you?**

We have solved the issue of our design team being overwhelmed with requests coming in for items that are now available in template form.

  ### 17. Marcom Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Chemicals | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about MarcomCentral?**

I like the template setup and the integration from InDesign with FusionPro

**What do you dislike about MarcomCentral?**

I dislike the email notification layout and that it is not customizable. I also don't like that you can't hide the pricing grid on no charge items without removing the add to cart option. 

**What problems is MarcomCentral solving and how is that benefiting you?**

We are solving the problem of not having our marketing material available in one place for our sales team. 

  ### 18. Comprehensive Web Services Platform 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2017

**What do you like best about MarcomCentral?**

There are so many features that we can make available to our clients. Frequent updates and releases make new features widely available. 

**What do you dislike about MarcomCentral?**

Platform can be restrictive, requests for minor technical modification expensive and slow, engineering slow to respond to non-platform wide technical issues (I have a ticket that has been open for a year)

**Recommendations to others considering MarcomCentral:**

For us it has made alot of sense to have someone on staff that deals with all of the areas of the interface, from product design to programming and interface management.

**What problems is MarcomCentral solving and how is that benefiting you?**

Offering our products and services to clients with flexible and intuitive interface

  ### 19. MarcomCentral is a great solution for access and distribution of our Markteting materials.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about MarcomCentral?**

The high level of customization and great customer support. I also appreciate that MarcomCentral is always releasing new updates to improve the functionality and efficiency of the software.

**What do you dislike about MarcomCentral?**

Some of the admin functions are a bit clunky.

**What problems is MarcomCentral solving and how is that benefiting you?**

We use MarcomCentral so our sales team can download or order printed marketing materials. We also are using the versioned templates for dynamic content.

  ### 20. Very helpful

**Rating:** 4.5/5.0 stars

**Reviewed by:** Christopher V. | Senior Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 11, 2017

**What do you like best about MarcomCentral?**

Marcom's flexibility and attention to us is greatly appreciated. They are a fast moving company who is able to upload our assets once we finish with a project in quick allowed amount of time.

**What do you dislike about MarcomCentral?**

I have nothing i dislike about our representative and about marcom

**What problems is MarcomCentral solving and how is that benefiting you?**

Marcom is a great partner in digital asset management .

  ### 21. Easy to use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Corey C. | Manager, Digital Marketing & Engagement | National Office, Non-Profit Organization Management, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 09, 2017

**What do you like best about MarcomCentral?**

Marcom Central is a great product to aggregate together graphic files for organizations small and large. It makes our working lives easier!

**What do you dislike about MarcomCentral?**

There are some limitations with the file types that you can upload to Marcom such as HTML and connecting multiple files together that relate to a single campaign/project.

**What problems is MarcomCentral solving and how is that benefiting you?**

None at the moment.

  ### 22. Good idea, but a lot of manual work needed

**Rating:** 3.0/5.0 stars

**Reviewed by:** Cayte B. | Design Manager, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 09, 2017

**What do you like best about MarcomCentral?**

The ability to make our assets customizable.

**What do you dislike about MarcomCentral?**

The amount of work it takes to get to this point.

**What problems is MarcomCentral solving and how is that benefiting you?**

The ability for employees to edit our assets and make them print ready. It's a good solution to have everything in one place, both for us and our clients.

  ### 23. My MarcomCentral Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Enterprise (> 1000 emp.)

**Reviewed Date:** August 11, 2017

**What do you like best about MarcomCentral?**

The friendliness of the people I have worked with is outstanding. Always willing to help, very knowledgeable about their company, product and services. Willing to do what it takes to satisfy their customers and get the job done.

**What do you dislike about MarcomCentral?**

Although it's hard not having them closer or in the same time zone, they never let it be an issue and are always available. 

**What problems is MarcomCentral solving and how is that benefiting you?**

We are working on revamping our company website and they are eager to help, very accommodating with our requests and questions.

  ### 24. Marketing On Demand Solution

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.)

**Reviewed Date:** August 11, 2017

**What do you like best about MarcomCentral?**

I love that we have access to edit users/grant access/have hands on ability to test all of our requests online.

**What do you dislike about MarcomCentral?**

The biggest hindrance is that MarCom Central doesn't know our business and customers, so we have to be extremely detailed in direction. But that's typical of a vendor relationship. 

**What problems is MarcomCentral solving and how is that benefiting you?**

We are giving the ability to our field reps to customize content for them to fulfill on their own. Gives them marketing materials at their fingertips. 

  ### 25. Great way for distributing marketing assets to clients

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kamala E. | Web & Graphic Designer, Consumer Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 04, 2017

**What do you like best about MarcomCentral?**

The ease of importing designs and the ability to upload so many different types of assets

**What do you dislike about MarcomCentral?**

Sometimes the uploading has bugs and the file maximum uploads for powerpoint 

**What problems is MarcomCentral solving and how is that benefiting you?**

We are now able to distribute assets without using design time.

  ### 26. MarcomCentral Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** August 01, 2017

**What do you like best about MarcomCentral?**

MarcomCentral customer service is very responsive as well as our BRM.  

**What do you dislike about MarcomCentral?**

At times our MarcomCentral portal will have some minor technical issues which can cause delays for our external customers who is using the system.

**What problems is MarcomCentral solving and how is that benefiting you?**

Collateral customization and orders.

  ### 27. A fully customizable solution for every need

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Libraries | Enterprise (> 1000 emp.)

**Reviewed Date:** August 10, 2017

**What do you like best about MarcomCentral?**

The ability to fully customize both the portal design as well as the assets/templates

**What do you dislike about MarcomCentral?**

The annual cost is high and also the content management system is archaic and should be easier for people to use without coding knowledge

**Recommendations to others considering MarcomCentral:**

If you plan to develop complex dynamic templates, build in at least the standard amount of programming hours to your contract, unless you have coding experience

**What problems is MarcomCentral solving and how is that benefiting you?**

Brand management, consistency and centralization of assets

  ### 28. MArcom Central

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** August 02, 2017

**What do you like best about MarcomCentral?**

I enjoy the access to add products and change visibility as needed

**What do you dislike about MarcomCentral?**

I don't have any huge dislikes with Marcom.

**What problems is MarcomCentral solving and how is that benefiting you?**

Benefits - all materials/versions readily available for users based on a number of criteria

  ### 29. Project Manager/Admin

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.)

**Reviewed Date:** August 11, 2017

**What do you like best about MarcomCentral?**

Great resource for filed to get the resources they need and personalize without taking the precious time of our designers.

**What do you dislike about MarcomCentral?**

The admin side of portal isn't as intuitive as some other platforms I've worked with and would like ability to add admin users myself.

**What problems is MarcomCentral solving and how is that benefiting you?**

Free up designers' time. Recruiters have easier access to items they need. More collateral is within brand standards.

  ### 30. The site is very user friendly . Easy to navigate, fairly organized. 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.)

**Reviewed Date:** August 10, 2017

**What do you like best about MarcomCentral?**

The usability of it . I'm able to locate what I need right away 

**What do you dislike about MarcomCentral?**

I wish the website aesthetics were more appealing. Basically more visually appealing and less sterile in appearance. 

**Recommendations to others considering MarcomCentral:**

N/a

**What problems is MarcomCentral solving and how is that benefiting you?**

The business issues that get resolved when I use this are the retrieval of marketing materials and managements . 

  ### 31. Marcom Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2017

**What do you like best about MarcomCentral?**

The platform customization opportunities that keep our portal user-friendly and brand compliant.

**What do you dislike about MarcomCentral?**

Sometimes turnaround time for development and enhancement requests can be lengthy. 

**What problems is MarcomCentral solving and how is that benefiting you?**

Marcom helps keep our local marketing materials on-brand and consistent. We can control which users or products need approvals, which can be easily changed. 

  ### 32. One of the Best Creative Asset Management Tools on the Market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adam V. | SEM & Paid Social Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 20, 2016

**What do you like best about MarcomCentral?**

One of the biggest frustrations for marketing teams (be they client-side or agency-side) is managing creative assets. In fact, this is often something that's glaringly overlooked by most project management platforms (which are often great at tracking resources, but not so great at dealing with file sizes). I've used a ton of different asset/project management systems over the years, and MarcomCentral (the Enterprise Edition version) is still one of my favourites. Users can easily see and share assets, make revisions/markups and I loved the "check list" style user interface that lets you see exactly where the assets are in the production pipeline. In my opinion, it's still one of the best asset management tools on the market.

**What do you dislike about MarcomCentral?**

Honestly, there wasn't much I didn't like about this tool. One slightly annoying element was the email reminders (which can flood your inbox if your not careful), but that's a minor quibble (and something that can be adjusted within the user settings).

**Recommendations to others considering MarcomCentral:**

If you're looking for a tool that allows you to share creative marketing assets with a large team (be they in sales, management, ecomm or marketing itself) this tool will do the job. It's a workhouse and something that I have no doubt offers a serious return on investment for enterprise level users.

**What problems is MarcomCentral solving and how is that benefiting you?**

Sending/sharing assets among team members on large projects. I can honestly say that this tool saved time (and probably money for the company) in terms of creating a more streamlined project pipeline for the marketing team I was a part of.

  ### 33. MarcomCentral has done a great job supporting our project.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** August 01, 2017

**What do you like best about MarcomCentral?**

Critical thinking and support from Jeff and the rest of the team.

**What do you dislike about MarcomCentral?**

No significant challenges were encountered during our process.

**What problems is MarcomCentral solving and how is that benefiting you?**

We are trying to implement a business friendly portal for our clients.

  ### 34. As only admin I would say the learning curve is a bit high, highly recommend doing the full training

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 11, 2017

**What do you like best about MarcomCentral?**

the end user experience, except some of the image customization, very clunky

**What do you dislike about MarcomCentral?**

fusion pro process too complicated, image upload in customized templates difficult

**What problems is MarcomCentral solving and how is that benefiting you?**

less brand creep

  ### 35. Good features / Needs more flexibility

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 15, 2017

**What do you like best about MarcomCentral?**

A single source for staff collateral customization and download

**What do you dislike about MarcomCentral?**

Templates are too restrictive, need more flexibility

**What problems is MarcomCentral solving and how is that benefiting you?**

Single source for staff to get collateral.  

  ### 36. Personal experience isn't what was promised

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about MarcomCentral?**

The company is willing to continue working to resolve our issues

**What do you dislike about MarcomCentral?**

We have run into numerous issues due to lack of communication up front. 

**What problems is MarcomCentral solving and how is that benefiting you?**

Marcom is solving our customization need.

  ### 37. Volvo Marcom Review

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about MarcomCentral?**

hat is was able to be integrated for access from our Retailer Portal

**What do you dislike about MarcomCentral?**

Functionality across different internet browsers.

**What problems is MarcomCentral solving and how is that benefiting you?**

Single sign-on access for Volvo Retailers from out Retailer Portal

  ### 38. User

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Enterprise (> 1000 emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about MarcomCentral?**

Easy of producing materials once set up.

**What do you dislike about MarcomCentral?**

Number of steps to set up new materials.

**What problems is MarcomCentral solving and how is that benefiting you?**

Easy of producing materials once set up.


## MarcomCentral Discussions
  - [What industries or companies use MarcomCentral?](https://www.g2.com/discussions/what-industries-or-companies-use-marcomcentral) - 1 upvote
  - [Do you provide implementation and ongoing support?](https://www.g2.com/discussions/do-you-provide-implementation-and-ongoing-support) - 1 upvote
  - [How long does set-up/onboarding normally take?](https://www.g2.com/discussions/how-long-does-set-up-onboarding-normally-take) - 1 upvote
  - [What does MarcomCentral integrate with?](https://www.g2.com/discussions/what-does-marcomcentral-integrate-with) - 1 upvote
  - [What is MarcomCentral?](https://www.g2.com/discussions/what-is-marcomcentral) - 1 upvote

- [View MarcomCentral pricing details and edition comparison](https://www.g2.com/products/marcomcentral/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-15+08%3A28%3A16+-0500&secure%5Bsession_id%5D=d908bc4a-0261-4491-83fe-04c5ddd1aa5e&secure%5Btoken%5D=fb04ef9cfc6c043905879432b168ed3cac09c0e4fe535198613e1d55b59e33da&format=llm_user)

## MarcomCentral Features
**Interface and Performance**
- Import/Export
- Organizational Interface
- Search
- File Preview
- Analytics

**Agentic AI - Sales Enablement**
- Autonomous Task Execution
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Marketing Resource Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration

**Asset Management**
- File Types
- Metadata
- File Transformation
- Versioning
- Expiration
- Watermark
- Digital Rights Management
- Brand Guidelines

**Content Management**
- Content Import
- Content Creation
- Templates
- Advanced Search
- Content Storage

**Media Types**
- Video
- Audio
- Images

**Analytics**
- Reporting
- Alerts
- Account-Based Engagement
- Content Utilization

**Administration**
- Workflow Management
- User, Role, and Access Management
- Brand Portal
- Integration with Creative Software
- Integration with Marketing Software

**Agentic AI - Digital Asset Management**
- Cross-system Integration

**Learning Management - Sales Enablement**
- Sales Training 
- Sales Coaching
- Sales Onboarding

**Revenue Enablement - Sales Enablement**
- Cross-Functional Alignment
- AI and Automation
- End-to-End Customer Journey Insights

## Top MarcomCentral Alternatives
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  - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)
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