--- title: MarcomCentral Reviews meta\_title: 'MarcomCentral Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 88 reviews by the users' company size, role or industry to find out how MarcomCentral works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 88 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # MarcomCentral Reviews & Product Details Accelerate sales with tools purpose-built for brand managers, marketers, and sales teams. MarcomCentral, a leader in Brand Management for 20+ years, can transform your business with streamlined file organization and simplified collateral distribution. MarcomGather is our incredibly affordable digital asset hub that solves "file sprawl" by centralizing all assets in an intuitive, searchable platform - and getting started is fast. Marcom Portal is our enterprise-grade, custom branded portal for marketing collateral and sales enablement distribution to franchisees, regional offices, partners, and more - all enabled with our white-glove onboarding services. * * * Seller [MarcomCentral](https://www.g2.com/sellers/marcomcentral) Discussions [MarcomCentral Community](https://www.g2.com/products/marcomcentral/discuss) Languages Supported Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Hungarian, Icelandic, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Joshua Benedetto Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 19 months [ View More Pricing Information ](https://www.g2.com/products/marcomcentral/pricing) ## Top-Rated Alternatives [ ![Brandfolder](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandfolder") Brandfolder 4.4/5(1,428) ](https://www.g2.com/products/brandfolder/reviews) [ ![Acquia DAM (Widen)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Acquia DAM (Widen)") Acquia DAM (Widen) 4.4/5(631) ](https://www.g2.com/products/acquia-dam-widen/reviews) [ ![Bynder](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bynder") Bynder 4.5/5(1,165) ](https://www.g2.com/products/bynder/reviews) [ View All Alternatives ](https://www.g2.com/products/marcomcentral/competitors/alternatives) ## User Insights Average based on 88 real user reviews. Implementation Time 5 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) SR Samantha R. Senior Director, Marketing Enterprise (\> 1000 emp.) 9/16/2021 "Thorough and flexible solution for customizable branded collateral creation and production" 4/5 What do you like best about MarcomCentral? The things I love about the Marcom tool are the customer support and professional service capabilities to help you create something that truly meets your needs and the variability of the system to accommodate a lot of competing business requirements. This tool has saved our creative and production teams hours of duplicative work on templated work. Review collected by and hosted on G2.com. What do you dislike about MarcomCentral? The downside of using the Marcom solution is that it utilizes a proprietary programming solution that requires unique training and is hard to hire for re: finding someone who already has experience with that coding software. Review collected by and hosted on G2.com. Recommendations to others considering MarcomCentral: Use your Marcom account manager as a resource, they are very knowledgeable and able to help you brainstorm when you're trying to solve for various business requirements. Review collected by and hosted on G2.com. What problems is MarcomCentral solving and how is that benefiting you? The business problems we use Marcom to solve are offering compliant, consistent and brand-adherent materials in 15+ brands across hundreds of users in a national organization. Marcom's solution helps us to ensure that our wide array of users and teams have collateral ready to use at their fingertips that meets their needs. We are saving hours of creative design and fulfillment time by using this tool. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kelsey B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelsey B.") KB Kelsey B. Marketing Associate Enterprise (\> 1000 emp.) 9/21/2021 "Marcom Central has been attentive, quick, and adaptive to our quick turns and needs." 4/5 What do you like best about MarcomCentral? Marcom Central is truly a digital experience that you can make your own. No experience needs to be the same and they work hard to meet your needs. Review collected by and hosted on G2.com. What do you dislike about MarcomCentral? There are quite a few technology issues and the site has been down frequently since we've launched publicly, which is tricky for us in creating trust with our stakeholders. Review collected by and hosted on G2.com. What problems is MarcomCentral solving and how is that benefiting you? Time. Agents take much less time to get the materials they need. They also have so much more opportunity for variable pieces. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Enterprise (\> 1000 emp.) 9/16/2021 "Marcom Central marketing platform" 4/5 What do you like best about MarcomCentral? Bing able to reuse code making it easier to replicate content with similar business rules Review collected by and hosted on G2.com. What do you dislike about MarcomCentral? I don't think there are enough API options to work with the portal - limited to 1 way inquiries only, not able to generate or re-generate orders from an outside system Review collected by and hosted on G2.com. Recommendations to others considering MarcomCentral: Make sure to hire content developers whose skillsets lean toward programming and logic, and are data savvy with a variable data and print background rather than just creative application experience. Review collected by and hosted on G2.com. What problems is MarcomCentral solving and how is that benefiting you? Able to distribute a wide variety of materials to a broad set of users that are customized and not having to rely upon a creative department to produce in a timely manner Review collected by and hosted on G2.com. Show More 9/22/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 9/21/2021 "Promising platform, but there is a learning curve." 3.5/5 What do you like best about MarcomCentral? I like that we can create custom templates to fit our needs for the most part. Review collected by and hosted on G2.com. What do you dislike about MarcomCentral? The template creation process is too bulky; it requires three programs to create them. The new Marcom Designer portal would help with that if we could use our own fonts and if it didn't glitch as much as it does. Review collected by and hosted on G2.com. What problems is MarcomCentral solving and how is that benefiting you? We are solving our need for marketing automation for the field, which helps to limit our number of custom requests. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") CI Verified User in Insurance Enterprise (\> 1000 emp.) 7/6/2021 "MarcomCentral Portals with measurable results" 3.5/5 What do you like best about MarcomCentral? The team at MarcomCentral are strong partners. Their knowledge centre is helpful for troubleshooting, support team are quick to respond to inquiries and their Customer Success Managers are quick to provide solutions and guidance to implement enhanced functionality. Review collected by and hosted on G2.com. What do you dislike about MarcomCentral? There are some limitations to functionality that include bilingual settings and removing flat-rate shipping for e-coupon orders. Review collected by and hosted on G2.com. What problems is MarcomCentral solving and how is that benefiting you? We track usage of assets to determine format, distribution channel and versioning. We are currently working on implementing SSO function that will completely automate our biweekly data feeds. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller GF gabriel f. is an excellent application to store and store files in a practical and useful way Enterprise (\> 1000 emp.) 4/11/2019 Business partner of the seller or seller's competitor, not included in G2 scores. " Great product with many capabilities to implement in the business field." 3.5/5 What do you like best about MarcomCentral? this is an ideal software the way our sales department can access, customize, order and distribute our marketing material and when you have doubts about anything, the support team is wonderful and we know we can access at any time. Review collected by and hosted on G2.com. What do you dislike about MarcomCentral? It's pretty cumbersome on the backend for admins to upload and create new material. Review collected by and hosted on G2.com. What problems is MarcomCentral solving and how is that benefiting you? It is quite beneficial because it allows many users to access marketing materials in a central location. It is easy to use. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Penny D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Penny D.") PD Penny D. Creative Manager Construction Mid-Market (51-1000 emp.) 7/31/2017 "My experience had some bumps along the way however Marcom Central listen and responded effectively. " 4/5 What do you like best about MarcomCentral? The reliable customer service. It took use two or three business relationship managers before we were comfortable with how the project moved forward. What was the biggest help was having a BRM on the east coast in the same time zone. All to say MC listened to our difficulties and worked to find a viable solution. Review collected by and hosted on G2.com. What do you dislike about MarcomCentral? The system is more complex to use from a backend perspective than anticipated. When presented the system our user experience was extremely important. I only wished I paid the same attention to the backend as well. Review collected by and hosted on G2.com. Recommendations to others considering MarcomCentral: Ask for a BRM in your time zone. Get a full back-end presentation and how products uploaded and published from indesign to fusion pro, to marcom central so you have a full picture. Ask questions!, they have and are willing to share to make sure your team is successful. Review collected by and hosted on G2.com. What problems is MarcomCentral solving and how is that benefiting you? Eliminates a lot of internal handling by different departments and allows our network to function more independently Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kelsey D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelsey D.") KD Kelsey D. Interactive Marketing Specialist Education Management Enterprise (\> 1000 emp.) 7/31/2017 "Creating insights and efficiency" 4/5 What do you like best about MarcomCentral? The easy to navigate user-interface as well as the support and business solutions provided by our business relationship manager. Review collected by and hosted on G2.com. What do you dislike about MarcomCentral? Templates have been slightly more difficult to create and not as easy to navigate for a user than we had expected, but as part of a learning experience, we and our users have caught on. Review collected by and hosted on G2.com. What problems is MarcomCentral solving and how is that benefiting you? I am a member of a healthcare marketing team, responsible for supporting 5 hospitals, 30 clinics, 7 urgent cares in their marketing and communication needs. Before Marcomcentral, we did not have a database for marketing materials and our team had been bogged down with creating one-off, custom pieces for every request. With Marcomcentral we are able to standardize and our users are able to easily search through existing materials that might fit their needs. The templates empower our users to create their own materials and to think strategically, and has allowed us to get some work off of our plates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Cheryl O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cheryl O.") CO Cheryl O. Head of Learning & Development and Marketing Financial Services Enterprise (\> 1000 emp.) 8/2/2017 "A Work in Progress" 3.5/5 What do you like best about MarcomCentral? MarcomCentral provides us a one-stop platform for all of our marketing assets which were previously stored on multiple sites hosted by third party vendors, internal company Intranet, Sharepoint pages, etc. We anticipate greater usage of these pre-approved assets by our branch locations once they are centralized for greater visibility and easily accessible. Review collected by and hosted on G2.com. What do you dislike about MarcomCentral? As we work through our implementation project, the site is looking great - but getting there is more work than we anticipated and has taken much longer than anticipated/promised. We are running up against one year. Of special interest to us were the 'versioned' or customizable materials and it doesn't just happen by magic. Setup is a process. Review collected by and hosted on G2.com. Recommendations to others considering MarcomCentral: We believe this will be a leap forward for us but nothing is simple. There is work to be done yet on responsive design and ease of use. Review collected by and hosted on G2.com. What problems is MarcomCentral solving and how is that benefiting you? We will benefit from much improved centralized access, brand control, customization and personalization of materials. We are also able to utilize our preferred vendors for fulfillment on the back end. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Eric C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric C.") EC Eric C. IT Director Printing Small-Business (50 or fewer emp.) 8/15/2017 "Long-time user. Powerful solution." 4/5 What do you like best about MarcomCentral? I use other web-to-print/procurement systems but I have been using MarcomCentral the longest. It is a solid, mature system. Down-time is rare. Support staff are friendly and knowledgeable. If you want to integrate with another system, they offer a full-featured API. They even offer SSO and catalog-level punchouts. Perhaps the thing I like best about MarcomCentral is FusionPro. Technically that is another thing altogether, but they chose it as their variable-data platform and it is very powerful and together, this is what makes it my favorite system Review collected by and hosted on G2.com. What do you dislike about MarcomCentral? The front end is dated and needs work (but the good news is, I know it is in the works). I'd like to see a modern-looking, responsive front end with more customization options. I also think they need to re-think their carrier shipping integration (FedEx, UPS, USPS). I believe they use a third-party system but it's buggy at times. I'd also like the ability to create new sites on my own. Currently, you have to open a support ticket and wait for someone to set it up for you. And if you want to use a custom URL (www.yourwebsite.com) you have to pay an extra fee. Review collected by and hosted on G2.com. Recommendations to others considering MarcomCentral: There may be other systems out there that look "newer", but MarcomCentral has been around for a long time and as a result, they have features that even the newest systems are lacking. For example, the Requisitioner model on MarcomCentral is unmatched by any other system I have used. Another example is their FusionPro variable data platform. Review collected by and hosted on G2.com. What problems is MarcomCentral solving and how is that benefiting you? Private-branded B2B sites allow our clients to quickly order printed items, pick items, promo items and inventory. Brand consistency is guaranteed. Clients are happy. We've integrated all of our Marcom sites with a custom workflow management app which ties into our production and shipping process, allowing us to process more orders at once and reduce turnaround time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about MarcomCentral? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MarcomCentral ](https://www.g2.com/products/marcomcentral/discussions/new) GU Guest User What is MarcomCentral used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-marcomcentral-used-for) GU Guest User How has MarcomCentral supported your marketing asset management, and what improvements could be made? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/how-has-marcomcentral-supported-your-marketing-asset-management-and-what-improvements-could-be-made) [ View all Discussions ](https://www.g2.com/products/marcomcentral/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 19 months ### Average Discount 10% [ View More Pricing Information ](https://www.g2.com/products/marcomcentral/pricing) MarcomCentral Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8457ce1bea309d5088c4db35cf954c31/brandfolder.jpg "Product Avatar Image") Brandfolder 4.4/5(1,428) [ Compare Now ](https://www.g2.com/compare/brandfolder-vs-marcomcentral) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4a3b1ca186418d107e85855e88d052de/acquia-dam-widen.png "Product Avatar Image") Acquia DAM (Widen) 4.4/5(631) [ Compare Now ](https://www.g2.com/compare/acquia-dam-widen-vs-marcomcentral) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_af1daed7deed7793dd8d0a6780b96c63/bynder.png "Product Avatar Image") Bynder 4.5/5(1,165) [ Compare Now ](https://www.g2.com/compare/bynder-vs-marcomcentral) ##### ##### MarcomCentral Features Interface and Performance Import/Export Organizational Interface Search Asset Management File Types Metadata File Transformation Media Types Images Administration Workflow Management User, Role, and Access Management Brand Portal [ View More Features ](https://www.g2.com/products/marcomcentral/features) ##### Categories on G2 [Sales Enablement](https://www.g2.com/categories/sales-enablement)[Marketing Resource Management](https://www.g2.com/categories/marketing-resource-management)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management) ##### Explore More [What is the most affordable social analytics software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-social-analytics-software-for-smbs)[Which employee identity theft protection platforms integrate seamlessly with existing HRIS and SSO systems?](https://www.g2.com/discussions/which-employee-identity-theft-protection-platforms-integrate-seamlessly-with-existing-hris-and-sso-systems)[Best platforms for collaborative API development](https://www.g2.com/discussions/best-platforms-for-collaborative-api-development) [Which revenue cycle optimization consulting firms specialize in SaaS and subscription-based companies?](https://www.g2.com/discussions/which-revenue-cycle-optimization-consulting-firms-specialize-in-saas-and-subscription-based-companies)[What is the best vulnerability scanning tool for enterprise IT teams?](https://www.g2.com/discussions/what-is-the-best-vulnerability-scanning-tool-for-enterprise-it-teams)[What PSA software works best for small to mid-size IT services companies that need something solid but not enterprise-priced?](https://www.g2.com/discussions/what-psa-software-works-best-for-small-to-mid-size-it-services-companies-that-need-something-solid-but-not-enterprise-priced) [Show MoreShow Less](javascript:void(0);)