AI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

8/22/2016

"Old reliable"

3.5/5

What do you like best about Mapp Empower?

BlueHornet is reliable. It has very good deliverability, strong segmentation, enterprise-level reliability, and Jeff the customer support guy is fantastic. He's worked there for a long time and really knows the ins-and-outs of the platform.

The dynamic segmentation tool is well designed, much better than most other platforms that claim to have good segmentation.

I also think the message creation process is fairly straightforward and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

It's old, clunky, and outdated. It has not been updated hardly at all over the past 5 years and really shows it. The WYSIWYG editor is terrible, no marketing automation (beyond basic recurring messages), expensive rendering previews via ReturnPath, clunky dynamic content, very limited reporting/analytics, a dinosaur XML-based API that is slow, no pre-built integrations, and it's extremely expensive. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Empower:

Just give it a good test. Make sure you haven't been sold features that are terribly difficult to use. If you are a batch and blast sender, then BlueHornet might be a good fit. If you are looking for marketing automation, go elsewhere. Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

Going back to my original comment, we use BlueHornet when we want something reliable. We've used it for 5+ years, and we know where it's lacking, but we also know that it won't go down, that the segmentation tool is very flexible, and that the deliverability is good. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/1/2016

"A tricky program, but it looks good"

2.5/5

What do you like best about Mapp Empower?

The final product - the email that is sent looks good, and I appreciate that it doesn't take that much for it to look good and send to the right person. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

I don't like that it is so incredibly sensitive. Whenever I use the same template, the bullets are so sensitive that I have to use Email on Acid to make sure that it will look right in everyone's inbox. Then, I often have to go to the source code to determine what went wrong. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Empower:

Make sure that it will suit your needs. I wish that it had better way to pull reports. Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

It gets my email out to the people who I'm targeting. I don't know that I received many benefits beyond getting done what I need to get done. Review collected by and hosted on G2.com.

UH

Verified User in Hospitality

Enterprise (> 1000 emp.)

10/24/2016

"Great for the Intermediate/Expert"

3.5/5

What do you like best about Mapp Empower?

The comprehensive scale which BlueHornet can provide is almost incomprehensible. Automated marketing campaigns are easy to turn on and off. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

You have to have an expert level of email coding. There are no templates like other providers. Also, analytics aren't user friendly. Review collected by and hosted on G2.com.

UN

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

12/29/2015

"Best marketing platform"

4.5/5

What do you like best about Mapp Empower?

The uploading mailing list options are great for successful and high impact marketing campaigns. I particularly like the HTML customization features, something that is not an option with Mailchimp. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

It doesn't work on Chrome. If you are using Mozilla then you are in luck and my dislike doesn't affect you at all. Review collected by and hosted on G2.com.