MB

Margot D. B.

Director of Operations

Construction

Small-Business (50 or fewer emp.)

1/6/2018

"Great software "

3.5/5

What do you like best about Mapp Empower?

Marketing potential is high, this has a lot of emailing benefits. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

Learning curve has been a little time consuming. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/24/2017

"Poor DMS Support"

1.5/5

What do you like best about Mapp Empower?

The segmentation tools are solid, and the agency level tools are also good. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

Poor support for technical and delivery issues. There also wasn't support for rDNS or swapping out sending domains. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Empower:

Consider alternative providers that are willing to commit more of the cash flow generated from their ESP into developing new features and hiring excellent support staff. As it is, Digital River (the owning company) makes very little investment into BH. Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

We have actually shut down our BH account and moved to another vendor. We send about 30MM emails a month and require a better level of service and support. Review collected by and hosted on G2.com.

AH

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

2/14/2018

"Easy to use email automation platform"

4/5

What do you like best about Mapp Empower?

User friendly platform with great analytics Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

Formatting and html for creative could be tempermental Review collected by and hosted on G2.com.

UE

Verified User in E-Learning

Enterprise (> 1000 emp.)

12/24/2017

"Good but not the best..."

2.5/5

What do you like best about Mapp Empower?

The software definitely gets the work done and makes things easier for the company as a whole. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

What I dislike about this software is how it is a little bit outdated. I don't picture myself using this software in the future. Review collected by and hosted on G2.com.

UM

Verified User in Mechanical or Industrial Engineering

Mid-Market (51-1000 emp.)

10/30/2017

"Blue Hornet review"

4.5/5

What do you like best about Mapp Empower?

I like how it takes the guesswork out of a marketing campaign. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

There are no distinct features I didn't like. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Empower:

If you want to reach a customer base for any reason, this is for you. It helps you design a marketing campaign, and implements it for you. Great support also. Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

This allowed us to come up with an email marketing campaign to let people know about a new line of products we were coming out with. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/11/2018

"A great tool but not for beginners"

3/5

What do you like best about Mapp Empower?

Blue hornet has great analytics and provides detailed data on email open and click through rates Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

The HTML platform can be clunky and is not for beginners Review collected by and hosted on G2.com.

AT

Angelique T.

Independent Marketing Consultant

Small-Business (50 or fewer emp.)

11/16/2017

"Only ok"

2.5/5

What do you like best about Mapp Empower?

Just barely covers what we need as marketer Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

Tools for loading data are inferior to other products Review collected by and hosted on G2.com.

UH

Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

12/11/2017

"Blue hornet"

5/5

What do you like best about Mapp Empower?

It is very easy to use and easy to learn. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

The cliches that interrupt work or slow down productivity Review collected by and hosted on G2.com.

UI

Verified User in Internet

Enterprise (> 1000 emp.)

1/23/2017

"Outdated Platform"

2/5

What do you like best about Mapp Empower?

Overall the platform is easy to use and navigate through. Setting up campaigns is relatively fast and easy to do. The ability to send basic and live test is a nice feature when having to QA messages. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

1) Unplanned platform outages have seemed to increase over the recent months.

2) You are not able to duplicate multiple message at one time and need to duplicate them individually.

3) When editing messages in the final review the platform will error out and make you go through each step before being able to reschedule the message. Review collected by and hosted on G2.com.

UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

1/18/2017

"Good program for sending emails"

3/5

What do you like best about Mapp Empower?

I used BlueHornet for sending emails in prior years. I do not use BlueHornet today, but I have used it in the past. The program was good for sending emails. It was reliable and got the job done. The emails were easy to create and manage, and sending to our list of contacts was a breeze. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

At the time we stopped using it, we needed a more comprehensive marketing automation system, which I know BlueHornet does offer now. Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

We used BlueHornet on a weekly basis to send marketing and promotional emails. It helped us to spread the word about our products and services, and also help drum up business. We know that the key to getting our name out there and having people talk about us is to send emails and promotions that people share with their friends, colleagues, etc. Review collected by and hosted on G2.com.