Once we were able to get the platform up and running, as a marketer, customization within the platform was simple and didn’t require a lot of development. Review collected by and hosted on G2.com.

There was a significant amount of onboarding time to get our campaigns going and lack of support. Most of our segments were broken in fairly simple campaign structures that took weeks to work. Review collected by and hosted on G2.com.

The easy accessibility. I like using the software for it's proactiveness Review collected by and hosted on G2.com.

The slowness of the software. I would like it to be quicker Review collected by and hosted on G2.com.

BlueHornet is an enterprise email service provider. BlueHornet genuine passion for digital marketing and their love of working with great brands is the best in the industry. The world's most talked-about brands partner with them for their winning track record of turning customers into raving fans.

Makes my job a whole lot easier

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Can be very complex for new users and those who don't use this program regularly. Review collected by and hosted on G2.com.

They have good customer service support. Review collected by and hosted on G2.com.

The platform is antiquated. Requires a lot of back-end HTML coding. User-interface is not intuitive. Limited tracking capabilities. Review collected by and hosted on G2.com.

I really like how easy it is to use no matter how much experience you have on technology. Super nice looking also. Review collected by and hosted on G2.com.

It doesn't have some apps like Microsoft and other email providers do. Review collected by and hosted on G2.com.

Blue Hornet is hungry to work with their customers and make their platform work for everyone. If you give them a use case, they find a way to help make it happen and are willing to do manual legwork on their end to help their clients meet their goals. Review collected by and hosted on G2.com.

I would have liked to have access to more reporting within their platform instead of having our account manager manually put together reports and send them over to us on a weekly basis. It wasn't exactly a hardship for us but there were times when I really wanted to look at how something was performing and my only options for reporting were to export all messages and use excel to go through. Not the worst thing because at least I had access but it could be time consuming at times. Review collected by and hosted on G2.com.

great company helps me engage with my customers greatly threw email marketing Review collected by and hosted on G2.com.

it was a bit confusing to learn at first Review collected by and hosted on G2.com.

The intuitive use of analytics is the easily the best feature of Blue Hornet. You can track performance of mass emails over time and compare trends in delivery and response. Blue Hornet does use field identifiers to make it easy to personalize your emails, but it only includes a pre-set list of fields, so you have to get creative with personalization sometimes. Review collected by and hosted on G2.com.

The process used to import emails is burdensome at best. Any file has to be imported as a CSV file and takes several steps to even get to importing a list of emails. The first several times I used Blue Hornet, I needed step by step instructions to get to this point, luckily now that I have done it for a couple years, it's easy to remember. But a first time user would struggle with the very first step of sending an email through this program.

The customization fields could use some major updates as well, especially the ability to customize the fields you can include in the email. Any time I need to include a specific detail that is specific to each person, I need to assign a field that doesn't match (ex: the Address field actually fills in with an ID number). Luckily only the sender sees the code and the receiver never knows, but it does become hard to use the more personalization you include in the email. Review collected by and hosted on G2.com.

The thing I like most about bluehornet is how user easy it is. Makes even the less tech Savoy person feel at ease when using it Review collected by and hosted on G2.com.

The thing I dislike about bluehornet is the customer service speed Review collected by and hosted on G2.com.

It helps brands stand out and reach their potential by enabling meaningful connections and lasting engagement with their customers. The cloud-based Customer Engagement Platform helps you to execute fully automated, comprehensive, multi-step and personalized marketing campaigns to drive targeted and relevant conversations across email, mobile, social and web. Review collected by and hosted on G2.com.

It recently changed names from Blue Hornet to the Mapp. It did so without notification and so I deleted a lot of emails that I thought were from the Mapp. Review collected by and hosted on G2.com.