--- title: Mapp Empower Reviews meta_title: 'Mapp Empower Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 44 reviews by the users' company size, role or industry to find out how Mapp Empower works for a business like yours. aggregate_rating: rating_value: 3.4 review_count: 44 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Mapp Empower Reviews **Vendor:** Mapp Digital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.4/5.0 **Total Reviews:** 44 ## About Mapp Empower Mapp Empower transforms a vendor-agency relationship into a true partnership. Reseller like digital agencies and consulting firms retain full ownership of their clients’ experiences through a market-leading white label email marketing solution. Meanwhile, it was never so easy to administer and overview a multitude of client accounts. Mapp Empower provides revenue-generating full services where resellers complete all the work for their clients. Previously known as BlueHornet eMS, Mapp Empower offers a simple, reliable, and self-provisioned marketing solution, and can easily be integrated with Mapp’s DMP or other agency tools through flexible APIs. The key features on a technical level are: - Drag-and-drop message template builder - Template management and restrictions at the user-level - Multi-version testing with custom champion management - Automated messages driven based on real-time behavioral triggers - Transactional messages for purchases, receipts and other transactional events - Multiple message categorization and tagging for reporting - Message rendering and spam testing - Customized recipient lists for testing - Easy QA testing - Embed sign-up widgets and custom forms on websites that automatically integrate with the subscriber database - Easily import and export data via live APIs or batches - Simple interface for segmentation management - Create custom fields to categorize subscriber data - Dynamic and relational content used for driving personalized content and messaging - Coupon management - User management - Magento 2 integration - Integrated social sharing - Message and campaign level reporting ## Mapp Empower Pros & Cons **What users like:** - Users value the **easy creation of emails** with Mapp Empower's advanced templates, enabling quick and effective communication. (1 reviews) - Users value the **easy integration** of Mapp Empower, enabling seamless connections with other tools for a streamlined experience. (1 reviews) - Users value the **easy setup** of Mapp Empower, appreciating the quick self-provisioning and seamless tool integration. (1 reviews) - Users appreciate the **advanced and unique templates** of Mapp Empower, enabling quick and efficient email creation. (1 reviews) **What users dislike:** - Users are frustrated by **poor customer support** from Mapp Empower, leading to unresolved issues like slow Q&A functionality. (1 reviews) - Users experience **slow performance** with Mapp Empower, particularly with the unresponsive Q&A feature, lacking timely resolutions. (1 reviews) ## Mapp Empower Discussions - [What is Mapp Empower used for?](https://www.g2.com/discussions/what-is-mapp-empower-used-for) - [View Mapp Empower pricing details and edition comparison](https://www.g2.com/products/mapp-empower/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+06%3A45%3A14+-0500&secure%5Bsession_id%5D=6cc6f0c1-4532-4c79-aa43-8c4c1d2d526f&secure%5Btoken%5D=3fab423082aff4f24e1a2381353461b8553ff9e55a62dc3ae8485e187e9c5896&format=llm_user) ## Mapp Empower Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Mapp Empower Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,313 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,239 reviews)