--- title: Mapp Empower Reviews meta_title: 'Mapp Empower Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 44 reviews by the users' company size, role or industry to find out how Mapp Empower works for a business like yours. aggregate_rating: rating_value: 3.4 review_count: 44 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Mapp Empower Reviews **Vendor:** Mapp Digital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.4/5.0 **Total Reviews:** 44 ## About Mapp Empower Mapp Empower transforms a vendor-agency relationship into a true partnership. Reseller like digital agencies and consulting firms retain full ownership of their clients’ experiences through a market-leading white label email marketing solution. Meanwhile, it was never so easy to administer and overview a multitude of client accounts. Mapp Empower provides revenue-generating full services where resellers complete all the work for their clients. Previously known as BlueHornet eMS, Mapp Empower offers a simple, reliable, and self-provisioned marketing solution, and can easily be integrated with Mapp’s DMP or other agency tools through flexible APIs. The key features on a technical level are: - Drag-and-drop message template builder - Template management and restrictions at the user-level - Multi-version testing with custom champion management - Automated messages driven based on real-time behavioral triggers - Transactional messages for purchases, receipts and other transactional events - Multiple message categorization and tagging for reporting - Message rendering and spam testing - Customized recipient lists for testing - Easy QA testing - Embed sign-up widgets and custom forms on websites that automatically integrate with the subscriber database - Easily import and export data via live APIs or batches - Simple interface for segmentation management - Create custom fields to categorize subscriber data - Dynamic and relational content used for driving personalized content and messaging - Coupon management - User management - Magento 2 integration - Integrated social sharing - Message and campaign level reporting ## Mapp Empower Pros & Cons **What users like:** - Users value the **easy creation of emails** with Mapp Empower's advanced templates, enabling quick and effective communication. (1 reviews) - Users value the **easy integration** of Mapp Empower, enabling seamless connections with other tools for a streamlined experience. (1 reviews) - Users value the **easy setup** of Mapp Empower, appreciating the quick self-provisioning and seamless tool integration. (1 reviews) - Users appreciate the **advanced and unique templates** of Mapp Empower, enabling quick and efficient email creation. (1 reviews) **What users dislike:** - Users are frustrated by **poor customer support** from Mapp Empower, leading to unresolved issues like slow Q&A functionality. (1 reviews) - Users experience **slow performance** with Mapp Empower, particularly with the unresponsive Q&A feature, lacking timely resolutions. (1 reviews) ## Mapp Empower Reviews ### 1. Onboarding issues **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Mapp Empower?** Once we were able to get the platform up and running, as a marketer, customization within the platform was simple and didn’t require a lot of development. **What do you dislike about Mapp Empower?** There was a significant amount of onboarding time to get our campaigns going and lack of support. Most of our segments were broken in fairly simple campaign structures that took weeks to work. **What problems is Mapp Empower solving and how is that benefiting you?** Digital Marketing is always something our customer base will be moving to. ### 2. Poor DMS Support **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2017 **What do you like best about Mapp Empower?** The segmentation tools are solid, and the agency level tools are also good. **What do you dislike about Mapp Empower?** Poor support for technical and delivery issues. There also wasn't support for rDNS or swapping out sending domains. **Recommendations to others considering Mapp Empower:** Consider alternative providers that are willing to commit more of the cash flow generated from their ESP into developing new features and hiring excellent support staff. As it is, Digital River (the owning company) makes very little investment into BH. **What problems is Mapp Empower solving and how is that benefiting you?** We have actually shut down our BH account and moved to another vendor. We send about 30MM emails a month and require a better level of service and support. ### 3. Outdated Platform **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Mapp Empower?** Overall the platform is easy to use and navigate through. Setting up campaigns is relatively fast and easy to do. The ability to send basic and live test is a nice feature when having to QA messages. **What do you dislike about Mapp Empower?** 1) Unplanned platform outages have seemed to increase over the recent months. 2) You are not able to duplicate multiple message at one time and need to duplicate them individually. 3) When editing messages in the final review the platform will error out and make you go through each step before being able to reschedule the message. **What problems is Mapp Empower solving and how is that benefiting you?** Email automation, dynamic email content, daily email campaigns ## Mapp Empower Discussions - [What is Mapp Empower used for?](https://www.g2.com/discussions/what-is-mapp-empower-used-for) - [View Mapp Empower pricing details and edition comparison](https://www.g2.com/products/mapp-empower/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+21%3A00%3A43+-0500&secure%5Bsession_id%5D=8204600b-516e-4e37-b1a8-0179039b9477&secure%5Btoken%5D=6482717ce6c54df9df9ec3c1c24d98cd2d4012b4813ea7904ed445d0b4e092ed&format=llm_user) ## Mapp Empower Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Mapp Empower Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews)