Has all the options to create a good keyword research for any niche. Has easy and quick access to suggestions, quick add to list and export.

Also has a cool feature where you can enter a domain and see the SEO ranked keywords and the paid SEM keywords used (works only on domains with significant traffic though).

I really like the possibility to see 12-month trends for every keyword and data per location, city or country.

Contains 5 other tools for SEO and SERP monitoring that I don't use personally.

I do mostly SEM and paid AdWords. I'm sure there are better software out there for SEM but this one gets the job done. Review collected by and hosted on G2.com.

The keyword suggestions often provides very irrelevant keywords. Review collected by and hosted on G2.com.

Very efficient tool for seo analysis and competitor checking. The functions are very diverse and the results that are displayed to us are always updated by the search engines. The support responds quickly to our questions. Review collected by and hosted on G2.com.

There is a daily limit for the analysis of our websites and we often have to buy new credits to start a new SERP analysis. Review collected by and hosted on G2.com.

Being relatively new to SEO I found Mangools to be me the most user friendly and also have much more affordable pricing than other SEO platforms such as SEMRush, Ahrefs, or Moz.

It is very easy to navigate and they intentionally make sure that the tools you use are clear and have a good UI. Mangools has a limited toolset compared to other platforms but they certainly have some of the most important tools you need if you are a SMB or solopreneur.

The yearly pricing is also ~ a quarter of the tools making it what I consider the best play to dip your toes into SEO and really uncover the value of SEO. Review collected by and hosted on G2.com.

The site auditor tool is a bit of a letdown and isn't as insightful as I hoped it would be. I think the other tools are very value add and high quality but the audit didn't seem to be particularly actionable.

The tools don't always seem to do a good job talking to each other and there aren't any good reporting features or integrations. Review collected by and hosted on G2.com.

It is simple to learn and use, even for first timers! Review collected by and hosted on G2.com.

It can be pretty complex once you get into the nitty gritty parts of SEO Review collected by and hosted on G2.com.

Easy and straightforward to use, provides a clean UI. Review collected by and hosted on G2.com.

Just minor things, nothing that would decrease the usefulness. Review collected by and hosted on G2.com.

The Mangools KW Finder tool is one of the best we have come across. The price certainly offers the best value for money when it comes to subscription keyword research tools. It is very easy to use and consistently produces very accurate results. The search result information is very clear to understand. Storing our keywords with the list function makes it very efficient to go back and target related content ideas. Review collected by and hosted on G2.com.

The Site Profiler backlink component does not always produce accurate results. For example looking at links we know our site has, these do not always show up in the Site Profiler results. Similarly the Link Miner tool does not always produce accurate results when using our own site as the website analyzed. Review collected by and hosted on G2.com.

The tool offers 10 days free-trial, so you can try out if this works for your company. The tool shows carefully competitive related keywords in terms of volumes, cost/click, pay/click, etc. Also you can see your competitor websites, who ranks higher in the same category. I also like how SEO's features are categorized nicely, which is so easy to navigate. Review collected by and hosted on G2.com.

The tool does not let you download report (PDF) for your website SEO analysis (Site Profiler), which I think it is useful to share to other departments. Also, you cannot check your website's position with keywords on SERP, you can only check keywords's positions. Review collected by and hosted on G2.com.

At a low price and with new functionality rolling out . It is great Review collected by and hosted on G2.com.

Nothing to dislike till now. Everything works smooth. Review collected by and hosted on G2.com.

KWFinder is very, very easy to use if you're looking to generate related keyword terms during your SEO research. Adding keywords to a list is as simple as a click. I also love the top ranked results that populate for each keyword to the right - if Wikipedia is the top result, I know it's going to be tough to rank. Review collected by and hosted on G2.com.

Unfortunately, KWFinder is really lacking compared to the "big dogs" in the field. At $30/month, it's a great value but it's not the best tool out there. It's like wanting to go to a baseball game and ending up going to a Little League game instead. It's still a good game, but it's not necessarily what you wanted. Review collected by and hosted on G2.com.

SERPChecker give me lots of metrics to help look at my competition in Google's search results. It's fast and reliable, and it's well integrated with the other tools in the Mangools suite. Review collected by and hosted on G2.com.

It's a minor criticism, but it would be even more handy if the links shown in the SERP preview screenshots were clickable. It would also be good to be able to refresh the results more frequently as sometimes positions can change quickly. Review collected by and hosted on G2.com.